Les cours en marketing peuvent vous aider à comprendre comment toucher des audiences, définir des messages et analyser les performances de campagnes. Vous pouvez développer des compétences en stratégie, segmentation, contenu, optimisation et analyse. Beaucoup de cours utilisent des outils utilisés en contexte professionnel.

University of California, Irvine
Skills you'll gain: Salesforce, Salesforce Development, Data Quality, Data Modeling, Business Process Automation, Data Management, Business Process, User Accounts, Customer Relationship Management, Dashboard, Automation, Identity and Access Management, Business Reporting, Report Writing, Data Security, Cloud Computing
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Adobe XD, Prototyping, User Experience Design, Usability Testing, UI/UX Research, Figma (Design Software), User Experience, Experience Design, Presentations, Responsive Web Design, Information Architecture, User Story, Usability, Storyboarding, User Research, Design Research, Design, Visual Design, Persona (User Experience), User Interface and User Experience (UI/UX) Design
Beginner · Professional Certificate · 3 - 6 Months

University of Virginia
Skills you'll gain: Business Strategy, Business Strategies, Strategic Thinking, Competitive Analysis, Corporate Strategy, Organizational Strategy, Strategic Decision-Making, Competitive Intelligence, Market Analysis, Analysis, Decision Making, Market Dynamics, Value Propositions, Business Analysis Tools, Communication
Beginner · Course · 1 - 4 Weeks

SkillsBooster Academy
Skills you'll gain: Prompt Engineering, Prompt Engineering Tools, Prompt Patterns, Generative AI Agents, LLM Application, Make.com, Agentic Workflows, ChatGPT, AI Orchestration, AI Workflows, Generative AI, Agentic systems, AI Personalization, Artificial Intelligence and Machine Learning (AI/ML), Artificial Intelligence, Automation, Creativity, Machine Learning, Content Management, Digital Marketing
Beginner · Course · 1 - 3 Months

Skills you'll gain: Information Architecture, UI/UX Research, Persona (User Experience), Design Research, User Centered Design, User Interface and User Experience (UI/UX) Design, Surveys, Usability, Usability Testing, Persona Development, Prioritization, Tree Maps, Data Mapping
Intermediate · Course · 1 - 4 Weeks

University of California, Irvine
Skills you'll gain: Extract, Transform, Load, Data Warehousing, Data Mining, Business Intelligence, Star Schema, Snowflake Schema, Data Modeling, Data Architecture, Unsupervised Learning, Data-Driven Decision-Making, Databases, Predictive Analytics, Predictive Modeling, Cloud Computing, Market Analysis, Classification Algorithms
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Sales Pipelines, Closing (Sales), Customer Retention, Sales Process, Lead Generation, Customer Relationship Management, Sales Strategy, Customer Relationship Management (CRM) Software, Sales, Sales Management, Sales Operations, Customer Relationship Building, Customer Engagement
Beginner · Course · 1 - 4 Weeks

Tecnológico de Monterrey
Skills you'll gain: Search Engine Marketing, Digital Brand Strategy, Search Engine Optimization, Web Analytics and SEO, Digital Marketing, Digital Media Strategy, Social Media Strategy, Online Advertising, Content Strategy, Social Media Marketing, Marketing Strategies, Digital Content, Digital Marketing Tools, Web Presence, Social Media, Digital Analysis, Web Content, Digital Advertising, Email Marketing, Content Creation
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Customer Success Management, Crisis Management, Customer Relationship Building, Customer Retention, Customer Service, Customer Relationship Management (CRM) Software, Customer Engagement, Customer Relationship Management, Customer Data Management, Account Strategy, Customer experience improvement, Company, Product, and Service Knowledge, Performance Metric, Business Metrics, Key Performance Indicators (KPIs), Account Management, Stakeholder Engagement, Operational Excellence, Product Knowledge, Customer Insights
Beginner · Course · 1 - 3 Months

Skills you'll gain: Social Media Content, Content Creation, Driving engagement, Content Marketing, Content Strategy, Social Media Management, Content Management, Community Development, Community Outreach, Social Media, Business Priorities, Customer Engagement, Shared Media, Brand Management, Discussion Facilitation, Branding
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Survey Creation, User Feedback, Customer Insights, User Accounts, Marketing, Business
Beginner · Guided Project · Less Than 2 Hours

Kennesaw State University
Skills you'll gain: Sales Prospecting, Prospecting and Qualification, Sales Development, Cold Calling, Customer Relationship Building, Needs Assessment, Sales Process, Oral Expression, Selling Techniques, Sales Pipelines, Outbound Calls, Sales Strategy, Phone Sales, Relationship Building, Verbal Communication Skills, Lead Generation, Rapport Building, Conversion Funnel Analysis, Telephone Skills, Communication
Beginner · Course · 1 - 4 Weeks