• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Performance Marketing

Performance Marketing Courses

Performance marketing courses can help you learn digital advertising strategies, conversion rate optimization, search engine marketing, and social media advertising. You can build skills in data analysis, audience targeting, and crafting compelling ad copy. Many courses introduce tools like Google Ads, Facebook Ads Manager, and analytics platforms to help you track campaign performance and optimize your marketing efforts.

Popular Performance Marketing Courses and Certifications


  • C

    Coursera

    Software QA & Test Automation Engineering

    Skills you'll gain: Selenium (Software), Postman API Platform, JUnit, Test Automation, API Testing, Software Quality Assurance, Test Tools, Test Script Development, Quality Assurance, Unit Testing, Software Testing, Continuous Integration, Automation, Data Validation, Performance Testing, Test Case, Agile Methodology, Integration Testing, Debugging, Javascript

    ★ 4.7 (69) · Intermediate · Specialization · 1 - 3 Months

  • S

    Starweaver

    Global Business Communication

    Skills you'll gain: Data Storytelling, Active Listening, Non-Verbal Communication, Business Writing, Data Visualization, Concision, Data Presentation, Sales Presentation, Sales Strategy, Sales Presentations, Team Collaboration, Customer Relationship Management (CRM) Software, Writing, Cultural Sensitivity, Persuasive Communication, Business Communication, Communication Strategies, Technical Communication, Communication, Marketing Communications

    ★ 4.4 (36) · Intermediate · Specialization · 1 - 3 Months

  • A

    Arizona State University

    Workplace Culture for Everyone

    Skills you'll gain: Empathy, Team Leadership, Compassion, Empathy & Emotional Intelligence, Influencing, Emotional Intelligence, Team Building, Leadership, Teamwork, Team Management, digital literacy, Self-Awareness, Media and Communications, Digital Communications, Interpersonal Communications, Decision Making, Independent Thinking, Open Mindset, Conflict Management, Accountability

    ★ 4.6 (142) · Beginner · Specialization · 3 - 6 Months

  • M

    Microsoft

    Introduction to Public Relations

    Skills you'll gain: Media Relations, Public Relations, Target Audience, Marketing and Public Relations, Strategic Communication, Media Strategy, Performance Metric, Campaign Planning, Program Evaluation, Generative AI, AI literacy, Content Creation, Ethical Standards And Conduct

    ★ 4.7 (148) · Beginner · Course · 1 - 3 Months

  • M

    Macquarie University

    Statistics and Data Analysis with Excel

    Skills you'll gain: Pivot Tables And Charts, Sample Size Determination, Interactive Data Visualization, Data Visualization, Statistical Inference, Data Visualization Software, Statistical Hypothesis Testing, Statistics, Data-Driven Decision-Making, Microsoft Excel, Correlation Analysis, Descriptive Statistics, Probability & Statistics, Data Analysis, Forecasting, Regression Analysis, Data Literacy, Statistical Modeling, Statistical Visualization, Data Presentation

    ★ 4.7 (118) · Beginner · Specialization · 3 - 6 Months

  • U

    Universidade de São Paulo

    Introdução aos Princípios e Práticas da Gestão De Projetos

    Skills you'll gain: Project Schedules, Cost Estimation, Project Performance, Cost Management, Project Risk Management, Project Estimation, Work Breakdown Structure, Stakeholder Engagement, Communication Planning, Risk Analysis, Conflict Management, Timelines, Stakeholder Management, Scheduling, Risk Mitigation, Project Planning, Quality Management, Risk Management, Project Documentation, Project Management

    ★ 4.8 (1.2K) · Beginner · Specialization · 3 - 6 Months

  • U

    University of Maryland, College Park

    Creative Design, Prototyping, and Testing

    Skills you'll gain: Product Development, New Product Development, Wireframing, Product Design, User Experience Design, Prototyping, Persona (User Experience), Design Thinking, Experience Design, Conceptual Design, Agile Product Development, Product Testing, Project Management, Product Lifecycle Management, Product Management, Service Design, Agile Methodology

    ★ 4.2 (101) · Beginner · Course · 1 - 3 Months

  • S

    Starweaver

    Hospitality Luxury Brand Management

    Skills you'll gain: Hospitality Management, Hospitality Services, Hospitality, Hospitality and Food Services, Brand Management, Branding, Brand Marketing, Brand Strategy, Business Ethics, Digital Transformation, Sustainable Business, Market Dynamics, Corporate Sustainability, Quality Management, Customer experience improvement, Innovation

    ★ 4.4 (172) · Intermediate · Course · 1 - 4 Weeks

  • S

    Simplilearn

    Blogging Course

    Skills you'll gain: Blogs, Performance Analysis, Content Performance Analysis, Performance Measurement, Content Scheduling, Content Development and Management, Performance Metric, Performance Improvement, Social Media Content, Social Media Marketing, Content Creation, WordPress, Promotional Strategies, Content Marketing, Content Management Systems, Web Presence, Email Marketing, Workflow Management, Driving engagement, Content Management

    ★ 3.1 (8) · Beginner · Course · 1 - 4 Weeks

  • U

    University of Colorado Boulder

    Network Systems: Principles in Practice

    Skills you'll gain: OSI Models, Network Security, Cloud Services, TCP/IP, Cloud Computing, Cloud Infrastructure, Software-Defined Networking, Network Architecture, Virtual Networking, Wide Area Networks, Network Protocols, Cloud Computing Architecture, Cloud Platforms, Network Routing, Linux Administration, Network Troubleshooting, Linux, Kubernetes, Network Switches, Terraform

    ★ 4.6 (123) · Intermediate · Specialization · 3 - 6 Months

  • S

    Shanghai Jiao Tong University

    当代应用心理学

    Skills you'll gain: Human Factors, Consumer Behaviour, Marketing Psychology, Organizational Leadership, Mental Health Diseases and Disorders, Psychological Evaluations, Psychology, Community Mental Health Services, Human Relations Movement, Organizational Effectiveness, Mental Health, Professional Development, Applied Behavior Analysis, Organizational Development, Emotional Intelligence, Criminal Investigation and Forensics, People Management, Leadership Studies, Human Development, Behavior Management

    ★ 4.6 (97) · Mixed · Course · 1 - 3 Months

  • W

    West Virginia University

    Account Management & Sales Force Design

    Skills you'll gain: Sales Management, Sales Strategy, Account Management, Sales, Sales Process, Strategic Planning, Sales Training, Inside Sales, General Sales Practices, Selling Techniques, Business Strategy, Outside Sales, Purchasing, Compensation Management, Goal Setting, Recruitment

    ★ 4.5 (307) · Mixed · Course · 1 - 4 Weeks

1…200201202…632

In summary, here are 10 of our most popular performance marketing courses

  • Software QA & Test Automation Engineering: Coursera
  • Global Business Communication: Starweaver
  • Workplace Culture for Everyone: Arizona State University
  • Introduction to Public Relations: Microsoft
  • Statistics and Data Analysis with Excel: Macquarie University
  • Introdução aos Princípios e Práticas da Gestão De Projetos: Universidade de São Paulo
  • Creative Design, Prototyping, and Testing: University of Maryland, College Park
  • Hospitality Luxury Brand Management: Starweaver
  • Blogging Course: Simplilearn
  • Network Systems: Principles in Practice: University of Colorado Boulder

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Accounting
  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • Human Resources (HR)
  • Microsoft Excel
  • Project Management
  • Python
  • SQL

Professional Certificates

  • Google AI Certificate
  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM AI Engineering Certificate
  • IBM AI Product Manager Certificate
  • IBM Data Science Certificate
  • Intuit Academy Bookkeeping Certificate

Courses & Specializations

  • AI Essentials Specialization
  • AI For Business Specialization
  • AI For Everyone Course
  • AI in Healthcare Specialization
  • Deep Learning Specialization
  • Excel Skills for Business Specialization
  • Financial Markets Course
  • Machine Learning Specialization
  • Prompt Engineering for ChatGPT Course
  • Python for Everybody Specialization

Career Resources

  • Career Aptitude Test
  • CAPM Certification Requirements
  • CompTIA A+ Certification Requirements
  • CompTIA Security+ Certification Requirements
  • Essential IT Certifications
  • High-Income Skills to Learn
  • How to Learn Artificial Intelligence
  • PMP Certification Requirements
  • Popular Cybersecurity Certifications
  • Share your Coursera learning story

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Udemy

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok