About this Course

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This introductory course is developed for high level business people (and those on their way) who want a broad understanding of new Information Technologies and understand their potential for business functions (e.g. marketing, supply change management, finance). This is not a course for people looking for guidance on how to become a deep technical expert or implement these technologies.  
From Blockchain over Artificial Intelligence to Virtual Reality technologies: This course will empower business leaders to embrace the concepts and bring the state of the art information technologies into their organizations to improve client and customer engagement and ultimately the bottom line of their businesses. Instead of digital disruption, the new technologies and management methods will become the foundation of a Digital Transformation journey for better customer relationship management and client satisfaction.  
The content is structured in a way that promotes discussions on challenges that business management and marketing functions face due to the rise of new technologies such blockchain, cryptocurrencies, internet of things (IoT), virtual, mixed and augmented reality (VR/AR), artificial intelligence (AI) and big data.  This course will use case studies to explore frameworks, tools, and strategies that are already proven in the real world and prepare ourselves and our organizations to have the tools needed to succeed in a fast and changing world. This course is not a deep technical curriculum, but based on thousands of hours helping (often C-level) executives to grasp the technologies' potential in their own areas of expertise.

This course is available in English.

Learner Career Outcomes

17%

started a new career after completing these courses

11%

got a tangible career benefit from this course

17%

got a pay increase or promotion

Shareable Certificate

Earn a Certificate upon completion

100% online

Start instantly and learn at your own schedule.

Flexible deadlines

Reset deadlines in accordance to your schedule.

Intermediate Level

Approx. 19 hours to complete

English

Subtitles: English

Learner Career Outcomes

17%

started a new career after completing these courses

11%

got a tangible career benefit from this course

17%

got a pay increase or promotion

Shareable Certificate

Earn a Certificate upon completion

100% online

Start instantly and learn at your own schedule.

Flexible deadlines

Reset deadlines in accordance to your schedule.

Intermediate Level

Approx. 19 hours to complete

English

Subtitles: English

Syllabus - What you will learn from this course

Content Rating95%(1,699 ratings)

Week

1

Week 1

3 hours to complete

INTRODUCTION TO DIGITAL TRANSFORMATION

This module will introduce business professionals to the concept and underlying trends of Digital Transformation as they relate to business strategy and especially to customer engagement. Compared to the earlier industrial revolutions, the so called fourth revolution, Digital Transformation, opens opportunities, creates challenges and requires new and creative cross functional collaboration at a much accelerated trajectory. Business leaders need to have an understanding of Digital Transformation and assess the current state of their companies regarding the use, misuse, or lack of the new technologies. The module provides the comprehensive understanding of the technology driven revolution and frameworks to discuss and implement digital transformation projects that can include VR/AR, Big Data, Artificial Intelligence, the Internet of Things and Blockchain technologies.

3 hours to complete

13 videos (Total 97 min), 3 readings, 1 quiz

13 videos

Welcome4m

What do we need to learn about Digital Transformation?7m

Interview by Eric Veal on "Digital Transformation" for AppsJack podcast7m

The Revolution9m

Hype and adoption - Part I9m

Hype and adoption - Part II8m

Digital Master7m

Embrace the present and build the future6m

Leading for innovation9m

Knowing and loving your customer8m

The human factor4m

How to get business and IT right?12m

What did we learn about Digital Transformation?3m

3 readings

What is digital transformation?30m

GERMAN: 2017 Study on Digital Transformation in Germany10m

Keeping Score: Why digital transformation matters?10m

1 practice exercise

Test your knowledge about Digital Transformation20m

Week

2

Week 2

3 hours to complete

AUGMENTED, VIRTUAL AND MIXED REALITY

This module discusses Virtual Reality (VR), Augmented Reality (AR) and everything in-between. We will start by identifying changes in the media market and the impact they had on consumers based on the interaction provided. We then will explore technologies and buzzwords, and finally, we will look at examples of how these technologies are used in the real world today and discover clues for leveraging them in our own environments.

3 hours to complete

11 videos (Total 69 min), 8 readings, 1 quiz

11 videos

What will we learn about virtual, mixed, and augmented reality?4m

Forget TV and YouTube: Why customer immersion is the next generation of media to master for marketers7m

What is the difference between AR and VR? And why do I care?6m

What do you need to experience and enjoy VR or AR content?6m

Content rules all around! In 360 degrees, content rules even more5m

Show me the money. Billions in the AR and VR markets3m

What does NASA, Ikea, BMW, and others do with AR and VR?8m

How to go shopping in a virtual world? The retail industry experience8m

My own virtual experience1m

Succeeding in Marketing and Advertising with VR and AR12m

What did we learn about virtual, mixed and augmented reality?3m

8 readings

VR, AR, MR and What Does Immersion Actually Mean?15m

Video: Tech Trends 2017: Mixed reality: AR, VR, and IoT collide5m

How VR And AR Can Enhance The Retail Experience10m

A preview of the first wave of AR apps coming to iPhones10m

How to Create a Content Marketing Strategy for Virtual Reality10m

The Next-Generation of Virtual Reality for Brands and Marketing10m

Augmented Reality: Marketing's Trillion-Dollar Opportunity10m

Video: A glimpe of the future through an augmented reality headset with Meron Gribetz (TEDTalk)10m

