• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Market Research

Market Research Courses

Market research courses can help you learn data collection techniques, survey design, consumer behavior analysis, and competitive landscape assessment. You can build skills in interpreting market trends, segmenting target audiences, and conducting focus groups. Many courses introduce tools like SPSS, Tableau, and Google Analytics, that support analyzing data and visualizing insights to inform business strategies.

Popular Market Research Courses and Certifications


  • M

    McMaster University

    Finance for Everyone Capstone Project

    Skills you'll gain: Peer Review, User Feedback, Project Documentation, Finance, Stakeholder Engagement, Portfolio Management, Constructive Feedback, Knowledge Transfer, Financial Market, General Finance, Financial Planning, Stakeholder Management, Financial Acumen, Presentations, Stakeholder Communications

    ★ 4.8 (83) · Mixed · Course · 1 - 3 Months

    Status: Free Trial
    Free Trial
  • U

    University of Illinois Urbana-Champaign

    Introduction to Artificial Intelligence

    Skills you'll gain: Generative AI, Generative Model Architectures, Generative Adversarial Networks (GANs), Deep Learning, Responsible AI, Machine Learning Methods, Artificial Intelligence, Data Ethics, Machine Learning, Machine Learning Algorithms, AI literacy, Artificial Neural Networks, Convolutional Neural Networks, Regression Analysis, Law, Regulation, and Compliance, Classification Algorithms, Regulation and Legal Compliance

    ★ 4.5 (74) · Beginner · Course · 1 - 4 Weeks

    Status: Free Trial
    Free Trial
    Category: Build toward a degree
    Build toward a degree
  • I

    Imperial College London

    Getting started with TensorFlow 2

    Skills you'll gain: Tensorflow, Keras (Neural Network Library), Model Evaluation, Deep Learning, Image Analysis, Model Training, Convolutional Neural Networks, Transfer Learning, Computer Programming, Model Optimization, Applied Machine Learning, Supervised Learning, Computer Vision, Artificial Neural Networks, Data Persistence

    ★ 4.9 (582) · Intermediate · Course · 1 - 3 Months

    Status: Free Trial
    Free Trial
  • B

    Board Infinity

    Fundamentals of Business Management

    Skills you'll gain: Financial Statement Analysis, Financial Statements, Operations Management, Financial Analysis, Selling Techniques, Operations, Supply Chain, Business Operations, Operational Efficiency, Sales, Balance Sheet, Sales Process, Business Management, Logistics Management, Marketing, Advertising, Marketing Strategies, Process Design, Business Economics, Lean Methodologies

    ★ 4.5 (26) · Beginner · Course · 1 - 4 Weeks

    Status: Free Trial
    Free Trial
  • S

    SkillUp

    Business Analysis: Preparation Exam for ECBA Certification

    Skills you'll gain: Business Analysis, Process Analysis, Analysis, Business Requirements, Business Process, Needs Assessment, Requirements Management, Stakeholder Engagement

    ★ 4.8 (35) · Intermediate · Course · 1 - 4 Weeks

    Status: Free Trial
    Free Trial
  • P

    Pontificia Universidad Católica del Perú

    Fundamentos del Modelo de Negocio Canvas

    Skills you'll gain: Business Modeling, Customer Analysis, Value Propositions, Business Strategy, Entrepreneurship, Target Market, Strategic Partnership, Customer Relationship Building, Business Continuity, Business Development, Case Studies, Market Analysis, Operating Cost, Customer Engagement, Resource Management, Revenue Management

    ★ 4.8 (290) · Beginner · Course · 1 - 3 Months

    Category: Preview
    Preview
  • S

    STARWEAVER

    AI Innovation & Entrepreneurship

    Skills you'll gain: Business Process Modeling, Process Modeling, Digital Transformation, Business Process Management, Business Process Improvement, Process Design, Business Process Automation, Process Analysis, AI Product Strategy, AI Enablement, Product Management, Market Opportunities, ChatGPT, Business Strategy, Customer Insights, Product Development, Innovation, Product Requirements, AI Personalization, Product Knowledge

    ★ 4.4 (36) · Intermediate · Specialization · 1 - 4 Weeks

    Status: Free Trial
    Free Trial
  • C

    Coursera

    Create a Targeted Ad With Facebook Audience Insights

    Skills you'll gain: Target Audience, Facebook, Target Market, Advertising Campaigns, Advertising Sales, Advertising, Online Advertising, Marketing, Social Media, Customer Data Management, Digital Marketing

    ★ 4.4 (60) · Advanced · Guided Project · Less Than 2 Hours

    Category: Free
    Free
  • G

    Google

    Plan Your Job Search with AI

    Skills you'll gain: Web Presence, Google Gemini, Brand Strategy, Business Writing, Writing and Editing, LLM Application, Timelines

    ★ 4.8 (20) · Beginner · Course · 1 - 4 Weeks

    Status: Free Trial
    Free Trial
  • U

    University of Illinois Urbana-Champaign

    Genomics for Law

    Skills you'll gain: Intellectual Property, Healthcare Ethics, Medical Science and Research, Clinical Research Ethics, Criminal Investigation and Forensics, Informed Consent, Medical Privacy, Institutional Review Board (IRB), Legal Risk, Data Ethics, Law, Regulation, and Compliance, Information Privacy, Legal Proceedings, Regulation and Legal Compliance, Life Sciences, Personal Injury Law, Case Law, Biotechnology, Health Insurance Portability And Accountability Act (HIPAA) Compliance

    ★ 4.8 (161) · Beginner · Course · 1 - 3 Months

    Category: Preview
    Preview
  • S

    STARWEAVER

    Value Investing Strategies

    Skills you'll gain: Portfolio Management, Business Valuation, Investment Management, Investments, Equities, Financial Analysis, Return On Investment, Finance, Asset Management, Balance Sheet, Financial Statement Analysis, Financial Forecasting, Risk Analysis, Market Data, Relationship Management, Analysis, Corporate Finance, Cash Flows

    ★ 4.3 (13) · Beginner · Course · 1 - 4 Weeks

    Category: Preview
    Preview
  • I

    IBM

    Bases de Inteligencia Artificial para Todos

    Skills you'll gain: Computer Vision, Dashboard, Dashboard Creation, IBM Cloud, Responsible AI, Artificial Intelligence, Data Ethics, Image Analysis, Cloud Computing, Data Presentation, Interactive Data Visualization, Data Manipulation, No-Code Development, AI Enablement, AI Integrations, AI literacy, Context Management, Artificial Neural Networks, Cloud Applications, WordPress

    ★ 4.7 (448) · Beginner · Professional Certificate · 3 - 6 Months

    Status: Free Trial
    Free Trial
1…199200201…454

In summary, here are 10 of our most popular market research courses

  • Finance for Everyone Capstone Project: McMaster University
  • Introduction to Artificial Intelligence: University of Illinois Urbana-Champaign
  • Getting started with TensorFlow 2: Imperial College London
  • Fundamentals of Business Management: Board Infinity
  • Business Analysis: Preparation Exam for ECBA Certification: SkillUp
  • Fundamentos del Modelo de Negocio Canvas: Pontificia Universidad Católica del Perú
  • AI Innovation & Entrepreneurship: STARWEAVER
  • Create a Targeted Ad With Facebook Audience Insights: Coursera
  • Plan Your Job Search with AI: Google
  • Genomics for Law: University of Illinois Urbana-Champaign

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Accounting
  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • Human Resources (HR)
  • Microsoft Excel
  • Project Management
  • Python
  • SQL

Professional Certificates

  • Google AI Certificate
  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM AI Engineering Certificate
  • IBM AI Product Manager Certificate
  • IBM Data Science Certificate
  • Intuit Academy Bookkeeping Certificate

Courses & Specializations

  • AI Essentials Specialization
  • AI For Business Specialization
  • AI For Everyone Course
  • AI in Healthcare Specialization
  • Deep Learning Specialization
  • Excel Skills for Business Specialization
  • Financial Markets Course
  • Machine Learning Specialization
  • Prompt Engineering for ChatGPT Course
  • Python for Everybody Specialization

Career Resources

  • Career Aptitude Test
  • CAPM Certification Requirements
  • CompTIA A+ Certification Requirements
  • CompTIA Security+ Certification Requirements
  • Essential IT Certifications
  • High-Income Skills to Learn
  • How to Learn Artificial Intelligence
  • PMP Certification Requirements
  • Popular Cybersecurity Certifications
  • Share your Coursera learning story

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Udemy

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok