Marketing automation courses can help you learn email marketing strategies, customer segmentation, lead nurturing, and campaign analytics. You can build skills in creating automated workflows, optimizing conversion rates, and analyzing customer behavior to enhance engagement. Many courses introduce tools like HubSpot, Marketo, and Mailchimp, that support implementing automation strategies and measuring their effectiveness in real-time.

University of Virginia
Skills you'll gain: Marketing Analytics, Marketing Effectiveness, Data-Driven Decision-Making, Marketing Strategies, Marketing, Customer Analysis, Brand Management, Web Analytics, Analytics, Regression Analysis, Return On Investment, Consumer Behaviour, A/B Testing
Beginner · Course · 1 - 3 Months

Skills you'll gain: Email Automation, Lead Generation, Email Marketing, Driving engagement, Digital Advertising, Marketing Automation, Customer Engagement
Beginner · Guided Project · Less Than 2 Hours
University of Pennsylvania
Skills you'll gain: Branding, Strategic Marketing, Marketing, Brand Management, Consumer Behaviour, Go To Market Strategy, Customer Insights, Marketing Strategy and Techniques, Marketing Communications, Customer experience strategy (CX), Market Analysis, Online Advertising, E-Commerce
Mixed · Course · 1 - 4 Weeks

Fundação Instituto de Administração
Skills you'll gain: Strategic Marketing, Marketing, Marketing Strategy and Techniques, Brand Strategy, Market Dynamics, Customer Insights, Market Analysis, Consumer Behaviour, Target Market, Stakeholder Management, Value Propositions, Customer Relationship Building, Competitive Analysis
Beginner · Course · 1 - 4 Weeks

Board Infinity
Skills you'll gain: Ansible, IT Automation, YAML, Automation, Infrastructure as Code (IaC), Configuration Management, Cloud-Based Integration, DevOps, Operational Efficiency, Scalability, User Provisioning, Cloud Development
Beginner · Course · 1 - 4 Weeks

Amazon Web Services
Skills you'll gain: Infrastructure as Code (IaC), AWS CloudFormation, Scripting, Bash (Scripting Language), Amazon Web Services, Command-Line Interface, Configuration Management, Amazon Elastic Compute Cloud, Automation, Shell Script, Continuous Monitoring, Cloud Management, Continuous Integration, Patch Management, Software Testing
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Test Automation, Test Data, Test Tools, Maintainability, Test Case, Business Process Automation, Test Execution Engine, Enterprise Application Management, Automation, Case Studies, Business Reporting, User Acceptance Testing (UAT), No-Code Development, Business Process, SAP Applications, Process Validation, Scalability
Beginner · Course · 1 - 4 Weeks

ESSEC Business School
Skills you'll gain: Marketing Analytics, Customer Analysis, Business Marketing, Business Analytics, Customer Insights, R Programming, Data-Driven Decision-Making, Data Analysis Software, Target Market, Statistical Analysis, Statistical Modeling, Predictive Modeling, Customer Relationship Management, Statistical Methods
Mixed · Course · 1 - 3 Months

Skills you'll gain: Prompt Engineering, Business Workflow Analysis, Business Process Automation, AI Workflows, Agentic Workflows, Generative AI Agents, AI Orchestration, Automation, Model Deployment, Robotic Process Automation, AI Enablement, Performance Measurement, Generative AI, Tool Calling, No-Code Development, Responsible AI, LLM Application, Process Optimization, MLOps (Machine Learning Operations), System Monitoring
Intermediate · Specialization · 3 - 6 Months

Cisco Learning and Certifications
Skills you'll gain: Postman API Platform, Restful API, Authentications, Application Programming Interface (API), Scripting, JSON, Extensible Markup Language (XML), Network Protocols, YAML, Automation, Network Engineering, Python Programming
Intermediate · Course · 1 - 4 Weeks

Board Infinity
Skills you'll gain: Test Automation, Performance Testing, Software Testing, API Testing, Test Script Development, Security Testing, Test Tools, CI/CD, Regression Testing, JUnit, Selenium (Software), Scalability, Automation, Test Case, Application Programming Interface (API), Application Security
Beginner · Course · 1 - 3 Months
Emory University
Skills you'll gain: Pivot Tables And Charts, Marketing Analytics, Descriptive Statistics, Microsoft Excel, Regression Analysis, Data Analysis, Data-Driven Decision-Making, Marketing, Marketing Effectiveness, Exploratory Data Analysis, Consumer Behaviour, Statistical Analysis, Data Manipulation
Intermediate · Course · 1 - 3 Months