1 practice exercise

Test your knowledge about virtual, mixed and augmented reality28m

Week

3

Week 3

4 hours to complete

INTERNET OF THINGS

This module introduces fundamental concepts, terms and technologies behind Internet of Things and how they are being used to improve business processes and specifically marketing and customer retention. We will demonstrate different applications and products that are leading the market and how marketers can think about this technology as an opportunity to attract and retain customers. The customer journey model will be introduced and used for the IoT scenario as a general tool for leading a digital transformation.

4 hours to complete

9 videos (Total 77 min), 11 readings, 1 quiz

9 videos

What will we learn about Internet of Things?4m

What is Internet of Things?11m

Market trends and key companies and technologies5m

The monetary and competitive opportunity of “The Internet of Things”11m

How real companies embrace IoT9m

A world of possibilities: IoT Communities for you2m

The customer journey with IoT16m

Blueprint Journey IoT14m

What did we learn about IoT?1m

11 readings

2017 Internet Of Things (IoT) Intelligence Update10m

Video: Create the Internet of Your Things - Microsoft's Vision for IoT2m

How The Internet of Things Will Impact Customer Service10m

Unlocking The Value Of The Industrial Internet Of Things (IIoT) And Big Data In Manufacturing10m

How The Internet Of Things Is Changing Online Marketing10m

Video: From Field to Fork - a Single ERP Solution for the Entire Food Supply Chain7m

Case study: manufacturing15m

The Tesla IoT Car20m

Why IoT and Why Now?10m

Refillable cups, popcorn buckets, and coke freestyle at universal orlando – complete insider’s guide10m

Data Privacy? Who Owns My Data?10m

1 practice exercise

Test your knowledge about IoT36m

Week

4

Week 4

3 hours to complete

ARTIFICIAL INTELLIGENCE AND BIG DATA

This module provides an overview of the key terms and technologies about “Big Data” and “Artificial Intelligence (AI)” and how these technologies allow new ways of customer engagement and management. It promotes a discussion about ethical and moral implications around Artificial Intelligence. Examples from different industries about the use of big data and AI are provided.

3 hours to complete

11 videos (Total 90 min), 4 readings, 1 quiz

11 videos

What are we going to learn about Big Data and Artificial Intelligence?6m

The key terms about big data and artificial intelligence13m

The not so secret sources of all that data you should know11m

The Who is Who of Big Data and AI14m

Will Artificial Intelligence replace your and my job?10m

Ways to leverage big data in your marketing strategy8m

Intelligent Customer Engagement requires AI10m

Learning from Companies using AI4m

Getting Future Ready with AI7m

Scenarios for your organization1m

What did we learn about Big Data and AI?36s

4 readings

Between coffee sips: The Starbucks Case10m

More terms you may want to know10m

Contradictory views of technology and science leaders10m

What Data-Driven Creative Means For The Future Of Advertising10m

1 practice exercise

Test your knowledge about Big Data and Artificial Intelligence20m

Frequently Asked Questions

When will I have access to the lectures and assignments?
Access to lectures and assignments depends on your type of enrollment. If you take a course in audit mode, you will be able to see most course materials for free. To access graded assignments and to earn a Certificate, you will need to purchase the Certificate experience, during or after your audit. If you don't see the audit option:
The course may not offer an audit option. You can try a Free Trial instead, or apply for Financial Aid.
The course may offer 'Full Course, No Certificate' instead. This option lets you see all course materials, submit required assessments, and get a final grade. This also means that you will not be able to purchase a Certificate experience.
What will I get if I purchase the Certificate?
When you purchase a Certificate you get access to all course materials, including graded assignments. Upon completing the course, your electronic Certificate will be added to your Accomplishments page - from there, you can print your Certificate or add it to your LinkedIn profile. If you only want to read and view the course content, you can audit the course for free.
What is the refund policy?
You will be eligible for a full refund until two weeks after your payment date, or (for courses that have just launched) until two weeks after the first session of the course begins, whichever is later. You cannot receive a refund once you’ve earned a Course Certificate, even if you complete the course within the two-week refund period. See our full refund policy.
Is financial aid available?
Yes, Coursera provides financial aid to learners who cannot afford the fee. Apply for it by clicking on the Financial Aid link beneath the "Enroll" button on the left. You’ll be prompted to complete an application and will be notified if you are approved. Learn more.

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New Technologies for Business Leaders