Les cours en marketing peuvent vous aider à comprendre comment toucher des audiences, définir des messages et analyser les performances de campagnes. Vous pouvez développer des compétences en stratégie, segmentation, contenu, optimisation et analyse. Beaucoup de cours utilisent des outils utilisés en contexte professionnel.

Illinois Tech
Skills you'll gain: Product Lifecycle Management, Product Strategy, Innovation, Global Marketing, Business Strategy, Market Analysis, Market Opportunities, Competitive Analysis, Technology Strategies, Growth Strategies, Strategic Thinking, Market Dynamics, Target Market, Franchising
★ 4.9 (49) · Intermediate · Course · 1 - 3 Months

Skills you'll gain: Strategic Sourcing, Supplier Management, Supplier Risk Management, Vendor Management, Contract Negotiation, Supplier Performance Management, Supplier Relationship Management, Procurement, Cost Benefit Analysis, Financial Modeling, Negotiation, Market Research, Market Intelligence, Risk Management, Financial Analysis, Data-Driven Decision-Making, Process Improvement, Spreadsheet Software, Business Communication, Data Analysis
★ 4.2 (6) · Intermediate · Specialization · 3 - 6 Months

University of Colorado Boulder
Skills you'll gain: Campaign Planning, Campaign Management, Advertising Campaigns, Communication Planning, Paid media, Promotions and Campaigns, Program Evaluation, Content Performance Analysis, Strategic Communication, Media Planning, Marketing Communications, Earned Media, Program Implementation, Marketing Effectiveness, Communication Strategies, Owned Media, Plan Execution, Marketing, Public Relations, Business Communication
★ 4.7 (6) · Beginner · Course · 1 - 4 Weeks

Fudan University
Skills you'll gain: Game Design, Intellectual Property, Video Game Development, Market Dynamics, Animation and Game Design, Company, Product, and Service Knowledge, Legal Risk, Regulation and Legal Compliance, Production Process, Product Marketing, Organizational Structure, Entrepreneurial Finance
★ 3.6 (69) · Beginner · Course · 1 - 3 Months

University of Michigan
Skills you'll gain: Generative AI, AI Product Strategy, Customer experience strategy (CX), Communication Planning, Innovation, Performance Analysis, Performance Measurement, Verbal Strategic Communication, Project Risk Management, Project Performance, Solution Design, Risk Management, Experience Design, Risk Management Framework, Communication Strategies, Business Metrics, Stakeholder Communications, Process Design, Internal Communications, Business Strategy
★ 4.8 (39) · Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Driving engagement, Video Production, Content Performance Analysis, Customer Engagement, Content Creation, Drive Engagement, Marketing Analytics, Digital Publishing, Social Media Analytics, Content Marketing, Marketing Channel, Target Audience, Content Strategy, Cross-Channel Marketing, Promotional Strategies, Marketing, Marketing Effectiveness, Business Marketing, Performance Analysis, Social Media Marketing
★ 4.6 (17) · Beginner · Guided Project · Less Than 2 Hours

Skills you'll gain: Product Assortment, Customer Communications Management, Content Management Systems, Retail Management, Retail Store Operations, Payment Processing, Payment Systems, Merchant Services, E-Commerce, Web Content, Product Management, Shipping and Receiving, Sales Tax, Marketing, Account Management, System Configuration, Business
★ 4.8 (15) · Beginner · Guided Project · Less Than 2 Hours

Coursera
Skills you'll gain: LinkedIn, Professional Networking, Dashboard, Social Media, Social Media Content, Web Presence, Relationship Building, Professional Development, Professionalism
★ 4.5 (72) · Beginner · Guided Project · Less Than 2 Hours

Skills you'll gain: Visual Storytelling, Adobe Firefly, Adobe Express, Adobe Acrobat, Presentations, Generative AI, Content Creation, Creative Thinking, Adobe Photoshop, Creativity, Prompt Engineering, Adobe Illustrator, Storytelling, Visual Design, Graphic Design, Design, Branding, Artificial Intelligence, Communication, Digital Marketing
★ 4.9 (11) · Beginner · Specialization · 1 - 3 Months

Microsoft
Skills you'll gain: Media Relations, Internal Communications, Crisis Management, Strategic Communication, Communication Planning, Public Relations, Media Strategy, Communication Strategies, Stakeholder Communications, AI literacy, AI Integrations, Real Time Data
★ 4.8 (43) · Beginner · Course · 1 - 3 Months

ESSEC Business School
Skills you'll gain: Revenue Management, Competitive Analysis, Stakeholder Communications, Hospitality Management, Demand Planning, Stakeholder Management, Hotel Operations, Hotels and Accommodations, Program Implementation, Plan Execution, Financial Analysis, Strategic Planning, Hospitality, Presentations, Case Studies, Business Planning, Brand Management, Financial Data, Revenue Forecasting, Market Analysis
★ 4.5 (122) · Mixed · Course · 1 - 4 Weeks

Universidad de Palermo
Skills you'll gain: Storytelling, Data Storytelling, Brand Strategy, Brand Marketing, Visual Storytelling, Branding, Corporate Communications, Strategic Communication, Content Creation, Marketing Communications, Driving engagement, Content Strategy, Business Strategy
★ 4.1 (27) · Intermediate · Course · 1 - 4 Weeks