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Product Marketing Courses

Product marketing courses can help you learn market segmentation, competitive analysis, brand positioning, and go-to-market strategies. You can build skills in crafting compelling messaging, analyzing customer feedback, and optimizing marketing campaigns. Many courses introduce tools like Google Analytics, HubSpot, and social media platforms, that support tracking performance and engaging with target audiences.

Popular Product Marketing Courses and Certifications


  • Status: Free
    Free
    C

    Coursera

    Crear contenido de conciencia ambiental con Canva

    Skills you'll gain: Logo Design, Canva (Software), Video Production, Photo/Video Production and Technology, Graphic and Visual Design Software, Graphical Tools, Graphic Design, Graphic and Visual Design, Content Creation, Design, Creative Design, Social Media Marketing

    4.8
    Rating, 4.8 out of 5 stars
    ·
    20 reviews

    Beginner · Guided Project · Less Than 2 Hours

  • Status: Free Trial
    Free Trial
    U

    University of Colorado Boulder

    Data Visualization & Analytics in Tableau

    Skills you'll gain: Tableau Software, Data Storytelling, Dashboard, Data Presentation, Dashboard Creation, Interactive Data Visualization, Data Visualization Software, Geospatial Information and Technology, Data Visualization, Forecasting, Spatial Data Analysis, Time Series Analysis and Forecasting, Statistical Visualization, Data Analysis, Predictive Analytics, Exploratory Data Analysis, Color Theory, Business Analytics, Marketing Analytics, Analytics

    4.5
    Rating, 4.5 out of 5 stars
    ·
    17 reviews

    Beginner · Specialization · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    U

    University of Minnesota

    Recommender Systems: Evaluation and Metrics

    Skills you'll gain: Model Evaluation, Decision Support Systems, Business Metrics, Test Data, Performance Metric, Performance Testing, Data Collection, Performance Measurement, Benchmarking, A/B Testing, Predictive Analytics, Product Assortment

    4.4
    Rating, 4.4 out of 5 stars
    ·
    236 reviews

    Mixed · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    E

    EDUCBA

    TQM Excellence: Lean Six Sigma & Quality Systems

    Skills you'll gain: Statistical Process Controls, Kaizen Methodology, Customer Relationship Management, Six Sigma Methodology, Quality Management, Lean Methodologies, Quality Monitoring, Continuous Quality Improvement (CQI), Quality Management Systems, Continuous Improvement Process, Operational Excellence, Quality Improvement, Process Improvement, Lean Six Sigma, Customer experience strategy (CX), Quality Control, Supplier Quality Management, Production Management, Product Quality (QA/QC), Change Management

    4.8
    Rating, 4.8 out of 5 stars
    ·
    88 reviews

    Beginner · Specialization · 3 - 6 Months

  • Status: Free
    Free
    C

    Coursera

    Introducción a Facebook Ads Manager

    Skills you'll gain: Meta Ads Manager, Facebook, Target Audience, Advertising Campaigns, Marketing Budgets, Online Advertising, Advertising, Budgeting, Social Media Management, Budget Management, Social Media Marketing, Social Media Campaigns, Social Media Analytics

    4.3
    Rating, 4.3 out of 5 stars
    ·
    41 reviews

    Beginner · Guided Project · Less Than 2 Hours

  • Status: Preview
    Preview
    U

    University of Rochester

    Technology Commercialization, Part 1: Setting up your Idea Filtering System

    Skills you'll gain: Innovation, Business Priorities, Commercialization, Prioritization, New Product Development, Strategic Prioritization

    4.3
    Rating, 4.3 out of 5 stars
    ·
    67 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    U

    University of London

    Building Interactive 3D Characters and Social VR

    Skills you'll gain: Virtual Reality, Unity Engine, Augmented and Virtual Reality (AR/VR), Virtual Environment, Visualization (Computer Graphics), Animations, Non-Verbal Communication, Interaction Design, Human Computer Interaction, Psychology, Interpersonal Communications, Agentic systems

    4.4
    Rating, 4.4 out of 5 stars
    ·
    86 reviews

    Intermediate · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    U

    Universitat Autònoma de Barcelona

    Diseño de videojuegos

    Skills you'll gain: Video Game Development, Game Design, Unity Engine, Animation and Game Design, Software Design Documents, Design, Experience Design, Design Elements And Principles, Usability, Storytelling

    4.6
    Rating, 4.6 out of 5 stars
    ·
    333 reviews

    Mixed · Course · 1 - 4 Weeks

  • Status: Preview
    Preview
    F

    Fundação Instituto de Administração

    Introdução ao Big Data

    Skills you'll gain: Big Data, Internet Of Things, Social Network Analysis, Text Mining, Apache Hadoop, Business Intelligence, Social Media Analytics, Unstructured Data, Analytics, Cloud Computing, Cloud Infrastructure, Data-Driven Marketing, Data Science, Fraud detection, Customer Retention, Marketing Strategies

    4.6
    Rating, 4.6 out of 5 stars
    ·
    323 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    A

    Aptly

    Google Search Advertising Foundations

    Skills you'll gain: Google Ads, Advertising Campaigns, Performance Metric, Search Engine Marketing, Campaign Management, Pay Per Click Advertising, Keyword Research, Performance Measurement, Online Advertising, Digital Advertising, Advertising, Copywriting, Marketing Strategies, Bidding, Quality Assessment, Automation

    4.8
    Rating, 4.8 out of 5 stars
    ·
    10 reviews

    Beginner · Course · 1 - 3 Months

  • Status: Free
    Free
    C

    Coursera

    Project Management: Creating the WBS

    Skills you'll gain: Work Breakdown Structure, Project Scoping, Project Estimation, Organizational Skills, Scope Management, Procedure Development, Project Management Software, Project Management, Google Sheets, Verification And Validation, Technical Standard

    4.6
    Rating, 4.6 out of 5 stars
    ·
    566 reviews

    Beginner · Guided Project · Less Than 2 Hours

  • Status: Free
    Free
    C

    Coursera

    Introducción al diseño de Mercadeo con Canva

    Skills you'll gain: Canva (Software), Advertising, Marketing Materials, Social Media Marketing, Marketing Design, Social Media Content, Facebook, Social Media, Graphic Design, Instagram, Branding, Design, Marketing, Graphical Tools

    4.8
    Rating, 4.8 out of 5 stars
    ·
    41 reviews

    Intermediate · Guided Project · Less Than 2 Hours

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In summary, here are 10 of our most popular product marketing courses

  • Crear contenido de conciencia ambiental con Canva: Coursera
  • Data Visualization & Analytics in Tableau: University of Colorado Boulder
  • Recommender Systems: Evaluation and Metrics: University of Minnesota
  • TQM Excellence: Lean Six Sigma & Quality Systems: EDUCBA
  • Introducción a Facebook Ads Manager: Coursera
  • Technology Commercialization, Part 1: Setting up your Idea Filtering System: University of Rochester
  • Building Interactive 3D Characters and Social VR: University of London
  • Diseño de videojuegos: Universitat Autònoma de Barcelona
  • Introdução ao Big Data: Fundação Instituto de Administração
  • Google Search Advertising Foundations: Aptly

Skills you can learn in Marketing

Market (economics) (28)
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Digital Marketing (13)
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Plan (11)
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Modeling (9)
Social Media Marketing (9)
Brand Management (7)

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