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Cours en Marketing

Les cours en marketing peuvent vous aider à comprendre comment toucher des audiences, définir des messages et analyser les performances de campagnes. Vous pouvez développer des compétences en stratégie, segmentation, contenu, optimisation et analyse. Beaucoup de cours utilisent des outils utilisés en contexte professionnel.

Cours et certificats populaires en Marketing


  • S

    Simplilearn

    Social Media Marketing

    Skills you'll gain: Social Media, Social Media Marketing, Social Media Management, Social Media Strategy, Social Media Content, Social Media Campaigns, Content Performance Analysis, Social Media Analytics, Brand Management, Campaign Management, Instagram, Content Creation, Performance Analysis, Branding, Campaign Planning, Performance Measurement, Target Audience, Content Scheduling, Brand Strategy, Digital Marketing Tools

    ★ 4.5 (11) · Beginner · Course · 1 - 4 Weeks

  • C

    Coursera

    Email Marketing Analytics & Optimization

    Skills you'll gain: Email Marketing, Microsoft Excel, Content Performance Analysis, Dashboard Creation, Data-Driven Marketing, Key Performance Indicators (KPIs), Marketing Analytics, Google Analytics, Web Analytics, Campaign Management, Performance Reporting, Performance Analysis, Dashboard, Data Analysis, Email Security, Market Data, Market Analysis, Market Intelligence, Strategic Marketing, Search Engine Optimization

    Beginner · Course · 1 - 3 Months

  • A

    AI Business School

    AI for Marketing

    Skills you'll gain: Prompt Engineering, Agentic Workflows, Prompt Engineering Tools, Personalized Campaigns, Agentic systems, AI Workflows, Generative AI, No-Code Development, Responsible AI, Risk Management, Generative AI Agents, AI Personalization, AI literacy, AI Enablement, LLM Application, Digital Transformation, Artificial Intelligence, Ideation, Innovation, Productivity

    ★ 4.2 (22) · Beginner · Specialization · 1 - 3 Months

  • E

    Emory University

    Foundations of Marketing Analytics

    Skills you'll gain: Social Media Analytics, Pivot Tables And Charts, Customer Analysis, Probability Distribution, Customer Demand Planning, Marketing Analytics, Demand Planning, Forecasting, Consumer Behaviour, Descriptive Statistics, Data-Driven Marketing, Social Media Marketing, Exploratory Data Analysis, Probability, Statistical Analysis, Target Market, Social Media, Model Evaluation, Microsoft Excel, Marketing

    ★ 4.3 (533) · Intermediate · Specialization · 3 - 6 Months

  • U

    University of Maryland, College Park

    Digital Marketing Capstone

    Skills you'll gain: Marketing Budgets, Competitive Analysis, Data-Driven Marketing, Customer Acquisition Management, Online Advertising, Digital Media Strategy, Digital Marketing, Marketing Strategies, Campaign Management, Social Media Campaigns, Digital Marketing Campaigns, Customer Engagement, Customer Retention, Digital Advertising, Marketing Analytics, Digital Analysis, Journey Mapping, Marketing Planning, Marketing, Advertising Campaigns

    ★ 4.8 (6) · Intermediate · Course · 1 - 4 Weeks

  • N

    Northwestern University

    Social Marketing Capstone Project

    Skills you'll gain: Marketing Budgets, Peer Review, Key Performance Indicators (KPIs), Social Media Marketing, Strategic Marketing, Marketing, Marketing Strategies, Budgeting, Marketing Effectiveness, Social Media, Social Media Strategy, Marketing Planning, Performance Measurement, Business Planning, Cross-Channel Marketing, Target Market, Program Evaluation, Customer Engagement, Planning

    ★ 4.9 (372) · Mixed · Course · 1 - 3 Months

  • I

    Insper

    Introdução ao Marketing Analítico

    Skills you'll gain: Marketing Analytics, Data-Driven Marketing, Marketing Effectiveness, Analytical Skills, Data Analysis, Data Collection, Marketing, Analytics, Quantitative Research, Market Research, Target Market, Customer Insights, Data-Driven Decision-Making, Statistical Methods, Business Research, Consumer Behaviour, Business Metrics, Branding, Statistical Analysis, Brand Strategy

    ★ 4.7 (802) · Mixed · Course · 1 - 3 Months

  • 2

    28DIGITAL

    Marketing Strategy for Entrepreneurs

    Skills you'll gain: Closing (Sales), Cold Calling, Customer Analysis, Selling Techniques, Sales Process, Target Market, Market Analysis, Marketing, General Sales Practices, Marketing Strategy and Techniques, Marketing Strategies, Competitive Analysis, Marketing Planning, Business Marketing, Strategic Marketing, Outbound Calls, Market Opportunities, Sales, Entrepreneurship, Digital Marketing

    ★ 4.4 (159) · Intermediate · Course · 1 - 3 Months

  • N

    Northwestern University

    Engagement & Nurture Marketing Strategies

    Skills you'll gain: Blogs, Social Media Marketing, Marketing Strategies, Social Media Strategy, Social Media, Social Media Content, Content Marketing, Social Media Analytics, Marketing Effectiveness, Digital Media Strategy, Marketing Design, Target Market, Drive Engagement, Customer Engagement, Content Creation, Multimedia, Writing

    ★ 4.8 (1.2K) · Mixed · Course · 1 - 4 Weeks

  • I

    IE Business School

    Marketing Mix Implementation Capstone

    Skills you'll gain: Data-Driven Marketing, Marketing Analytics, Brand Management, Data-Driven Decision-Making, Marketing Management, Product Management, Strategic Marketing, Integrated Marketing Communications, Brand Strategy, Marketing, Product Planning, Marketing Strategies, Marketing Communications, Marketing Channel, Strategic Decision-Making, Marketing Effectiveness, Promotional Strategies, Marketing Planning, Product Strategy, Presentations

    ★ 4.6 (132) · Intermediate · Course · 1 - 3 Months

  • L

    LearnKartS

    Content Marketing Mastery

    Skills you'll gain: Content Performance Analysis, Content Creation, Target Audience, Content Marketing, Storytelling, Digital Publishing, Brand Strategy, Social Media Content, Blogs, Brand Marketing, Content Strategy, Branding, Performance Measurement, Promotional Strategies, Persona Development, Personalized Campaigns, ChatGPT

    Beginner · Course · 1 - 4 Weeks

  • I

    IE Business School

    El plan de marketing

    Skills you'll gain: Marketing Planning, Marketing Strategies, Strategic Marketing, Marketing Strategy and Techniques, Marketing Effectiveness, Business Planning, Product Planning, Marketing, Marketing Management, Customer Retention, Branding, Communication Planning, Marketing Communications, Brand Strategy, Business Strategies, Customer Acquisition Management, Marketing Budgets, Market Analysis, Customer Analysis, Competitive Analysis

    ★ 4.7 (162) · Beginner · Course · 1 - 4 Weeks

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In summary, here are 10 of our most popular marketing courses

  • Social Media Marketing: Simplilearn
  • Email Marketing Analytics & Optimization: Coursera
  • AI for Marketing: AI Business School
  • Foundations of Marketing Analytics: Emory University
  • Digital Marketing Capstone: University of Maryland, College Park
  • Social Marketing Capstone Project: Northwestern University
  • Introdução ao Marketing Analítico: Insper
  • Marketing Strategy for Entrepreneurs: 28DIGITAL
  • Engagement & Nurture Marketing Strategies: Northwestern University
  • Marketing Mix Implementation Capstone : IE Business School

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