• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Marketing Automation

Marketing Automation Courses

Marketing automation courses can help you learn email marketing strategies, customer segmentation, lead nurturing, and campaign analytics. You can build skills in creating automated workflows, optimizing conversion rates, and analyzing customer behavior to enhance engagement. Many courses introduce tools like HubSpot, Marketo, and Mailchimp, that support implementing automation strategies and measuring their effectiveness in real-time.

Popular Marketing Automation Courses and Certifications


  • Status: Free Trial
    Free Trial
    U

    University of Colorado Boulder

    Excel/VBA for Creative Problem Solving, Part 3 (Projects)

    Skills you'll gain: Excel Macros, Microsoft Excel, Visual Basic (Programming Language), Simulations, Code Review, User Interface (UI), Spreadsheet Software, Automation, Data Management

    4.9
    Rating, 4.9 out of 5 stars
    ·
    465 reviews

    Advanced · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    P

    Packt

    CompTIA PenTest+ (PT0-002)

    Skills you'll gain: Penetration Testing, Security Testing, Hardening, Brute-force attacks, IT Automation, Scripting Languages, Business Logic, Cloud Security, Network Analysis, Programming Principles, API Testing, General Data Protection Regulation (GDPR), Cloud Computing, Wireless Networks, Data Persistence, Application Programming Interface (API), Data Security

    4.7
    Rating, 4.7 out of 5 stars
    ·
    22 reviews

    Intermediate · Specialization · 1 - 3 Months

  • Status: Free
    Free
    C

    Coursera

    Get Started with HubSpot

    Skills you'll gain: HubSpot CRM, Team Building, Customer Relationship Management (CRM) Software, Team Management, Customer Relationship Management, Email Automation, Business Reporting, Management Reporting, Marketing Automation, Email Marketing, Sales Development, Customer Service, Sales Support

    4.3
    Rating, 4.3 out of 5 stars
    ·
    27 reviews

    Beginner · Guided Project · Less Than 2 Hours

  • A

    Amazon Web Services

    Providing Technical Support for AWS Workloads

    Skills you'll gain: Amazon Web Services, Cloud Infrastructure, Network Troubleshooting, Technical Consulting, Amazon S3, Cloud Solutions, Cloud Computing, Cloud Management, Technical Support, AWS Identity and Access Management (IAM), Amazon Elastic Compute Cloud, Scenario Testing, System Support, Virtual Networking, Customer Support, Cloud Storage, Network Support, Problem Management, Security Controls, Identity and Access Management

    4.8
    Rating, 4.8 out of 5 stars
    ·
    69 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    C

    Coursera

    AI and European Union Law: Navigating Regulatory Compliance

    Skills you'll gain: Responsible AI, Legal Technology, Risking, Legal Risk, Legal Research, Data Ethics, Law, Regulation, and Compliance, AI Workflows, Business Workflow Analysis, General Data Protection Regulation (GDPR), Regulation and Legal Compliance, Regulatory Compliance, Business Process Automation, Workflow Management, Compliance Management, Automation, Legal Strategy, AI Enablement, Research, Analysis

    4.3
    Rating, 4.3 out of 5 stars
    ·
    10 reviews

    Intermediate · Course · 1 - 4 Weeks

  • Status: Preview
    Preview
    U

    University of Michigan

    Real Estate Development: Building Value in Your Community

    Skills you'll gain: Financial Modeling, Community Development, Real Estate, Property and Real Estate, Feasibility Studies, Financial Analysis, Risk Management, Return On Investment, Risk Mitigation, Community Outreach, Project Finance, Due Diligence, Property Management, Project Risk Management, Project Management, Market Research

    4.9
    Rating, 4.9 out of 5 stars
    ·
    55 reviews

    Beginner · Course · 1 - 3 Months

  • Status: Preview
    Preview
    C

    Coursera

    GenAI for Supply Chain Optimization

    Skills you'll gain: Responsible AI, Inventory Management System, Inventory Control, Supply Chain Management, Supply Chain, Generative AI, Operational Efficiency, Supply Chain Planning, Inventory and Warehousing, Supply Chain Systems, Transportation, Supply Chain, and Logistics, Data Ethics, Logistics Management, AI Enablement, Demand Planning, AI Integrations, Customer Demand Planning, Emerging Technologies, Predictive Analytics, Automation

    4.7
    Rating, 4.7 out of 5 stars
    ·
    22 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    L

    LearnKartS

    Salesforce Introduction

    Skills you'll gain: Salesforce, User Provisioning, Customer Relationship Management (CRM) Software, Cloud Applications, Email Automation, Account Management, Identity and Access Management, Role-Based Access Control (RBAC), Data Management

    3.8
    Rating, 3.8 out of 5 stars
    ·
    48 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    U

    University of Maryland, College Park

    Establishing Product-Market Fit

    Skills you'll gain: Competitive Analysis, Value Propositions, Target Market, Target Audience, Product Improvement, Product Management, User Experience, Product Development, Product Design, Product Strategy, Customer Analysis, Product Planning, Agile Product Development, Market Analysis, Product Requirements, User Feedback, Product Testing, Continuous Improvement Process, Needs Assessment, Ideation

    4.6
    Rating, 4.6 out of 5 stars
    ·
    90 reviews

    Beginner · Course · 1 - 3 Months

  • Status: Free
    Free
    C

    Coursera

    HubSpot: Working with a ticketing system

    Skills you'll gain: HubSpot CRM, Customer Relationship Management (CRM) Software, Customer Relationship Management, Gmail, Help Desk Support, Marketing, Sales Support, Client Support

    4.3
    Rating, 4.3 out of 5 stars
    ·
    38 reviews

    Beginner · Guided Project · Less Than 2 Hours

  • Status: Free Trial
    Free Trial
    E

    EDUCBA

    Market Research & Business Intelligence Mastery

    Skills you'll gain: Market Research, Business Research, Market Analysis, Marketing, Research Methodologies, Research, Demand Planning, Research Reports, Research Design, Competitive Analysis, Market Intelligence, Consumer Behaviour, Global Marketing, Market Trend, Customer Analysis, Analytical Skills, Business Strategies, Case Studies, Customer Insights, Report Writing

    4.6
    Rating, 4.6 out of 5 stars
    ·
    15 reviews

    Beginner · Specialization · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    C

    Coursera

    Brand Awareness Using Digital Brand Activation

    Skills you'll gain: Brand Awareness, Social Media Analytics, Social Media Marketing, Digital Brand Strategy, Content Development and Management, Target Audience, Social Media, Social Media Campaigns, Brand Management, Brand Strategy, Digital Media Strategy, Branding, Social Media Content, Digital Marketing Campaigns, Content Marketing, Driving engagement, Content Strategy, Social Media Strategy, Target Market, Marketing Communications

    4.6
    Rating, 4.6 out of 5 stars
    ·
    16 reviews

    Intermediate · Course · 1 - 4 Weeks

1…165166167…460

In summary, here are 10 of our most popular marketing automation courses

  • Excel/VBA for Creative Problem Solving, Part 3 (Projects): University of Colorado Boulder
  • CompTIA PenTest+ (PT0-002): Packt
  • Get Started with HubSpot: Coursera
  • Providing Technical Support for AWS Workloads: Amazon Web Services
  • AI and European Union Law: Navigating Regulatory Compliance: Coursera
  • Real Estate Development: Building Value in Your Community: University of Michigan
  • GenAI for Supply Chain Optimization: Coursera
  • Salesforce Introduction: LearnKartS
  • Establishing Product-Market Fit: University of Maryland, College Park
  • HubSpot: Working with a ticketing system: Coursera

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Accounting
  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • Human Resources (HR)
  • Microsoft Excel
  • Project Management
  • Python
  • SQL

Professional Certificates

  • Google AI Certificate
  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM AI Engineering Certificate
  • IBM AI Product Manager Certificate
  • IBM Data Science Certificate
  • Intuit Academy Bookkeeping Certificate

Courses & Specializations

  • AI Essentials Specialization
  • AI For Business Specialization
  • AI For Everyone Course
  • AI in Healthcare Specialization
  • Deep Learning Specialization
  • Excel Skills for Business Specialization
  • Financial Markets Course
  • Machine Learning Specialization
  • Prompt Engineering for ChatGPT Course
  • Python for Everybody Specialization

Career Resources

  • Career Aptitude Test
  • CAPM Certification Requirements
  • CompTIA A+ Certification Requirements
  • CompTIA Security+ Certification Requirements
  • Essential IT Certifications
  • High-Income Skills to Learn
  • How to Learn Artificial Intelligence
  • PMP Certification Requirements
  • Popular Cybersecurity Certifications
  • Share your Coursera learning story

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Udemy

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok