Les cours en marketing peuvent vous aider à comprendre comment toucher des audiences, définir des messages et analyser les performances de campagnes. Vous pouvez développer des compétences en stratégie, segmentation, contenu, optimisation et analyse. Beaucoup de cours utilisent des outils utilisés en contexte professionnel.
Madecraft
Skills you'll gain: Lead Generation, Digital Marketing, Digital Brand Strategy, Marketing Strategies, Target Audience, Digital Marketing Campaigns, Marketing Automation, Marketing Strategy and Techniques, Content Marketing, Demand Generation, Brand Marketing, Persona Development, Digital Advertising, A/B Testing, Search Engine Optimization, Marketing Analytics, Content Strategy, Advertising, Journey Mapping, Automation
Beginner · Course · 1 - 3 Months

Fundação Instituto de Administração
Skills you'll gain: Strategic Marketing, Marketing Strategies, Consumer Behaviour, Marketing, Data-Driven Marketing, Marketing Planning, Marketing Strategy and Techniques, Customer Analysis, Data Strategy, Marketing Analytics, Target Market, Customer Insights, Value Propositions, Decision Making
Beginner · Course · 1 - 4 Weeks

University of Virginia
Skills you'll gain: Marketing Analytics, Marketing Effectiveness, Data-Driven Marketing, Marketing Planning, Data-Driven Decision-Making, Marketing Strategies, Marketing, Customer Analysis, Brand Management, Web Analytics, Analytics, Campaign Planning, Branding, Brand Awareness, Regression Analysis, Return On Investment, Consumer Behaviour, Statistical Analysis, Correlation Analysis, Online Advertising
Beginner · Course · 1 - 3 Months

University of Arizona
Skills you'll gain: Search Engine Marketing, Pay Per Click Advertising, Google Ads, Search Engine Optimization, Digital Marketing, Cross-Channel Marketing, Keyword Research, Digital Marketing Campaigns, Online Advertising, Paid media, Social Media Strategy, Marketing Channel, Marketing Strategies, Social Media, Digital Brand Strategy, Social Media Campaigns, Social Media Content, Social Media Marketing, Integrated Marketing Communications, Analytical Skills
Intermediate · Course · 1 - 3 Months
University of Illinois Urbana-Champaign
Skills you'll gain: Keyword Research, Email Marketing, Digital Marketing Campaigns, Data-Driven Marketing, Digital Marketing, Campaign Management, Digital Media Strategy, Marketing Analytics, Online Advertising, Digital Advertising, Search Engine Marketing, Performance Analysis, Consumer Behaviour, Marketing Strategies, Market Research, Journey Mapping, Key Performance Indicators (KPIs), Web Analytics and SEO, Search Engine Optimization, Campaign Planning
★ 4.5 (607) · Beginner · Course · 1 - 3 Months

Aptly
Skills you'll gain: TikTok, Content Performance Analysis, Business Marketing, Data-Driven Marketing, Content Scheduling, Social Media Content, Social Media Marketing, Online Advertising, Brand Marketing, Social Media Strategy, Social Media, Marketing Strategies, Performance Measurement, Content Marketing, Content Creation, Video Editing, Video Production, Social Media Management, Advertising, Advertising Campaigns
★ 4.8 (146) · Beginner · Specialization · 1 - 3 Months

ESSEC Business School
Skills you'll gain: Data-Driven Marketing, Marketing Analytics, Customer Analysis, Marketing Strategies, Business Analytics, Statistical Programming, Customer Insights, R Programming, R (Software), Customer Data Management, Data-Driven Decision-Making, Data Analysis Software, Target Market, Predictive Analytics, Statistical Analysis, Statistical Modeling, Predictive Modeling, Statistical Methods
★ 4.6 (762) · Mixed · Course · 1 - 3 Months
Emory University
Skills you'll gain: Pivot Tables And Charts, Marketing Analytics, Descriptive Statistics, Data-Driven Marketing, Microsoft Excel, Customer Insights, Regression Analysis, Data Analysis, Data-Driven Decision-Making, Excel Formulas, Statistical Visualization, Marketing, Marketing Effectiveness, Exploratory Data Analysis, Consumer Behaviour, Statistical Methods, Data Manipulation, Data Transformation
★ 4.3 (292) · Intermediate · Course · 1 - 3 Months

Coursera
Skills you'll gain: Brand Marketing, Digital Marketing Tools, Driving engagement, Marketing Strategies, Digital Media Strategy, MarTech, Digital Marketing Campaigns, Customer Engagement, Strategic Marketing, Social Media Marketing, Marketing, Digital Marketing, Consumer Behaviour, Market Trend, Strategic Planning, Trend Analysis
★ 4.5 (107) · Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Personalized Campaigns, Data-Driven Marketing, Cross-Channel Marketing, Marketing Channel, Content Marketing, Marketing Analytics, Data Ethics, Marketing Effectiveness, Campaign Management, Data-Driven Decision-Making, Marketing Strategies, Integrated Marketing Communications, Marketing Automation, Content Development and Management, Content Strategy, Content Performance Analysis, Adobe Express, AI Personalization, Social Media, Market Research
★ 4.7 (96) · Beginner · Course · 1 - 4 Weeks

LearnKartS
Skills you'll gain: Google Gemini, Marketing Automation, ChatGPT, Marketing, Generative AI, Content Marketing, Business Marketing, Content Creation, Digital Content, Prompt Engineering, Branding, Social Media, Google Ads, Search Engine Optimization, Digital Assets, Facebook, Digital Advertising, Productivity, Sales Pipelines, Web Development
★ 3.5 (11) · Beginner · Specialization · 3 - 6 Months

Skills you'll gain: Marketing Analytics, Content Performance Analysis, Data-Driven Marketing, Google Analytics, Campaign Management, Generative AI, Responsible AI, Customer Analysis, Marketing Automation, Performance Analysis, Customer Insights, Data Ethics, Artificial Intelligence
★ 4.7 (9) · Intermediate · Course · 1 - 4 Weeks