About this Course
This introductory course is developed for high level business people (and those on their way) who want a broad understanding of new Information Technologies and understand their potential for business functions (e.g. marketing, supply change management, finance). This is not a course for people looking for guidance on how to become a deep technical expert or implement these technologies.
From Blockchain over Artificial Intelligence to Virtual Reality technologies: This course will empower business leaders to embrace the concepts and bring the state of the art information technologies into their organizations to improve client and customer engagement and ultimately the bottom line of their businesses. Instead of digital disruption, the new technologies and management methods will become the foundation of a Digital Transformation journey for better customer relationship management and client satisfaction.
The content is structured in a way that promotes discussions on challenges that business management and marketing functions face due to the rise of new technologies such blockchain, cryptocurrencies, internet of things (IoT), virtual, mixed and augmented reality (VR/AR), artificial intelligence (AI) and big data. This course will use case studies to explore frameworks, tools, and strategies that are already proven in the real world and prepare ourselves and our organizations to have the tools needed to succeed in a fast and changing world. This course is not a deep technical curriculum, but based on thousands of hours helping (often C-level) executives to grasp the technologies' potential in their own areas of expertise.
This course is available in English.
Syllabus - What you will learn from this course
1
Section
INTRODUCTION TO DIGITAL TRANSFORMATION
This module will introduce business professionals to the concept and underlying trends of Digital Transformation as they relate to business strategy and especially to customer engagement. Compared to the earlier industrial revolutions, the so called fourth revolution, Digital Transformation, opens opportunities, creates challenges and requires new and creative cross functional collaboration at a much accelerated trajectory. Business leaders need to have an understanding of Digital Transformation and assess the current state of their companies regarding the use, misuse, or lack of the new technologies. The module provides the comprehensive understanding of the technology driven revolution and frameworks to discuss and implement digital transformation projects that can include VR/AR, Big Data, Artificial Intelligence, the Internet of Things and Blockchain technologies.
13 videos (Total 97 min), 3 readings, 1 quiz
13 videos
Welcome4m
What do we need to learn about Digital Transformation?7m
Interview by Eric Veal on "Digital Transformation" for AppsJack podcast7m
The Revolution9m
Hype and adoption - Part I9m
Hype and adoption - Part II8m
Digital Master7m
Embrace the present and build the future6m
Leading for innovation9m
Knowing and loving your customer8m
The human factor4m
How to get business and IT right?12m
What did we learn about Digital Transformation?3m
3 readings
What is digital transformation?30m
GERMAN: 2017 Study on Digital Transformation in Germany10m
Keeping Score: Why digital transformation matters?10m
1 practice exercises
Test your knowledge about Digital Transformation20m
2
Section
AUGMENTED, VIRTUAL AND MIXED REALITY
This module discusses Virtual Reality (VR), Augmented Reality (AR) and everything in-between. We will start by identifying changes in the media market and the impact they had on consumers based on the interaction provided. We then will explore technologies and buzzwords, and finally, we will look at examples of how these technologies are used in the real world today and discover clues for leveraging them in our own environments.
11 videos (Total 69 min), 8 readings, 1 quiz
11 videos
Forget TV and YouTube: Why customer immersion is the next generation of media to master for marketers7m
What is the difference between AR and VR? And why do I care?6m
What do you need to experience and enjoy VR or AR content?6m
Content rules all around! In 360 degrees, content rules even more5m
Show me the money. Billions in the AR and VR markets3m
What does NASA, Ikea, BMW, and others do with AR and VR?8m
How to go shopping in a virtual world? The retail industry experience8m
My own virtual experience1m
Succeeding in Marketing and Advertising with VR and AR12m
What did we learn about virtual, mixed and augmented reality?3m
8 readings
VR, AR, MR and What Does Immersion Actually Mean?15m
Video: Tech Trends 2017: Mixed reality: AR, VR, and IoT collide5m
How VR And AR Can Enhance The Retail Experience10m
A preview of the first wave of AR apps coming to iPhones10m
How to Create a Content Marketing Strategy for Virtual Reality10m
The Next-Generation of Virtual Reality for Brands and Marketing10m
Augmented Reality: Marketing's Trillion-Dollar Opportunity10m
Video: A glimpe of the future through an augmented reality headset with Meron Gribetz (TEDTalk)10m
1 practice exercises
Test your knowledge about virtual, mixed and augmented reality28m
3
Section
INTERNET OF THINGS
This module introduces fundamental concepts, terms and technologies behind Internet of Things and how they are being used to improve business processes and specifically marketing and customer retention. We will demonstrate different applications and products that are leading the market and how marketers can think about this technology as an opportunity to attract and retain customers. The customer journey model will be introduced and used for the IoT scenario as a general tool for leading a digital transformation.
9 videos (Total 77 min), 10 readings, 1 quiz
9 videos
What is Internet of Things?11m
Market trends and key companies and technologies5m
The monetary and competitive opportunity of “The Internet of Things”11m
How real companies embrace IoT9m
A world of possibilities: IoT Communities for you2m
The customer journey with IoT16m
Blueprint Journey IoT14m
What did we learn about IoT?1m
10 readings
2017 Internet Of Things (IoT) Intelligence Update10m
Video: Create the Internet of Your Things - Microsoft's Vision for IoT2m
How The Internet of Things Will Impact Customer Service10m
Unlocking The Value Of The Industrial Internet Of Things (IIoT) And Big Data In Manufacturing10m
How The Internet Of Things Is Changing Online Marketing10m
Video: From Field to Fork - a Single ERP Solution for the Entire Food Supply Chain7m
Case study: manufacturing15m
The Tesla IoT Car20m
Why IoT and Why Now?10m
Refillable cups, popcorn buckets, and coke freestyle at universal orlando – complete insider’s guide10m
1 practice exercises
Test your knowledge about IoT36m
4
Section
ARTIFICIAL INTELLIGENCE AND BIG DATA
This module provides an overview of the key terms and technologies about “Big Data” and “Artificial Intelligence (AI)” and how these technologies allow new ways of customer engagement and management. It promotes a discussion about ethical and moral implications around Artificial Intelligence. Examples from different industries about the use of big data and AI are provided.
11 videos (Total 90 min), 4 readings, 1 quiz
11 videos
The key terms about big data and artificial intelligence13m
The not so secret sources of all that data you should know11m
The Who is Who of Big Data and AI14m
Will Artificial Intelligence replace your and my job?10m
Ways to leverage big data in your marketing strategy8m
Intelligent Customer Engagement requires AI10m
Learning from Companies using AI4m
Getting Future Ready with AI7m
Scenarios for your organization1m
What did we learn about Big Data and AI?0m
4 readings
Between coffee sips: The Starbucks Case10m
More terms you may want to know10m
Contradictory views of technology and science leaders10m
What Data-Driven Creative Means For The Future Of Advertising10m
1 practice exercises
Test your knowledge about Big Data and Artificial Intelligence20m
5
Section
Blockchain technology applications and crypto currencies
This module introduces the fundamentals of Blockchain technology, as a key accelerator of the evolving customer engagement including and far beyond the crypto currencies. The module presents practical scenarios by industry and how Blockchain can change current business models to benefit the customer and client relationship and also discuss how Blockchain technology combined with IoT and AI creates synergies for organizations. Finally, we will provide a list of communities created around Blockchain.
16 videos (Total 102 min), 2 readings, 2 quizzes
16 videos
Changing every game6m
Building the foundations from Computer Science9m
The key concepts of Blockchain technology7m
Show me the money5m
What is a smart contract?6m
Funding on steroids4m
Blockchain is everywhere: From Healthcare to Media11m
Chain your customers with blockchain technologies7m
How is trust in advertisement possible?4m
Blockchain and black markets4m
Communities on the move9m
Blockchain based future is as unlikely as a future without the Internet12m
Guest Lecture by Jeremy Epstein - Marketing with Blockchain Technology1m
What did we learned about Blockchain?5m
End of the course: Keep learning!1m
2 readings
Blockchain: a short-lived illusion or a real game changer?30m
OPTIONAL: The CMO Primer For The Blockchain World (by Jeremy Epstein)10m
1 practice exercises
Test your knowledge about Blockchain18m
4.3
Top Reviews
By AT•May 19th 2018
This is an interesting course that keeps me updated in emerging technologies. Mark's delivery of the course is exceptional!
By KP•Jun 13th 2018
Very useful for learning about new digital technology, easy to understand and link to the business.
Instructor
Mark Mueller-Eberstein, Dipl. Kfm.
Instructor of Professional Practice - FacultyAbout Rutgers the State University of New Jersey
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