• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Brand Strategy

Brand Strategy Courses

Brand strategy courses can help you learn market positioning, audience segmentation, brand messaging, and competitive analysis. You can build skills in creating brand identities, developing unique value propositions, and crafting effective marketing campaigns. Many courses introduce tools like SWOT analysis, brand equity measurement frameworks, and digital marketing platforms, that support implementing your strategies and measuring their impact in practical work.

Popular Brand Strategy Courses and Certifications


  • U

    University of California, Santa Cruz

    The Career Design Lab: Change your Job, Change your Life

    Skills you'll gain: Professional Networking, Positivity, Design Thinking, Decision Making, Rapport Building, Relationship Building, Professional Development, Interviewing Skills, Optimism, Brainstorming, Self-Awareness, Negotiation, Personal Development, Goal Setting

    ★ 4.9 (16) · Beginner · Course · 1 - 4 Weeks

  • C

    Coursera

    Introduction to Generative AI in Legal

    Skills you'll gain: Legal Technology, Data Ethics, Responsible AI, Legal Strategy, Legal Research, Generative AI, Generative AI Agents, Case Law, Regulation and Legal Compliance, Artificial Intelligence, Legal Writing, Ethical Standards And Conduct, AI Integrations, Automation

    ★ 4.6 (33) · Beginner · Course · 1 - 3 Months

  • L

    Ludwig-Maximilians-Universität München (LMU)

    Конкурентная стратегия

    Skills you'll gain: Competitive Analysis, Game Theory, Business Strategy, Product Strategy, Strategic Marketing, Competitive Intelligence, Strategic Thinking, Corporate Strategy, Market Dynamics, Go To Market Strategy, New Product Development, Strategic Partnership, Strategic Decision-Making, Market Analysis, Market Opportunities, Design and Product, Decision Making, Innovation, Coordination

    ★ 5 (15) · Mixed · Course · 1 - 3 Months

  • U

    University of Illinois Urbana-Champaign

    Land, Agriculture, and Alternative Investing

    Skills you'll gain: Wealth Management, Estate Planning, Portfolio Management, Real Estate, Investments, Financial Industry Regulatory Authorities, Commercial Real Estate, Regulatory Compliance, Asset Management, Tax Planning, Finance, Risk Management, Return On Investment, Financial Analysis, Business Strategies, Strategic Planning, Business, Data Management, Financial Statements, Failure Analysis

    ★ 4.1 (17) · Intermediate · Specialization · 3 - 6 Months

  • U

    University of Colorado System

    Proactive Computer Security

    Skills you'll gain: Open Web Application Security Project (OWASP), Penetration Testing, Metasploit, Security Testing, Security Strategy, Vulnerability Assessments, Cyber Security Assessment, Security Management, Vulnerability Scanning, Cyber Threat Intelligence, Information Systems Security, Exploitation techniques, Security Controls, Data Sharing

    ★ 4.7 (267) · Beginner · Course · 1 - 3 Months

  • B

    Board Infinity

    HR Competencies & Leadership for SHRM Exams Prep

    Skills you'll gain: Talent Recruitment, Human Resources Management and Planning, Culture Transformation, Leadership, Workplace inclusivity, Recruitment, Human Resource Management, Intercultural Competence, Diversity and Inclusion, Professional Development, Management Training And Development, Human Capital, Organizational Structure, Human Resources Software, Organizational Leadership, People Development, Professionalism, Professional Networking, Lifelong Learning, Innovation

    ★ 4 (134) · Intermediate · Specialization · 1 - 3 Months

  • R

    Rutgers the State University of New Jersey

    Advanced Global Procurement and Sourcing

    Skills you'll gain: Supplier Quality Management, Procurement, Strategic Sourcing, Supplier Risk Management, Supply Management, Hedge Accounting, Supplier Management, Enterprise Resource Planning, Purchasing, Environmental Social And Corporate Governance (ESG), Strategic Partnership, Business Risk Management, Key Performance Indicators (KPIs), Supplier Relationship Management, Supply Chain, Risk Management, Derivatives, Organizational Structure, Consolidation, Talent Management

    ★ 4.6 (111) · Intermediate · Specialization · 3 - 6 Months

  • U

    Universidade de São Paulo

    Inove na gestão de equipes e negócios: O crescimento da empresa

    Skills you'll gain: Talent Management, Team Management, Team Performance Management, Team Motivation, Team Building, People Development, Product Development, Business Planning, Team Leadership, Strategic Planning, Decision Making, Operations, Agile Product Development, Management Training And Development, Workforce Development, Staff Management, Leadership and Management, Process Management, Strategic Decision-Making, Business Metrics

    ★ 4.8 (270) · Beginner · Course · 1 - 4 Weeks

  • U

    Universidad de Palermo

    Inteligencia Artificial Aplicada al Derecho

    Skills you'll gain: Legal Writing, Legal Strategy, Legal Technology, Prompt Engineering, Legal Pleadings, Responsible AI, Legal Research, Prompt Patterns, LLM Application, Large Language Modeling, Legal Risk, Data Ethics, AI literacy, Generative AI, AI Integrations, Artificial Intelligence

    ★ 4.5 (39) · Beginner · Course · 1 - 4 Weeks

  • R

    Rutgers the State University of New Jersey

    New Technologies for Business Leaders

    Skills you'll gain: Digital Transformation, Customer Engagement, Business Technologies, Customer experience improvement, Augmented and Virtual Reality (AR/VR), Business Transformation, MarTech, Technology Strategies, Customer experience strategy (CX), Business Marketing, Cross-Functional Collaboration, Internet Of Things, Emerging Technologies, Business Ethics, Responsible AI, Customer Retention, Data Ethics, Customer Relationship Management (CRM) Software, Business Leadership, Augmented Reality

    ★ 4.4 (455) · Intermediate · Course · 1 - 3 Months

  • I

    IE Business School

    Critical Perspectives on Management

    Skills you'll gain: Innovation, Employee Performance Management, Performance Appraisal, Performance Management, Leadership and Management, Governance, Case Studies, Organizational Effectiveness, Corporate Strategy, Decision Making, Behavioral Economics, Ancient History, Organizational Structure, Business Strategy, Business Economics, Social Studies, Economics, Market Dynamics, Storytelling

    ★ 4.8 (314) · Beginner · Course · 1 - 3 Months

  • S

    SkillUp

    Generative AI: Advance Your Human Resources (HR) Career

    Skills you'll gain: Responsible AI, HR Tech, Human Resources Software, Human Resources Management and Planning, Human Resources, Generative AI, Workforce Planning, Human Resource Strategy, Data Ethics, Artificial Intelligence, LLM Application, AI Enablement, Employee Engagement, Recruitment, Performance Appraisal, Employee Onboarding, Performance Management

    ★ 4.6 (141) · Intermediate · Course · 1 - 4 Weeks

1…172173174…380

In summary, here are 10 of our most popular brand strategy courses

  • The Career Design Lab: Change your Job, Change your Life: University of California, Santa Cruz
  • Introduction to Generative AI in Legal: Coursera
  • Конкурентная стратегия : Ludwig-Maximilians-Universität München (LMU)
  • Land, Agriculture, and Alternative Investing: University of Illinois Urbana-Champaign
  • Proactive Computer Security: University of Colorado System
  • HR Competencies & Leadership for SHRM Exams Prep: Board Infinity
  • Advanced Global Procurement and Sourcing: Rutgers the State University of New Jersey
  • Inove na gestão de equipes e negócios: O crescimento da empresa: Universidade de São Paulo
  • Inteligencia Artificial Aplicada al Derecho: Universidad de Palermo
  • New Technologies for Business Leaders: Rutgers the State University of New Jersey

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Accounting
  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • Human Resources (HR)
  • Microsoft Excel
  • Project Management
  • Python
  • SQL

Professional Certificates

  • Google AI Certificate
  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM AI Engineering Certificate
  • IBM AI Product Manager Certificate
  • IBM Data Science Certificate
  • Intuit Academy Bookkeeping Certificate

Courses & Specializations

  • AI Essentials Specialization
  • AI For Business Specialization
  • AI For Everyone Course
  • AI in Healthcare Specialization
  • Deep Learning Specialization
  • Excel Skills for Business Specialization
  • Financial Markets Course
  • Machine Learning Specialization
  • Prompt Engineering for ChatGPT Course
  • Python for Everybody Specialization

Career Resources

  • Career Aptitude Test
  • CAPM Certification Requirements
  • CompTIA A+ Certification Requirements
  • CompTIA Security+ Certification Requirements
  • Essential IT Certifications
  • High-Income Skills to Learn
  • How to Learn Artificial Intelligence
  • PMP Certification Requirements
  • Popular Cybersecurity Certifications
  • Share your Coursera learning story

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Udemy

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok