• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Marketing Automation

Marketing Automation Courses

Marketing automation courses can help you learn email marketing strategies, customer segmentation, lead nurturing, and campaign analytics. You can build skills in creating automated workflows, optimizing conversion rates, and analyzing customer behavior to enhance engagement. Many courses introduce tools like HubSpot, Marketo, and Mailchimp, that support implementing automation strategies and measuring their effectiveness in real-time.

Popular Marketing Automation Courses and Certifications


  • Status: Free Trial
    Free Trial
    I

    Interactive Brokers

    Derivatives - Options & Futures

    Skills you'll gain: Derivatives, Futures Exchange, Financial Trading, Financial Market, Risk Management, Market Analysis, Capital Markets, Risk Analysis, Investments, Equities, Market Dynamics, Profit and Loss (P&L) Management, Decision Making

    4.5
    Rating, 4.5 out of 5 stars
    ·
    277 reviews

    Intermediate · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    D

    Duke University

    Rust Programming

    Skills you'll gain: Rust (Programming Language), Containerization, Data Pipelines, CI/CD, Docker (Software), Jenkins, Application Deployment, DevOps, LLM Application, Continuous Integration, Hugging Face, Large Language Modeling, Test Case, Restful API, Serverless Computing, Generative AI, Command-Line Interface, Natural Language Processing, Computer Programming, Cloud Computing

    3.9
    Rating, 3.9 out of 5 stars
    ·
    310 reviews

    Beginner · Specialization · 3 - 6 Months

  • Status: Free Trial
    Free Trial
    U

    University of California, Irvine

    Corporate Communications

    Skills you'll gain: Internal Communications, Corporate Communications, Media Relations, Storytelling, Strategic Communication, Employee Engagement, Target Audience, Diversity Equity and Inclusion Initiatives, Earned Media, Public Relations, Crisis Management, Drive Engagement, Social Media Marketing, Social Media, Social Media Management, Business Communication, Stakeholder Communications, Telecommuting, Employee Retention, Diversity and Inclusion

    4.6
    Rating, 4.6 out of 5 stars
    ·
    169 reviews

    Beginner · Specialization · 1 - 3 Months

  • Status: Free
    Free
    C

    Coursera

    Design a Client Welcome Kit using Canva

    Skills you'll gain: Canva (Software), Visual Design, Layout Design, Design Elements And Principles, Workflow Management, Design Strategies, Graphic and Visual Design, Digital Design, Graphic and Visual Design Software, Marketing Collateral, Graphic Design, Marketing Design, Content Creation, Marketing Materials, Color Theory, Portfolio Management, Brand Awareness

    4.7
    Rating, 4.7 out of 5 stars
    ·
    96 reviews

    Advanced · Guided Project · Less Than 2 Hours

  • U

    University of Illinois Urbana-Champaign

    Global Impact: Cultural Psychology

    Skills you'll gain: Branding, Diversity Marketing, Brand Strategy, Global Marketing, Marketing Psychology, Consumer Behaviour, Brand Management, Cultural Diversity, Cultural Sensitivity, Culture, Intercultural Competence, Strategic Marketing, Marketing Strategies, Marketing, Psychology

    4.7
    Rating, 4.7 out of 5 stars
    ·
    185 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    U

    University of Illinois Urbana-Champaign

    Introduction to Applied Business Analytics

    Skills you'll gain: Business Analysis, Analytics, Data Preprocessing, Data Analysis, Data-Driven Decision-Making, Data Presentation, Python Programming

    Build toward a degree

    4.6
    Rating, 4.6 out of 5 stars
    ·
    334 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    R

    Rice University

    A Story of Economics: A Principles Tale

    Skills you'll gain: Economics, Supply And Demand, Business Economics, Game Theory, Market Dynamics, Economics, Policy, and Social Studies, Economic Development, Financial Policy, Socioeconomics, Market Analysis, Operating Cost, Public Policies, Labor Relations, Tax, International Finance, Fiscal Management, General Finance, Cost Benefit Analysis, Cost Accounting, Investments

    4.8
    Rating, 4.8 out of 5 stars
    ·
    160 reviews

    Beginner · Specialization · 3 - 6 Months

  • Status: Free Trial
    Free Trial
    J

    Johns Hopkins University

    Strategic Communications in Technical Organizations

    Skills you'll gain: Request for Proposal, Conflict Management, Presentations, Teamwork, Technical Communication, Storytelling, Persuasive Communication, Communication Strategies, Organizational Strategy, Non-Verbal Communication, Proposal Writing, Business Communication, Interpersonal Communications, Intercultural Competence, Communication, Target Audience, Oral Expression, Leadership Studies, Team Collaboration, Strategic Thinking

    4.8
    Rating, 4.8 out of 5 stars
    ·
    85 reviews

    Intermediate · Specialization · 3 - 6 Months

  • Status: Free Trial
    Free Trial
    I

    IBM

    Relational Database Administration (DBA)

    Skills you'll gain: Database Administration, Database Architecture and Administration, Database Management, Relational Databases, Database Software, MySQL, Database Management Systems, IBM DB2, Database Systems, Operational Databases, PostgreSQL, Performance Tuning, Data Maintenance, Data Storage Technologies, Disaster Recovery, Application Performance Management, Role-Based Access Control (RBAC), Network Troubleshooting, IT Automation, User Accounts

    4.4
    Rating, 4.4 out of 5 stars
    ·
    272 reviews

    Intermediate · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    U

    Universidad Nacional Autónoma de México

    Sesenta años de inteligencia artificial

    Skills you'll gain: Artificial Intelligence, Artificial Intelligence and Machine Learning (AI/ML), Responsible AI, AI literacy, Computer Science, Automation, Social Sciences, Generative AI, Social Impact, Deep Learning, Ethical Standards And Conduct, Robotics

    4.7
    Rating, 4.7 out of 5 stars
    ·
    496 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free
    Free
    C

    Coursera

    Use SurveyMonkey to Create a Survey and Analyze Results

    Skills you'll gain: Employee Surveys, Data Collection, Analysis, Business Research, Data Analysis, User Feedback, Market Research, Business Software

    4.5
    Rating, 4.5 out of 5 stars
    ·
    430 reviews

    Beginner · Guided Project · Less Than 2 Hours

  • Status: Free Trial
    Free Trial
    U

    University of Michigan

    Industrial Internet of Things (IIoT)

    Skills you'll gain: Internet Of Things, Manufacturing Operations, Digital Transformation, Cloud Services, Cloud Computing, Automation, Operational Efficiency, Emerging Technologies, System Implementation, Technology Strategies, Real Time Data, Value Propositions, Case Studies, Cybersecurity

    4.5
    Rating, 4.5 out of 5 stars
    ·
    210 reviews

    Beginner · Course · 1 - 4 Weeks

1…150151152…460

In summary, here are 10 of our most popular marketing automation courses

  • Derivatives - Options & Futures: Interactive Brokers
  • Rust Programming: Duke University
  • Corporate Communications: University of California, Irvine
  • Design a Client Welcome Kit using Canva: Coursera
  • Global Impact: Cultural Psychology: University of Illinois Urbana-Champaign
  • Introduction to Applied Business Analytics: University of Illinois Urbana-Champaign
  • A Story of Economics: A Principles Tale: Rice University
  • Strategic Communications in Technical Organizations: Johns Hopkins University
  • Relational Database Administration (DBA): IBM
  • Sesenta años de inteligencia artificial: Universidad Nacional Autónoma de México

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Accounting
  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • Human Resources (HR)
  • Microsoft Excel
  • Project Management
  • Python
  • SQL

Professional Certificates

  • Google AI Certificate
  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM AI Engineering Certificate
  • IBM AI Product Manager Certificate
  • IBM Data Science Certificate
  • Intuit Academy Bookkeeping Certificate

Courses & Specializations

  • AI Essentials Specialization
  • AI For Business Specialization
  • AI For Everyone Course
  • AI in Healthcare Specialization
  • Deep Learning Specialization
  • Excel Skills for Business Specialization
  • Financial Markets Course
  • Machine Learning Specialization
  • Prompt Engineering for ChatGPT Course
  • Python for Everybody Specialization

Career Resources

  • Career Aptitude Test
  • CAPM Certification Requirements
  • CompTIA A+ Certification Requirements
  • CompTIA Security+ Certification Requirements
  • Essential IT Certifications
  • High-Income Skills to Learn
  • How to Learn Artificial Intelligence
  • PMP Certification Requirements
  • Popular Cybersecurity Certifications
  • Share your Coursera learning story

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Udemy

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok