Les cours en marketing peuvent vous aider à comprendre comment toucher des audiences, définir des messages et analyser les performances de campagnes. Vous pouvez développer des compétences en stratégie, segmentation, contenu, optimisation et analyse. Beaucoup de cours utilisent des outils utilisés en contexte professionnel.

University of Colorado Boulder
Skills you'll gain: Market Research, Data-Driven Decision-Making, Consumer Behaviour, Business Research, Customer Analysis, Marketing Psychology, Market Analysis, Marketing, Marketing Planning, Data-Driven Marketing, Behavioral Economics, Target Market, Customer Insights, Marketing Strategy and Techniques, Strategic Marketing, Technology Strategies, Product Lifecycle Management, Business-To-Consumer, B2B Sales, Digital Marketing
★ 4.5 (11) · Beginner · Course · 1 - 3 Months

Microsoft
Skills you'll gain: Product Roadmaps, AI Product Strategy, Technology Roadmaps, Product Strategy, User Story, Product Management, Product Planning, Stakeholder Management, Product Requirements, New Product Development, Stakeholder Engagement, Product Development, Functional Specification, Ideation, Stakeholder Communications, Responsible AI, Requirements Management, Innovation, Market Opportunities, Market Research
★ 4.8 (30) · Beginner · Course · 1 - 3 Months

Skills you'll gain: Google Analytics, Driving engagement, Web Analytics, Benchmarking, Drive Engagement, Customer Engagement, Customer Analysis, Performance Analysis, Journey Mapping, Customer Retention, Marketing
★ 4.6 (55) · Intermediate · Guided Project · Less Than 2 Hours

Kennesaw State University
Skills you'll gain: Planning, Professional Networking, Market Opportunities, Lifelong Learning, Goal Setting, Professional Development, Personal Development, Market Research, Cognitive flexibility, Adaptability, Personal Attributes, Self-Awareness, Market Trend, Market Analysis, Creative Thinking, Decision Making, Gap Analysis, Trend Analysis
★ 4.1 (53) · Beginner · Course · 1 - 3 Months

Skills you'll gain: Canva (Software), AI powered creativity, Generative AI, Content Creation, Social Media Content, ChatGPT, AI Integrations, Graphic and Visual Design, Prompt Engineering, Content Development and Management, Content Marketing, Writing, Digital Marketing Tools
★ 4.6 (174) · Intermediate · Course · 1 - 4 Weeks

University of California, Davis
Skills you'll gain: Campaign Planning, Social Media Content, Data-Driven Marketing, Social Media Strategy, Personalized Campaigns, Social Media Campaigns, Social Media Marketing, Campaign Management, Content Performance Analysis, Content Creation, Social Media Management, AI Personalization, Content Optimization, Social Media Analytics, AI literacy, Marketing Strategies, Content Strategy, Generative AI, Persona Development, Data Analysis
Intermediate · Course · 1 - 3 Months

Skillshare
Skills you'll gain: Cinematography, Video Editing, Videography, Post-Production, Video Production, Storytelling, Proposal Writing, Proposal Development, Target Audience, Presentations, Visual Storytelling, Target Market, Writing, Sales Presentations, Editing, Promotional Strategies, Marketing, Concision, Creativity, Program Standards
★ 4.1 (9) · Beginner · Specialization · 3 - 6 Months

Pontificia Universidad Católica del Perú
Skills you'll gain: Brand Strategy, Branding, Business Research, Content Development and Management, Content Strategy, Design Research, Market Research, Creative Design, Creativity, Target Audience, Value Propositions
★ 4.8 (275) · Beginner · Course · 1 - 3 Months

The Chinese University of Hong Kong
Skills you'll gain: Strategic Thinking, Business Strategy, Strategic Partnership, Competitive Analysis, Corporate Strategy, Market Intelligence, Go To Market Strategy, Intercultural Competence, Market Opportunities, Global Marketing, E-Commerce, Cultural Sensitivity, Decision Making, Cultural Diversity
★ 4.8 (168) · Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Keyword Research, Digital Publishing, Content Optimization, Search Engine Optimization, Intellectual Property, Layout Design, Account Management, Accounting
★ 4.4 (98) · Beginner · Guided Project · Less Than 2 Hours

Universidad de Palermo
Skills you'll gain: Business Process Management, Business Process, IT Management, Process Management, Business Process Improvement, Operations Management, Continuous Improvement Process, Information Technology, Information Systems, Business Operations, Managed Services, Information Technology Operations, Enterprise Resource Planning, Quality Management, Customer Relationship Management, IT Infrastructure, Management Information Systems, Business Software, Customer Relationship Management (CRM) Software, Business Technologies
★ 4.9 (472) · Beginner · Course · 1 - 4 Weeks
University of Rochester
Skills you'll gain: Supply And Demand, Market Dynamics, Economics, Consumer Behaviour, Economics, Policy, and Social Studies, Demand Planning, Resource Allocation, Market Analysis, Policy Analysis, Decision Making, Investment Management
★ 4.6 (272) · Beginner · Course · 1 - 4 Weeks