Les cours en marketing peuvent vous aider à comprendre comment toucher des audiences, définir des messages et analyser les performances de campagnes. Vous pouvez développer des compétences en stratégie, segmentation, contenu, optimisation et analyse. Beaucoup de cours utilisent des outils utilisés en contexte professionnel.

Coursera
Skills you'll gain: Facebook, Live Streaming, Drive Engagement, Scheduling, Social Media, Social Media Strategy, Social Media Content, Customer Engagement, Video Production, Content Strategy, Content Development and Management, Technical Support
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Facebook, Marketing Budgets, Budget Management, Advertising, Paid media, Social Media Content, Social Media Campaigns, Social Media, Content Performance Analysis, Customer Insights, Business Strategy, User Research, Business Analysis
Intermediate · Guided Project · Less Than 2 Hours

Skills you'll gain: Google Gemini, Google Cloud Platform, Generative AI, Marketing Analytics, Customer Insights, Analytics, Business Intelligence, AI Enablement, Predictive Analytics, Query Languages
Beginner · Course · 1 - 4 Weeks

Google Cloud
Skills you'll gain: Google Gemini, Google Cloud Platform, Customer Analysis, Marketing Analytics, Big Data, Generative AI, Customer Insights, Analytics, Predictive Modeling, Data-Driven Decision-Making, Predictive Analytics, Data Analysis, Forecasting
Beginner · Course · 1 - 4 Weeks

LearnQuest
Skills you'll gain: Sales Pipelines, Sales Process, Sales Management, Regional Sales, Sales Territory Management, Sales Strategy, Sales Training, Talent Management, Revenue Management, Cross-Functional Team Leadership, Employee Coaching, Customer Relationship Management (CRM) Software, Data-Driven Decision-Making, Target Market, Market Opportunities, Marketing Analytics, Recruitment, Key Performance Indicators (KPIs)
Beginner · Course · 1 - 4 Weeks

Coursera
Skills you'll gain: Slack (Software), Collaborative Software, Team Building, Productivity Software, Internal Communications, Business Software, Team Management, Business Communication
Intermediate · Guided Project · Less Than 2 Hours

Skills you'll gain: Image Quality, Responsible AI, Marketing Materials, Content Creation, Creative Design, Entrepreneurship
Intermediate · Course · 1 - 4 Weeks

New York Institute of Finance
Skills you'll gain: Financial Market, Supply Chain Management, Financial Systems, Market Trend, Market Dynamics, FinTech, Financial Services, Market Analysis, Supplier Relationship Management, Banking, Stakeholder Analysis
Intermediate · Course · 1 - 4 Weeks

Skills you'll gain: Sales, General Sales Practices, Selling Techniques, Persuasive Communication, Oral Expression, Sales Process, Overcoming Objections, Trustworthiness, Closing (Sales), Professionalism, Non-Verbal Communication, Customer Relationship Building, Personal Development, Adaptability, Communication, Professional Development, Growth Mindedness, Personal Attributes, Rapport Building, Active Listening
Mixed · Course · 1 - 4 Weeks

Coursera
Skills you'll gain: TikTok, Drive Engagement, Social Media Management, Customer Engagement, Social Media Strategy, Social Media, Community Development, Content Strategy
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Social Media Management, Social Media, Social Media Content, Social Media Marketing, Facebook, Social Media Campaigns, Dashboard, Account Management, User Accounts, Scheduling
Beginner · Guided Project · Less Than 2 Hours

Skills you'll gain: User Experience Design, Persona (User Experience), User Experience, Design Research, User Research, User Centered Design, Usability, User Flows, Persona Development, Qualitative Research, Process Mapping, Design Software, Collaborative Software
Intermediate · Course · 1 - 4 Weeks