• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Customer Journey

Customer Journey Courses

Customer journey courses can help you learn customer segmentation, touchpoint analysis, and experience mapping. You can build skills in crafting personalized marketing strategies, analyzing customer feedback, and optimizing conversion rates. Many courses introduce tools like customer relationship management (CRM) software, journey mapping tools, and analytics platforms that help you track customer interactions and measure the effectiveness of your strategies.

Popular Customer Journey Courses and Certifications


  • H

    HubSpot Academy

    Strategic Customer Relationship Management & Sales Technique

    Skills you'll gain: Sales Presentation, Sales Enablement, Data Visualization, Sales Presentations, Sales Management, Prospecting and Qualification, Persona Development, HubSpot CRM, Sales Training, Sales Strategy, Sales Process, Lead Generation, Inside Sales, Sales Development, Employee Onboarding, Sales Operations, Sales, Dashboard, Customer Success Management, Business Reporting

    3.8 stars, 24 reviews, Beginner, Specialization, 3 - 6 Months

    ★ 3.8 (24) · Beginner · Specialization · 3 - 6 Months

    Status: Free trial
    Free trial
  • M

    Madecraft

    De-Escalation Techniques for Customer Service Professionals

    Intermediate · Course · 1 - 3 Months

    Category: New
    New
  • E

    Edureka

    Generative AI Essentials for Customer Service

    Skills you'll gain: Prompt Engineering, Prompt Patterns, Generative AI Agents, Prompt Engineering Tools, Generative AI, ChatGPT, Self Service Technologies, Customer Service, AI Personalization, Content Performance Analysis, Customer Support, Customer Communications Management, Customer Inquiries, AI Workflows, Customer experience improvement, Customer and Client Support, Microsoft Copilot, Customer Insights, AI Integrations, Customer Relationship Management

    Beginner · Course · 1 - 4 Weeks

    Status: Free trial
    Free trial
  • C

    Coursera

    Using GenAI for Tailored Customer Emails

    Skills you'll gain: Prompt Engineering, Prompt Engineering Tools, Email Marketing, Personalized Campaigns, Email Automation, Persona Development, AI Personalization, ChatGPT, Target Audience, Marketing Automation, Content Creation, AI Integrations

    4.9 stars, 21 reviews, Intermediate, Course, 1 - 4 Weeks

    ★ 4.9 (21) · Intermediate · Course · 1 - 4 Weeks

    Status: Free trial
    Free trial
  • C

    Coursera

    Enhancing Customer Insights with Generative AI

    Skills you'll gain: Big Data, Generative AI, Case Studies, Customer Insights, Customer Analysis, Market Research, Generative Model Architectures, Data Preprocessing, Market Analysis, Data Analysis, Data Visualization Software, Consumer Behaviour, AI Integrations, Business Strategy, Business Planning

    Intermediate · Course · 1 - 4 Weeks

    Status: Free trial
    Free trial
  • V

    Voxy

    Low Intermediate English: Shopping & Customer Service

    Skills you'll gain: Language Competency, Product Knowledge, Language Learning, English Language, Customer Service, Customer Inquiries, Customer Complaint Resolution, Telephone Skills, Vocabulary, Writing, Verbal Communication Skills, Oral Comprehension, Business Writing, Oral Expression, Grammar

    4.4 stars, 21 reviews, Mixed, Course, 1 - 3 Months

    ★ 4.4 (21) · Mixed · Course · 1 - 3 Months

    Status: Free trial
    Free trial
  • C

    Chris Croft Training

    Commercial Skills: Negotiation, Sales, Customer service

    Skills you'll gain: Professional Networking, Customer Retention, Sales Presentation, Consultative Selling, Customer Service, Selling Techniques, Negotiation, Communication, Customer Relationship Building, General Sales Practices, Trustworthiness, Influencing, Price Negotiation, Sales, Business Communication, Customer Engagement, Customer Relationship Management, Sales Development, Customer Success Management, Leadership

    Mixed · Course · 1 - 4 Weeks

    Category: New
    New
    Status: Free trial
    Free trial
  • P

    Packt

    Mastering AWS SAM and Lambda - A Complete Hands-on Journey

    Skills you'll gain: Serverless Computing, Amazon Web Services, AWS CloudFormation, YAML, Cloud Development, Development Environment, Cloud Applications, Email Automation, Restful API, Amazon S3, Amazon DynamoDB, Node.JS, Computer Vision, Software Development Tools, Application Deployment, Integrated Development Environments, Debugging

