Les cours en marketing peuvent vous aider à comprendre comment toucher des audiences, définir des messages et analyser les performances de campagnes. Vous pouvez développer des compétences en stratégie, segmentation, contenu, optimisation et analyse. Beaucoup de cours utilisent des outils utilisés en contexte professionnel.

Meta
Skills you'll gain: React Native, Jest (JavaScript Testing Framework), User Research, Version Control, GitHub, UI/UX Research, Usability Testing, Git (Version Control System), Restful API, Unix Commands, Persona (User Experience), Interaction Design, SQL, User Experience Design, User Interface and User Experience (UI/UX) Design, Command-Line Interface, Mobile Development, React.js, Web Development Tools, Javascript
★ 4.6 (11K) · Beginner · Specialization · 3 - 6 Months

Skills you'll gain: Paid media, Target Audience, Content Performance Analysis, Advertising Campaigns, Social Media, Social Media Campaigns, Marketing Budgets, Bidding, Campaign Management, Meta Ads Manager, Social Media Strategy, Social Media Marketing, Social Media Management, Performance Reporting, Media Planning, Campaign Planning, Digital Advertising, Digital Media Strategy, Digital Marketing, Business Marketing
Intermediate · Course · 1 - 3 Months

Coursera
Skills you'll gain: Copywriting, Content Marketing, User Feedback, Marketing Materials, Target Audience, Product Knowledge, Persona Development, Campaign Planning, Marketing Collateral, Concision, Communication Planning, Sales Presentation, Writing and Editing, Customer Insights, Editing, Usability Testing, Customer Analysis, Content Optimization, Communication Strategies, Sales
Beginner · Course · 1 - 4 Weeks

University of California, Davis
Skills you'll gain: Search Engine Optimization, Keyword Research, Web Analytics and SEO, Content Optimization, Content Strategy, Marketing, Content Creation, Social Media
★ 4.8 (3.7K) · Intermediate · Course · 1 - 4 Weeks

John Wiley & Sons
Skills you'll gain: Retail Store Operations, Customer Analysis, Inventory and Warehousing, Customer Retention, Inventory Control, Order Management, Inventory Management, Order Fulfillment, Customer experience improvement, Customer Insights, AI Personalization, Order Delivery, User Research, Order Processing, Retail Management, Loyalty Programs, E-Commerce, Marketing Strategies, Digital Marketing, Business
Intermediate · Course · 1 - 3 Months

Skills you'll gain: Adobe Express, Adobe Illustrator, Adobe Photoshop, Responsible AI, Logo Design, Digital Design, Layout Design, Generative AI, AI powered creativity, Usability, Graphic Design, Adobe Firefly, Document Control, User Interface and User Experience (UI/UX) Design, Visual Storytelling, Design Software, Visual Design, Packaging and Labeling, Branding, Storytelling
★ 4.7 (3.2K) · Beginner · Professional Certificate · 3 - 6 Months
University of Pennsylvania
Skills you'll gain: Game Design, Project Design, Driving engagement, Social Impact, Drive Engagement, Employee Engagement, Motivational Skills, Positive Behavior Support, Psychology, Behavioral Economics, Marketing
★ 4.8 (2.4K) · Mixed · Course · 1 - 3 Months
IE Business School
Skills you'll gain: Brand Strategy, Value Propositions, Customer experience strategy (CX), Storytelling, Branding, Customer experience improvement, Content Marketing, Brand Management, Content Creation, Brand Awareness, Driving engagement, Logo Design, Drive Engagement, Journey Mapping, Journalism, Campaign Management, Creativity, Target Audience, Marketing Operations, Communication
★ 4.6 (1.8K) · Beginner · Specialization · 3 - 6 Months

John Wiley & Sons
Skills you'll gain: Facebook, digital literacy, Fundraising, Fundraising and Crowdsourcing, Social Media, Social Media Content, Social Media Marketing, Social Media Management, Social Media Strategy, Shared Media, Safety and Security, Communication, Security Awareness, Personally Identifiable Information, Event Management, Group Policy, Relationship Building, Content Scheduling, Web Presence, Information Privacy
Beginner · Specialization · 3 - 6 Months

Università Bocconi
Skills you'll gain: Leadership and Management, Branding, Business Management, Brand Management, Brand Strategy, Brand Loyalty, Data Strategy, Fundraising, Data-Driven Decision-Making, Marketing, Consumer Behaviour, Customer experience strategy (CX), Customer Engagement, Value Propositions, Target Audience
★ 4.8 (1.5K) · Mixed · Course · 1 - 3 Months

Salesforce
Skills you'll gain: Sales Process, Sales, Salesforce, Customer Relationship Management (CRM) Software, Sales Operations, Customer Relationship Management, General Sales Practices, B2B Sales, Sales Pipelines, Data Management, Customer Data Management, Information Management, Databases, Data Quality, Data Cleansing, Business-To-Consumer
★ 4.6 (1.7K) · Beginner · Course · 1 - 4 Weeks

Copenhagen Business School
Skills you'll gain: Strategic Thinking, Business Strategy, Business Strategies, Strategic Decision-Making, Strategic Planning, Strategic Leadership, Organizational Strategy, Business Transformation, Brand Strategy, Corporate Strategy, Technology Strategies, Competitive Analysis, Global Marketing, Case Studies, Market Dynamics
★ 4.7 (4.6K) · Mixed · Course · 1 - 3 Months