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  • Marketing Analytics

Marketing Analytics Courses

Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.


Popular Marketing Analytics Courses and Certifications


  • Status: Free Trial
    Free Trial
    B

    Board Infinity

    Foundations of Management Consulting: Strategies & Tools

    Skills you'll gain: Selling Techniques, Business, Marketing, Economics, Advertising, Market Dynamics, Case Studies, Business Solutions, Market Analysis, Product Strategy, Business Planning, Complex Problem Solving

    4.6
    Rating, 4.6 out of 5 stars
    ·
    24 reviews

    Beginner · Specialization · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    Y

    Yonsei University

    Big Data Emerging Technologies

    Skills you'll gain: Apache Spark, Big Data, SPSS (Software), SPSS, Analytics, Real Time Data, Apache Hadoop, Data Processing, Business Analytics, Statistical Analysis, Data Analysis Software, Business Strategy, Market Share, Scalability, Machine Learning Algorithms

    4.7
    Rating, 4.7 out of 5 stars
    ·
    312 reviews

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    K

    Kennesaw State University

    Customer Centricity with Professor Jagdish Sheth

    Skills you'll gain: Customer Retention, Trustworthiness, Expectation Management, Corporate Sustainability, Brand Loyalty, Customer Relationship Management, Customer Insights, Customer experience strategy (CX), Sustainable Development, Human Resource Strategy, Sustainable Business, Customer Relationship Building, Consultative Approaches, Diversity Marketing, Customer Analysis, Value Propositions, Organizational Change, Business Strategy, Business, Marketing

    4.7
    Rating, 4.7 out of 5 stars
    ·
    80 reviews

    Beginner · Specialization · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    U

    University of Illinois Urbana-Champaign

    Inferential and Predictive Statistics for Business

    Skills you'll gain: Statistical Hypothesis Testing, Statistical Inference, Business Analytics, Statistical Analysis, Analytics, Microsoft Excel, Probability & Statistics, Statistical Methods, Predictive Analytics, Data-Driven Decision-Making, Regression Analysis

    4.8
    Rating, 4.8 out of 5 stars
    ·
    870 reviews

    Intermediate · Course · 1 - 4 Weeks

  • Status: Preview
    Preview
    C

    Case Western Reserve University

    Becoming a Sports Agent

    Skills you'll gain: Brand Management, Brand Marketing, Intellectual Property, Arbitration, Contract Negotiation, Client Services, Recruitment, Talent Recruitment, Insurance, Relationship Management, Financial Planning, Case Studies

    4.7
    Rating, 4.7 out of 5 stars
    ·
    153 reviews

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    I

    IBM

    Supervised Machine Learning: Classification

    Skills you'll gain: Supervised Learning, Machine Learning Algorithms, Classification And Regression Tree (CART), Applied Machine Learning, Predictive Modeling, Scikit Learn (Machine Learning Library), Data Processing, Data Cleansing, Machine Learning, Regression Analysis, Data Manipulation, Business Analytics, Feature Engineering, Random Forest Algorithm, Statistical Modeling, Sampling (Statistics), Performance Metric

    4.8
    Rating, 4.8 out of 5 stars
    ·
    445 reviews

    Intermediate · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    J

    Johns Hopkins University

    Multiple Regression Analysis in Public Health

    Skills you'll gain: Biostatistics, Regression Analysis, Statistical Methods, Public Health, Probability & Statistics, Statistical Analysis, Advanced Analytics, Statistical Modeling, Predictive Modeling, Data Analysis

    4.7
    Rating, 4.7 out of 5 stars
    ·
    318 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    U

    University of London

    Fundamentals of International Business

    Skills you'll gain: Business Ethics, Global Marketing, Social Sciences, International Relations, Business Management, Business, Political Sciences, Business Economics, Corporate Sustainability, Business Strategy, Cultural Diversity, Corporate Strategy, Economics, Economic Development

    4.6
    Rating, 4.6 out of 5 stars
    ·
    110 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    C

    Coursera

    GenAI for Market Research Analysts

    Skills you'll gain: Competitive Analysis, Market Research, Market Analysis, Customer Analysis, Responsible AI, Generative AI, Market Intelligence, Customer Insights, Market Trend, Personalized Service, Trend Analysis, Analytics, Data Analysis, Data-Driven Decision-Making, Ethical Standards And Conduct

    4.6
    Rating, 4.6 out of 5 stars
    ·
    27 reviews

    Intermediate · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    M

    Macquarie University

    Strategic management: Be competitive

    Skills you'll gain: Business Strategy, Strategic Thinking, Customer Analysis, Strategic Marketing, Growth Strategies, Competitive Analysis, Business Planning, Market Analysis, Strategic Decision-Making, Market Opportunities, Value Propositions, Organizational Effectiveness, Analysis, Innovation

    4.8
    Rating, 4.8 out of 5 stars
    ·
    323 reviews

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    J

    Johns Hopkins University

    Advanced Statistics for Data Science

    Skills you'll gain: Statistical Hypothesis Testing, Sampling (Statistics), Regression Analysis, Bayesian Statistics, Statistical Analysis, Probability & Statistics, Statistical Inference, Statistical Methods, Statistical Modeling, Linear Algebra, Probability, R Programming, Biostatistics, Data Science, Statistics, Probability Distribution, Mathematical Modeling, Data Analysis, Applied Mathematics, Predictive Modeling

    4.4
    Rating, 4.4 out of 5 stars
    ·
    781 reviews

    Advanced · Specialization · 3 - 6 Months

  • Status: Free
    Free
    I

    Imperial College London

    Science Matters: Let's Talk About COVID-19

    Skills you'll gain: Epidemiology, Public Health, Infectious Diseases, Community Health, Social Determinants Of Health, Health Systems, Health Policy, Emergency Response, Immunology, Diagnostic Tests, Economics, Microbiology, Molecular Biology, Pathology

    4.2
    Rating, 4.2 out of 5 stars
    ·
    221 reviews

    Beginner · Course · 1 - 3 Months

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In summary, here are 10 of our most popular marketing analytics courses

  • Foundations of Management Consulting: Strategies & Tools: Board Infinity
  • Big Data Emerging Technologies: Yonsei University
  • Customer Centricity with Professor Jagdish Sheth: Kennesaw State University
  • Inferential and Predictive Statistics for Business: University of Illinois Urbana-Champaign
  • Becoming a Sports Agent: Case Western Reserve University
  • Supervised Machine Learning: Classification: IBM
  • Multiple Regression Analysis in Public Health : Johns Hopkins University
  • Fundamentals of International Business: University of London
  • GenAI for Market Research Analysts: Coursera
  • Strategic management: Be competitive: Macquarie University

Skills you can learn in Marketing

Market (economics) (28)
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Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

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