Les cours en marketing peuvent vous aider à comprendre comment toucher des audiences, définir des messages et analyser les performances de campagnes. Vous pouvez développer des compétences en stratégie, segmentation, contenu, optimisation et analyse. Beaucoup de cours utilisent des outils utilisés en contexte professionnel.

Coursera
Skills you'll gain: Sales Strategy, Sales Process, Sales Enablement, Anthropic Claude, Sales, Sales Development, Sales Management, Data-Driven Decision-Making, Inside Sales, AI Personalization, Customer Analysis, Customer Insights, Personalized Campaigns, Customer experience improvement, Customer experience strategy (CX), Market Analysis, Trend Analysis, Forecasting, Analysis, Market Trend
Intermediate · Course · 1 - 4 Weeks

Fundação Instituto de Administração
Skills you'll gain: Strategic Thinking, Business Strategy, Business Strategies, Strategic Decision-Making, Competitive Analysis, Organizational Strategy, Decision Making, Corporate Strategy, Market Analysis, Analysis, Continuous Monitoring, Market Dynamics
★ 4.9 (8) · Beginner · Course · 1 - 3 Months

Skills you'll gain: Packaging and Labeling, Competitive Analysis, Presentations, Design Strategies, Adobe Illustrator, Graphic Design, Branding, Market Analysis, Digital Design, Graphic and Visual Design, Adobe Photoshop, Design Elements And Principles, Personal Development, Ideation, Process Development, Strategic Thinking, Design Research, Professional Development, Creative Thinking
Intermediate · Course · 1 - 4 Weeks

Skills you'll gain: Content Scheduling, Social Media Management, Social Media Content, Social Media, Social Media Marketing, Content Development and Management, Calendar Management, Scheduling, Digital Marketing
Beginner · Guided Project · Less Than 2 Hours

Skills you'll gain: Brand Strategy, Brand Marketing, Presentations, Branding, Creative Design, Target Audience, Visual Design, Typography, Adobe Creative Cloud, Storytelling, Adobe Illustrator, Diversity and Inclusion, Adobe Acrobat, Color Theory, Creative Thinking, Creative Problem-Solving, Digital Assets, Communication, Entrepreneurship, Digital Marketing
Beginner · Course · 1 - 4 Weeks

Coursera
Skills you'll gain: Graphic and Visual Design Software, Graphical Tools, Logo Design, Graphic Design, Digital Design, Graphic and Visual Design, Creative Design, Collaborative Software, Marketing Materials, Design Software, Advertising, Organizational Skills, Marketing, Color Theory
★ 5 (9) · Intermediate · Guided Project · Less Than 2 Hours

LearnKartS
Skills you'll gain: Salesforce, Salesforce Development, Data Import/Export, Customer Relationship Management, Data Maintenance, Customer Relationship Management (CRM) Software, Data Management, Dashboard, System Configuration, Workflow Management, Data Validation, Research Reports, Cloud Computing, Business Process Automation, Data Integrity, User Accounts, Data Modeling, Administration, Role-Based Access Control (RBAC), Data Security
★ 4.7 (6) · Beginner · Course · 1 - 4 Weeks

Arizona State University
Skills you'll gain: Lean Methodologies, Design Thinking, Innovation, Entrepreneurship, Technology Solutions, Customer Analysis, Customer Insights, Market Opportunities, Market Research, User Feedback, Presentations, Storytelling, Interviewing Skills
★ 4.7 (19) · Beginner · Course · 1 - 3 Months

Skills you'll gain: Advertising Campaigns, Advertising, User Feedback, Marketing Materials, Business Research, Marketing, Market Research, Branding
★ 4.2 (6) · Intermediate · Guided Project · Less Than 2 Hours

Coursera
Skills you'll gain: Order Management, Order Entry, Sales Process, Order Processing, Accounting Software, Customer Relationship Management, Inventory Control, Small Business Accounting, Inventory Management System, Customer Relationship Management (CRM) Software, Financial Reporting, Accounts Receivable, Invoicing, Cloud Security, Sales, Amazon Web Services, Management Reporting, Business Reporting, Accounting, Finance
★ 4.6 (16) · Intermediate · Guided Project · Less Than 2 Hours

Coursera
Skills you'll gain: Microsoft Office, Document Management
★ 4.9 (11) · Beginner · Guided Project · Less Than 2 Hours

Skills you'll gain: Proposal Development, Customer Relationship Management (CRM) Software, Sales Presentations, Relationship Management, Loyalty Programs, Relationship Building
Advanced · Course · 1 - 4 Weeks