• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Marketing Strategy

Marketing Strategy Courses

Marketing strategy courses can help you learn customer segmentation, brand positioning, competitive analysis, and campaign planning. You can build skills in data interpretation, digital marketing tactics, and content creation strategies. Many courses introduce tools like Google Analytics, social media management platforms, and email marketing software, showing how these resources can enhance your marketing efforts and track performance effectively.

Popular Marketing Strategy Courses and Certifications


  • U

    University of California, Davis

    Qualitative Research

    Skills you'll gain: Focus Group, Qualitative Research, Surveys, Discussion Facilitation, Survey Creation, Market Research, Research, Research Reports, Recruitment, Research Methodologies, Interviewing Skills, Recruitment Strategies, Report Writing, Sample Size Determination

    ★ 4.6 (475) · Intermediate · Course · 1 - 4 Weeks

  • P

    Pontificia Universidad Católica de Chile

    Planificación y gestión estratégica para Pymes

    Skills you'll gain: Sales Management, Customer Relationship Management, Financial Data, Strategic Planning, Financial Statement Analysis, Financial Analysis, Business Modeling, Customer Analysis, Business Planning, Business Strategies, Business Strategy, Financial Acumen, Sales Strategy, Strategic Decision-Making, Small Business Accounting, Accounting, Entrepreneurship, Decision Making, Organizational Strategy, Business Acumen

    ★ 4.9 (1K) · Beginner · Course · 1 - 3 Months

  • E

    EDUCBA

    Investment Banking Operations & Financial Markets

    Skills you'll gain: Investment Banking, Mergers & Acquisitions, Capital Markets, International Finance, Banking, Banking Services, Financial Trading, Reconciliation, Financial Market, Market Analysis, Corporate Finance, Investments, Financial Services, Financial Analysis, Financial Sales, Underwriting, Market Research, Risk Management Framework, Derivatives, Finance

    Beginner · Specialization · 1 - 3 Months

  • C

    Coursera

    People Data Foundations: Metrics & Visualization

    Skills you'll gain: Dashboard, Dashboard Creation, Employee Retention, Report Writing, Employee Engagement, Employee Surveys, Data Storytelling, People Analytics, HR Tech, Root Cause Analysis, Data Import/Export, Human Resources Software, Decision Making, Data Cleansing, Human Resource Management, Data Visualization, Talent Management, Microsoft Excel, Statistical Analysis, Surveys

    Beginner · Specialization · 3 - 6 Months

  • C

    Chris Croft Training

    Retaining Leadership Talent

    Skills you'll gain: Employee Retention, Talent Management, Employee Training, Employee Engagement, Employee Performance Management, Recognizing Others, Human Resources Management and Planning, Workforce Development, Employee Coaching, Management Training And Development, Human Resource Strategy, Employee Relations, Human Resources, Human Resource Management, Talent Pipelining, Interviewing Skills, Talent Acquisition, Communication, Motivational Interviewing, Corporate Communications

    Mixed · Course · 1 - 3 Months

  • E

    EDUCBA

    Master Financial Reporting & Performance Metrics

    Skills you'll gain: Variance Analysis, Performance Measurement, Performance Reporting, Management Reporting, Budgeting, Financial Data, Performance Analysis, Financial Reporting, Business Metrics, Financial Analysis, Management Accounting, Cost Control, Cost Accounting, Performance Metric, Profit and Loss (P&L) Management, Operational Performance Management, Key Performance Indicators (KPIs), Customer Analysis, Operating Budget, Finance

    Mixed · Course · 1 - 4 Weeks

  • E

    EDUCBA

    HR Technology and Workforce Analytics

    Skills you'll gain: HR Tech, Human Resources Software, People Analytics, Human Resources Information System (HRIS), Human Resource Management, Human Resources Management and Planning, Human Resources, Recruitment, Performance Metric, Human Resource Strategy, Employee Performance Management, Workflow Management, Performance Reporting, Performance Management, Performance Measurement, Data-Driven Decision-Making, Employee Training, Organizational Effectiveness, Automation

    Mixed · Course · 1 - 4 Weeks

  • U

    University of Illinois Urbana-Champaign

    Solving the Retirement Puzzle

    Skills you'll gain: Estate Planning, Wealth Management, Portfolio Management, Insurance, Financial Planning, Insurance Policies, Personal Development, Asset Management, Risk Management, Portfolio Risk, Contract Review, Succession Planning, Investment Management, Land Management, Risk Modeling, Investments, Financial Modeling, Consumer Behaviour, Finance, Analysis

    Beginner · Specialization · 1 - 3 Months

  • U

    University of Minnesota

    Healthcare Marketplace

    Skills you'll gain: Competitive Analysis, Medical Devices, Payment Systems, Intellectual Property, Health Systems, Healthcare Industry Knowledge, Commercialization, Drug Development, Competitive Intelligence, Leadership Studies, Leadership Development, Health Care Administration, Managed Care, Product Management, Go To Market Strategy, Regulatory Affairs, Patient Evaluation, Biomedical Technology, Stakeholder Analysis, Pharmaceuticals

    ★ 4.5 (1.5K) · Beginner · Specialization · 3 - 6 Months

  • C

    California Institute of the Arts

    Ideas from the History of Graphic Design

    Skills you'll gain: Graphic Design, Graphic and Visual Design, Style Guides, Art History, Design Elements And Principles, Design, Layout Design, Visual Design, Logo Design, Design Reviews, Research and Design, Creative Design, Design Research, Public History, Brand Strategy

    ★ 4.7 (2.5K) · Beginner · Course · 1 - 4 Weeks

  • C

    Coursera

    Excel Functions, Lookups, and Secure Spreadsheet Automation

    Skills you'll gain: Excel Formulas, Spreadsheet Software, Microsoft Excel, Financial Modeling, Auditing, Procedure Development, Debugging, Project Documentation, Data Integrity, Data Security

    Advanced · Course · 1 - 4 Weeks

  • U

    Universiteit Leiden

    International Law In Action: Investigating and Prosecuting International Crimes

    Skills you'll gain: Court Systems, Legal Proceedings, Adjudication, Legal Strategy, Legal Hearings, Criminal Investigation and Forensics, Political Sciences, International Relations, Case Law, Law, Regulation, and Compliance, Policty Analysis, Research, and Development, Investigation, Case Studies, Child Development

    ★ 4.8 (733) · Mixed · Course · 1 - 3 Months

1…155156157…481

In summary, here are 10 of our most popular marketing strategy courses

  • Qualitative Research: University of California, Davis
  • Planificación y gestión estratégica para Pymes: Pontificia Universidad Católica de Chile
  • Investment Banking Operations & Financial Markets: EDUCBA
  • People Data Foundations: Metrics & Visualization: Coursera
  • Retaining Leadership Talent: Chris Croft Training
  • Master Financial Reporting & Performance Metrics: EDUCBA
  • HR Technology and Workforce Analytics: EDUCBA
  • Solving the Retirement Puzzle: University of Illinois Urbana-Champaign
  • Healthcare Marketplace: University of Minnesota
  • Ideas from the History of Graphic Design: California Institute of the Arts

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Accounting
  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • Human Resources (HR)
  • Microsoft Excel
  • Project Management
  • Python
  • SQL

Professional Certificates

  • Google AI Certificate
  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM AI Engineering Certificate
  • IBM AI Product Manager Certificate
  • IBM Data Science Certificate
  • Intuit Academy Bookkeeping Certificate

Courses & Specializations

  • AI Essentials Specialization
  • AI For Business Specialization
  • AI For Everyone Course
  • AI in Healthcare Specialization
  • Deep Learning Specialization
  • Excel Skills for Business Specialization
  • Financial Markets Course
  • Machine Learning Specialization
  • Prompt Engineering for ChatGPT Course
  • Python for Everybody Specialization

Career Resources

  • Career Aptitude Test
  • CAPM Certification Requirements
  • CompTIA A+ Certification Requirements
  • CompTIA Security+ Certification Requirements
  • Essential IT Certifications
  • High-Income Skills to Learn
  • How to Learn Artificial Intelligence
  • PMP Certification Requirements
  • Popular Cybersecurity Certifications
  • Share your Coursera learning story

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Udemy

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok