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Cours en Marketing

Les cours en marketing peuvent vous aider à comprendre comment toucher des audiences, définir des messages et analyser les performances de campagnes. Vous pouvez développer des compétences en stratégie, segmentation, contenu, optimisation et analyse. Beaucoup de cours utilisent des outils utilisés en contexte professionnel.

Cours et certificats populaires en Marketing


  • É

    École Polytechnique Fédérale de Lausanne

    Economie du sol et de l'immobilier I

    Skills you'll gain: Property and Real Estate, Real Estate, Market Dynamics, Real Estate Transactions, Financial Analysis, Return On Investment, Economics, Capital Budgeting, Land Management, Investments, Market Analysis, Finance, Consumer Behaviour, Competitive Analysis, Estimation, Depreciation

    ★ 4.8 (265) · Intermediate · Course · 1 - 3 Months

  • S

    Salesforce

    Conversational Selling Playbook for SDRs

    Skills you'll gain: Overcoming Objections, Prospecting and Qualification, Lead Generation, Sales Development, Sales Prospecting, Cold Calling, Emotional Intelligence, Consultative Selling, Phone Sales, Selling Techniques, Sales, Sales Strategy, Closing (Sales), Rapport Building, Empathy, Cross-Channel Marketing, Active Listening, Persona Development

    ★ 4.8 (46) · Beginner · Course · 1 - 3 Months

  • C

    Coursera

    Get Started with Facebook Ads Manager

    Skills you'll gain: Meta Ads Manager, Facebook, Advertising Campaigns, Social Media Campaigns, Online Advertising, Account Management, Social Media Management, Digital Advertising, User Accounts, Social Media, Web Presence, Social Media Marketing

    ★ 4.5 (91) · Beginner · Guided Project · Less Than 2 Hours

  • U

    University of Illinois Urbana-Champaign

    Digital Content Planning and Management

    Skills you'll gain: Content Development and Management, Content Management, Digital Content, Target Audience, Content Strategy, Web Content, Content Management Systems, Content Performance Analysis, Digital Assets, Content Creation, Content Marketing, Content Scheduling, Governance, Audit Planning, Customer Analysis, Asset Management, Auditing

    ★ 4.7 (90) · Beginner · Course · 1 - 3 Months

  • C

    Coursera

    Cómo crear tu marca personal usando Canva

    Skills you'll gain: Canva (Software), Logo Design, Graphic Design, Driving engagement, Branding, Graphic and Visual Design Software, Content Creation, Target Audience, Presentations, Social Media Content, Brand Strategy, Brand Awareness, Creativity, Social Media, Social Media Marketing

    ★ 4.5 (45) · Beginner · Guided Project · Less Than 2 Hours

  • A

    Automatic Data Processing, Inc. (ADP)

    A Manager's Guide to Modern Hiring by AIRS®

    Skills you'll gain: Diversity Training, Workplace inclusivity, Diversity Programs, Cultural Diversity, Employee Engagement, New Hire Orientations, Diversity Marketing, Talent Recruitment, Process Development, Human Resources Management and Planning, Customer Engagement, Branding, Human Resources, Collaboration, Teamwork, Leadership and Management, Time Management, Decision Making, Resource Utilization, Critical Thinking

    ★ 4.4 (61) · Intermediate · Specialization · 3 - 6 Months

  • Q

    Queen Mary University of London

    Research Instruments and Research Hypotheses

    Skills you'll gain: Research Reports, Surveys, Statistical Hypothesis Testing, Survey Creation, Report Writing, Research Design, Statistical Analysis, Data Processing, Data Collection, Statistical Methods, Quantitative Research, Research Methodologies, Data Preprocessing, Statistics, Probability & Statistics, Analysis, Statistical Reporting, Descriptive Statistics, Data Validation

    ★ 4.9 (29) · Beginner · Course · 1 - 4 Weeks

  • C

    Coursera

    Build a social media presence for your business using Canva

    Skills you'll gain: Content Scheduling, Target Audience, Content Creation, Social Media Content, Content Development and Management, Social Media, Web Presence, Marketing Materials, Social Media Marketing, Content Marketing, Social Media Strategy, Graphic Design, Marketing Design, Branding

    ★ 4.5 (83) · Beginner · Guided Project · Less Than 2 Hours

  • E

    EDUCBA

    Mastering Logistics & Supply Chain Strategy Skills

    Skills you'll gain: Transportation, Supply Chain, and Logistics, Supply Chain, Logistics, Supply Chain Systems, Supply Chain Management, Logistics Management, Supply Management, Supplier Performance Management, Performance Measurement, Materials Management, Transportation Management, Transportation Operations, Operational Efficiency, E-Commerce, Systems Thinking, Business Planning, Supply Chain Planning, Market Analysis, Business, Business Administration

    ★ 4.7 (61) · Beginner · Specialization · 1 - 3 Months

  • C

    Copenhagen Business School

    Unleashing the Impact of your Social Enterprise

    Skills you'll gain: Social Impact, Growth Strategies, Marketing Communications, Sustainable Development, Business Planning, Entrepreneurial Finance, Communication Strategies, Marketing and Public Relations, Entrepreneurship, Performance Measurement, Stakeholder Communications, Innovation, Franchising

    ★ 4.6 (80) · Beginner · Course · 1 - 3 Months

  • C

    Coursera

    Procurement & Sourcing Operations

    Skills you'll gain: Request for Proposal, Request For Quotation (RFQ), Strategic Sourcing, Document Management, Supplier Management, Purchasing, Procurement, Business Writing, Cost Benefit Analysis, Vendor Management, Business Communication, Market Research, Cost Management, Risk Analysis, Spreadsheet Software, Workflow Management, Financial Analysis, Data-Driven Decision-Making, Contract Compliance, Data Analysis

    ★ 4.7 (12) · Intermediate · Specialization · 3 - 6 Months

  • S

    Skillshare

    Shopify eCommerce: Social Media Ads for Sales Success

    Skills you'll gain: Meta Ads Manager, Campaign Planning, Data-Driven Marketing, Conversion Funnel Analysis, Performance marketing, Marketing Analytics, Marketing Budgets, Target Market, Google Ads, Web Analytics, Google Analytics, E-Commerce, Budget Management, Content Creation, Account Management, Video Production, Apple iOS

    Beginner · Specialization · 3 - 6 Months

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In summary, here are 10 of our most popular marketing courses

  • Economie du sol et de l'immobilier I: École Polytechnique Fédérale de Lausanne
  • Conversational Selling Playbook for SDRs: Salesforce
  • Get Started with Facebook Ads Manager: Coursera
  • Digital Content Planning and Management: University of Illinois Urbana-Champaign
  • Cómo crear tu marca personal usando Canva: Coursera
  • A Manager's Guide to Modern Hiring by AIRS®: Automatic Data Processing, Inc. (ADP)
  • Research Instruments and Research Hypotheses: Queen Mary University of London
  • Build a social media presence for your business using Canva: Coursera
  • Mastering Logistics & Supply Chain Strategy Skills: EDUCBA
  • Unleashing the Impact of your Social Enterprise: Copenhagen Business School

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