Les cours en marketing peuvent vous aider à comprendre comment toucher des audiences, définir des messages et analyser les performances de campagnes. Vous pouvez développer des compétences en stratégie, segmentation, contenu, optimisation et analyse. Beaucoup de cours utilisent des outils utilisés en contexte professionnel.

Peking University
Skills you'll gain: Business Planning, Team Building, Business Modeling, Entrepreneurship, Entrepreneurial Finance, Fundraising and Crowdsourcing, Marketing Strategies, Team Management, Talent Management, Legal Risk, Business Valuation, Proposal Development, Commercial Laws, Initiative and Leadership, Strategic Thinking, Innovation, Business Leadership, Market Analysis
★ 4.7 (181) · Mixed · Course · 1 - 4 Weeks

Alfaisal University | KLD
Skills you'll gain: Customer Service, Customer Relationship Building, Customer Inquiries, Customer and Client Support, Client Services, Customer Complaint Resolution, Customer Support, Customer Relationship Management, Customer Retention, Customer Engagement, Customer experience strategy (CX), Business Planning, Communication Strategies, Communication
★ 4.8 (255) · Beginner · Course · 1 - 4 Weeks

Starweaver
Skills you'll gain: Data Storytelling, Active Listening, Non-Verbal Communication, Business Writing, Data Visualization, Concision, Data Presentation, Sales Presentation, Sales Strategy, Sales Presentations, Team Collaboration, Customer Relationship Management (CRM) Software, Writing, Cultural Sensitivity, Persuasive Communication, Business Communication, Communication Strategies, Technical Communication, Communication, Marketing Communications
★ 4.4 (36) · Intermediate · Specialization · 1 - 3 Months

Universidad de los Andes
Skills you'll gain: Innovation, Environmental Social And Corporate Governance (ESG), Global Marketing, Corporate Sustainability, Strategic Partnership, New Business Development, Economic Development, Business Strategy, Sustainable Business, Strategic Thinking, Entrepreneurship, Corporate Strategy, Sustainable Development, Business Economics, Competitive Analysis, Thought Leadership, Growth Strategies, Economics, Natural Resource Management, Digital Transformation
★ 4.9 (262) · Beginner · Course · 1 - 4 Weeks

Coursera
Skills you'll gain: Competitive Analysis, Market Research, Market Analysis, Customer Analysis, Competitive Intelligence, Responsible AI, Generative AI, Market Intelligence, Marketing Analytics, Market Opportunities, Customer Insights, Market Trend, Persona Development, Prompt Patterns, Trend Analysis, Analytics, Data Analysis, Data Synthesis, Data Ethics
★ 4.6 (38) · Intermediate · Course · 1 - 4 Weeks

Pontificia Universidad Católica de Chile
Skills you'll gain: Financial Statements, Financial Statement Analysis, Financial Acumen, Financial Accounting, Income Statement, Financial Analysis, Balance Sheet, Financial Reporting, Profit and Loss (P&L) Management, Accruals, Cash Flows, Cash Management, Fixed Asset, Working Capital, Accrual Accounting, Asset Management, Operating Expense, Capital Expenditure, Resource Management, Market Analysis
★ 4.8 (165) · Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Animations, Canva (Software), Social Media, Storytelling, Visual Storytelling, Social Media Content, Social Media Marketing, Graphical Tools, Graphic and Visual Design Software, Design, Graphic Design, Marketing
★ 4.5 (47) · Beginner · Guided Project · Less Than 2 Hours
West Virginia University
Skills you'll gain: Sales Territory Management, Sales Management, Regional Sales, Sales, Marketing Budgets, Business Ethics, Legal Risk, Forecasting, Operating Budget, Budgeting, Market Share, Ethical Standards And Conduct, Performance Analysis, Commercial Laws, Pareto Chart, Cost Accounting, Market Analysis, Law, Regulation, and Compliance
★ 4.5 (58) · Beginner · Course · 1 - 4 Weeks

Coursera
Skills you'll gain: Infographics, Canva (Software), Graphical Tools, Visual Storytelling, Graphic and Visual Design, Design Elements And Principles
★ 4.6 (201) · Intermediate · Guided Project · Less Than 2 Hours

Skills you'll gain: Branding, Brand Strategy, Brand Awareness, Creative Design, Visual Storytelling, Target Audience, Brand Management, User Feedback, Customer Insights, Storytelling, Growth Strategies, Marketing, Driving engagement, Market Research, User Research, Goal Setting, Promotional Strategies, Social Media, Customer Analysis, Digital Marketing
★ 4.6 (17) · Beginner · Course · 1 - 4 Weeks

Keller Williams
Skills you'll gain: Lead Generation, Value Propositions, Sales Development, Prospecting and Qualification, Sales Process, Real Estate Sales, Sales Prospecting, Sales Management, Booking (Sales), Customer Acquisition Management, Brand Marketing, Sales Pipelines, Branding, Market Opportunities, Social Media Content, Property and Real Estate, Brand Strategy, Property Management, Customer Relationship Management, Communication
★ 4.8 (32) · Beginner · Course · 1 - 3 Months

Universidad de Palermo
Skills you'll gain: Business Planning, Market Analysis, Value Propositions, Project Planning, Business Strategy, Market Opportunities, Risk Analysis, Financial Forecasting, Revenue Forecasting, Forecasting, Competitive Analysis, Project Risk Management, Risk Management, Financial Analysis, Strategic Decision-Making, Decision Making, Organizational Structure, Target Audience
★ 4.6 (153) · Beginner · Course · 1 - 4 Weeks