    Intermediate · Course · 3 - 6 Months

  • M

    Microsoft

    AI-powered Customer Intelligence with Microsoft Copilot

    Skills you'll gain: Microsoft Copilot, Prompt Engineering, Customer Insights, Sales Strategy, Customer Analysis, Competitive Analysis, Sales Enablement, Microsoft 365, Persona Development, Data Cleansing, Sales Management, Sales, Anomaly Detection, Customer Relationship Management (CRM) Software, Marketing Operations, Personalized Campaigns, Marketing Analytics, Data-Driven Marketing, Marketing Design, Data Validation

    4.4 stars, 99 reviews, Beginner, Specialization, 3 - 6 Months

    ★ 4.4 (99) · Beginner · Specialization · 3 - 6 Months

    Status: Free trial
    Free trial
  • U

    Universiteit Leiden

    Anatomy of the Abdomen and Pelvis; a journey from basis to clinic.

    Skills you'll gain: Anatomy, Medical Imaging, Pathology, Obstetrics And Gynecology, General Surgery, General Medicine, Physiology, Clinical Assessment, Surgery, Visualization (Computer Graphics)

    4.8 stars, 457 reviews, Mixed, Course, 1 - 3 Months

    ★ 4.8 (457) · Mixed · Course · 1 - 3 Months

    Category: Preview
    Preview
  • E

    Edureka

    Mastering Generative AI for Customer Service Excellence

    Skills you'll gain: Prompt Engineering, Miro AI, Prompt Patterns, Generative AI Agents, Prompt Engineering Tools, Responsible AI, AI Product Strategy, No-Code Development, Generative AI, Workflow Management, Email Automation, Process Design, ChatGPT, Customer Analysis, Content Performance Analysis, Customer Data Management, Customer Inquiries, Customer and Client Support, AI Workflows, Emotional Intelligence

    4.7 stars, 6 reviews, Beginner, Specialization, 1 - 3 Months

    ★ 4.7 (6) · Beginner · Specialization · 1 - 3 Months

    Status: Free trial
    Free trial
  • S

    SkillUp

    Generative AI: Transform Your Customer Support Career

    Skills you'll gain: Prompt Engineering, Generative AI Agents, Standard Operating Procedure, Generative AI, Customer Support, AI literacy, Product Support, Customer Service, Procedure Development, Customer Analysis, LLM Application, Responsible AI, AI Workflows, AI Integrations, Customer experience improvement, Data Ethics, Customer Insights, Business Process Automation, User Feedback, Automation

    4.8 stars, 54 reviews, Intermediate, Course, 1 - 4 Weeks

    ★ 4.8 (54) · Intermediate · Course · 1 - 4 Weeks

    Status: Free trial
    Free trial
1…181920…399

In summary, here are 10 of our most popular customer journey courses

  • Strategic Customer Relationship Management & Sales Technique: HubSpot Academy
  • De-Escalation Techniques for Customer Service Professionals: Madecraft
  • Generative AI Essentials for Customer Service: Edureka
  • Using GenAI for Tailored Customer Emails: Coursera
  • Enhancing Customer Insights with Generative AI: Coursera
  • Low Intermediate English: Shopping & Customer Service: Voxy
  • Commercial Skills: Negotiation, Sales, Customer service: Chris Croft Training
  • Mastering AWS SAM and Lambda - A Complete Hands-on Journey: Packt
  • AI-powered Customer Intelligence with Microsoft Copilot: Microsoft
  • Anatomy of the Abdomen and Pelvis; a journey from basis to clinic.: Universiteit Leiden

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Accounting
  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • Human Resources (HR)
  • Microsoft Excel
  • Project Management
  • Python
  • SQL

Professional Certificates

  • Google AI Certificate
  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM AI Engineering Certificate
  • IBM AI Product Manager Certificate
  • IBM Data Science Certificate
  • Intuit Academy Bookkeeping Certificate

Courses & Specializations

  • AI Essentials Specialization
  • AI For Business Specialization
  • AI For Everyone Course
  • AI in Healthcare Specialization
  • Deep Learning Specialization
  • Excel Skills for Business Specialization
  • Financial Markets Course
  • Machine Learning Specialization
  • Prompt Engineering for ChatGPT Course
  • Python for Everybody Specialization

Career Resources

  • Career Aptitude Test
  • CAPM Certification Requirements
  • CompTIA A+ Certification Requirements
  • CompTIA Security+ Certification Requirements
  • Essential IT Certifications
  • High-Income Skills to Learn
  • How to Learn Artificial Intelligence
  • PMP Certification Requirements
  • Popular Cybersecurity Certifications
  • Share your Coursera learning story

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Udemy

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok