About this Course

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Learner Career Outcomes

17%

started a new career after completing these courses

11%

got a tangible career benefit from this course

17%

got a pay increase or promotion
Shareable Certificate
Earn a Certificate upon completion
100% online
Start instantly and learn at your own schedule.
Flexible deadlines
Reset deadlines in accordance to your schedule.
Intermediate Level
Approx. 19 hours to complete
English

Learner Career Outcomes

17%

started a new career after completing these courses

11%

got a tangible career benefit from this course

17%

got a pay increase or promotion
Shareable Certificate
Earn a Certificate upon completion
100% online
Start instantly and learn at your own schedule.
Flexible deadlines
Reset deadlines in accordance to your schedule.
Intermediate Level
Approx. 19 hours to complete
English

Offered by

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Rutgers the State University of New Jersey

Syllabus - What you will learn from this course

Content RatingThumbs Up95%(1,977 ratings)Info
Week
1

Week 1

4 hours to complete

INTRODUCTION TO DIGITAL TRANSFORMATION

4 hours to complete
13 videos (Total 97 min), 3 readings, 1 quiz
13 videos
What do we need to learn about Digital Transformation?7m
Interview by Eric Veal on "Digital Transformation" for AppsJack podcast7m
The Revolution9m
Hype and adoption - Part I9m
Hype and adoption - Part II8m
Digital Master7m
Embrace the present and build the future6m
Leading for innovation9m
Knowing and loving your customer8m
The human factor4m
How to get business and IT right?12m
What did we learn about Digital Transformation?3m
3 readings
What is digital transformation?30m
GERMAN: 2017 Study on Digital Transformation in Germany10m
Keeping Score: Why digital transformation matters?10m
1 practice exercise
Test your knowledge about Digital Transformation30m
Week
2

Week 2

3 hours to complete

AUGMENTED, VIRTUAL AND MIXED REALITY

3 hours to complete
11 videos (Total 69 min), 8 readings, 1 quiz
11 videos
Forget TV and YouTube: Why customer immersion is the next generation of media to master for marketers7m
What is the difference between AR and VR? And why do I care?6m
What do you need to experience and enjoy VR or AR content?6m
Content rules all around! In 360 degrees, content rules even more5m
Show me the money. Billions in the AR and VR markets3m
What does NASA, Ikea, BMW, and others do with AR and VR?8m
How to go shopping in a virtual world? The retail industry experience8m
My own virtual experience1m
Succeeding in Marketing and Advertising with VR and AR12m
What did we learn about virtual, mixed and augmented reality?3m
8 readings
VR, AR, MR and What Does Immersion Actually Mean?15m
Video: Tech Trends 2017: Mixed reality: AR, VR, and IoT collide5m
How VR And AR Can Enhance The Retail Experience10m
A preview of the first wave of AR apps coming to iPhones10m
How to Create a Content Marketing Strategy for Virtual Reality10m
The Next-Generation of Virtual Reality for Brands and Marketing10m
Augmented Reality: Marketing's Trillion-Dollar Opportunity10m
Video: A glimpe of the future through an augmented reality headset with Meron Gribetz (TEDTalk)10m
1 practice exercise
Test your knowledge about virtual, mixed and augmented reality30m
Week
3

Week 3

4 hours to complete

INTERNET OF THINGS

4 hours to complete
9 videos (Total 77 min), 11 readings, 1 quiz
9 videos
What is Internet of Things?11m
Market trends and key companies and technologies5m
The monetary and competitive opportunity of “The Internet of Things”11m
How real companies embrace IoT9m
A world of possibilities: IoT Communities for you2m
The customer journey with IoT16m
Blueprint Journey IoT14m
What did we learn about IoT?1m
11 readings
2017 Internet Of Things (IoT) Intelligence Update10m
Video: Create the Internet of Your Things - Microsoft's Vision for IoT2m
How The Internet of Things Will Impact Customer Service10m
Unlocking The Value Of The Industrial Internet Of Things (IIoT) And Big Data In Manufacturing10m
How The Internet Of Things Is Changing Online Marketing10m
Video: From Field to Fork - a Single ERP Solution for the Entire Food Supply Chain7m
Case study: manufacturing15m
The Tesla IoT Car20m
Why IoT and Why Now?10m
Refillable cups, popcorn buckets, and coke freestyle at universal orlando – complete insider’s guide10m
Data Privacy? Who Owns My Data?10m
1 practice exercise
Test your knowledge about IoT30m
Week
4

Week 4

3 hours to complete

ARTIFICIAL INTELLIGENCE AND BIG DATA

3 hours to complete
11 videos (Total 90 min), 4 readings, 1 quiz
11 videos
The key terms about big data and artificial intelligence13m
The not so secret sources of all that data you should know11m
The Who is Who of Big Data and AI14m
Will Artificial Intelligence replace your and my job?10m
Ways to leverage big data in your marketing strategy​8m
Intelligent Customer Engagement requires AI10m
Learning from Companies using AI4m
Getting Future Ready with AI7m
Scenarios for your organization1m
What did we learn about Big Data and AI?36s
4 readings
Between coffee sips: The Starbucks Case10m
More terms you may want to know10m
Contradictory views of technology and science leaders​10m
What Data-Driven Creative Means For The Future Of Advertising​10m
1 practice exercise
Test your knowledge about Big Data and Artificial Intelligence30m

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