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Cours en Marketing

Les cours en marketing peuvent vous aider à comprendre comment toucher des audiences, définir des messages et analyser les performances de campagnes. Vous pouvez développer des compétences en stratégie, segmentation, contenu, optimisation et analyse. Beaucoup de cours utilisent des outils utilisés en contexte professionnel.

Cours et certificats populaires en Marketing


  • I

    Illinois Tech

    Innovation and International Strategy

    Skills you'll gain: Product Lifecycle Management, Product Strategy, Innovation, Global Marketing, Business Strategy, Market Analysis, Market Opportunities, Competitive Analysis, Technology Strategies, Growth Strategies, Strategic Thinking, Market Dynamics, Target Market, Franchising

    ★ 4.9 (49) · Intermediate · Course · 1 - 3 Months

  • C

    Coursera

    Strategic Sourcing & Supplier Selection

    Skills you'll gain: Strategic Sourcing, Supplier Management, Supplier Risk Management, Vendor Management, Contract Negotiation, Supplier Performance Management, Supplier Relationship Management, Procurement, Cost Benefit Analysis, Financial Modeling, Negotiation, Market Research, Market Intelligence, Risk Management, Financial Analysis, Data-Driven Decision-Making, Process Improvement, Spreadsheet Software, Business Communication, Data Analysis

    ★ 4.2 (6) · Intermediate · Specialization · 3 - 6 Months

  • U

    University of Colorado Boulder

    How to Implement and Evaluate Communication Campaigns

    Skills you'll gain: Campaign Planning, Campaign Management, Advertising Campaigns, Communication Planning, Paid media, Promotions and Campaigns, Program Evaluation, Content Performance Analysis, Strategic Communication, Media Planning, Marketing Communications, Earned Media, Program Implementation, Marketing Effectiveness, Communication Strategies, Owned Media, Plan Execution, Marketing, Public Relations, Business Communication

    ★ 4.7 (6) · Beginner · Course · 1 - 4 Weeks

  • F

    Fudan University

    游戏产业概论

    Skills you'll gain: Game Design, Intellectual Property, Video Game Development, Market Dynamics, Animation and Game Design, Company, Product, and Service Knowledge, Legal Risk, Regulation and Legal Compliance, Production Process, Product Marketing, Organizational Structure, Entrepreneurial Finance

    ★ 3.6 (69) · Beginner · Course · 1 - 3 Months

  • U

    University of Michigan

    GenAI in Business: Strategies for Successful Execution

    Skills you'll gain: Generative AI, AI Product Strategy, Customer experience strategy (CX), Communication Planning, Innovation, Performance Analysis, Performance Measurement, Verbal Strategic Communication, Project Risk Management, Project Performance, Solution Design, Risk Management, Experience Design, Risk Management Framework, Communication Strategies, Business Metrics, Stakeholder Communications, Process Design, Internal Communications, Business Strategy

    ★ 4.8 (39) · Beginner · Course · 1 - 4 Weeks

  • C

    Coursera

    التسويق للشركات والمشاريع الصغيرة عبر موقع يوتيوب

    Skills you'll gain: Driving engagement, Video Production, Content Performance Analysis, Customer Engagement, Content Creation, Drive Engagement, Marketing Analytics, Digital Publishing, Social Media Analytics, Content Marketing, Marketing Channel, Target Audience, Content Strategy, Cross-Channel Marketing, Promotional Strategies, Marketing, Marketing Effectiveness, Business Marketing, Performance Analysis, Social Media Marketing

    ★ 4.6 (17) · Beginner · Guided Project · Less Than 2 Hours

  • C

    Coursera

    Create your e-commerce store with Ecwid

    Skills you'll gain: Product Assortment, Customer Communications Management, Content Management Systems, Retail Management, Retail Store Operations, Payment Processing, Payment Systems, Merchant Services, E-Commerce, Web Content, Product Management, Shipping and Receiving, Sales Tax, Marketing, Account Management, System Configuration, Business

    ★ 4.8 (15) · Beginner · Guided Project · Less Than 2 Hours

  • C

    Coursera

    إنشاء صفحة لنكدين إحترافية

    Skills you'll gain: LinkedIn, Professional Networking, Dashboard, Social Media, Social Media Content, Web Presence, Relationship Building, Professional Development, Professionalism

    ★ 4.5 (72) · Beginner · Guided Project · Less Than 2 Hours

  • A

    Adobe

    Generative AI for Creative Workflows

    Skills you'll gain: Visual Storytelling, Adobe Firefly, Adobe Express, Adobe Acrobat, Presentations, Generative AI, Content Creation, Creative Thinking, Adobe Photoshop, Creativity, Prompt Engineering, Adobe Illustrator, Storytelling, Visual Design, Graphic Design, Design, Branding, Artificial Intelligence, Communication, Digital Marketing

    ★ 4.9 (11) · Beginner · Specialization · 1 - 3 Months

  • M

    Microsoft

    Media Relations and Crisis Management

    Skills you'll gain: Media Relations, Internal Communications, Crisis Management, Strategic Communication, Communication Planning, Public Relations, Media Strategy, Communication Strategies, Stakeholder Communications, AI literacy, AI Integrations, Real Time Data

    ★ 4.8 (43) · Beginner · Course · 1 - 3 Months

  • E

    ESSEC Business School

    Hôtel “De l'étoile” - a hotel in crisis?

    Skills you'll gain: Revenue Management, Competitive Analysis, Stakeholder Communications, Hospitality Management, Demand Planning, Stakeholder Management, Hotel Operations, Hotels and Accommodations, Program Implementation, Plan Execution, Financial Analysis, Strategic Planning, Hospitality, Presentations, Case Studies, Business Planning, Brand Management, Financial Data, Revenue Forecasting, Market Analysis

    ★ 4.5 (122) · Mixed · Course · 1 - 4 Weeks

  • U

    Universidad de Palermo

    Storytelling / Re-brand your Brand

    Skills you'll gain: Storytelling, Data Storytelling, Brand Strategy, Brand Marketing, Visual Storytelling, Branding, Corporate Communications, Strategic Communication, Content Creation, Marketing Communications, Driving engagement, Content Strategy, Business Strategy

    ★ 4.1 (27) · Intermediate · Course · 1 - 4 Weeks

1…185186187…255

In summary, here are 10 of our most popular marketing courses

  • Innovation and International Strategy: Illinois Tech
  • Strategic Sourcing & Supplier Selection: Coursera
  • How to Implement and Evaluate Communication Campaigns: University of Colorado Boulder
  • 游戏产业概论: Fudan University
  • GenAI in Business: Strategies for Successful Execution: University of Michigan
  • التسويق للشركات والمشاريع الصغيرة عبر موقع يوتيوب: Coursera
  • Create your e-commerce store with Ecwid: Coursera
  • إنشاء صفحة لنكدين إحترافية: Coursera
  • Generative AI for Creative Workflows: Adobe
  • Media Relations and Crisis Management: Microsoft

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