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  1. Categories
  2. Marketing

Cours en Marketing

Les cours en marketing peuvent vous aider à comprendre comment toucher des audiences, définir des messages et analyser les performances de campagnes. Vous pouvez développer des compétences en stratégie, segmentation, contenu, optimisation et analyse. Beaucoup de cours utilisent des outils utilisés en contexte professionnel.

Cours et certificats populaires en Marketing


  • U

    University of Illinois Urbana-Champaign

    Marketing in a Digital World

    Skills you'll gain: Digital Marketing Tools, Digital Marketing, Marketing, Strategic Marketing, Marketing Strategies, Marketing Management, Digital Transformation, Promotional Strategies, Market Dynamics, Digital Media Strategy, Shared Media, Earned Media, Customer Engagement

    4.7 stars, 17K reviews, Beginner, Course, 1 - 4 Weeks

    ★ 4.7 (17K) · Beginner · Course · 1 - 4 Weeks

    Status: Free trial
    Free trial
    Category: Build toward a degree
    Build toward a degree
  • E

    Emory University

    AI for Marketing

    Skills you'll gain: AI Personalization, Data-Driven Marketing, Generative AI, Marketing Automation, Customer Retention, Personalized Service, Marketing Operations, Marketing Analytics, Marketing Effectiveness, Data-Driven Decision-Making, Personalized Campaigns, Customer experience improvement, Marketing Strategies, Contextual Advertising, Marketing, AI Enablement, Customer Engagement, Business Marketing, Customer Acquisition Management, Artificial Intelligence

    4.5 stars, 92 reviews, Beginner, Specialization, 3 - 6 Months

    ★ 4.5 (92) · Beginner · Specialization · 3 - 6 Months

    Status: Free trial
    Free trial
  • U

    University of Washington

    Essential Marketing Frameworks

    Skills you'll gain: Marketing Psychology, Market Analysis, Consumer Behaviour, Marketing, Market Opportunities, Market Research, Marketing Planning, Strategic Marketing, Marketing Strategies, Competitive Analysis, Proposal Development, Marketing Channel, Business-To-Consumer, Cross-Channel Marketing, Ethical Standards And Conduct

    4.8 stars, 36 reviews, Beginner, Course, 1 - 4 Weeks

    ★ 4.8 (36) · Beginner · Course · 1 - 4 Weeks

    Category: Preview
    Preview
  • P

    Pearson

    Principles of Marketing

    Skills you'll gain: Market Research, Customer Analysis, New Product Development, Product Lifecycle Management, Product Development, Customer Relationship Management, Product Planning, Integrated Marketing Communications, Market Analysis, Product Management, Marketing Planning, Target Market, Logistics Management, Marketing Communications, Strategic Marketing, Sales Process, Supply Chain, Consumer Behaviour, Business Marketing, Sales

    Beginner · Specialization · 1 - 3 Months

    Category: New
    New
    Status: Free trial
    Free trial
  • U

    University of Arizona

    Management of Marketing Communications

    Skills you'll gain: Integrated Marketing Communications, Media and Communications, Marketing Communications, Brand Strategy, Brand Marketing, Branding, Marketing, Brand Management, Marketing Strategies, Strategic Marketing, Marketing Effectiveness, Strategic Communication, Social Media Strategy, Content Marketing, Social Media Marketing, Direct Marketing, Product Marketing, Marketing Strategy and Techniques, Communication, Digital Marketing

    Beginner · Specialization · 3 - 6 Months

    Status: Free trial
    Free trial
  • I

    Illinois Tech

    Marketing Strategy

    Skills you'll gain: Global Marketing, Brand Management, Marketing, Strategic Marketing, Customer Relationship Management, Marketing Strategy and Techniques, Marketing Strategies, Customer Relationship Building, Digital Marketing, Marketing Communications, Marketing Channel, Business Ethics, Corporate Sustainability

    4.8 stars, 148 reviews, Beginner, Course, 1 - 3 Months

    ★ 4.8 (148) · Beginner · Course · 1 - 3 Months

    Status: Free trial
    Free trial
    Category: Build toward a degree
    Build toward a degree
  • C

    Coursera

    Marketing Strategy & Positioning

    Skills you'll gain: Value Propositions, Strategic Thinking, Target Market, Strategic Decision-Making, Business Strategy, Product Marketing, Go To Market Strategy, Strategic Marketing, Data-Driven Marketing, Marketing Planning, Content Performance Analysis, Content Marketing, Competitive Analysis, Marketing Strategy and Techniques, Brand Strategy, Constructive Feedback, Campaign Planning, Content Strategy, Copywriting, Target Audience

    Intermediate · Specialization · 3 - 6 Months

    Category: New
    New
    Status: Free trial
    Free trial
  • U

    University of Virginia

    Marketing Analytics

    Skills you'll gain: Marketing Analytics, Data-Driven Marketing, Marketing Effectiveness, Marketing, Marketing Strategies, Regression Analysis, Data-Driven Decision-Making, Resource Allocation, Customer Analysis, Customer Insights, Predictive Analytics, Consumer Behaviour, Return On Investment

    4.7 stars, 6.5K reviews, Beginner, Course, 1 - 3 Months

    ★ 4.7 (6.5K) · Beginner · Course · 1 - 3 Months

    Category: Preview
    Preview
  • J

    John Wiley & Sons

    Product Marketing and Go-to-Market Strategy

    Skills you'll gain: Product Marketing, Go To Market Strategy, Value Propositions, Storytelling, Marketing Planning, Product Promotion, Growth Strategies, Brand Strategy, User Feedback, Strategic Partnership, Customer Analysis, Cross-Functional Collaboration

    Beginner · Course · 1 - 3 Months

    Category: Preview
    Preview
  • E

    Emory University

    Marketing Channel Strategy & B2B2C Routes to Market

    Skills you'll gain: Marketing Channel, Cross-Channel Marketing, Marketing Strategies, Direct Selling, Go To Market Strategy, Target Market, Marketing Effectiveness, Business Strategy, Customer Analysis, Wholesaling, Market Dynamics, E-Commerce, Revenue Management, Strategic Marketing, Business Marketing, Compensation Management, Consumer Behaviour, New Business Development, Strategic Thinking, Coordination

    4.5 stars, 69 reviews, Intermediate, Specialization, 3 - 6 Months

    ★ 4.5 (69) · Intermediate · Specialization · 3 - 6 Months

    Status: Free trial
    Free trial
  • U

    University of Maryland, College Park

    Fundamentals of Digital Marketing

    Skills you'll gain: Search Engine Marketing, Search Engine Optimization, Digital Marketing, Online Advertising, Return On Investment, Media Planning, Consumer Behaviour, Cross-Channel Marketing, Marketing, Digital Advertising, Digital Marketing Tools, Marketing Channel, Social Media Marketing, Marketing Strategies, Marketing Effectiveness, Marketing Design, Business Analysis

    4.8 stars, 21 reviews, Beginner, Course, 1 - 3 Months

    ★ 4.8 (21) · Beginner · Course · 1 - 3 Months

    Status: Free trial
    Free trial
  • U

    University of California, Irvine

    E-Marketing

    Skills you'll gain: Pay Per Click Advertising, Search Engine Marketing, Customer Retention, Persona Development, Digital Marketing, Marketing Analytics, Search Engine Optimization, Online Advertising, Key Performance Indicators (KPIs), Marketing Strategies, Target Audience, Marketing Planning, Social Media Strategy, Social Media Marketing, Digital Marketing Campaigns, Digital Advertising, Marketing Effectiveness, A/B Testing, Web Analytics, Social Media

    4.7 stars, 415 reviews, Beginner, Specialization, 1 - 3 Months

    ★ 4.7 (415) · Beginner · Specialization · 1 - 3 Months

    Status: Free trial
    Free trial
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