Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.

Microsoft
Skills you'll gain: Content Performance Analysis, Prompt Engineering, Microsoft Copilot, Customer Insights, Customer Analysis, Competitive Analysis, Persona Development, Content Marketing, Content Creation, Marketing Analytics, Generative AI Agents, Marketing Design, Marketing Strategies, Marketing Planning, Marketing, Ideation, Marketing Effectiveness, AI Personalization, Social Media Content, Data Analysis
Beginner · Specialization · 1 - 3 Months

University of Colorado Boulder
Skills you'll gain: Statistical Hypothesis Testing, Probability & Statistics, Probability, Statistical Inference, Probability Distribution, Statistical Methods, Statistics, Bayesian Statistics, Applied Mathematics, Sampling (Statistics), Statistical Analysis, Data Analysis, Statistical Modeling, Data Ethics, Descriptive Statistics, Theoretical Computer Science, Data Science, Quantitative Research, Correlation Analysis
Build toward a degree
Intermediate · Specialization · 3 - 6 Months

ESSEC Business School
Skills you'll gain: Revenue Management, Hospitality Management, Digital Marketing, Data-Driven Decision-Making, Demand Generation, Hotel Operations, Asset Management, Marketing, Customer Demand Planning, Forecasting, Business Valuation, Return On Investment
Mixed · Course · 1 - 4 Weeks

Tableau Learning Partner
Skills you'll gain: Tableau Software, Interactive Data Visualization, Data Visualization Software, Dashboard, Business Analytics, Business Intelligence, Data Preprocessing, Data Integration, Data Cleansing, Data Manipulation, Performance Tuning
Beginner · Course · 1 - 4 Weeks

University of Michigan
Skills you'll gain: Market Data, Finance, Market Analysis, Financial Market, Securities (Finance), Investments, Financial Analysis, Financial Acumen, Equities, Data Analysis, Cash Flows
Beginner · Course · 1 - 4 Weeks

Nanjing University
Skills you'll gain: Data Processing, Object Oriented Programming (OOP), Data Analysis, Data Structures, Statistical Methods, Web Scraping, Matplotlib, Pandas (Python Package), Data Visualization Software, Python Programming, NumPy, Data Manipulation, User Interface (UI)
Beginner · Course · 1 - 3 Months

Amazon Web Services
Skills you'll gain: Data Lakes, Data Processing, Amazon Web Services, Data Management, Data Visualization Software, Data Engineering, Data Architecture, Data Warehousing, Extract, Transform, Load, Amazon S3, Data Governance, Data Transformation, AWS Identity and Access Management (IAM), Metadata Management, Data Security, Data Science, Scalability, Machine Learning
Beginner · Course · 1 - 3 Months

University of Minnesota
Skills you'll gain: AI Personalization, Model Evaluation, Machine Learning Algorithms, Taxonomy, Business Metrics, Applied Machine Learning, Machine Learning, Dimensionality Reduction, Performance Metric, Spreadsheet Software, Data Collection, Performance Measurement, Benchmarking, Usability Testing, Data Validation, Exploratory Data Analysis, A/B Testing, Analysis, Predictive Analytics, Predictive Modeling
Intermediate · Specialization · 3 - 6 Months

Indian School of Business
Skills you'll gain: Financial Statements, Financial Statement Analysis, Financial Trading, Balance Sheet, Securities Trading, Income Statement, Financial Analysis, Market Liquidity, Financial Market, Market Dynamics, Market Analysis, Order Management, Risk Management
Beginner · Course · 1 - 4 Weeks

Duke University
Skills you'll gain: Regression Analysis, Statistical Inference, Statistical Modeling, R Programming, Correlation Analysis, Statistical Analysis, Predictive Modeling, Data Analysis, Statistics, Exploratory Data Analysis, Model Evaluation
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Active Listening, Internal Communications, Proposal Writing, Negotiation, AI Personalization, Stakeholder Engagement, Business Communication, Business Writing, Contract Negotiation, Workplace inclusivity, Influencing, Emotional Intelligence, Stakeholder Communications, Interpersonal Communications, Communication, Communication Planning, Customer Engagement, Communication Strategies, Leadership and Management, Leadership Development
Intermediate · Specialization · 1 - 3 Months

DeepLearning.AI
Skills you'll gain: Natural Language Processing, Transfer Learning, Large Language Modeling, Generative AI, Recurrent Neural Networks (RNNs), Artificial Intelligence and Machine Learning (AI/ML), Embeddings, Text Mining, Model Evaluation
Intermediate · Course · 1 - 4 Weeks