Les cours en marketing peuvent vous aider à comprendre comment toucher des audiences, définir des messages et analyser les performances de campagnes. Vous pouvez développer des compétences en stratégie, segmentation, contenu, optimisation et analyse. Beaucoup de cours utilisent des outils utilisés en contexte professionnel.

Skills you'll gain: Adobe Express, Content Scheduling, Marketing Strategies, Personalized Campaigns, Data-Driven Marketing, Promotional Strategies, Marketing Planning, Social Media Content, Digital Marketing Campaigns, Responsible AI, Digital Marketing, Cross-Channel Marketing, Logo Design, Generative AI, Campaign Management, Social Media Marketing, Graphic Design, Content Strategy, Advertising, Market Research
★ 4.7 (3.3K) · Beginner · Professional Certificate · 3 - 6 Months

Simplilearn
Skills you'll gain: Marketing Strategies, Data-Driven Marketing, Marketing Effectiveness, Email Marketing, Marketing Analytics, Digital Marketing, Driving engagement, Customer Relationship Management, Digital Advertising, Online Advertising, Google Ads, Social Media Marketing, Cross-Channel Marketing, Target Market, Personalized Campaigns, Data Collection
★ 4.7 (20) · Beginner · Course · 1 - 4 Weeks
University of Pennsylvania
Skills you'll gain: Customer Analysis, Branding, Brand Strategy, Brand Marketing, Marketing Psychology, Strategic Marketing, Marketing, Brand Management, Consumer Behaviour, Go To Market Strategy, Marketing Strategies, Customer Insights, Marketing Communications, Driving engagement, Online Advertising, E-Commerce
★ 4.8 (272) · Mixed · Course · 1 - 4 Weeks

Fundação Instituto de Administração
Skills you'll gain: Strategic Marketing, Marketing Strategies, Consumer Behaviour, Marketing, Data-Driven Marketing, Marketing Planning, Marketing Strategy and Techniques, Marketing Analytics, Target Market, Customer Insights, Value Propositions, Decision Making
Beginner · Course · 1 - 4 Weeks

University of Arizona
Skills you'll gain: Search Engine Marketing, Pay Per Click Advertising, Google Ads, Search Engine Optimization, Digital Marketing, Cross-Channel Marketing, Keyword Research, Digital Marketing Campaigns, Online Advertising, Paid media, Social Media Strategy, Marketing Channel, Marketing Strategies, Social Media, Digital Brand Strategy, Social Media Campaigns, Social Media Content, Social Media Marketing, Integrated Marketing Communications, Analytical Skills
Intermediate · Course · 1 - 3 Months

University of Virginia
Skills you'll gain: Marketing Analytics, Marketing Effectiveness, Data-Driven Marketing, Marketing Planning, Data-Driven Decision-Making, Marketing Strategies, Marketing, Customer Analysis, Brand Management, Web Analytics, Analytics, Campaign Planning, Branding, Brand Awareness, Regression Analysis, Return On Investment, Consumer Behaviour, Statistical Analysis, Correlation Analysis, Online Advertising
Beginner · Course · 1 - 3 Months

University of Pennsylvania
Skills you'll gain: Customer experience strategy (CX), Brand Strategy, Brand Management, Branding, Customer experience improvement, Marketing Strategies, Customer Insights, Brand Loyalty, Cross-Channel Marketing, Global Marketing, Market Trend, Consumer Behaviour, Competitive Analysis, Innovation, E-Commerce
★ 4.8 (300) · Beginner · Course · 1 - 4 Weeks

Simplilearn
Skills you'll gain: HubSpot CRM, Customer Relationship Management, Online Advertising, Keyword Research, Promotional Strategies, Social Media Marketing, Advertising Campaigns, Marketing Strategies, Driving engagement, Customer Acquisition Management, Product Promotion, Search Engine Optimization, Performance Metric, Customer Engagement, Content Optimization, Business Metrics
Beginner · Course · 1 - 4 Weeks

IE Business School
Skills you'll gain: Marketing Planning, Surveys, Consumer Behaviour, Survey Creation, Product Management, Market Research, Marketing Strategies, Product Lifecycle Management, Strategic Marketing, Marketing Strategy and Techniques, Data Analysis, Marketing Communications, Marketing, Data Collection, Product Strategy, Market Analysis, Target Market, Value Propositions, Product Marketing, Market Data
★ 4.6 (1.3K) · Beginner · Specialization · 3 - 6 Months

Fundação Instituto de Administração
Skills you'll gain: Strategic Marketing, Marketing Strategies, Marketing, Marketing Strategy and Techniques, Brand Marketing, Customer Analysis, Brand Strategy, Marketing Management, Marketing Planning, Marketing Effectiveness, Market Dynamics, Branding, Brand Management, Customer Insights, Market Analysis, Consumer Behaviour, Target Market, Brand Awareness, Market Research, Stakeholder Management
★ 4.9 (12) · Beginner · Course · 1 - 4 Weeks
Emory University
Skills you'll gain: Pivot Tables And Charts, Marketing Analytics, Descriptive Statistics, Data-Driven Marketing, Microsoft Excel, Customer Insights, Spreadsheet Software, Regression Analysis, Data Analysis, Data-Driven Decision-Making, Excel Formulas, Statistical Visualization, Marketing, Marketing Effectiveness, Exploratory Data Analysis, Consumer Behaviour, Statistical Analysis, Data Manipulation, Data Wrangling, Forecasting
★ 4.3 (293) · Intermediate · Course · 1 - 3 Months

Skills you'll gain: Personalized Campaigns, Data-Driven Marketing, Cross-Channel Marketing, Marketing Channel, Content Marketing, Marketing Analytics, Data Ethics, Campaign Management, Data-Driven Decision-Making, Marketing Strategies, Integrated Marketing Communications, Marketing Automation, MarTech, Content Development and Management, Content Strategy, Content Performance Analysis, Adobe Express, AI Personalization, Social Media, Market Research
★ 4.7 (101) · Beginner · Course · 1 - 4 Weeks