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Product Marketing Courses

Product marketing courses can help you learn market segmentation, competitive analysis, brand positioning, and go-to-market strategies. You can build skills in crafting compelling messaging, analyzing customer feedback, and optimizing marketing campaigns. Many courses introduce tools like Google Analytics, HubSpot, and social media platforms, that support tracking performance and engaging with target audiences.

Popular Product Marketing Courses and Certifications


  • C

    Coursera

    Marketing Design with Easil

    Skills you'll gain: Marketing Design, Social Media Marketing, Social Media Content, Marketing Materials, Social Media Campaigns, Event Marketing, Marketing, Content Creation, Social Media, Branding, Promotional Materials, Loyalty Programs, Advertising, Creative Design, Product Promotion, Design, Brand Loyalty, Customer Engagement

    ★ 4.7 (232) · Beginner · Guided Project · Less Than 2 Hours

    Category: Free
    Free
  • G

    Google

    Google Marketing Digital e E-Commerce

    Skills you'll gain: Email Marketing, Paid media, Target Audience, Data Storytelling, Social Media Marketing, Social Media Strategy, Content Creation, Target Market, Search Engine Optimization, Social Media, Marketing Budgets, Order Fulfillment, Media Planning, Search Engine Marketing, Customer Retention, Customer Relationship Management, Online Advertising, Digital Media Strategy, Email Automation, Marketing

    ★ 4.8 (4.7K) · Beginner · Professional Certificate · 3 - 6 Months

    Status: Free Trial
    Free Trial
  • C

    Coursera

    Création de Designs Marketing avec Canva

    Skills you'll gain: Social Media Content, Social Media Marketing, Social Media, Marketing Design, Social Media Strategy, Content Creation, Marketing, Branding, Brand Management, Dashboard

    ★ 3.9 (48) · Beginner · Guided Project · Less Than 2 Hours

    Category: Free
    Free
  • P

    Packt

    Product Analytics Essentials for Product Managers

    Skills you'll gain: Product Management, A/B Testing, Analytics, Value Propositions, User Experience, Data Analysis, Product Improvement, Customer Analysis, Conversion Funnel Analysis, User Research, Customer experience improvement, Performance Metric, Customer Insights, Driving engagement, Data-Driven Decision-Making, Customer Retention, Customer Engagement, Drive Engagement

    Intermediate · Course · 1 - 3 Months

    Category: New
    New
  • I

    Indian Institute of Technology Guwahati

    Advanced Product Design

    Skills you'll gain: Product Design, Failure Analysis, Interaction Design, Failure Mode And Effects Analysis, Usability, Product Development, Human Computer Interaction, Engineering Tolerance, Industrial Design, User Interface and User Experience (UI/UX) Design, Human Centered Design, Value Engineering, Design Reviews, Prototyping, Design Thinking, New Product Development, Good Manufacturing Practices, Reliability, Sustainability Reporting, Cost Management

    Intermediate · Course · 1 - 4 Weeks

    Category: New
    New
  • I

    Indian Institute of Technology Guwahati

    Sustainable Product Design

    Skills you'll gain: Sustainable Business, Sustainable Engineering, Product Design, Product Engineering, Product Development, Product Lifecycle Management, Product Strategy, Packaging and Labeling, Environmental Regulations, Sustainability Reporting, Product Improvement, Climate Change Mitigation, Corporate Sustainability, Industrial Design, Waste Minimization, Environmental Social And Corporate Governance (ESG), Environmental Science, Business Modeling, Pollution Prevention, Reverse Logistics

    Beginner · Course · 1 - 4 Weeks

    Category: New
    New
  • P

    Packt

    Product Management Cert: Agile, Scrum & Product Owner

    Skills you'll gain: Backlogs, Product Roadmaps, Sprint Planning, Agile Product Development, Product Management, Product Strategy, Product Planning, Agile Software Development, Agile Project Management, Prioritization

    ★ 4.1 (10) · Intermediate · Course · 1 - 3 Months

    Status: Free Trial
    Free Trial
  • P

    Packt

    AI Product Manager Skills for Agile - AI Product Management

    Skills you'll gain: AI Product Strategy, Prompt Engineering, Product Roadmaps, Prompt Engineering Tools, Persona (User Experience), Competitive Analysis, Sprint Planning, Agile Product Development, Backlogs, Persona Development, Market Opportunities, Product Management, Product Strategy, Jira (Software), User Story, Market Analysis, Agile Methodology, Product Planning, AI Enablement, Product Requirements

    Intermediate · Course · 1 - 3 Months

    Category: New
    New
  • O

    Olay

    Cosmetic Product Development

    Skills you'll gain: Ideation, Market Analysis, Feasibility Studies, Performance Testing, Customer Insights, Good Manufacturing Practices, Supply Management, Process Optimization, Quality Control

    ★ 4.8 (77) · Beginner · Course · 1 - 3 Months

    Status: Free Trial
    Free Trial
  • T

    Technion - Israel Institute of Technology

    New Product Development - develop your own new product

    Skills you'll gain: New Product Development, Budget Management, Risk Management, Resource Allocation, Risk Modeling, Risk Management Framework, Resource Management, Risk Analysis, Project Management, Product Development, Resource Planning, Cost Management, Milestones (Project Management), Project Risk Management, Product Management, Project Planning, Agile Product Development, Business Strategies, Scheduling, Process Development

    ★ 4.4 (143) · Intermediate · Course · 1 - 3 Months

    Category: Preview
    Preview
  • I

    IBM

    Product Owner Capstone

    Skills you'll gain: Product Management

    ★ 4.9 (8) · Advanced · Course · 1 - 3 Months

    Status: Free Trial
    Free Trial
  • L

    Liberty Mutual Insurance

    Insurance Product Knowledge

    Skills you'll gain: Workers Compensation, Insurance Policies, Insurance, Product Knowledge, Cyber Risk, Product Lining, Cyber Attacks, Law, Regulation, and Compliance, Risk Management

    ★ 4.5 (10) · Beginner · Course · 1 - 4 Weeks

    Status: Free Trial
    Free Trial
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In summary, here are 10 of our most popular product marketing courses

  • Marketing Design with Easil: Coursera
  • Google Marketing Digital e E-Commerce: Google
  • Création de Designs Marketing avec Canva: Coursera
  • Product Analytics Essentials for Product Managers: Packt
  • Advanced Product Design: Indian Institute of Technology Guwahati
  • Sustainable Product Design: Indian Institute of Technology Guwahati
  • Product Management Cert: Agile, Scrum & Product Owner: Packt
  • AI Product Manager Skills for Agile - AI Product Management: Packt
  • Cosmetic Product Development: Olay
  • New Product Development - develop your own new product: Technion - Israel Institute of Technology

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

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