• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Marketing

Cours en Marketing

Les cours en marketing peuvent vous aider à comprendre comment toucher des audiences, définir des messages et analyser les performances de campagnes. Vous pouvez développer des compétences en stratégie, segmentation, contenu, optimisation et analyse. Beaucoup de cours utilisent des outils utilisés en contexte professionnel.

Cours et certificats populaires en Marketing


  • A

    Adobe

    Adobe Marketing Specialist

    Skills you'll gain: Adobe Express, Content Scheduling, Marketing Strategies, Personalized Campaigns, Data-Driven Marketing, Promotional Strategies, Marketing Planning, Social Media Content, Digital Marketing Campaigns, Responsible AI, Digital Marketing, Cross-Channel Marketing, Logo Design, Generative AI, Campaign Management, Social Media Marketing, Graphic Design, Content Strategy, Advertising, Market Research

    4.7 stars, 3.3K reviews, Beginner, Professional Certificate, 3 - 6 Months

    ★ 4.7 (3.3K) · Beginner · Professional Certificate · 3 - 6 Months

    Category: Job skills
    Job skills
    Status: Free trial
    Free trial
  • S

    Simplilearn

    Behavioral Marketing

    Skills you'll gain: Marketing Strategies, Data-Driven Marketing, Marketing Effectiveness, Email Marketing, Marketing Analytics, Digital Marketing, Driving engagement, Customer Relationship Management, Digital Advertising, Online Advertising, Google Ads, Social Media Marketing, Cross-Channel Marketing, Target Market, Personalized Campaigns, Data Collection

    4.7 stars, 20 reviews, Beginner, Course, 1 - 4 Weeks

    ★ 4.7 (20) · Beginner · Course · 1 - 4 Weeks

    Status: Free trial
    Free trial
  • U

    University of Pennsylvania

    Introducción al Marketing

    Skills you'll gain: Customer Analysis, Branding, Brand Strategy, Brand Marketing, Marketing Psychology, Strategic Marketing, Marketing, Brand Management, Consumer Behaviour, Go To Market Strategy, Marketing Strategies, Customer Insights, Marketing Communications, Driving engagement, Online Advertising, E-Commerce

    4.8 stars, 272 reviews, Mixed, Course, 1 - 4 Weeks

    ★ 4.8 (272) · Mixed · Course · 1 - 4 Weeks

    Status: Free trial
    Free trial
  • F

    Fundação Instituto de Administração

    Marketing Science e Estratégia de Marketing

    Skills you'll gain: Strategic Marketing, Marketing Strategies, Consumer Behaviour, Marketing, Data-Driven Marketing, Marketing Planning, Marketing Strategy and Techniques, Marketing Analytics, Target Market, Customer Insights, Value Propositions, Decision Making

    Beginner · Course · 1 - 4 Weeks

    Status: Free trial
    Free trial
  • U

    University of Arizona

    Strategic Digital Marketing: Digital Marketing Channels

    Skills you'll gain: Search Engine Marketing, Pay Per Click Advertising, Google Ads, Search Engine Optimization, Digital Marketing, Cross-Channel Marketing, Keyword Research, Digital Marketing Campaigns, Online Advertising, Paid media, Social Media Strategy, Marketing Channel, Marketing Strategies, Social Media, Digital Brand Strategy, Social Media Campaigns, Social Media Content, Social Media Marketing, Integrated Marketing Communications, Analytical Skills

    Intermediate · Course · 1 - 3 Months

    Category: New
    New
    Status: Free trial
    Free trial
  • U

    University of Virginia

    L'analyse marketing

    Skills you'll gain: Marketing Analytics, Marketing Effectiveness, Data-Driven Marketing, Marketing Planning, Data-Driven Decision-Making, Marketing Strategies, Marketing, Customer Analysis, Brand Management, Web Analytics, Analytics, Campaign Planning, Branding, Brand Awareness, Regression Analysis, Return On Investment, Consumer Behaviour, Statistical Analysis, Correlation Analysis, Online Advertising

    Beginner · Course · 1 - 3 Months

    Category: Preview
    Preview
  • U

    University of Pennsylvania

    Retail Marketing Strategy

    Skills you'll gain: Customer experience strategy (CX), Brand Strategy, Brand Management, Branding, Customer experience improvement, Marketing Strategies, Customer Insights, Brand Loyalty, Cross-Channel Marketing, Global Marketing, Market Trend, Consumer Behaviour, Competitive Analysis, Innovation, E-Commerce

    4.8 stars, 300 reviews, Beginner, Course, 1 - 4 Weeks

    ★ 4.8 (300) · Beginner · Course · 1 - 4 Weeks

    Status: Free trial
    Free trial
  • S

    Simplilearn

    Mobile Marketing

    Skills you'll gain: HubSpot CRM, Customer Relationship Management, Online Advertising, Keyword Research, Promotional Strategies, Social Media Marketing, Advertising Campaigns, Marketing Strategies, Driving engagement, Customer Acquisition Management, Product Promotion, Search Engine Optimization, Performance Metric, Customer Engagement, Content Optimization, Business Metrics

    Beginner · Course · 1 - 4 Weeks

    Status: Free trial
    Free trial
  • I

    IE Business School

    Estrategia de marketing

    Skills you'll gain: Marketing Planning, Surveys, Consumer Behaviour, Survey Creation, Product Management, Market Research, Marketing Strategies, Product Lifecycle Management, Strategic Marketing, Marketing Strategy and Techniques, Data Analysis, Marketing Communications, Marketing, Data Collection, Product Strategy, Market Analysis, Target Market, Value Propositions, Product Marketing, Market Data

    4.6 stars, 1.3K reviews, Beginner, Specialization, 3 - 6 Months

    ★ 4.6 (1.3K) · Beginner · Specialization · 3 - 6 Months

    Status: Free trial
    Free trial
  • F

    Fundação Instituto de Administração

    Marketing Estratégico

    Skills you'll gain: Strategic Marketing, Marketing Strategies, Marketing, Marketing Strategy and Techniques, Brand Marketing, Customer Analysis, Brand Strategy, Marketing Management, Marketing Planning, Marketing Effectiveness, Market Dynamics, Branding, Brand Management, Customer Insights, Market Analysis, Consumer Behaviour, Target Market, Brand Awareness, Market Research, Stakeholder Management

    4.9 stars, 12 reviews, Beginner, Course, 1 - 4 Weeks

    ★ 4.9 (12) · Beginner · Course · 1 - 4 Weeks

    Status: Free trial
    Free trial
  • E

    Emory University

    Meaningful Marketing Insights

    Skills you'll gain: Pivot Tables And Charts, Marketing Analytics, Descriptive Statistics, Data-Driven Marketing, Microsoft Excel, Customer Insights, Spreadsheet Software, Regression Analysis, Data Analysis, Data-Driven Decision-Making, Excel Formulas, Statistical Visualization, Marketing, Marketing Effectiveness, Exploratory Data Analysis, Consumer Behaviour, Statistical Analysis, Data Manipulation, Data Wrangling, Forecasting

    4.3 stars, 293 reviews, Intermediate, Course, 1 - 3 Months

    ★ 4.3 (293) · Intermediate · Course · 1 - 3 Months

    Status: Free trial
    Free trial
  • A

    Adobe

    Multichannel Content Marketing

    Skills you'll gain: Personalized Campaigns, Data-Driven Marketing, Cross-Channel Marketing, Marketing Channel, Content Marketing, Marketing Analytics, Data Ethics, Campaign Management, Data-Driven Decision-Making, Marketing Strategies, Integrated Marketing Communications, Marketing Automation, MarTech, Content Development and Management, Content Strategy, Content Performance Analysis, Adobe Express, AI Personalization, Social Media, Market Research

    4.7 stars, 101 reviews, Beginner, Course, 1 - 4 Weeks

    ★ 4.7 (101) · Beginner · Course · 1 - 4 Weeks

    Status: Free trial
    Free trial
1…151617…290

In summary, here are 10 of our most popular marketing courses

  • Adobe Marketing Specialist: Adobe
  • Behavioral Marketing: Simplilearn
  • Introducción al Marketing: University of Pennsylvania
  • Marketing Science e Estratégia de Marketing: Fundação Instituto de Administração
  • Strategic Digital Marketing: Digital Marketing Channels: University of Arizona
  • L'analyse marketing: University of Virginia
  • Retail Marketing Strategy: University of Pennsylvania
  • Mobile Marketing: Simplilearn
  • Estrategia de marketing: IE Business School
  • Marketing Estratégico: Fundação Instituto de Administração

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Accounting
  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • Human Resources (HR)
  • Microsoft Excel
  • Project Management
  • Python
  • SQL

Professional Certificates

  • Google AI Certificate
  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM AI Engineering Certificate
  • IBM AI Product Manager Certificate
  • IBM Data Science Certificate
  • Intuit Academy Bookkeeping Certificate

Courses & Specializations

  • AI Essentials Specialization
  • AI For Business Specialization
  • AI For Everyone Course
  • AI in Healthcare Specialization
  • Deep Learning Specialization
  • Excel Skills for Business Specialization
  • Financial Markets Course
  • Machine Learning Specialization
  • Prompt Engineering for ChatGPT Course
  • Python for Everybody Specialization

Career Resources

  • Career Aptitude Test
  • CAPM Certification Requirements
  • CompTIA A+ Certification Requirements
  • CompTIA Security+ Certification Requirements
  • Essential IT Certifications
  • High-Income Skills to Learn
  • How to Learn Artificial Intelligence
  • PMP Certification Requirements
  • Popular Cybersecurity Certifications
  • Share your Coursera learning story

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Udemy

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok