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Marketing Fundamentals Courses

Marketing fundamentals courses can help you learn key concepts like market segmentation, branding strategies, and consumer behavior analysis. You can build skills in crafting effective marketing messages, analyzing campaign performance, and utilizing digital channels for outreach. Many courses introduce tools such as Google Analytics for tracking website performance, social media platforms for engagement, and email marketing software for targeted communication, all of which enhance your ability to create impactful marketing strategies.


Popular Marketing Fundamentals Courses and Certifications


  • Status: Free Trial
    Free Trial
    M

    Microsoft

    Python Programming Fundamentals

    Skills you'll gain: Version Control, GitHub, Debugging, Git (Version Control System), Unit Testing, Data Structures, Python Programming, Software Testing, Programming Principles, Scripting, Computer Programming, Web Development, Algorithms, Program Development, Development Environment, Scripting Languages, Integrated Development Environments, Object Oriented Programming (OOP), Jupyter

    4.5
    Rating, 4.5 out of 5 stars
    ·
    454 reviews

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    U

    University of Colorado System

    Fundamentals of Network Communication

    Skills you'll gain: Digital Communications, OSI Models, Network Protocols, TCP/IP, Communication Systems, Network Routing, Network Architecture, Network Planning And Design, General Networking, Computer Networking, System Programming, Data Integrity

    4.6
    Rating, 4.6 out of 5 stars
    ·
    2.4K reviews

    Intermediate · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    U

    University of Colorado Boulder

    Concepts, Strategies, and Analytics in Performance Marketing and Digital Advertising

    Skills you'll gain: Google Ads, Digital Advertising, Online Advertising, Advertising, Contextual Advertising, Pay Per Click Advertising, Advertising Campaigns, Paid media, Social Media, Search Engine Marketing, Marketing, Keyword Research, Search Engine Optimization, Social Media Marketing, Digital Marketing, Social Media Strategy, Data Ethics, Web Analytics and SEO, Media Planning, Web Analytics

    4.6
    Rating, 4.6 out of 5 stars
    ·
    823 reviews

    Beginner · Specialization · 3 - 6 Months

  • Status: Preview
    Preview
    U

    Universidad de Palermo

    Marketing digital para E-commerce

    Skills you'll gain: Marketing Effectiveness, Performance Measurement, Marketing Analytics, Digital Media Strategy, Marketing Strategies, Target Audience, Marketing Planning, Key Performance Indicators (KPIs), Digital Marketing, E-Commerce, Analysis, Entrepreneurship, Goal Setting

    4.8
    Rating, 4.8 out of 5 stars
    ·
    234 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    U

    University of California, Davis

    Fundamentals of GIS

    Skills you'll gain: ArcGIS, GIS Software, Geographic Information Systems, Spatial Analysis, Data Sharing, Geospatial Mapping, Metadata Management, Data Analysis, Data Mapping, Data Quality, Data Visualization, File Management

    4.8
    Rating, 4.8 out of 5 stars
    ·
    5.9K reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: New
    New
    Status: Preview
    Preview
    U

    Universidad de Palermo

    Inteligencia Artificial aplicada al Marketing

    Skills you'll gain: Canva (Software), No-Code Development, Google Gemini, Lead Generation, Content Creation, Email Marketing, Generative AI, Marketing Strategies, ChatGPT, Social Media, Digital Marketing, TikTok, Instagram, Product Design, Artificial Intelligence, Social Media Strategy, Web Design and Development

    3.8
    Rating, 3.8 out of 5 stars
    ·
    10 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    I

    IBM

    IT Fundamentals for Cybersecurity

    Skills you'll gain: Operating System Administration, IT Service Management, Cloud Computing, Governance Risk Management and Compliance, Information Technology Infrastructure Library, Malware Protection, Identity and Access Management, Linux Commands, Incident Response, Networking Hardware, TCP/IP, Cybersecurity, Linux Administration, Network Security, Network Protocols, Linux Servers, Computer Security Incident Management, Cloud Security, Data Ethics, Cyber Attacks

    4.6
    Rating, 4.6 out of 5 stars
    ·
    22K reviews

    Beginner · Specialization · 3 - 6 Months

  • Status: Free
    Free
    C

    Coursera

    Marketing Automation with AI and HubSpot: Plan to Execution

    Skills you'll gain: Lead Generation, Marketing Automation, HubSpot CRM, Prompt Engineering, Email Automation, ChatGPT, Dashboard, Email Marketing, Marketing Strategies, Marketing Analytics, Customer Relationship Management (CRM) Software, Customer Engagement, Key Performance Indicators (KPIs)

    4.8
    Rating, 4.8 out of 5 stars
    ·
    11 reviews

    Intermediate · Guided Project · Less Than 2 Hours

  • Status: Free Trial
    Free Trial
    I

    IBM

    Generative AI Fundamentals

    Skills you'll gain: Prompt Engineering, Prompt Patterns, Generative AI, Generative Model Architectures, Responsible AI, OpenAI, ChatGPT, AI Product Strategy, Data Ethics, Large Language Modeling, Leadership and Management, LLM Application, Strategic Leadership, Risking, Business Ethics, Legal Risk, Artificial Intelligence and Machine Learning (AI/ML), Business Development, Deep Learning, Content Creation

    4.7
    Rating, 4.7 out of 5 stars
    ·
    11K reviews

    Beginner · Specialization · 3 - 6 Months

  • Status: Free Trial
    Free Trial
    M

    Macquarie University

    Excel Fundamentals for Data Analysis

    Skills you'll gain: Excel Formulas, Microsoft Excel, Data Cleansing, Data Manipulation, Spreadsheet Software, Data Transformation, Data Validation, Data Analysis, Pivot Tables And Charts, Automation

    4.8
    Rating, 4.8 out of 5 stars
    ·
    4.2K reviews

    Intermediate · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    U

    University of Alberta

    Fundamentals of Reinforcement Learning

    Skills you'll gain: Reinforcement Learning, Machine Learning, Artificial Intelligence, Markov Model, Algorithms, Linear Algebra, Probability Distribution

    4.8
    Rating, 4.8 out of 5 stars
    ·
    2.9K reviews

    Intermediate · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    U

    University of Colorado Boulder

    Renewable Energy Technology Fundamentals

    Skills you'll gain: Energy and Utilities, Electrical Power, Sustainable Technologies, Electric Power Systems, Basic Electrical Systems, Environmental Issue, Mechanical Engineering, Physics, Emerging Technologies, Cost Estimation

    4.8
    Rating, 4.8 out of 5 stars
    ·
    763 reviews

    Beginner · Course · 1 - 3 Months

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In summary, here are 10 of our most popular marketing fundamentals courses

  • Python Programming Fundamentals: Microsoft
  • Fundamentals of Network Communication: University of Colorado System
  • Concepts, Strategies, and Analytics in Performance Marketing and Digital Advertising: University of Colorado Boulder
  • Marketing digital para E-commerce: Universidad de Palermo
  • Fundamentals of GIS: University of California, Davis
  • Inteligencia Artificial aplicada al Marketing: Universidad de Palermo
  • IT Fundamentals for Cybersecurity: IBM
  • Marketing Automation with AI and HubSpot: Plan to Execution: Coursera
  • Generative AI Fundamentals: IBM
  • Excel Fundamentals for Data Analysis: Macquarie University

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