Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.

Vanderbilt University
Skills you'll gain: Generative AI Agents, LLM Application, Prompt Patterns, Prompt Engineering, Agentic systems, Tool Calling, Large Language Modeling, Persona (User Experience), Business Logic, Application Programming Interface (API), Transaction Processing, Document Management, Coordinating, Persona Development, Coordination, Plan Execution, Data Sharing
Beginner · Course · 1 - 3 Months
DeepLearning.AI
Skills you'll gain: Data Analysis, Jupyter, Exploratory Data Analysis, Artificial Intelligence, Machine Learning, Predictive Modeling, Applied Machine Learning, Responsible AI, Supervised Learning, Information Privacy, Deep Learning, Environmental Monitoring, Public Health
Beginner · Course · 1 - 4 Weeks

University of California, Irvine
Skills you'll gain: Presentations, Verbal Communication Skills, Communication, Non-Verbal Communication, Microsoft PowerPoint, Business Communication, English Language, Interpersonal Communications, Business Leadership, Crisis Management, Organizational Structure, Leadership and Management, Business, Business Management, Global Marketing, Rapport Building, Leadership, Corporate Communications, Grammar, Vocabulary
Mixed · Course · 1 - 4 Weeks

University of Virginia
Skills you'll gain: Intellectual Property, Digital Transformation, Business Modeling, Business Strategy, Technology Strategies, Innovation, Data-Driven Decision-Making, Value Propositions, Market Dynamics, Strategic Partnership, Competitive Analysis, Computing Platforms
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Slack (Software), Collaborative Software, Marketing Materials, Content Creation, Marketing Design, Content Marketing, Corporate Communications, Shared Media, Facebook, Social Media Content, Graphic Design, User Accounts, Marketing Communications, Multimedia, Digital Marketing
Beginner · Guided Project · Less Than 2 Hours

Macquarie University
Skills you'll gain: Pivot Tables And Charts, Sample Size Determination, Data Visualization, Statistical Inference, Data Visualization Software, Statistical Hypothesis Testing, Statistics, Data-Driven Decision-Making, Microsoft Excel, Correlation Analysis, Descriptive Statistics, Probability & Statistics, Data Analysis, Forecasting, Regression Analysis, Business Analytics, Spreadsheet Software, Statistical Modeling, Statistical Visualization, Data Presentation
Beginner · Specialization · 3 - 6 Months

Fundação Instituto de Administração
Skills you'll gain: Transportation, Supply Chain, and Logistics, International Finance, Transportation Operations, International Relations, Transportation Management, Tax, General Shipping and Receiving, Logistics, Logistics Management, Export Control, Competitive Analysis, Global Marketing, Insurance, Risk Management, Business Strategy, Strategic Partnership, Market Dynamics, Shipping and Receiving, Supply Chain, Economics
Beginner · Specialization · 3 - 6 Months

University of London
Skills you'll gain: Operations Management, Process Design, Operational Excellence, Business Operations, Operational Efficiency, Process Mapping, Operational Analysis, Organizational Strategy, Process Analysis, Business Strategy, Customer Service, Market Analysis
Mixed · Course · 1 - 4 Weeks

Coursera
Skills you'll gain: Strategic Decision-Making, Business Acumen, Competitive Analysis, Sales Strategy, Strategic Thinking, Business Strategy, Market Trend, Market Analysis, Business Marketing, Sales, Financial Acumen, Leadership, Business, Business Management, Financial Analysis, Marketing Strategies, Marketing, Business Metrics, Market Dynamics, Consumer Behaviour
Beginner · Course · 1 - 4 Weeks

Coursera
Skills you'll gain: Marketing Design, Graphic Design, Presentations, Data Visualization, Advertising, Marketing, Project Design, User Accounts, Data Sharing, Account Management
Beginner · Guided Project · Less Than 2 Hours

University of Colorado Boulder
Skills you'll gain: Product Development, New Product Development, Product Management, Sustainable Business, Product Lifecycle Management, Marketing, Sustainable Design, Marketing Strategies, Financial Analysis, Target Market, Business Metrics, Presentations
Build toward a degree
Beginner · Course · 1 - 3 Months

IE Business School
Skills you'll gain: Financial Policy, Economics, Policy, and Social Studies, Economics, International Finance, Policy Analysis, International Relations, Economic Development, Policy Development, Tax, Socioeconomics, Trend Analysis, Global Marketing, Business Economics, Political Sciences, Analysis, Fiscal Management, Supply And Demand, Business Risk Management, Public Policies, World History
Beginner · Specialization · 3 - 6 Months