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Cours en Marketing

Les cours en marketing peuvent vous aider à comprendre comment toucher des audiences, définir des messages et analyser les performances de campagnes. Vous pouvez développer des compétences en stratégie, segmentation, contenu, optimisation et analyse. Beaucoup de cours utilisent des outils utilisés en contexte professionnel.

Cours et certificats populaires en Marketing


  • Status: Free Trial
    Free Trial
    U

    University of California San Diego

    User Experience: Research & Prototyping

    Skills you'll gain: Design Research, User Experience Design, Experience Design, UI/UX Research, User Experience, User Research, Ideation, Prototyping, Design Thinking, User Centered Design, Persona (User Experience), Usability, Research Methodologies, Innovation, Storyboarding

    4.6
    Rating, 4.6 out of 5 stars
    ·
    906 reviews

    Mixed · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    U

    University of Colorado Boulder

    Search and Display Advertising

    Skills you'll gain: Advertising Campaigns, Online Advertising, Google Ads, Digital Advertising, Advertising, Paid media, Media Planning, Pay Per Click Advertising, Campaign Management, Campaign Planning, Performance marketing, Search Engine Marketing, Content Performance Analysis, Digital Media Strategy, Performance Measurement, Search Engine Optimization, Bidding, Keyword Research

    4.5
    Rating, 4.5 out of 5 stars
    ·
    99 reviews

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    I

    Illinois Tech

    Strategy & Economic Analysis

    Skills you'll gain: Market Dynamics, Supply And Demand, Game Theory, Business Strategy, Product Lifecycle Management, Competitive Analysis, Strategic Thinking, Business Economics, Business Strategies, Product Strategy, Innovation, Economics, Market Trend, Strategic Decision-Making, Strategic Planning, Global Marketing, Market Analysis, Revenue Management, Adaptability, Team Leadership

    Build toward a degree

    4.6
    Rating, 4.6 out of 5 stars
    ·
    232 reviews

    Beginner · Specialization · 3 - 6 Months

  • Status: Free Trial
    Free Trial
    U

    University of Virginia

    Market and Competition in Pricing Strategy

    Skills you'll gain: Market Dynamics, Product Lifecycle Management, Competitive Analysis, Target Market, Market Opportunities, Competitive Intelligence, Business Strategy, Revenue Management, Strategic Marketing, Product Lining, Value Propositions, Game Theory, Consumer Behaviour, Strategic Partnership, Regulation and Legal Compliance, Commercial Laws

    4.8
    Rating, 4.8 out of 5 stars
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    235 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    I

    INSEAD

    Blockchain Opportunity Analysis

    Skills you'll gain: Peer Review, Blockchain, Plan Execution, Market Opportunities, Business Analysis, Strategic Thinking, Case Studies, Market Analysis, Solution Design, New Business Development, Business Modeling, Value Propositions, Proposal Development, Decision Making, Market Research, Target Audience

    4.6
    Rating, 4.6 out of 5 stars
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    214 reviews

    Intermediate · Course · 1 - 3 Months

  • Status: Preview
    Preview
    S

    Shanghai Jiao Tong University

    当代应用心理学

    Skills you'll gain: Human Factors, Consumer Behaviour, Organizational Leadership, Psychological Evaluations, Leadership Studies, Leadership and Management, Psychology, Marketing Psychology, Mental Health, Professional Development, Mental and Behavioral Health, Marketing, Leadership, Criminal Investigation and Forensics, Workforce Development, Personal Attributes, Human Development, Social Sciences, Decision Making

    4.6
    Rating, 4.6 out of 5 stars
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    98 reviews

    Mixed · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    T

    Tecnológico de Monterrey

    ¿Qué hacer con tu estrategia digital en tiempos de cambio?

    Skills you'll gain: Customer Engagement, Target Market, Digital Advertising, Digital Analysis, Customer Retention, Customer Relationship Building, Search Engine Optimization, Sales Prospecting, Brand Loyalty, Digital Media Strategy, Lead Generation, Digital Marketing, Marketing Strategies, Strategic Communication, Customer experience strategy (CX), Digital Marketing Tools, Cash Flows, Web Analytics

    4.9
    Rating, 4.9 out of 5 stars
    ·
    153 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    C

    Coursera

    Generative AI for Sales

    Skills you'll gain: Prompt Engineering, Sales Strategy, Sales Pipelines, AI Personalization, Sales Operations, Responsible AI, Lead Generation, Sales Development, Competitive Analysis, Sales Management, Marketing Automation, Customer Relationship Management (CRM) Software, Account Management, Business Process Automation, Business Intelligence, Workflow Management, Market Analysis, Data-Driven Decision-Making, Forecasting, Artificial Intelligence

    4
    Rating, 4 out of 5 stars
    ·
    40 reviews

    Intermediate · Specialization · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    U

    Universidad de Palermo

    Economía y Finanzas de Empresas

    Skills you'll gain: Business Economics, Market Dynamics, Economics, Economic Development, Financial Policy, Economics, Policy, and Social Studies, Market Analysis, Public Policies, Business Acumen, International Finance, Consumer Behaviour, Policy Analysis, Supply And Demand, Fiscal Management, Decision Making

    4.8
    Rating, 4.8 out of 5 stars
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    679 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    S

    STARWEAVER

    Complete Executive Leadership

    Skills you'll gain: Active Listening, Business Writing, Concision, Non-Verbal Communication, Responsible AI, Writing, Persuasive Communication, Team Collaboration, Virtual Teams, Interpersonal Communications, Stakeholder Engagement, Organizational Change, Google Gemini, Anthropic Claude, Change Management, Generative AI, Communication, Strategic Communication, Marketing Communications, Strategic Marketing

    4.5
    Rating, 4.5 out of 5 stars
    ·
    57 reviews

    Intermediate · Specialization · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    I

    Interactive Brokers

    Forex - Trading Around the World

    Skills you'll gain: Financial Trading, International Finance, Financial Market, Securities Trading, Equities, Capital Markets, Securities (Finance), Market Data, Market Dynamics, Market Liquidity, Investments, Portfolio Risk, Profit and Loss (P&L) Management, Market Analysis, Order Management

    4.3
    Rating, 4.3 out of 5 stars
    ·
    248 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    A

    Aptly

    Search Advertising with Google

    Skills you'll gain: Google Ads, Advertising Campaigns, Search Engine Marketing, Pay Per Click Advertising, Performance Metric, Campaign Management, Performance Analysis, Online Advertising, Keyword Research, Performance marketing, Performance Measurement, Bidding, Conversion Funnel Analysis, Digital Advertising, Digital Marketing Campaigns, Web Analytics, Campaign Planning, Registration, Advertising, Digital Marketing

    4.5
    Rating, 4.5 out of 5 stars
    ·
    17 reviews

    Beginner · Specialization · 1 - 3 Months

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In summary, here are 10 of our most popular marketing courses

  • User Experience: Research & Prototyping: University of California San Diego
  • Search and Display Advertising: University of Colorado Boulder
  • Strategy & Economic Analysis: Illinois Tech
  • Market and Competition in Pricing Strategy: University of Virginia
  • Blockchain Opportunity Analysis: INSEAD
  • 当代应用心理学: Shanghai Jiao Tong University
  • ¿Qué hacer con tu estrategia digital en tiempos de cambio?: Tecnológico de Monterrey
  • Generative AI for Sales: Coursera
  • Economía y Finanzas de Empresas: Universidad de Palermo
  • Complete Executive Leadership: STARWEAVER

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