Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.

Skills you'll gain: Responsible AI, Generative AI, Large Language Modeling, Google Cloud Platform, Data Analysis, Data Ethics, Data Storytelling, Professional Development, Communication Strategies, Complex Problem Solving
Beginner · Course · 1 - 4 Weeks

University of Illinois Urbana-Champaign
Skills you'll gain: Data Mining, Text Mining, Unstructured Data, Big Data, Data Analysis, Data Processing, Exploratory Data Analysis, Data Presentation, Data Visualization Software, Analysis, Natural Language Processing, Technical Writing, Algorithms
Mixed · Course · 1 - 3 Months

Skills you'll gain: Feature Engineering, Classification And Regression Tree (CART), Decision Tree Learning, Applied Machine Learning, Random Forest Algorithm, Responsible AI, Predictive Modeling, Data Import/Export, Machine Learning, Predictive Analytics
Beginner · Guided Project · Less Than 2 Hours

University of Virginia
Skills you'll gain: Design Thinking, Ideation, Innovation, Creative Problem-Solving, Presentations, Creativity, Storytelling, Data Visualization, Strategic Thinking, Case Studies, Test Tools, Leadership and Management, Marketing
Beginner · Course · 1 - 3 Months

Automatic Data Processing, Inc. (ADP)
Skills you'll gain: Job Evaluation, Compensation Analysis, Compensation Strategy, Compensation Management, Job Analysis, Compensation and Benefits, Payroll, Human Resource Strategy, Performance Review, Data Visualization, Benchmarking, Data Analysis, Market Analysis, Diversity and Inclusion
Beginner · Course · 1 - 4 Weeks

Corporate Finance Institute
Skills you'll gain: Feature Engineering, Data Science, Data Analysis, Business Analytics, Data Literacy, Predictive Analytics, Data-Driven Decision-Making, Regression Analysis, Data Modeling, Classification And Regression Tree (CART), Statistical Analysis, Business Intelligence, Data Storytelling, Machine Learning, Supervised Learning, Data Cleansing, Exploratory Data Analysis
Beginner · Course · 1 - 3 Months

Coursera
Skills you'll gain: Instagram, Advertising, Marketing Budgets, Target Audience, Social Media Management, Social Media Campaigns, Digital Advertising, Paid media, Social Media, Marketing
Beginner · Guided Project · Less Than 2 Hours

University of Colorado Boulder
Skills you'll gain: NoSQL, Database Management Systems, Data Warehousing, Database Systems, Database Administration, Databases, Database Architecture and Administration, Database Software, Database Management, Relational Databases, Database Design, MongoDB, Big Data, Data Architecture, Transaction Processing, Scalability
Build toward a degree
Beginner · Course · 1 - 4 Weeks

Johns Hopkins University
Skills you'll gain: Big Data, Apache Hadoop, Data Infrastructure, Data Processing, Analytics, Data Science, Distributed Computing, Linux, Software Installation, Scalability, System Configuration
Intermediate · Course · 1 - 4 Weeks

Skills you'll gain: Animations, Motion Graphics, Storyboarding, Multimedia, Content Creation, Editing, User Accounts, Marketing
Beginner · Guided Project · Less Than 2 Hours

Fundação Instituto de Administração
Skills you'll gain: Culture Transformation, Business Transformation, Employee Engagement, Delegation Skills, Stakeholder Communications, Corporate Communications, Business Communication, Strategic Communication, Internal Communications, Professional Development, Mentorship, Leadership, Business Process, Lifelong Learning, Organizational Change, Communication, Digital Transformation, Business Leadership, Influencing, Team Leadership
Beginner · Specialization · 3 - 6 Months

Skills you'll gain: Tensorflow, Natural Language Processing, Keras (Neural Network Library), Text Mining, Applied Machine Learning, Deep Learning, Machine Learning, Software Visualization
Intermediate · Guided Project · Less Than 2 Hours