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Marketing Analytics Courses

Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.

Popular Marketing Analytics Courses and Certifications


  • A

    AI CERTs

    AI for Project Managers and Scrum Masters

    Skills you'll gain: Responsible AI, Agile Project Management, Sprint Planning, Jira (Software), Agile Product Development, Agile Methodology, AI Enablement, Scrum (Software Development), Project Management Software, AI Workflows, AI Orchestration, Project Management, Artificial Intelligence, Artificial Intelligence and Machine Learning (AI/ML), Project Risk Management, Project Management Life Cycle, Project Planning, Project Scoping, Generative AI Agents, Generative AI

    Intermediate · Course · 1 - 3 Months

  • U

    University of Michigan

    Data Science Ethics

    Skills you'll gain: Data Ethics, Data Validation, Data Management, Data Collection, Data Analysis, Algorithms, Social Impact, Bayesian Statistics, Policy Analysis

    4.7
    Rating, 4.7 out of 5 stars
    ·
    1.3K reviews

    Beginner · Course · 1 - 3 Months

  • J

    John Wiley & Sons

    Excel All-in-One For Dummies

    Skills you'll gain: Excel Formulas, Microsoft Excel, Excel Macros, Spreadsheet Software, Pivot Tables And Charts, Data Presentation, Proofreading, Data Visualization, Editing, Financial Forecasting, Financial Modeling, Productivity Software, Consolidation, Data Analysis, Data Validation, Trend Analysis, Data Entry, Diagram Design, Visual Basic (Programming Language), Automation

    Beginner · Specialization · 3 - 6 Months

  • B

    Board Infinity

    Prepare for CFA Level 1: Quantitative Methods and Returns

    Skills you'll gain: Portfolio Management, Portfolio Risk, Regression Analysis, Quantitative Research, Finance, Statistical Hypothesis Testing, Statistical Modeling, Probability & Statistics, Probability, Statistical Methods, Risk Modeling, Financial Modeling, Statistical Analysis, Market Data, Statistical Machine Learning, Financial Trading, Correlation Analysis, Advanced Analytics, Investment Management, Simulations

    Beginner · Course · 1 - 3 Months

  • P

    Packt

    Microsoft Fabric: Architecture, Data Lakes and Ingestion

    Skills you'll gain: Data Lakes, Microsoft Azure, Extract, Transform, Load, Power BI, Data Governance, Data Integration, Data Architecture, Data Management, Data Pipelines, Dataflow, Data Warehousing, Data Transformation, Data Analysis, Data Security, Data Storage, Python Programming, Machine Learning

    Intermediate · Course · 1 - 3 Months

  • G

    Google Cloud

    Introduction to Google Security Operations (SIEM)

    Skills you'll gain: Security Information and Event Management (SIEM), Role-Based Access Control (RBAC), Dashboard Creation, Threat Detection, Incident Response, Intrusion Detection and Prevention, Data Import/Export, Identity and Access Management, Computer Security Incident Management, Cyber Threat Hunting, Data Integration, Security Controls, Data Modeling, Query Languages

    Beginner · Course · 1 - 3 Months

  • G

    Google Cloud

    AI Infrastructure : options de stockage

    Skills you'll gain: Google Cloud Platform, Cloud Infrastructure, Cloud Storage, Data Infrastructure, Data Processing, Data Pipelines, Data Storage, Big Data, AI Workflows, Data Storage Technologies, Cloud Computing Architecture, Model Training, Model Deployment, Scalability, File Systems

    Intermediate · Course · 1 - 3 Months

  • U

    University of Washington

    Machine Learning: Classification

    Skills you'll gain: Classification Algorithms, Applied Machine Learning, Model Training, Logistic Regression, Supervised Learning, Predictive Modeling, Decision Tree Learning, Data Preprocessing, Model Evaluation, Machine Learning Methods, Text Mining, Machine Learning Algorithms, Scalability, Model Optimization, Risking, Machine Learning, Natural Language Processing, Algorithms

    4.7
    Rating, 4.7 out of 5 stars
    ·
    3.7K reviews

    Mixed · Course · 1 - 3 Months

  • K

    Kennesaw State University

    Writing Professional Email and Memos (Project-Centered Course)

    Skills you'll gain: Peer Review, Grammar, Business Writing, Business Correspondence, Writing, Writing and Editing, Editing, Concision, Taking Meeting Minutes, Professionalism, Business Communication, Report Writing, Target Audience, Communication, Constructive Feedback

    4.3
    Rating, 4.3 out of 5 stars
    ·
    457 reviews

    Mixed · Course · 1 - 3 Months

  • E

    EDUCBA

    Analyze & Apply Duration Gap Risk Strategies

    Skills you'll gain: Derivatives, Futures Exchange, Portfolio Risk, Risk Management, Financial Services, Commercial Banking, Asset Management, Banking, Risk Mitigation, Risk Analysis, Portfolio Management, Financial Analysis, Balance Sheet, Gap Analysis

    5
    Rating, 5 out of 5 stars
    ·
    9 reviews

    Mixed · Course · 1 - 4 Weeks

  • S

    Snowflake

    Snowflake Data Engineering

    Skills you'll gain: Data Engineering, Data Pipelines, Database Management, Data Manipulation, Databases, Data Transformation, Data Access, Continuous Deployment, Extract, Transform, Load, Devops Tools, Data Warehousing, Change Control, DevOps, SQL, Data Integration, CI/CD, Application Development, Artificial Intelligence and Machine Learning (AI/ML), Role-Based Access Control (RBAC), Data Analysis

    4.8
    Rating, 4.8 out of 5 stars
    ·
    358 reviews

    Beginner · Professional Certificate · 1 - 3 Months

  • W

    Wesleyan University

    Data Management and Visualization

    Skills you'll gain: Descriptive Statistics, Plot (Graphics), Statistical Visualization, Data Manipulation, Data Presentation, Data Visualization Software, Data Management, Data Literacy, Graphing, SAS (Software), Peer Review, Data Analysis, Descriptive Analytics, Exploratory Data Analysis, Statistical Analysis, Python Programming

    4.4
    Rating, 4.4 out of 5 stars
    ·
    945 reviews

    Mixed · Course · 1 - 3 Months

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In summary, here are 10 of our most popular marketing analytics courses

  • AI for Project Managers and Scrum Masters: AI CERTs
  • Data Science Ethics: University of Michigan
  • Excel All-in-One For Dummies: John Wiley & Sons
  • Prepare for CFA Level 1: Quantitative Methods and Returns: Board Infinity
  • Microsoft Fabric: Architecture, Data Lakes and Ingestion: Packt
  • Introduction to Google Security Operations (SIEM): Google Cloud
  • AI Infrastructure : options de stockage: Google Cloud
  • Machine Learning: Classification: University of Washington
  • Writing Professional Email and Memos (Project-Centered Course): Kennesaw State University
  • Analyze & Apply Duration Gap Risk Strategies: EDUCBA

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

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Professional Certificates

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