• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Marketing Strategy And Techniques

Results for "marketing strategy and techniques"


  • U

    University of Maryland, College Park

    Advanced Digital Marketing

    Skills you'll gain: Customer Retention, Loyalty Programs, Marketing Budgets, Brand Loyalty, Customer Acquisition Management, Competitive Analysis, Customer Analysis, Customer Relationship Management, Customer Insights, Data-Driven Marketing, Customer Relationship Building, Customer Data Management, Marketing Channel, Marketing Analytics, Online Advertising, Customer Engagement, Marketing Effectiveness, AI Personalization, Data Ethics, Digital Marketing

    4.5 stars, 62 reviews, Intermediate, Specialization, 1 - 3 Months

    ★ 4.5 (62) · Intermediate · Specialization · 1 - 3 Months

    Status: Free trial
    Free trial
  • I

    IBM

    Generative AI for Digital Marketing

    Skills you'll gain: Prompt Engineering, Responsible AI, Generative Engine Optimization (GEO), Prompt Patterns, Generative AI, Digital Advertising, Email Automation, Email Marketing, ChatGPT, Content Performance Analysis, Data Ethics, Digital Marketing, Search Engine Optimization, Personalized Campaigns, Marketing Automation, Content Optimization, Digital Marketing Tools, AI Personalization, AI literacy, Artificial Intelligence and Machine Learning (AI/ML)

    4.7 stars, 12K reviews, Beginner, Specialization, 3 - 6 Months

    ★ 4.7 (12K) · Beginner · Specialization · 3 - 6 Months

    Category: Top AI program
    Top AI program
    Status: Free trial
    Free trial
  • S

    Simplilearn

    Affiliate Marketing Course

    Skills you'll gain: Email Marketing, Performance marketing, Product Promotion, Content Performance Analysis, Promotions and Campaigns, Marketing Channel, Online Advertising, Data-Driven Marketing, Social Media, Web Analytics, Blogs, Marketing Analytics, Professional Networking

    4.1 stars, 15 reviews, Beginner, Course, 1 - 4 Weeks

    ★ 4.1 (15) · Beginner · Course · 1 - 4 Weeks

    Category: Preview
    Preview
  • 2

    28DIGITAL

    Marketing Strategy for Entrepreneurs

    Skills you'll gain: Closing (Sales), Cold Calling, Customer Analysis, Selling Techniques, Sales Process, Target Market, Marketing, Market Analysis, General Sales Practices, Marketing Strategy and Techniques, Marketing Strategies, Competitive Analysis, Marketing Planning, Strategic Marketing, Outbound Calls, Market Opportunities, Sales, Growth Strategies, Entrepreneurship, Digital Marketing

    4.4 stars, 159 reviews, Intermediate, Course, 1 - 3 Months

    ★ 4.4 (159) · Intermediate · Course · 1 - 3 Months

    Status: Free trial
    Free trial
  • U

    University of Colorado Boulder

    Concepts, Strategies, and Analytics in Performance Marketing and Digital Advertising

    Skills you'll gain: Advertising Campaigns, Performance marketing, Online Advertising, Digital Advertising, Google Ads, Advertising, Social Media, Media Planning, Pay Per Click Advertising, Campaign Management, Campaign Planning, Social Media Campaigns, Social Media Marketing, Social Media Strategy, Content Performance Analysis, Contextual Advertising, Search Engine Marketing, Paid media, Social Media Management, Target Audience

    4.6 stars, 836 reviews, Beginner, Specialization, 3 - 6 Months

    ★ 4.6 (836) · Beginner · Specialization · 3 - 6 Months

    Status: Free trial
    Free trial
  • U

    University of Colorado Boulder

    Marketing Strategy for Engineers and Technologists

    Skills you'll gain: Value Propositions, Social Media Campaigns, Social Media, Social Media Marketing, Market Research, Social Media Strategy, Search Engine Optimization, Marketing Operations, Competitive Analysis, Data-Driven Decision-Making, Consumer Behaviour, Business Research, Sales Presentation, Customer experience strategy (CX), Operations Management, Strategic Planning, Digital Marketing, Branding, Google Ads, Forecasting

    4.5 stars, 19 reviews, Beginner, Specialization, 3 - 6 Months

    ★ 4.5 (19) · Beginner · Specialization · 3 - 6 Months

    Status: Free trial
    Free trial
    Category: Build toward a degree
    Build toward a degree
  • G

    Google

    Attract and Engage Customers with Digital Marketing

    Skills you'll gain: Google Ads, Search Engine Optimization, Digital Marketing, Keyword Research, Digital Advertising, Target Audience, Search Engine Marketing, Online Advertising, Persona Development, Customer Analysis, Conversion Funnel Analysis, Content Optimization, Marketing Strategy and Techniques, Advertising Campaigns, Marketing Strategies, Customer Engagement

    4.8 stars, 7.8K reviews, Beginner, Course, 1 - 4 Weeks

    ★ 4.8 (7.8K) · Beginner · Course · 1 - 4 Weeks

    Status: Free trial
    Free trial
  • M

    Meta

    Meta Social Media Marketing

    Skills you'll gain: Meta Ads Manager, Social Media Management, Social Media Content, Social Media, Social Media Marketing, Target Audience, Social Media Campaigns, Paid media, Social Media Strategy, Customer Analysis, Content Creation, Marketing Effectiveness, Persona Development, Marketing Analytics, Advertising Campaigns, Social Media Analytics, Instagram, Presentations, Digital Marketing, Brand Management

    4.8 stars, 23K reviews, Beginner, Professional Certificate, 3 - 6 Months

    ★ 4.8 (23K) · Beginner · Professional Certificate · 3 - 6 Months

    Status: Free trial
    Free trial
  • I

    IBM

    Introduction to Digital Marketing

    Skills you'll gain: Digital Marketing, Digital Media Strategy, Digital Marketing Campaigns, Digital Analysis, Content Performance Analysis, Content Development and Management, Digital Advertising, Digital Marketing Tools, Data-Driven Marketing, Digital Content, Social Media Analytics, Growth Strategies, Social Media, Pay Per Click Advertising

    4.7 stars, 89 reviews, Beginner, Course, 1 - 4 Weeks

    ★ 4.7 (89) · Beginner · Course · 1 - 4 Weeks

    Status: Free trial
    Free trial
  • U

    University of California, Irvine

    Introduction to Digital Marketing

    Skills you'll gain: Search Engine Marketing, Digital Brand Strategy, Keyword Research, Digital Marketing, Online Advertising, Search Engine Optimization, Content Marketing, Social Media Marketing, Social Media Strategy, Digital Media Strategy, Social Media, Web Analytics and SEO, Storytelling, Marketing Strategies, Marketing Strategy and Techniques, Pay Per Click Advertising, Marketing Communications, Digital Advertising, Customer Relationship Management, Brand Management

    4.7 stars, 243 reviews, Beginner, Course, 1 - 4 Weeks

    ★ 4.7 (243) · Beginner · Course · 1 - 4 Weeks

    Status: Free trial
    Free trial
  • S

    SkillUp

    Social Media Marketing

    Skills you'll gain: Social Media Management, Social Media, Social Media Content, Social Media Marketing, Social Media Strategy, Content Scheduling, Social Media Campaigns, Content Creation, Social Media Analytics, Instagram, TikTok, Content Development and Management, Content Performance Analysis, Content Strategy, Growth Strategies, Content Optimization, Drive Engagement, Brand Strategy, Digital Marketing, Market Research

    4.6 stars, 26 reviews, Beginner, Course, 1 - 4 Weeks

    ★ 4.6 (26) · Beginner · Course · 1 - 4 Weeks

    Status: Free trial
    Free trial
  • C

    Coursera

    Social Media Marketing

    Skills you'll gain: Social Media Analytics, Content Performance Analysis, Canva (Software), Brand Management, Instagram, Video Editing, Content Scheduling, Meta Ads Manager, Prompt Engineering, Facebook, Content Creation, Social Media, Social Media Marketing, Marketing Automation, Copywriting, Generative AI, Social Media Content, Video Production, Campaign Management, Digital Marketing

    4.5 stars, 3.8K reviews, Beginner, Professional Certificate, 3 - 6 Months

    ★ 4.5 (3.8K) · Beginner · Professional Certificate · 3 - 6 Months

    Category: New
    New
    Status: Free trial
    Free trial
1…141516…834

In summary, here are 10 of our most popular marketing strategy and techniques courses

  • Advanced Digital Marketing: University of Maryland, College Park
  • Generative AI for Digital Marketing: IBM
  • Affiliate Marketing Course: Simplilearn
  • Marketing Strategy for Entrepreneurs: 28DIGITAL
  • Concepts, Strategies, and Analytics in Performance Marketing and Digital Advertising: University of Colorado Boulder
  • Marketing Strategy for Engineers and Technologists: University of Colorado Boulder
  • Attract and Engage Customers with Digital Marketing: Google
  • Meta Social Media Marketing: Meta
  • Introduction to Digital Marketing: IBM
  • Introduction to Digital Marketing: University of California, Irvine

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Accounting
  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • Human Resources (HR)
  • Microsoft Excel
  • Project Management
  • Python
  • SQL

Professional Certificates

  • Google AI Certificate
  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM AI Engineering Certificate
  • IBM AI Product Manager Certificate
  • IBM Data Science Certificate
  • Intuit Academy Bookkeeping Certificate

Courses & Specializations

  • AI Essentials Specialization
  • AI For Business Specialization
  • AI For Everyone Course
  • AI in Healthcare Specialization
  • Deep Learning Specialization
  • Excel Skills for Business Specialization
  • Financial Markets Course
  • Machine Learning Specialization
  • Prompt Engineering for ChatGPT Course
  • Python for Everybody Specialization

Career Resources

  • Career Aptitude Test
  • CAPM Certification Requirements
  • CompTIA A+ Certification Requirements
  • CompTIA Security+ Certification Requirements
  • Essential IT Certifications
  • High-Income Skills to Learn
  • How to Learn Artificial Intelligence
  • PMP Certification Requirements
  • Popular Cybersecurity Certifications
  • Share your Coursera learning story

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Udemy

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok