About this Course
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100% online

Start instantly and learn at your own schedule.

Flexible deadlines

Reset deadlines in accordance to your schedule.

Intermediate Level

Approx. 18 hours to complete

Suggested: 5 weeks of study, 5 hours/week...

English

Subtitles: English
Learners taking this Course are
  • Chief Financial Officers (CFOs)
  • Business Developers
  • Account Managers
  • Consultants
  • Managing Directors

100% online

Start instantly and learn at your own schedule.

Flexible deadlines

Reset deadlines in accordance to your schedule.

Intermediate Level

Approx. 18 hours to complete

Suggested: 5 weeks of study, 5 hours/week...

English

Subtitles: English

Syllabus - What you will learn from this course

Week
1
3 hours to complete

INTRODUCTION TO DIGITAL TRANSFORMATION

13 videos (Total 97 min), 3 readings, 1 quiz
13 videos
What do we need to learn about Digital Transformation?7m
Interview by Eric Veal on "Digital Transformation" for AppsJack podcast7m
The Revolution9m
Hype and adoption - Part I9m
Hype and adoption - Part II8m
Digital Master7m
Embrace the present and build the future6m
Leading for innovation9m
Knowing and loving your customer8m
The human factor4m
How to get business and IT right?12m
What did we learn about Digital Transformation?3m
3 readings
What is digital transformation?30m
GERMAN: 2017 Study on Digital Transformation in Germany10m
Keeping Score: Why digital transformation matters?10m
1 practice exercise
Test your knowledge about Digital Transformation20m
Week
2
3 hours to complete

AUGMENTED, VIRTUAL AND MIXED REALITY

11 videos (Total 69 min), 8 readings, 1 quiz
11 videos
Forget TV and YouTube: Why customer immersion is the next generation of media to master for marketers7m
What is the difference between AR and VR? And why do I care?6m
What do you need to experience and enjoy VR or AR content?6m
Content rules all around! In 360 degrees, content rules even more5m
Show me the money. Billions in the AR and VR markets3m
What does NASA, Ikea, BMW, and others do with AR and VR?8m
How to go shopping in a virtual world? The retail industry experience8m
My own virtual experience1m
Succeeding in Marketing and Advertising with VR and AR12m
What did we learn about virtual, mixed and augmented reality?3m
8 readings
VR, AR, MR and What Does Immersion Actually Mean?15m
Video: Tech Trends 2017: Mixed reality: AR, VR, and IoT collide5m
How VR And AR Can Enhance The Retail Experience10m
A preview of the first wave of AR apps coming to iPhones10m
How to Create a Content Marketing Strategy for Virtual Reality10m
The Next-Generation of Virtual Reality for Brands and Marketing10m
Augmented Reality: Marketing's Trillion-Dollar Opportunity10m
Video: A glimpe of the future through an augmented reality headset with Meron Gribetz (TEDTalk)10m
1 practice exercise
Test your knowledge about virtual, mixed and augmented reality28m
Week
3
4 hours to complete

INTERNET OF THINGS

9 videos (Total 77 min), 10 readings, 1 quiz
9 videos
What is Internet of Things?11m
Market trends and key companies and technologies5m
The monetary and competitive opportunity of “The Internet of Things”11m
How real companies embrace IoT9m
A world of possibilities: IoT Communities for you2m
The customer journey with IoT16m
Blueprint Journey IoT14m
What did we learn about IoT?1m
10 readings
2017 Internet Of Things (IoT) Intelligence Update10m
Video: Create the Internet of Your Things - Microsoft's Vision for IoT2m
How The Internet of Things Will Impact Customer Service10m
Unlocking The Value Of The Industrial Internet Of Things (IIoT) And Big Data In Manufacturing10m
How The Internet Of Things Is Changing Online Marketing10m
Video: From Field to Fork - a Single ERP Solution for the Entire Food Supply Chain7m
Case study: manufacturing15m
The Tesla IoT Car20m
Why IoT and Why Now?10m
Refillable cups, popcorn buckets, and coke freestyle at universal orlando – complete insider’s guide10m
1 practice exercise
Test your knowledge about IoT36m
Week
4
3 hours to complete

ARTIFICIAL INTELLIGENCE AND BIG DATA

11 videos (Total 90 min), 4 readings, 1 quiz
11 videos
The key terms about big data and artificial intelligence13m
The not so secret sources of all that data you should know11m
The Who is Who of Big Data and AI14m
Will Artificial Intelligence replace your and my job?10m
Ways to leverage big data in your marketing strategy​8m
Intelligent Customer Engagement requires AI10m
Learning from Companies using AI4m
Getting Future Ready with AI7m
Scenarios for your organization1m
What did we learn about Big Data and AI?36s
4 readings
Between coffee sips: The Starbucks Case10m
More terms you may want to know10m
Contradictory views of technology and science leaders​10m
What Data-Driven Creative Means For The Future Of Advertising​10m
1 practice exercise
Test your knowledge about Big Data and Artificial Intelligence20m
4.2
41 ReviewsChevron Right

17%

started a new career after completing these courses

11%

got a tangible career benefit from this course

17%

got a pay increase or promotion

Top reviews from New Technologies for Business Leaders

By EEJul 4th 2019

Really good course to get a general view of the technologies that are shaping the market!. Looking forward for the next version of this course

By ATMay 19th 2018

This is an interesting course that keeps me updated in emerging technologies. Mark's delivery of the course is exceptional!

Instructor

Avatar

Mark Mueller-Eberstein, Dipl. Kfm.

Instructor of Professional Practice - Faculty
Rutgers Business School

About Rutgers the State University of New Jersey

Frequently Asked Questions

  • Once you enroll for a Certificate, you’ll have access to all videos, quizzes, and programming assignments (if applicable). Peer review assignments can only be submitted and reviewed once your session has begun. If you choose to explore the course without purchasing, you may not be able to access certain assignments.

  • When you purchase a Certificate you get access to all course materials, including graded assignments. Upon completing the course, your electronic Certificate will be added to your Accomplishments page - from there, you can print your Certificate or add it to your LinkedIn profile. If you only want to read and view the course content, you can audit the course for free.

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