Les cours en marketing peuvent vous aider à comprendre comment toucher des audiences, définir des messages et analyser les performances de campagnes. Vous pouvez développer des compétences en stratégie, segmentation, contenu, optimisation et analyse. Beaucoup de cours utilisent des outils utilisés en contexte professionnel.

Skillshare
Skills you'll gain: Instagram, Canva (Software), Content Performance Analysis, Web Content Accessibility Guidelines, Image Quality, Photography, Marketing Psychology, Photo Editing, Content Scheduling, Digital Publishing, Content Creation, Social Media Content, Visual Storytelling, Performance Analysis, Graphic and Visual Design, Content Strategy, Driving engagement, Social Media, Content Development and Management, Photo/Video Production and Technology
Beginner · Specialization · 1 - 3 Months

Coursera
Skills you'll gain: Strategic Sourcing, Supplier Risk Management, Supplier Management, Procurement, Vendor Management, Supplier Relationship Management, Project Scoping, Supply Management, Keyword Research, Market Analysis, Market Intelligence, Market Research, Market Data, Scope Management, Business Research, Report Writing, Data Collection, Project Documentation
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Dashboard, Return On Investment, HubSpot CRM, Marketing Effectiveness, Marketing Analytics, User Accounts, User Provisioning, Marketing, Business Strategy, Business
Beginner · Guided Project · Less Than 2 Hours

Automatic Data Processing, Inc. (ADP)
Skills you'll gain: Diversity Equity and Inclusion Initiatives, Diversity Training, Workplace inclusivity, Diversity and Inclusion, Talent Acquisition, Diversity Awareness, Diversity Programs, Cultural Diversity, Talent Recruitment, Diversity Marketing, Advocacy, Recruitment Strategies, Branding, Organizational Strategy
★ 4.7 (6) · Intermediate · Course · 1 - 4 Weeks

Skills you'll gain: Brochures, Canva (Software), Logo Design, Marketing Collateral, Marketing Materials, Marketing Design, Promotional Materials, Graphic and Visual Design Software, Graphic Design, Organizational Skills, Marketing, Creative Design, Design Elements And Principles, Branding
Intermediate · Guided Project · Less Than 2 Hours

University of California, Davis
Skills you'll gain: Content Performance Analysis, Content Optimization, Key Performance Indicators (KPIs), Search Engine Optimization, Content Development and Management, Content Strategy, Keyword Research, Content Creation, Content Marketing, Performance Analysis, Web Analytics and SEO, Scalability, Strategic Partnership, Earned Media, AI Integrations, Legal Risk, Cross-Channel Marketing, Process Design
Intermediate · Course · 1 - 4 Weeks

Parsons School of Design, The New School
Skills you'll gain: Design Thinking, Market Opportunities, Design Strategies, Business Risk Management, Design and Product, Experience Design, Risk Analysis, New Business Development, Human Centered Design, User Experience Design, Innovation, Design, User Experience, Ideation, Business Modeling, Lean Methodologies, Market Analysis, Ethical Standards And Conduct
★ 4.7 (18) · Intermediate · Course · 1 - 4 Weeks

Skills you'll gain: Employee Surveys, Employee Engagement, User Feedback, Performance Measurement, Microsoft 365, Performance Analysis, Business Research, Customer experience improvement, Customer Insights, Analysis, Customer Analysis, Market Research, User Research, Business Strategy
★ 4.4 (24) · Beginner · Guided Project · Less Than 2 Hours

Skills you'll gain: Instagram, Storytelling, Content Creation, Social Media Content, Photo/Video Production and Technology, Video Editing, Copywriting, Video Production, Photo Editing, Visual Storytelling, Photography, Media Production, Social Media, Graphic and Visual Design, Content Strategy, Writing, Design Elements And Principles, Writing and Editing
Beginner · Course · 1 - 4 Weeks

University of Colorado Boulder
Skills you'll gain: Data Visualization Software, Tableau Software, Data Visualization, Statistical Visualization, Geospatial Information and Technology, Data Analysis, Geospatial Mapping, Business Analytics, Graphing, Data Presentation, Advanced Analytics, Marketing Analytics, Data Science, Forecasting
Advanced · Course · 1 - 4 Weeks

University of Virginia
Skills you'll gain: User Story, Agile Product Development, Product Development, Design Thinking, Team Oriented, Persona (User Experience), New Product Development, Product Requirements, Agile Methodology, User Research, Usability Testing, User Centered Design, Persona Development, Innovation, Value Propositions
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Data Ethics, Business Ethics, ChatGPT, AI literacy, Ethical Standards And Conduct, Responsible AI, Artificial Intelligence, Information Privacy, Self Service Technologies, General Data Protection Regulation (GDPR), Informed Consent, Personally Identifiable Information, Accountability, Generative AI Agents
★ 4.8 (10) · Beginner · Course · 1 - 4 Weeks