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Product Marketing Courses

Product marketing courses can help you learn market segmentation, competitive analysis, brand positioning, and go-to-market strategies. You can build skills in crafting compelling messaging, analyzing customer feedback, and optimizing marketing campaigns. Many courses introduce tools like Google Analytics, HubSpot, and social media platforms, that support tracking performance and engaging with target audiences.

Popular Product Marketing Courses and Certifications


  • Status: Free Trial
    Free Trial
    A

    Aptly

    Google Search Advertising Implementation

    Skills you'll gain: Google Ads, Advertising Campaigns, Search Engine Marketing, Pay Per Click Advertising, Performance Analysis, Performance marketing, Bidding, Campaign Management, Conversion Funnel Analysis, Online Advertising, Digital Advertising, Digital Marketing Campaigns, Web Analytics, Campaign Planning, Performance Metric, Key Performance Indicators (KPIs), Target Audience, Performance Management

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    U

    University of Washington

    Front-End Web Development for Beginners

    Skills you'll gain: Responsive Web Design, Web Design, GitHub, HTML and CSS, Cascading Style Sheets (CSS), Hypertext Markup Language (HTML), Version Control, User Experience Design, Usability, User Experience, Javascript, Web Content Accessibility Guidelines, Browser Compatibility, User Story, Web Design and Development, Front-End Web Development, GitHub Copilot, Mobile Development, Semantic Web, Git (Version Control System)

    4.7
    Rating, 4.7 out of 5 stars
    ·
    34 reviews

    Beginner · Specialization · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    U

    University of Colorado Boulder

    Fundamentals of Visualization & Design with Tableau

    Skills you'll gain: Data Visualization, Data Visualization Software, Tableau Software, Color Theory, Data Integration, Data Literacy, Data Presentation, Data Import/Export, Design Elements And Principles, Business Analytics, Data Science, Marketing Analytics

    4.8
    Rating, 4.8 out of 5 stars
    ·
    11 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free
    Free
    C

    Coursera

    Comment Utiliser Canva Pro pour Publier sur Social Media

    Skills you'll gain: Content Scheduling, Social Media Management, Social Media Content, Facebook, Calendar Management, Social Media, Content Creation, Social Media Marketing, Driving engagement, Content Development and Management, Digital Publishing, Marketing, Graphic Design, Digital Marketing

    Intermediate · Guided Project · Less Than 2 Hours

  • Status: Preview
    Preview
    U

    UBITS

    Servicio al cliente desde el punto de vista logístico

    Skills you'll gain: Logistics Management, Customer Service, Logistics, Inventory Management, Order Delivery, Transportation, Supply Chain, and Logistics, Inventory Control, Inventory Management System, Supply Chain, Supply Chain Systems, Customer experience improvement, Materials Management, Customer experience strategy (CX), Service Level, Supply Chain Planning, Marketing Operations, Service Improvement, Operational Efficiency

    4.8
    Rating, 4.8 out of 5 stars
    ·
    25 reviews

    Intermediate · Course · 1 - 4 Weeks

  • Status: Preview
    Preview
    U

    University of Virginia

    تحليلات التسويق

    Skills you'll gain: Marketing Analytics, Marketing Effectiveness, Data-Driven Marketing, Marketing Strategies, Marketing, Customer Analysis, Data-Driven Decision-Making, Analytics, Performance Measurement, Strategic Marketing, Brand Management, Regression Analysis, Brand Awareness, Consumer Behaviour, A/B Testing, Statistical Methods, Statistical Analysis

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    C

    Coursera

    Understanding Large Language Models in Business

    Skills you'll gain: Large Language Modeling, LLM Application, Trend Analysis, Real Time Data, Analytics, Business Marketing, Program Development, Business Strategy, Generative AI, Technology Roadmaps, Market Trend, Artificial Intelligence and Machine Learning (AI/ML), Artificial Neural Networks, AI literacy, Artificial Intelligence

    4.6
    Rating, 4.6 out of 5 stars
    ·
    16 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Preview
    Preview
    P

    Pontificia Universidad Católica del Perú

    Comportamiento del Consumidor Digital

    Skills you'll gain: Data Ethics, Consumer Behaviour, Digital Analysis, Data Collection, Marketing, Target Market, Market Research, Customer Insights, Customer Analysis, Marketing Strategies, Business Research, Ethical Standards And Conduct, Research, Qualitative Research, Research Reports, Data Analysis, Information Privacy

    4.8
    Rating, 4.8 out of 5 stars
    ·
    38 reviews

    Beginner · Course · 1 - 4 Weeks

  • P

    Packt

    Practical Generative AI with ChatGPT

    Skills you'll gain: Prompt Engineering, ChatGPT, Generative AI, OpenAI, Large Language Modeling, Multimodal Prompts, OpenAI API, LLM Application, AI powered creativity, AI Product Strategy, Creative Design, AI Integrations, Marketing Strategy and Techniques, Responsible AI, A/B Testing, Time Management

    4.4
    Rating, 4.4 out of 5 stars
    ·
    14 reviews

    Beginner · Course · 1 - 3 Months

  • Status: Preview
    Preview
    U

    University of Rochester

    The Power of Markets III: Input Markets and Promoting Efficiency

    Skills you'll gain: Market Dynamics, Supply And Demand, Economics, Policy, and Social Studies, Economics, Revenue Management, Business Economics, Policy Analysis, Research, and Development, Social Sciences, Public Policies, Market Analysis, Competitive Analysis, Consumer Behaviour, Business Strategy, Benefits Administration

    4.9
    Rating, 4.9 out of 5 stars
    ·
    42 reviews

    Intermediate · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    C

    Coursera

    Generative AI for Keyword Research

    Skills you'll gain: Keyword Research, Search Engine Optimization, Generative AI, AI Integrations

    4.6
    Rating, 4.6 out of 5 stars
    ·
    39 reviews

    Intermediate · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    U

    Universitat Autònoma de Barcelona

    Gameplay en videojuegos

    Skills you'll gain: Video Game Development, Game Design, Unity Engine, Animation and Game Design, User Interface (UI), UI Components, Interactive Design, Human Computer Interaction, User Interface (UI) Design, Animations, Multimedia, Music

    4.2
    Rating, 4.2 out of 5 stars
    ·
    110 reviews

    Mixed · Course · 1 - 4 Weeks

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In summary, here are 10 of our most popular product marketing courses

  • Google Search Advertising Implementation: Aptly
  • Front-End Web Development for Beginners: University of Washington
  • Fundamentals of Visualization & Design with Tableau: University of Colorado Boulder
  • Comment Utiliser Canva Pro pour Publier sur Social Media: Coursera
  • Servicio al cliente desde el punto de vista logístico: UBITS
  • تحليلات التسويق: University of Virginia
  • Understanding Large Language Models in Business: Coursera
  • Comportamiento del Consumidor Digital: Pontificia Universidad Católica del Perú
  • Practical Generative AI with ChatGPT: Packt
  • The Power of Markets III: Input Markets and Promoting Efficiency: University of Rochester

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

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