Les cours en marketing peuvent vous aider à comprendre comment toucher des audiences, définir des messages et analyser les performances de campagnes. Vous pouvez développer des compétences en stratégie, segmentation, contenu, optimisation et analyse. Beaucoup de cours utilisent des outils utilisés en contexte professionnel.
University of Illinois Urbana-Champaign
Skills you'll gain: Digital Marketing Tools, Digital Marketing, Marketing, Strategic Marketing, Marketing Strategies, Marketing Management, Digital Transformation, Promotional Strategies, Market Dynamics, Digital Media Strategy, Shared Media, Earned Media, Customer Engagement
★ 4.7 (17K) · Beginner · Course · 1 - 4 Weeks

Emory University
Skills you'll gain: AI Personalization, Data-Driven Marketing, Generative AI, Marketing Automation, Customer Retention, Personalized Service, Marketing Operations, Marketing Analytics, Marketing Effectiveness, Data-Driven Decision-Making, Personalized Campaigns, Customer experience improvement, Marketing Strategies, Contextual Advertising, Marketing, AI Enablement, Customer Engagement, Business Marketing, Customer Acquisition Management, Artificial Intelligence
★ 4.5 (92) · Beginner · Specialization · 3 - 6 Months
University of Washington
Skills you'll gain: Marketing Psychology, Market Analysis, Consumer Behaviour, Marketing, Market Opportunities, Market Research, Marketing Planning, Strategic Marketing, Marketing Strategies, Competitive Analysis, Proposal Development, Marketing Channel, Business-To-Consumer, Cross-Channel Marketing, Ethical Standards And Conduct
★ 4.8 (36) · Beginner · Course · 1 - 4 Weeks

Pearson
Skills you'll gain: Market Research, Customer Analysis, New Product Development, Product Lifecycle Management, Product Development, Customer Relationship Management, Product Planning, Integrated Marketing Communications, Market Analysis, Product Management, Marketing Planning, Target Market, Logistics Management, Marketing Communications, Strategic Marketing, Sales Process, Supply Chain, Consumer Behaviour, Business Marketing, Sales
Beginner · Specialization · 1 - 3 Months

University of Arizona
Skills you'll gain: Integrated Marketing Communications, Media and Communications, Marketing Communications, Brand Strategy, Brand Marketing, Branding, Marketing, Brand Management, Marketing Strategies, Strategic Marketing, Marketing Effectiveness, Strategic Communication, Social Media Strategy, Content Marketing, Social Media Marketing, Direct Marketing, Product Marketing, Marketing Strategy and Techniques, Communication, Digital Marketing
Beginner · Specialization · 3 - 6 Months

Illinois Tech
Skills you'll gain: Global Marketing, Brand Management, Marketing, Strategic Marketing, Customer Relationship Management, Marketing Strategy and Techniques, Marketing Strategies, Customer Relationship Building, Digital Marketing, Marketing Communications, Marketing Channel, Business Ethics, Corporate Sustainability
★ 4.8 (148) · Beginner · Course · 1 - 3 Months

Coursera
Skills you'll gain: Value Propositions, Strategic Thinking, Target Market, Strategic Decision-Making, Business Strategy, Product Marketing, Go To Market Strategy, Strategic Marketing, Data-Driven Marketing, Marketing Planning, Content Performance Analysis, Content Marketing, Competitive Analysis, Marketing Strategy and Techniques, Brand Strategy, Constructive Feedback, Campaign Planning, Content Strategy, Copywriting, Target Audience
Intermediate · Specialization · 3 - 6 Months

University of Virginia
Skills you'll gain: Marketing Analytics, Data-Driven Marketing, Marketing Effectiveness, Marketing, Marketing Strategies, Regression Analysis, Data-Driven Decision-Making, Resource Allocation, Customer Analysis, Customer Insights, Predictive Analytics, Consumer Behaviour, Return On Investment
★ 4.7 (6.5K) · Beginner · Course · 1 - 3 Months

John Wiley & Sons
Skills you'll gain: Product Marketing, Go To Market Strategy, Value Propositions, Storytelling, Marketing Planning, Product Promotion, Growth Strategies, Brand Strategy, User Feedback, Strategic Partnership, Customer Analysis, Cross-Functional Collaboration
Beginner · Course · 1 - 3 Months
Emory University
Skills you'll gain: Marketing Channel, Cross-Channel Marketing, Marketing Strategies, Direct Selling, Go To Market Strategy, Target Market, Marketing Effectiveness, Business Strategy, Customer Analysis, Wholesaling, Market Dynamics, E-Commerce, Revenue Management, Strategic Marketing, Business Marketing, Compensation Management, Consumer Behaviour, New Business Development, Strategic Thinking, Coordination
★ 4.5 (69) · Intermediate · Specialization · 3 - 6 Months

University of Maryland, College Park
Skills you'll gain: Search Engine Marketing, Search Engine Optimization, Digital Marketing, Online Advertising, Return On Investment, Media Planning, Consumer Behaviour, Cross-Channel Marketing, Marketing, Digital Advertising, Digital Marketing Tools, Marketing Channel, Social Media Marketing, Marketing Strategies, Marketing Effectiveness, Marketing Design, Business Analysis
★ 4.8 (21) · Beginner · Course · 1 - 3 Months

University of California, Irvine
Skills you'll gain: Pay Per Click Advertising, Search Engine Marketing, Customer Retention, Persona Development, Digital Marketing, Marketing Analytics, Search Engine Optimization, Online Advertising, Key Performance Indicators (KPIs), Marketing Strategies, Target Audience, Marketing Planning, Social Media Strategy, Social Media Marketing, Digital Marketing Campaigns, Digital Advertising, Marketing Effectiveness, A/B Testing, Web Analytics, Social Media
★ 4.7 (415) · Beginner · Specialization · 1 - 3 Months