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  • Marketing Analytics

Marketing Analytics Courses

Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.

Popular Marketing Analytics Courses and Certifications


  • C

    Coursera

    Small Business Marketing Using Facebook

    Skills you'll gain: Content Scheduling, Online Advertising, Facebook, Marketing Analytics, Content Performance Analysis, Advertising, Digital Advertising, Marketing Effectiveness, Social Media Content, Drive Engagement, Driving engagement, Content Development and Management, Social Media Marketing, Shared Media, Social Media Campaigns, Digital Publishing, Social Media, Target Audience, Social Media Management, Customer Engagement

    ★ 4.6 (276) · Mixed · Guided Project · Less Than 2 Hours

  • L

    LearnKartS

    AI Marketing: Grow Your Brand with AI Tools

    Skills you'll gain: Email Marketing, Email Automation, AI Personalization, Marketing Automation, MarTech, Personalized Campaigns, Brand Marketing, Marketing Strategy and Techniques, Marketing Analytics, Marketing, Search Engine Optimization, Data-Driven Marketing, Marketing Strategies, Marketing Effectiveness, Social Media Marketing, Content Marketing, Blogs, Personalized Service, Content Optimization, Generative AI Agents

    Beginner · Course · 1 - 4 Weeks

  • C

    Coursera

    Small Business Marketing Using YouTube

    Skills you'll gain: Marketing Analytics, Digital Marketing Tools, Content Performance Analysis, Social Media Marketing, Social Media Content, Business Marketing, Social Media Management, Customer Engagement, Strategic Partnership, Gmail, Drive Engagement, Target Audience, Content Creation

    ★ 4.7 (1.4K) · Beginner · Guided Project · Less Than 2 Hours

  • A

    Alex Genadinik

    2026 Beginner Affiliate Marketing: Start Earning On Day 1

    Skills you'll gain: Search Engine Optimization, Performance marketing, Social Media Campaigns, Social Media Marketing, Pay Per Click Advertising, Web Analytics and SEO, Social Media, Content Marketing, Social Media Content, Marketing Automation, Social Media Strategy, Online Advertising, Product Promotion, Paid media, Lead Generation, Marketing Strategies, Market Opportunities, Promotional Strategies, Product Knowledge, Target Audience

    Mixed · Course · 1 - 3 Months

  • C

    Coursera

    Introduction to Social Media Marketing with Visme

    Skills you'll gain: Instagram, Social Media Marketing, Marketing Budgets, Social Media Content, Social Media, Marketing Materials, Content Creation, Social Media Management, Organizational Skills, Graphic and Visual Design Software, Marketing, Content Marketing, Creative Design

    ★ 4.6 (38) · Beginner · Guided Project · Less Than 2 Hours

  • U

    University of Pennsylvania

    Viral Marketing and How to Craft Contagious Content

    Skills you'll gain: Social Network Analysis, Social Media Strategy, Content Marketing, Social Media Content, Social Media Marketing, Shared Media, Social Media, Consumer Behaviour, Driving engagement, Marketing Communications, Content Creation, Influencing, Social Media Campaigns, Persuasive Communication, Advertising, Marketing, Earned Media, Marketing Psychology, Social Sciences, Brand Strategy

    ★ 4.8 (5.3K) · Mixed · Course · 1 - 4 Weeks

  • M

    Meta

    Meta Social Media Marketing Capstone

    Skills you'll gain: Social Media Marketing, Presentations, Social Media Campaigns, Content Performance Analysis, Campaign Management, Social Media Analytics, Digital Marketing Campaigns, Marketing, Digital Marketing, Digital Advertising, Communication

    ★ 4.7 (733) · Beginner · Course · 1 - 4 Weeks

  • U

    Unilever

    Supply Chain Management and Analytics

    Skills you'll gain: Supply Chain, Demand Planning, Supply Chain Management, Supply Chain Planning, Process Improvement, Process Improvement and Optimization, Transportation, Supply Chain, and Logistics, Customer Demand Planning, Logistics Management, Supplier Management, Resource Planning, Sustainable Business, Logistics, Analytics, Profit and Loss (P&L) Management, Scheduling, Data Analysis, Risk Management, Data Visualization, Problem Solving

    ★ 4.8 (564) · Beginner · Course · 1 - 3 Months

  • G

    Goldman Sachs

    Fundamentals of Sales and Marketing, with Goldman Sachs 10,000 Women

    Skills you'll gain: Marketing Strategies, Strategic Marketing, Digital Marketing Tools, Target Market, Sales Strategy, Marketing Planning, Marketing, Marketing Effectiveness, Target Audience, Business Marketing, Sales Process, Sales, Marketing Strategy and Techniques, Marketing Analytics, Brand Strategy, Digital Marketing, Branding, Market Research

    ★ 4.6 (1.4K) · Mixed · Course · 1 - 4 Weeks

  • J

    Johns Hopkins University

    Business Analytics with Excel: Elementary to Advanced

    Skills you'll gain: Risk Modeling, Operations Research, Regression Analysis, Excel Formulas, Microsoft Excel, Business Analytics, Risk Analysis, Business Risk Management, Business Modeling, Financial Modeling, Resource Allocation, Statistical Analysis, Decision Intelligence, Mathematical Modeling, Process Optimization, Financial Analysis, Statistical Methods, Spreadsheet Software, Predictive Analytics, Transportation Operations

    ★ 4.8 (4K) · Intermediate · Course · 1 - 3 Months

  • I

    IBM

    IBM Data Analytics with Excel and R

    Skills you'll gain: Data Storytelling, Data Wrangling, Exploratory Data Analysis, Database Design, Ggplot2, Data Presentation, Data Visualization Software, Data Visualization, Relational Databases, Statistical Visualization, Data Collection, Interactive Data Visualization, Predictive Modeling, Statistical Analysis, Microsoft Excel, Analytical Skills, R (Software), Excel Formulas, Data Cleansing, Data Manipulation

    ★ 4.7 (32K) · Beginner · Professional Certificate · 3 - 6 Months

    Category: Bestseller
    Bestseller
  • M

    Macquarie University

    Excel Skills for Data Analytics and Visualization

    Skills you'll gain: Pivot Tables And Charts, Data Storytelling, Power BI, Data Presentation, Microsoft Excel, Excel Formulas, Dashboard Creation, Data Visualization Software, Data Visualization, Interactive Data Visualization, Dashboard, Data Cleansing, Data Manipulation, Data Preprocessing, Spreadsheet Software, Excel Macros, Data Wrangling, Data Processing, Tree Maps, Data Analysis

    ★ 4.8 (6.1K) · Intermediate · Specialization · 3 - 6 Months

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In summary, here are 10 of our most popular marketing analytics courses

  • Small Business Marketing Using Facebook: Coursera
  • AI Marketing: Grow Your Brand with AI Tools: LearnKartS
  • Small Business Marketing Using YouTube: Coursera
  • 2026 Beginner Affiliate Marketing: Start Earning On Day 1: Alex Genadinik
  • Introduction to Social Media Marketing with Visme: Coursera
  • Viral Marketing and How to Craft Contagious Content: University of Pennsylvania
  • Meta Social Media Marketing Capstone: Meta
  • Supply Chain Management and Analytics: Unilever
  • Fundamentals of Sales and Marketing, with Goldman Sachs 10,000 Women: Goldman Sachs
  • Business Analytics with Excel: Elementary to Advanced: Johns Hopkins University

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