Search Engine Marketing courses can help you learn keyword research, ad copywriting, campaign management, and performance analysis. You can build skills in optimizing landing pages, understanding bidding strategies, and utilizing analytics to improve ROI. Many courses introduce tools like Google Ads and SEMrush, that support executing effective campaigns and tracking their success.

University of Virginia Darden School Foundation
Skills you'll gain: Branding, Brand Awareness, Brand Strategy, Marketing Design, Advertising, Brand Management, Brand Loyalty, Generative AI Agents, Digital Advertising
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Canva (Software), Marketing Design, Social Media Marketing, Social Media Content, Social Media, Marketing Materials, Color Matching, Graphic Design, Design, User Accounts
Beginner · Guided Project · Less Than 2 Hours

Korea Advanced Institute of Science and Technology(KAIST)
Skills you'll gain: Bidding, Procurement, Business Development, Registration, Vendor Management, Request For Quotation (RFQ), Request for Proposal, Global Marketing, Law, Regulation, and Compliance, Contract Management, Regulatory Requirements, Market Research
Intermediate · Course · 1 - 3 Months

Skills you'll gain: Content Strategy, Content Creation, Blogs, Search Engine Optimization, Keyword Research, Web Content, Content Marketing, AI Personalization, Data Science
Intermediate · Guided Project · Less Than 2 Hours

Arizona State University
Skills you'll gain: Program Implementation, Plan Execution, Sustainable Development, Business Planning, Data Analysis, Sustainability Reporting, Spreadsheet Software, Contract Management, Waste Minimization, Marketing and Public Relations, Analysis, Sustainability Standards, Policy Development, Annual Reports, Interactive Learning, Sustainable Business, Vendor Contracts, Goal Setting, Business Writing, Project Management
Beginner · Specialization · 3 - 6 Months

Emory University
Skills you'll gain: Financial Statements, Return On Investment, Business Strategy, Cash Flows, Supply Chain, Supply Chain Management, Financial Analysis, Income Statement, Corporate Finance, Balance Sheet, Corporate Strategy, Six Sigma Methodology, Business Valuation, Organizational Strategy, Gross Profit, Marketing Strategies, Market Dynamics, Marketing Communications, Target Market, Lean Six Sigma
Beginner · Specialization · 3 - 6 Months

Starweaver
Skills you'll gain: Responsible AI, AI Enablement, Technology Roadmaps, Organizational Change, AI Product Strategy, Stakeholder Engagement, Market Opportunities, Change Management, Google Gemini, Business Strategy, Generative AI, Corporate Strategy, Corporate Communications, Enterprise Security, Prompt Engineering, Corporate Sustainability, Business Communication, Communication Strategies, Marketing Strategy and Techniques, Communication
Intermediate · Specialization · 1 - 4 Weeks

Board Infinity
Skills you'll gain: Selling Techniques, Business, Marketing, Economics, Advertising, Market Dynamics, Case Studies, Business Solutions, Market Analysis, Product Strategy, Business Planning, Complex Problem Solving
Beginner · Specialization · 1 - 3 Months

Pontificia Universidad Católica del Perú
Skills you'll gain: Hospitality and Food Services, Food and Beverage, Restaurant Management, Resource Management, Market Analysis, Market Opportunities, Business Modeling, Entrepreneurship, Innovation, Cost Management, Operational Efficiency
Beginner · Course · 1 - 4 Weeks
Amazon Web Services
Skills you'll gain: Amazon CloudWatch, Containerization, Microservices, Docker (Software), Amazon Web Services, Kubernetes, Amazon Elastic Compute Cloud, Application Deployment, Serverless Computing, System Monitoring, Scalability
Beginner · Course · 1 - 4 Weeks

Michigan State University
Skills you'll gain: Customer Acquisition Management, Business Planning, Entrepreneurship, Business Modeling, Resource Management, Sales Strategy, Plan Execution, New Business Development, Business Strategy, Customer Engagement, Go To Market Strategy, Marketing, Innovation, Fundraising and Crowdsourcing, Budgeting
Mixed · Course · 1 - 3 Months

Michigan State University
Skills you'll gain: Unity Engine, 3D Modeling, Color Theory, Animation and Game Design, Autodesk Maya, Video Game Development, Computer Graphics, Adobe Photoshop, Creativity
Intermediate · Course · 1 - 3 Months