• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
Log In
Join for Free
  • Browse
  • Social Media Marketing

Social Media Marketing Courses

Social media marketing courses can help you learn content creation, audience engagement strategies, analytics interpretation, and campaign management. You can build skills in crafting compelling posts, optimizing ad spend, and measuring ROI on various platforms. Many courses introduce tools like Hootsuite for scheduling, Google Analytics for tracking performance, and Canva for designing eye-catching visuals, showing how these skills are applied in real campaigns.


More to explore:

Popular Social Media Marketing Courses and Certifications


  • Status: Preview
    Preview
    T

    The University of Sydney

    Easing the burden of obesity, diabetes and cardiovascular disease

    Skills you'll gain: Chronic Diseases, Social Determinants Of Health, Systems Thinking, Epidemiology, Public Health and Disease Prevention, Public Health, Health Care, Preventative Care, Sustainable Development, Nutrition and Diet, Biology, Psychology

    4.6
    Rating, 4.6 out of 5 stars
    ·
    174 reviews

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    M

    Macquarie University

    Negotiation skills: Negotiate and resolve conflict

    Skills you'll gain: Conflict Management, Negotiation, Intercultural Competence, Stakeholder Management, Leadership, Leadership and Management, Organizational Leadership, Emotional Intelligence, Cultural Diversity, Self-Awareness, Communication

    4.7
    Rating, 4.7 out of 5 stars
    ·
    829 reviews

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    S

    SkillUp

    Product Management: Foundations & Stakeholder Collaboration

    Skills you'll gain: Innovation, Product Management, New Product Development, Stakeholder Engagement, Competitive Analysis, Product Planning, Product Strategy, Business Development, Product Lifecycle Management, Market Analysis, Communication, Stakeholder Management, Strategic Communication, Team Building, Leadership

    4.6
    Rating, 4.6 out of 5 stars
    ·
    350 reviews

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    S

    SkillUp

    Scrum Master

    Skills you'll gain: User Story, Sprint Retrospectives, Scrum (Software Development), Sprint Planning, Backlogs, Project Risk Management, Agile Methodology, Agile Project Management, Team Building, Team Management, Project Management Institute (PMI) Methodology, Meeting Facilitation, Stakeholder Engagement, Organizational Change, Stakeholder Management, Team Leadership, Employee Coaching, Project Management, Risk Management, Communication

    4.6
    Rating, 4.6 out of 5 stars
    ·
    538 reviews

    Beginner · Specialization · 3 - 6 Months

  • Status: New
    New
    Status: Free Trial
    Free Trial
    S

    Starweaver

    Executive Communication & Data Leadership

    Skills you'll gain: Data Storytelling, Active Listening, Non-Verbal Communication, Business Writing, Sales Presentation, Concision, Sales Strategy, Copywriting, Writing, Cultural Sensitivity, Persuasive Communication, Interpersonal Communications, Business Correspondence, Customer Relationship Management (CRM) Software, Emotional Intelligence, Verbal Communication Skills, Storytelling, Communication Strategies, Communication, Marketing Communications

    4.4
    Rating, 4.4 out of 5 stars
    ·
    21 reviews

    Intermediate · Specialization · 1 - 3 Months

  • Status: Preview
    Preview
    I

    IESE Business School

    The Art of Storytelling

    Skills you'll gain: Storytelling, Public Speaking, Oral Expression, Presentations, Verbal Communication Skills, Persuasive Communication, Content Creation, Drive Engagement, Writing, Non-Verbal Communication, Active Listening

    4.6
    Rating, 4.6 out of 5 stars
    ·
    1.1K reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    U

    University of California, Davis

    Qualitative Research

    Skills you'll gain: Focus Group, Qualitative Research, Surveys, Discussion Facilitation, Market Research, Research, Research Reports, Recruitment, Research Methodologies, Interviewing Skills, Recruitment Strategies, Consumer Behaviour, Report Writing, Sample Size Determination

    4.7
    Rating, 4.7 out of 5 stars
    ·
    468 reviews

    Intermediate · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    U

    University of Colorado System

    Palliative Care: It's Not Just Hospice Anymore

    Skills you'll gain: Pain Management, Hospice, Patient-centered Care, Patient Communication, Patient Education And Counseling, Care Management, Patient Evaluation, Patient Advocacy, Active Listening, Compassion, Treatment Planning, Healthcare Ethics, Respiratory Care, Empathy, Self-Awareness, Health Assessment, Psychiatric Assessments, Clinical Assessment, Care Coordination, Communication

    4.8
    Rating, 4.8 out of 5 stars
    ·
    496 reviews

    Beginner · Specialization · 3 - 6 Months

  • C

    Coursera

    How to create presentations using Canva

    Skills you'll gain: Canva (Software), Multimedia, Developing Training Materials, Visual Design, Graphical Tools, Graphic Design

    4.5
    Rating, 4.5 out of 5 stars
    ·
    217 reviews

    Beginner · Guided Project · Less Than 2 Hours

  • Status: Free Trial
    Free Trial
    E

    ESSEC Business School

    The Fundamentals of Revenue Management: The Cornerstone of Revenue Strategy

    Skills you'll gain: Revenue Management, Forecasting, Budgeting, Hospitality, Financial Forecasting, Hotel Operations, Strategic Marketing, Target Market, Market Dynamics, Consumer Behaviour, Competitive Analysis, Data-Driven Decision-Making

    4.6
    Rating, 4.6 out of 5 stars
    ·
    1.1K reviews

    Mixed · Course · 1 - 4 Weeks

  • Status: Preview
    Preview
    C

    Coursera

    Facebook Strategy: Effective Content

    Skills you'll gain: Content Performance Analysis, Facebook, Social Media Content, Target Audience, Content Strategy, Performance Analysis, Social Media Strategy, Social Media, Content Marketing, Customer Insights, Target Market, Digital Media Strategy

    Beginner · Course · 1 - 4 Weeks

  • P

    Packt

    Ultimate Graphic Design Course: Create 40 Practical Projects

    Skills you'll gain: Design Reviews, Packaging and Labeling, Marketing Materials, Social Media Content, Typography, Design Elements And Principles, Layout Design, Animations, Instagram, Branding, Advertising

    Beginner · Course · 3 - 6 Months

1…218219220…442

In summary, here are 10 of our most popular social media marketing courses

  • Easing the burden of obesity, diabetes and cardiovascular disease: The University of Sydney
  • Negotiation skills: Negotiate and resolve conflict: Macquarie University
  • Product Management: Foundations & Stakeholder Collaboration: SkillUp
  • Scrum Master: SkillUp
  • Executive Communication & Data Leadership: Starweaver
  • The Art of Storytelling: IESE Business School
  • Qualitative Research: University of California, Davis
  • Palliative Care: It's Not Just Hospice Anymore: University of Colorado System
  • How to create presentations using Canva: Coursera
  • The Fundamentals of Revenue Management: The Cornerstone of Revenue Strategy: ESSEC Business School

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • English Speaking
  • Generative AI (GenAI)
  • Microsoft Excel
  • Microsoft Power BI
  • Project Management
  • Python

Certificates & Programs

  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM Data Analyst Certificate
  • IBM Data Science Certificate
  • Machine Learning Certificate
  • Microsoft Power BI Data Analyst Certificate
  • UI / UX Design Certificate

Industries & Careers

  • Business
  • Computer Science
  • Data Science
  • Education & Teaching
  • Engineering
  • Finance
  • Healthcare
  • Human Resources (HR)
  • Information Technology (IT)
  • Marketing

Career Resources

  • Career Aptitude Test
  • Examples of Strengths and Weaknesses for Job Interviews
  • High-Income Skills to Learn
  • How Does Cryptocurrency Work?
  • How to Highlight Duplicates in Google Sheets
  • How to Learn Artificial Intelligence
  • Popular Cybersecurity Certifications
  • Preparing for the PMP Certification
  • Signs You Will Get the Job After an Interview
  • What Is Artificial Intelligence?

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Share your Coursera learning story

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2025 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok