Les cours en marketing peuvent vous aider à comprendre comment toucher des audiences, définir des messages et analyser les performances de campagnes. Vous pouvez développer des compétences en stratégie, segmentation, contenu, optimisation et analyse. Beaucoup de cours utilisent des outils utilisés en contexte professionnel.

Starweaver
Skills you'll gain: Responsible AI, Organizational Change, AI Product Strategy, Operational Efficiency, AI Enablement, Stakeholder Engagement, Technology Roadmaps, Change Management, Google Gemini, Business Strategy, Generative AI, Corporate Strategy, Corporate Communications, Enterprise Security, Corporate Sustainability, Prompt Engineering, Business Communication, Communication Strategies, Marketing Strategy and Techniques, Communication
Intermediate · Specialization · 1 - 4 Weeks

Coursera
Skills you'll gain: TikTok, Social Media Content, Content Performance Analysis, Content Creation, Video Editing, Social Media, Social Media Management, Content Marketing, Social Media Marketing, Social Media Strategy, Visual Storytelling, Storytelling, Content Optimization, Drive Engagement, Digital Content, Driving engagement, Content Strategy, Content Development and Management, Digital Media Strategy, Photo/Video Production and Technology
Beginner · Course · 1 - 4 Weeks
West Virginia University
Skills you'll gain: Sales Territory Management, Sales Management, Regional Sales, Sales, Marketing Budgets, Business Ethics, Legal Risk, Forecasting, Operating Budget, Budgeting, Market Share, Ethical Standards And Conduct, Performance Analysis, Commercial Laws, Pareto Chart, Cost Accounting, Market Analysis, Law, Regulation, and Compliance
Beginner · Course · 1 - 4 Weeks

Starweaver
Skills you'll gain: Active Listening, Non-Verbal Communication, Business Writing, Concision, Team Collaboration, Writing, Cultural Sensitivity, Persuasive Communication, Interpersonal Communications, Responsible AI, Empathy & Emotional Intelligence, Emotional Intelligence, Google Gemini, Anthropic Claude, Communication Strategies, Communication, Technical Documentation, Stakeholder Engagement, Marketing Communications, Media and Communications
Intermediate · Specialization · 1 - 4 Weeks

Simplilearn
Skills you'll gain: Product Promotion, Search Engine Optimization, Paid media, E-Commerce, Logistics Management, Promotions and Campaigns, Logistics, Product Marketing, Promotional Strategies, Product Knowledge, Search Engine Marketing, Online Advertising, Content Optimization, Social Media Marketing, Advertising, User Feedback
Beginner · Course · 1 - 4 Weeks

Peking University
Skills you'll gain: Business Planning, Team Building, Business Modeling, Entrepreneurship, Entrepreneurial Finance, Fundraising and Crowdsourcing, Marketing Strategies, Team Management, Talent Management, Legal Risk, Business Valuation, Proposal Development, Commercial Laws, Initiative and Leadership, Strategic Thinking, Innovation, Business Leadership, Market Analysis
Mixed · Course · 1 - 4 Weeks

New York Institute of Finance
Skills you'll gain: Market Share, Supplier Risk Management, Financial Market, Market Opportunities, Market Trend, Market Dynamics, Market Analysis, Supply Chain Management, Supply Chain, Market Intelligence, FinTech, Financial Services, Commercial Banking, Financial Regulation, Corporate Finance, Loans, Stakeholder Analysis, Accounts Payable and Receivable
Intermediate · Course · 1 - 4 Weeks

Universidades Anáhuac
Skills you'll gain: Customer Success Management, Customer Service, Customer experience strategy (CX), Customer Retention, Customer Relationship Building, Customer Engagement, Customer Relationship Management, Customer Support, Customer experience improvement, Customer Relationship Management (CRM) Software, Customer Acquisition Management, Sales Process, Relationship Management, Customer Analysis, Customer Insights, Leadership, Business Metrics, Performance Metric, General Sales Practices, Sales Strategy
Beginner · Course · 1 - 3 Months
University of Illinois Urbana-Champaign
Skills you'll gain: Digital Media Strategy, Online Advertising, Social Media Marketing, Digital Marketing, Social Media, Marketing Communications, Digital Advertising, Digital Communications, Marketing Channel, Customer Engagement, Media Strategy, Marketing, Advertising, User Feedback, Marketing Strategies, Strategic Communication, Driving engagement, MarTech, Target Audience, Communication
Mixed · Course · 1 - 4 Weeks

Universidad de los Andes
Skills you'll gain: Innovation, Environmental Social And Corporate Governance (ESG), Global Marketing, Corporate Sustainability, New Business Development, Economic Development, Business Strategy, Sustainable Business, Strategic Thinking, Entrepreneurship, Corporate Strategy, Business Economics, Competitive Analysis, Business Strategies, Growth Strategies, Business, Economics, Natural Resource Management, Digital Transformation
Beginner · Course · 1 - 4 Weeks
Illinois Tech
Skills you'll gain: Market Dynamics, Supply And Demand, Game Theory, Business Strategy, Product Lifecycle Management, Competitive Analysis, Strategic Thinking, Business Economics, Business Strategies, Product Strategy, Innovation, Corporate Strategy, Economics, Market Trend, Strategic Decision-Making, Strategic Planning, Organizational Strategy, Global Marketing, Adaptability, Team Leadership
Build toward a degree
Beginner · Specialization · 3 - 6 Months

École Nationale des Ponts et Chaussées
Skills you'll gain: Electrical Systems, Energy and Utilities, Transportation Operations, Electric Power Systems, Sustainable Development, Sustainable Technologies, Sustainable Business, Economic Development, Sustainable Engineering, Economics, Policy, and Social Studies, Environmental Engineering, Climate Change Mitigation, Market Dynamics, Economics, Market Analysis, Environmental Science, Public Policies, Financial Inclusion, Cost Benefit Analysis, Product Lifecycle Management
Beginner · Course · 1 - 3 Months