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Product Marketing Courses

Product marketing courses can help you learn market segmentation, competitive analysis, brand positioning, and go-to-market strategies. You can build skills in crafting compelling messaging, analyzing customer feedback, and optimizing marketing campaigns. Many courses introduce tools like Google Analytics, HubSpot, and social media platforms, that support tracking performance and engaging with target audiences.

Popular Product Marketing Courses and Certifications


  • Status: Free
    Free
    C

    Coursera

    Crea Videos para Redes Sociales con PicsArt

    Skills you'll gain: Marketing Budgets, Social Media Content, Photo/Video Production and Technology, Collaborative Software, Social Media Marketing, Content Creation, Video Editing, Social Media, Graphical Tools, Content Marketing, Marketing, Graphic and Visual Design Software, Graphic Design, Photo Editing

    3.9
    Rating, 3.9 out of 5 stars
    ·
    17 reviews

    Intermediate · Guided Project · Less Than 2 Hours

  • Status: Free Trial
    Free Trial
    G

    Google

    Capture and Captivate Your Audience

    Skills you'll gain: Conversion Funnel Analysis, Customer Retention, Target Market, Customer Advocacy, Promotional Strategies

    4.9
    Rating, 4.9 out of 5 stars
    ·
    21 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    S

    Starweaver

    Executive Communication Excellence

    Skills you'll gain: Active Listening, Non-Verbal Communication, Business Writing, Concision, Team Collaboration, Writing, Cultural Sensitivity, Persuasive Communication, Interpersonal Communications, Responsible AI, Empathy & Emotional Intelligence, Emotional Intelligence, Google Gemini, Anthropic Claude, Communication Strategies, Communication, Technical Documentation, Stakeholder Engagement, Marketing Communications, Media and Communications

    4.7
    Rating, 4.7 out of 5 stars
    ·
    34 reviews

    Intermediate · Specialization · 1 - 4 Weeks

  • Status: New
    New
    Status: Free Trial
    Free Trial
    C

    Coursera

    SEO Visibility, Keyword Research, and Auditing

    Skills you'll gain: Keyword Research, Search Engine Marketing, Campaign Planning, Competitive Analysis, Marketing, Content Optimization, Generative Engine Optimization (GEO), Digital Marketing Tools, Pay Per Click Advertising, Competitive Intelligence, Business Metrics, Market Share, Auditing, Gap Analysis, Technical Analysis, Issue Tracking

    Beginner · Course · 1 - 3 Months

  • Status: Preview
    Preview
    S

    Starweaver

    Lean Management Fundamentals

    Skills you'll gain: Lean Manufacturing, Lean Methodologies, Kaizen Methodology, Process Mapping, Cross-Functional Collaboration, Kanban Principles, Process Analysis, Cross-Functional Team Leadership, Employee Engagement, Process Optimization, Operational Excellence, Operational Efficiency, Continuous Improvement Process, Process Improvement and Optimization, Quality Management, Process Improvement, Business Process, Workflow Management, Culture Transformation, Leadership

    4.6
    Rating, 4.6 out of 5 stars
    ·
    81 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free
    Free
    C

    Coursera

    Usability Testing with Hotjar

    Skills you'll gain: Usability Testing, Usability, Test Tools, Test Planning, User Research, Interactive Data Visualization, Product Development, Web Analytics and SEO, User Accounts, Data Integration

    4.3
    Rating, 4.3 out of 5 stars
    ·
    31 reviews

    Intermediate · Guided Project · Less Than 2 Hours

  • Status: Free Trial
    Free Trial
    F

    Fudan University

    游戏产业概论

    Skills you'll gain: Game Design, Intellectual Property, Video Game Development, Production Process, Company, Product, and Service Knowledge, Regulation and Legal Compliance, Corporate Finance, Computer Hardware, Product Marketing, Case Studies

    3.6
    Rating, 3.6 out of 5 stars
    ·
    69 reviews

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    S

    SkillUp

    Generative AI: Revolutionizing Business Analysis Techniques

    Skills you'll gain: Prompt Engineering, Responsible AI, Business Analysis, Data-Driven Decision-Making, Data Analysis, AI Enablement, AI Integrations, Business Analytics, Data Storytelling, Artificial Intelligence, Business Process Automation, Generative AI, Stakeholder Communications, Business Requirements, AI Workflows, Requirements Elicitation, Requirements Analysis, Workflow Management, Process Optimization

    4.8
    Rating, 4.8 out of 5 stars
    ·
    63 reviews

    Intermediate · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    G

    Google

    Organize Projects and Measure Productivity with Scrum

    Skills you'll gain: Data-Driven Decision-Making, Project Performance, Product Improvement

    4.8
    Rating, 4.8 out of 5 stars
    ·
    33 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Preview
    Preview
    C

    Coursera

    Mastering SEO with Jasper: Ranking and Optimization

    Skills you'll gain: Blogs, Search Engine Optimization, Content Optimization, Driving engagement, Web Content, Content Creation, Content Marketing, Prompt Engineering, Generative AI, Business Marketing

    4.1
    Rating, 4.1 out of 5 stars
    ·
    18 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    I

    IBM

    GenAI for SEO: A Hands-On Playbook

    Skills you'll gain: Prompt Engineering, Keyword Research, Prompt Engineering Tools, Content Optimization, Google Gemini, Generative AI, Search Engine Optimization, Content Strategy, AI Workflows, Digital Marketing

    4.9
    Rating, 4.9 out of 5 stars
    ·
    7 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    E

    EDUCBA

    Retail Management: Analyze, Plan & Strategize

    Skills you'll gain: Retail Management, Retail Store Operations, Retail Sales, Merchandising, Customer Analysis, Customer Insights, Product Assortment, Promotional Strategies, Strategic Marketing, Market Intelligence, Integrated Marketing Communications, Consumer Behaviour, Promotions and Campaigns, Marketing Communications, Operations Management, Financial Management, Competitive Analysis, Organizational Structure

    5
    Rating, 5 out of 5 stars
    ·
    17 reviews

    Mixed · Course · 1 - 3 Months

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In summary, here are 10 of our most popular product marketing courses

  • Crea Videos para Redes Sociales con PicsArt: Coursera
  • Capture and Captivate Your Audience: Google
  • Executive Communication Excellence: Starweaver
  • SEO Visibility, Keyword Research, and Auditing: Coursera
  • Lean Management Fundamentals: Starweaver
  • Usability Testing with Hotjar: Coursera
  • 游戏产业概论: Fudan University
  • Generative AI: Revolutionizing Business Analysis Techniques: SkillUp
  • Organize Projects and Measure Productivity with Scrum: Google
  • Mastering SEO with Jasper: Ranking and Optimization: Coursera

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

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