Web analytics courses can help you learn data collection techniques, traffic analysis, user behavior tracking, and conversion rate optimization. You can build skills in interpreting data trends, setting up tracking codes, and creating actionable reports. Many courses introduce tools like Google Analytics, Adobe Analytics, and Tableau, demonstrating how to apply these skills to measure website performance and enhance marketing strategies.

Skills you'll gain: User Experience Design, Web Content Accessibility Guidelines, User Centered Design, Design, Usability Testing, Collaborative Software, Prototyping, Design Thinking, Graphic and Visual Design, Artificial Intelligence
Mixed · Course · 1 - 3 Months

University of Maryland, College Park
Skills you'll gain: Applicant Tracking Systems, Business Writing, Concision, Persuasive Communication, Writing, Marketing, Branding, Resourcefulness, Keyword Research
Intermediate · Course · 1 - 4 Weeks

IE Business School
Skills you'll gain: Retail Management, Marketing Channel, Merchandising, Conflict Management, Market Opportunities, Retail Sales, Supply Chain, E-Commerce, Market Dynamics, Vendor Relationship Management, Cross-Channel Marketing, Growth Strategies, Supply Chain Planning, Promotional Strategies, Company, Product, and Service Knowledge, Strategic Partnership, Consumer Behaviour, Customer experience strategy (CX)
Beginner · Course · 1 - 4 Weeks

Google Cloud
Skills you'll gain: Looker (Software), Big Data, SQL, Data Pipelines, Data Transformation, Extract, Transform, Load, Data Warehousing, Data Cleansing, Data Analysis, Data Visualization Software, Google Sheets, Google Cloud Platform, Data Import/Export, Data Integrity
Intermediate · Course · 1 - 3 Months

Johns Hopkins University
Skills you'll gain: Graphing, Data Analysis, R (Software), General Mathematics, Mathematical Modeling, Algebra, Applied Mathematics, Calculus
Beginner · Course · 1 - 4 Weeks

University of Colorado Boulder
Skills you'll gain: Web Scraping, Data Integration, Data Cleansing, Data Import/Export, Data Quality, Data Processing, Data Collection, Data Manipulation, SQL, Databases, Query Languages, Extensible Markup Language (XML), Pandas (Python Package), Application Programming Interface (API)
Intermediate · Course · 1 - 3 Months

Skills you'll gain: Unsupervised Learning, Scikit Learn (Machine Learning Library), PyTorch (Machine Learning Library), Exploratory Data Analysis, Deep Learning, Microsoft Azure, Data Visualization, Regression Analysis, Predictive Modeling, Data Analysis, Image Analysis, Pandas (Python Package), Jupyter, Artificial Intelligence and Machine Learning (AI/ML), Classification And Regression Tree (CART), Data Science, MLOps (Machine Learning Operations), Machine Learning, Tensorflow, Artificial Neural Networks
Intermediate · Course · 1 - 4 Weeks

Coursera
Skills you'll gain: Excel Macros, Microsoft Excel, Data Analysis Expressions (DAX), Excel Formulas, Visual Basic (Programming Language), Productivity Software, Data Transformation, Debugging, Spreadsheet Software, Data Cleansing, Automation, Strategic Decision-Making, Programming Principles
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Data Storytelling, Interactive Data Visualization, Data Visualization Software, Data Visualization, Dashboard, Ggplot2, Plot (Graphics), Shiny (R Package), R Programming, Leaflet (Software), Data Analysis, Scatter Plots, Box Plots, Data Science, Spatial Data Analysis, Histogram, UI Components, User Interface (UI)
Beginner · Course · 1 - 4 Weeks

Advancing Women in Tech
Skills you'll gain: Amazon Web Services, Cloud Computing, Amazon S3, Cloud Storage, Technical Product Management, Cloud Services, Cloud Security, Cloud Infrastructure, Amazon Elastic Compute Cloud, AWS Identity and Access Management (IAM), Amazon DynamoDB, Cloud Computing Architecture, AWS CloudFormation, Network Architecture, Amazon Redshift, Data Security, Databases, Innovation, Technical Support, Product Management
Build toward a degree
Beginner · Specialization · 1 - 3 Months

Skills you'll gain: Microsoft Azure, Cloud Services, Relational Databases, Databases, Cloud Storage, Analytics, Data Storage, Microsoft SQL Servers, Power BI, NoSQL, Cloud Computing, Data Warehousing, SQL, Test Planning, Test Tools
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: AI Personalization, Marketing Strategies, Email Marketing, Growth Strategies, Marketing Automation, MarTech, Marketing Analytics, Customer Engagement, Lead Generation, Customer experience improvement, Customer Retention, Business Ethics
Beginner · Course · 1 - 4 Weeks