About this Course

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This introductory course is developed for high level business people (and those on their way) who want a broad understanding of new Information Technologies and understand their potential for business functions (e.g. marketing, supply change management, finance). This is not a course for people looking for guidance on how to become a deep technical expert or implement these technologies.  
From Blockchain over Artificial Intelligence to Virtual Reality technologies: This course will empower business leaders to embrace the concepts and bring the state of the art information technologies into their organizations to improve client and customer engagement and ultimately the bottom line of their businesses. Instead of digital disruption, the new technologies and management methods will become the foundation of a Digital Transformation journey for better customer relationship management and client satisfaction.  
The content is structured in a way that promotes discussions on challenges that business management and marketing functions face due to the rise of new technologies such blockchain, cryptocurrencies, internet of things (IoT), virtual, mixed and augmented reality (VR/AR), artificial intelligence (AI) and big data.  This course will use case studies to explore frameworks, tools, and strategies that are already proven in the real world and prepare ourselves and our organizations to have the tools needed to succeed in a fast and changing world. This course is not a deep technical curriculum, but based on thousands of hours helping (often C-level) executives to grasp the technologies' potential in their own areas of expertise.

This course is available in English.

Flexible deadlines

Reset deadlines in accordance to your schedule.

Shareable Certificate

Earn a Certificate upon completion

100% online

Start instantly and learn at your own schedule.

Coursera Labs

Includes hands on learning projects.

Learn more about Coursera Labs

Intermediate Level

Approx. 18 hours to complete

English

Could your company benefit from training employees on in-demand skills?

Try Coursera for Business

Flexible deadlines

Reset deadlines in accordance to your schedule.

Shareable Certificate

Earn a Certificate upon completion

100% online

Start instantly and learn at your own schedule.

Coursera Labs

Includes hands on learning projects.

Learn more about Coursera Labs

Intermediate Level

Approx. 18 hours to complete

English

Could your company benefit from training employees on in-demand skills?

Try Coursera for Business

Instructor

Instructor rating

4.47/5 (77 Ratings)

Mark Mueller-Eberstein, Dipl. Kfm.

Instructor of Professional Practice - Faculty

Rutgers Business School

23,620 Learners

1 Course

Syllabus - What you will learn from this course

Content Rating96%(2,791 ratings)

Week1

Week 1

4 hours to complete

INTRODUCTION TO DIGITAL TRANSFORMATION

This module will introduce business professionals to the concept and underlying trends of Digital Transformation as they relate to business strategy and especially to customer engagement. Compared to the earlier industrial revolutions, the so called fourth revolution, Digital Transformation, opens opportunities, creates challenges and requires new and creative cross functional collaboration at a much accelerated trajectory. Business leaders need to have an understanding of Digital Transformation and assess the current state of their companies regarding the use, misuse, or lack of the new technologies. The module provides the comprehensive understanding of the technology driven revolution and frameworks to discuss and implement digital transformation projects that can include VR/AR, Big Data, Artificial Intelligence, the Internet of Things and Blockchain technologies.

4 hours to complete

13 videos (Total 97 min), 3 readings, 1 quiz

13 videos

Welcome4mWhat do we need to learn about Digital Transformation?7mInterview by Eric Veal on "Digital Transformation" for AppsJack podcast7mThe Revolution9mHype and adoption - Part I9mHype and adoption - Part II8mDigital Master7mEmbrace the present and build the future6mLeading for innovation9mKnowing and loving your customer8mThe human factor4mHow to get business and IT right?12mWhat did we learn about Digital Transformation?3m

3 readings

What is digital transformation?30mGERMAN: 2017 Study on Digital Transformation in Germany10mKeeping Score: Why digital transformation matters?10m

1 practice exercise

Test your knowledge about Digital Transformation30m

Week2

Week 2

4 hours to complete

AUGMENTED, VIRTUAL AND MIXED REALITY

This module discusses Virtual Reality (VR), Augmented Reality (AR) and everything in-between. We will start by identifying changes in the media market and the impact they had on consumers based on the interaction provided. We then will explore technologies and buzzwords, and finally, we will look at examples of how these technologies are used in the real world today and discover clues for leveraging them in our own environments.

4 hours to complete

11 videos (Total 69 min), 9 readings, 1 quiz

11 videos

What will we learn about virtual, mixed, and augmented reality?4mForget TV and YouTube: Why customer immersion is the next generation of media to master for marketers7mWhat is the difference between AR and VR? And why do I care?6mWhat do you need to experience and enjoy VR or AR content?6mContent rules all around! In 360 degrees, content rules even more5mShow me the money. Billions in the AR and VR markets3mWhat does NASA, Ikea, BMW, and others do with AR and VR?8mHow to go shopping in a virtual world? The retail industry experience8mMy own virtual experience1mSucceeding in Marketing and Advertising with VR and AR12mWhat did we learn about virtual, mixed and augmented reality?3m

9 readings

2021: AR, VR and Mixed Reality in post-pandemic times?10mVR, AR, MR and What Does Immersion Actually Mean?15mVideo: Tech Trends 2017: Mixed reality: AR, VR, and IoT collide5mHow VR And AR Can Enhance The Retail Experience10mA preview of the first wave of AR apps coming to iPhones10mHow to Create a Content Marketing Strategy for Virtual Reality10mThe Next-Generation of Virtual Reality for Brands and Marketing10mAugmented Reality: Marketing's Trillion-Dollar Opportunity10mVideo: A glimpe of the future through an augmented reality headset with Meron Gribetz (TEDTalk)10m

1 practice exercise

Test your knowledge about virtual, mixed and augmented reality30m

Week3

Week 3

4 hours to complete

INTERNET OF THINGS

This module introduces fundamental concepts, terms and technologies behind Internet of Things and how they are being used to improve business processes and specifically marketing and customer retention. We will demonstrate different applications and products that are leading the market and how marketers can think about this technology as an opportunity to attract and retain customers. The customer journey model will be introduced and used for the IoT scenario as a general tool for leading a digital transformation.

4 hours to complete

9 videos (Total 77 min), 11 readings, 1 quiz

9 videos

What will we learn about Internet of Things?4mWhat is Internet of Things?11mMarket trends and key companies and technologies5mThe monetary and competitive opportunity of “The Internet of Things”11mHow real companies embrace IoT9mA world of possibilities: IoT Communities for you2mThe customer journey with IoT16mBlueprint Journey IoT14mWhat did we learn about IoT?1m

11 readings

2017 Internet Of Things (IoT) Intelligence Update10mVideo: Create the Internet of Your Things - Microsoft's Vision for IoT2mHow The Internet of Things Will Impact Customer Service10mUnlocking The Value Of The Industrial Internet Of Things (IIoT) And Big Data In Manufacturing10mHow The Internet Of Things Is Changing Online Marketing10mVideo: From Field to Fork - a Single ERP Solution for the Entire Food Supply Chain7mCase study: manufacturing15mThe Tesla IoT Car20mWhy IoT and Why Now?10mRefillable cups, popcorn buckets, and coke freestyle at universal orlando – complete insider’s guide10mData Privacy? Who Owns My Data?10m

1 practice exercise

Test your knowledge about IoT30m

Week4

Week 4

3 hours to complete

ARTIFICIAL INTELLIGENCE AND BIG DATA

3 hours to complete

11 videos (Total 90 min), 4 readings, 1 quiz

11 videos

What are we going to learn about Big Data and Artificial Intelligence?6mThe key terms about big data and artificial intelligence13mThe not so secret sources of all that data you should know11mThe Who is Who of Big Data and AI14mWill Artificial Intelligence replace your and my job?10mWays to leverage big data in your marketing strategy8mIntelligent Customer Engagement requires AI10mLearning from Companies using AI4mGetting Future Ready with AI7mScenarios for your organization1mWhat did we learn about Big Data and AI?36s

4 readings

Between coffee sips: The Starbucks Case10mMore terms you may want to know10mContradictory views of technology and science leaders10mWhat Data-Driven Creative Means For The Future Of Advertising10m

1 practice exercise

Test your knowledge about Big Data and Artificial Intelligence30m

Reviews

4.4

118 reviews

5 stars
60.94%
4 stars
26.59%
3 stars
6.92%
2 stars
1.10%
1 star
4.43%

TOP REVIEWS FROM NEW TECHNOLOGIES FOR BUSINESS LEADERS

by SMNov 12, 2020

It is an excellent course. However it needs new content as it's 2017. Digital landscape has changed from then to now.

by JPSep 27, 2020

Very good course, though now a few years out of date! Given the speed of change of technology, would be worth updating some sections.

by JKMay 18, 2018

A good introduction and engaging lecturer. Could perhaps do with a few more concrete examples not just tailored to the marketing but also to manufacturing could make this a 5-star course.

by KPJun 12, 2018

Very useful for learning about new digital technology, easy to understand and link to the business.

View all reviews

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Is financial aid available?
Yes. In select learning programs, you can apply for financial aid or a scholarship if you can’t afford the enrollment fee. If fin aid or scholarship is available for your learning program selection, you’ll find a link to apply on the description page.

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New Technologies for Business Leaders

New Technologies for Business Leaders

About this Course