Marketing automation courses can help you learn email marketing strategies, customer segmentation, lead nurturing, and campaign analytics. You can build skills in creating automated workflows, optimizing conversion rates, and analyzing customer behavior to enhance engagement. Many courses introduce tools like HubSpot, Marketo, and Mailchimp, that support implementing automation strategies and measuring their effectiveness in real-time.

University of Colorado Boulder
Skills you'll gain: Control Systems, Process Control, Machine Controls, Engineering, Scientific, and Technical Instruments, Automation Engineering, Manufacturing Processes, Embedded Software, Electrical and Computer Engineering, Embedded Systems, Electronics, Semiconductors, Laboratory Equipment, Electronics Engineering, Test Equipment, Medical Devices, Performance Tuning, Electronic Components, Mechanical Design, Product Testing, Mathematical Modeling
Build toward a degree
Intermediate · Course · 1 - 3 Months

Fundação Instituto de Administração
Skills you'll gain: Crisis Management, Decision Making, Brand Management, Branding, Marketing Communications, Corporate Communications, Brand Strategy, Public Relations, Communication, Communication Strategies, Management Information Systems, Auditing
Intermediate · Course · 1 - 3 Months

École Nationale des Ponts et Chaussées
Skills you'll gain: Transportation Operations, Electric Power Systems, Sustainable Development, Sustainable Technologies, Climate Change Mitigation, Economics, Market Analysis, Environmental Science, Public Policies, Cost Benefit Analysis
Beginner · Course · 1 - 3 Months

Microsoft
Skills you'll gain: Competitive Analysis, Market Research, Competitive Intelligence, Persona Development, Market Analysis, Market Opportunities, Business Research, AI Product Strategy, Consumer Behaviour, Target Market, Customer Insights, Data-Driven Decision-Making, Product Development, Product Strategy, Gap Analysis, Market Trend, Regulatory Requirements, Innovation
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Google Analytics, Web Analytics, Benchmarking, Content Performance Analysis, Customer Engagement, Customer Analysis, Performance Analysis, Management Reporting, Customer Retention, User Research, Real Time Data, Marketing
Intermediate · Guided Project · Less Than 2 Hours

Berklee
Skills you'll gain: Musical Composition, Music, Media Production, Music Theory, Music Performance, Editing, Creativity, Automation, File Management, Electronic Media, System Configuration
Intermediate · Course · 1 - 4 Weeks

Skills you'll gain: Customer Communications Management, Content Management Systems, Retail Management, Payment Processing, E-Commerce, Web Content, Product Management, Shipping and Receiving, Marketing, System Configuration, Business
Beginner · Guided Project · Less Than 2 Hours

Starweaver
Skills you'll gain: Responsible AI, AI Enablement, Technology Roadmaps, Organizational Change, AI Product Strategy, Stakeholder Engagement, Market Opportunities, Change Management, Google Gemini, Business Strategy, Generative AI, Corporate Strategy, Corporate Communications, Enterprise Security, Prompt Engineering, Corporate Sustainability, Business Communication, Communication Strategies, Marketing Strategy and Techniques, Communication
Intermediate · Specialization · 1 - 4 Weeks

Skills you'll gain: Marketing Budgets, Social Media Content, Social Media Campaigns, Collaborative Software, Social Media Marketing, Content Creation, Video Editing, Marketing Materials, Marketing, Graphic Design, Photo Editing
Intermediate · Guided Project · Less Than 2 Hours

Amazon Web Services
Skills you'll gain: Generative AI, Business Metrics, Machine Learning Methods, Applied Machine Learning, Artificial Intelligence and Machine Learning (AI/ML), AI Enablement, Machine Learning, Machine Learning Algorithms, Model Evaluation, Artificial Intelligence, Model Deployment, Key Performance Indicators (KPIs), Performance Measurement, Performance Metric, AI Product Strategy, Business Solutions
Beginner · Course · 1 - 4 Weeks
University of Illinois Urbana-Champaign
Skills you'll gain: Digital Media Strategy, Social Media Marketing, Digital Marketing, Social Media, Marketing Communications, Digital Advertising, Marketing Channel, Customer Engagement, Media Strategy, Marketing, Advertising, User Feedback, Marketing Strategies, Target Audience, Consumer Behaviour, Communication, Mobile Banking
Mixed · Course · 1 - 4 Weeks

Skills you'll gain: Canva (Software), Instagram, Social Media Content, Graphic Design, Graphic and Visual Design, Social Media Marketing, Organizational Skills, Marketing Design, Typography, Color Theory, Business Strategy
Beginner · Guided Project · Less Than 2 Hours