• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Marketing Analytics

Marketing Analytics Courses

Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.

Popular Marketing Analytics Courses and Certifications


  • U

    University at Buffalo

    Digital Manufacturing & Design

    Skills you'll gain: Manufacturing and Production, Digital Transformation, Manufacturing Processes, Manufacturing Operations, Production Process, Product Design, Automation, Digital Design, Digital Analysis, Innovation, Safety and Security, Advanced Analytics, Technology Roadmaps, Cybersecurity, Big Data

    4.7
    Rating, 4.7 out of 5 stars
    ·
    3.6K reviews

    Beginner · Course · 1 - 4 Weeks

  • G

    Google Cloud

    Teradata 전문가를 위한 BigQuery 기초

    Skills you'll gain: Teradata SQL, SQL, Identity and Access Management, Database Management, Google Cloud Platform, Query Languages, Role-Based Access Control (RBAC), Data Modeling, Extract, Transform, Load, Data Import/Export, Relational Databases, Database Design, Data Migration, Data Mapping, Big Data, Data Sharing, Data Architecture, Database Architecture and Administration

    Intermediate · Course · 1 - 3 Months

  • U

    Universidad Nacional Autónoma de México

    Estadística y probabilidad

    Skills you'll gain: Probability & Statistics, Descriptive Statistics, Statistics, Data Literacy, Data Analysis, Statistical Methods, Statistical Modeling, Correlation Analysis, Statistical Analysis, Descriptive Analytics, Data Presentation, Statistical Visualization, Probability, Data-Driven Decision-Making, Regression Analysis, Probability Distribution, Graphing, Scatter Plots

    4.6
    Rating, 4.6 out of 5 stars
    ·
    1.7K reviews

    Beginner · Course · 1 - 4 Weeks

  • W

    Workday

    Workday Basics Series

    Skills you'll gain: Workday (Software), Business Intelligence, No-Code Development, HR Tech, Role-Based Access Control (RBAC), Patch Management, Branding

    4.8
    Rating, 4.8 out of 5 stars
    ·
    376 reviews

    Beginner · Course · 1 - 4 Weeks

  • K

    Kennesaw State University

    How Industries are Born, Grow, Revitalize with Jagdish Sheth

    Skills you'll gain: Competitive Analysis, Market Dynamics, Business Strategy, Market Share, Market Analysis, Growth Strategies, Business Transformation, Market Opportunities, Product Lifecycle Management, Organizational Structure, Innovation, Supply And Demand, Policy Development, Consolidation

    Beginner · Course · 1 - 4 Weeks

  • H

    HubSpot Academy

    Sales Training: Building Your Sales Career

    Skills you'll gain: Inside Sales, Consultative Approaches, Sales Training, Consultative Selling, Sales, Sales Development, General Sales Practices, Sales Strategy, Sales Process, Selling Techniques, Relationship Building, Customer Relationship Building, Rapport Building, Solution Selling, Prospecting and Qualification, Consumer Behaviour, Personalized Service, Communication

    4.7
    Rating, 4.7 out of 5 stars
    ·
    675 reviews

    Beginner · Course · 1 - 4 Weeks

  • B

    Board Infinity

    Sales Strategies: Mastering Complex Sales

    Skills you'll gain: Overcoming Objections, Sales Pipelines, Consultative Selling, Account Strategy, Sales Presentation, Account Management, Sales Presentations, Storytelling, Closing (Sales), Sales Development, B2B Sales, Sales Process, Consultative Approaches, Persuasive Communication, Active Listening, Sales, Selling Techniques, Sales Territory Management, Sales Strategy, Revenue Management

    Beginner · Specialization · 1 - 3 Months

  • E

    EDUCBA

    Equity Research & Financial Modeling in Excel

    Skills you'll gain: Financial Statement Analysis, Cash Flows, Financial Modeling, Financial Statements, Revenue Forecasting, Financial Analysis, Cash Flow Forecasting, Equities, Income Statement, Private Equity, Financial Forecasting, Financial Accounting, Business Valuation, Balance Sheet, Market Dynamics, Financial Data, Excel Formulas, Market Analysis

    Mixed · Course · 1 - 3 Months

  • C

    Coursera

    AI-Powered Customer Success

    Skills you'll gain: Prompt Engineering, Customer Retention, Customer Acquisition Management, Customer experience improvement, Responsible AI, Customer Service, Customer experience strategy (CX), Customer Success Management, Customer Engagement, Generative AI, Customer Support, Customer Analysis, AI Personalization, ChatGPT, Anthropic Claude, Artificial Intelligence, Business Process Automation, Data-Driven Decision-Making, Automation, Predictive Analytics

    4.6
    Rating, 4.6 out of 5 stars
    ·
    331 reviews

    Intermediate · Specialization · 1 - 3 Months

  • A

    Alex Genadinik

    Using Surveys To Improve Your Customer Service

    Skills you'll gain: Surveys, Market Research, Survey Creation, User Feedback, Customer Insights, User Research, Research Methodologies, Customer experience improvement, Client Support, Interrigatories

    Mixed · Course · 1 - 4 Weeks

  • C

    Cloudera

    Foundations for Big Data Analysis with SQL

    Skills you'll gain: Database Design, Relational Databases, Databases, SQL, Big Data, Database Systems, Database Management Systems, NoSQL, Operational Databases, Data Warehousing, Data Management, Virtual Machines, Data Storage, Data Analysis, Unstructured Data

    4.7
    Rating, 4.7 out of 5 stars
    ·
    1.1K reviews

    Beginner · Course · 1 - 3 Months

  • C

    Coursera

    ML Data Pipelines and Communicating AI Insights

    Skills you'll gain: Feature Engineering, Extract, Transform, Load, Data Pipelines, Data Transformation, Model Evaluation, Pandas (Python Package), Data Storytelling, Data Presentation, Data Preprocessing, Data Processing, PySpark, Data Quality, Apache Spark, Data-Driven Decision-Making, A/B Testing, Data Analysis, Model Training, Data Visualization, Data Governance, Machine Learning

    Intermediate · Course · 1 - 3 Months

1…138139140…492

In summary, here are 10 of our most popular marketing analytics courses

  • Digital Manufacturing & Design: University at Buffalo
  • Teradata 전문가를 위한 BigQuery 기초: Google Cloud
  • Estadística y probabilidad: Universidad Nacional Autónoma de México
  • Workday Basics Series: Workday
  • How Industries are Born, Grow, Revitalize with Jagdish Sheth: Kennesaw State University
  • Sales Training: Building Your Sales Career: HubSpot Academy
  • Sales Strategies: Mastering Complex Sales: Board Infinity
  • Equity Research & Financial Modeling in Excel: EDUCBA
  • AI-Powered Customer Success: Coursera
  • Using Surveys To Improve Your Customer Service: Alex Genadinik

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Accounting
  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • Human Resources (HR)
  • Microsoft Excel
  • Project Management
  • Python
  • SQL

Professional Certificates

  • Google AI Certificate
  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM AI Engineering Certificate
  • IBM AI Product Manager Certificate
  • IBM Data Science Certificate
  • Intuit Academy Bookkeeping Certificate

Courses & Specializations

  • AI Essentials Specialization
  • AI For Business Specialization
  • AI For Everyone Course
  • AI in Healthcare Specialization
  • Deep Learning Specialization
  • Excel Skills for Business Specialization
  • Financial Markets Course
  • Machine Learning Specialization
  • Prompt Engineering for ChatGPT Course
  • Python for Everybody Specialization

Career Resources

  • Career Aptitude Test
  • CAPM Certification Requirements
  • CompTIA A+ Certification Requirements
  • CompTIA Security+ Certification Requirements
  • Essential IT Certifications
  • High-Income Skills to Learn
  • How to Learn Artificial Intelligence
  • PMP Certification Requirements
  • Popular Cybersecurity Certifications
  • Share your Coursera learning story

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Udemy

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok