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  • Product Marketing

Product Marketing Courses

Product marketing courses can help you learn market segmentation, competitive analysis, brand positioning, and go-to-market strategies. You can build skills in crafting compelling messaging, analyzing customer feedback, and optimizing marketing campaigns. Many courses introduce tools like Google Analytics, HubSpot, and social media platforms, that support tracking performance and engaging with target audiences.

Popular Product Marketing Courses and Certifications


  • S

    Skillshare

    Social Media Storytelling: Videos for Instagram & YouTube

    Skills you'll gain: Video Editing, Storyboarding, Storytelling, Video Production, Instagram, Content Creation, Videography, Social Media Content, Visual Storytelling, Editing, Media Production, TikTok, Driving engagement, Writing, Creativity, Adaptability

    ★ 3.3 (10) · Beginner · Course · 1 - 4 Weeks

    Status: Free Trial
    Free Trial
  • L

    L&T EduTech

    Mastering Concrete Techniques

    Skills you'll gain: Construction Engineering, Laboratory Testing, Construction, Construction Inspection, Production Process, Manufacturing and Production, Construction Management, Manufacturing Operations, Plant Operations and Management, Manufacturing Processes, Civil Engineering, General Construction and Construction Labor, Safety Standards, Commercial Construction, Process Validation, Product Testing, Engineering Plans And Specifications, Structural Engineering, Chemical Engineering, Materials science

    ★ 4.9 (30) · Advanced · Specialization · 3 - 6 Months

    Status: Free Trial
    Free Trial
  • H

    HubSpot Academy

    Lead Management with HubSpot

    Skills you'll gain: HubSpot CRM, Lead Generation, Sales Management, Prospecting and Qualification, Sales Development, Sales Process, Email Marketing, Customer Acquisition Management, Customer Relationship Management (CRM) Software, Marketing Automation, Management Reporting, Workflow Management, Prioritization, Performance Reporting, Performance Metric, Process Mapping, Dashboard, Service Level Agreement, Performance Measurement, Business Reporting

    ★ 3.6 (7) · Beginner · Course · 1 - 3 Months

    Status: Free Trial
    Free Trial
  • C

    Coursera

    Digging Deeper into Audience Reports in Google Analytics

    Skills you'll gain: Google Analytics, Driving engagement, Web Analytics, Benchmarking, Drive Engagement, Customer Engagement, Customer Analysis, Performance Analysis, Performance Reporting, Journey Mapping, Customer Retention, Trend Analysis, Marketing

    ★ 4.6 (55) · Intermediate · Guided Project · Less Than 2 Hours

    Category: Free
    Free
  • d

    digital.auto

    SDV 101: Introduction to Software Defined Vehicles

    Skills you'll gain: Software Development Methodologies, Software Development Life Cycle, Software Development, Software Architecture, Systems Architecture, Digital Transformation, AI Integrations, Artificial Intelligence

    ★ 4.7 (25) · Beginner · Course · 1 - 3 Months

    Category: Preview
    Preview
  • H

    HubSpot Academy

    Sales Enablement

    Skills you'll gain: Sales Enablement, Prospecting and Qualification, Sales Strategy, Sales Operations, Sales, Sales Process, Customer Success Management, Content Marketing, Target Audience, Customer Retention, Content Strategy, Persona Development, Customer Engagement, Customer Insights, Content Creation, Goal Setting, Meeting Facilitation, Service Level Agreement, Writing, Business Writing

    ★ 3.3 (10) · Beginner · Course · 1 - 3 Months

    Status: Free Trial
    Free Trial
  • P

    Packt

    Kanban for Software Project Management

    Skills you'll gain: Kanban Principles, Workflow Management, Agile Software Development, Agile Project Management, Project Estimation, Agile Methodology, Estimation, Process Optimization, Backlogs, Agile Product Development, User Story, Process Improvement, Resource Utilization

    ★ 4 (7) · Beginner · Course · 1 - 3 Months

  • C

    Coursera

    Crea un Storyboard con Canva

    Skills you'll gain: Storyboarding, Canva (Software), Visual Storytelling, Storytelling, Graphical Tools, Animations, Organizational Skills, Video Production, Graphic Design, Graphic and Visual Design, Writing, Marketing

    ★ 4.6 (17) · Intermediate · Guided Project · Less Than 2 Hours

    Category: Free
    Free
  • A

    Alex Genadinik

    Pricing Strategies - 2026

    Skills you'll gain: Price Negotiation, Customer Retention, Selling Techniques, Sales Strategy, Product Strategy, Upselling, Entrepreneurship, Negotiation, Revenue Management, Coaching, Business Marketing, E-Commerce, Case Studies

    Mixed · Course · 1 - 3 Months

    Status: Free Trial
    Free Trial
  • U

    University of Michigan

    GenAI in Business: Planning Framework for Implementation

    Skills you'll gain: Generative AI, AI Product Strategy, AI Enablement, Data Integration, Business Analysis, Data Quality, Technology Roadmaps, Business Solutions, Business Transformation, Business Strategy, Stakeholder Communications, Process Analysis, Decision Making, Stakeholder Engagement

    ★ 4.8 (38) · Beginner · Course · 1 - 4 Weeks

    Status: Free Trial
    Free Trial
  • R

    Real Madrid Graduate School Universidad Europea

    AI in Fan Engagement

    Skills you'll gain: Marketing Analytics, AI Personalization, Driving engagement, Predictive Analytics, Customer Engagement, Advanced Analytics, Data-Driven Marketing, Data-Driven Decision-Making, Predictive Modeling, Digital Brand Strategy, Marketing Strategies, Personalized Campaigns, Emerging Technologies, Revenue Management, Brand Loyalty, Loyalty Programs, Brand Marketing, Digital Media Strategy, Media Relations, Price Negotiation

    Beginner · Course · 1 - 4 Weeks

    Status: Free Trial
    Free Trial
  • S

    Skillshare

    Name Your Brand & Design a Strong Logo with ChatGPT + Canva

    Skills you'll gain: AI powered creativity, Canva (Software), Logo Design, Prompt Engineering, Prompt Engineering Tools, Ideation, Brainstorming, Brand Strategy, Branding, Graphic and Visual Design, ChatGPT, Graphic Design, Color Theory, Color Matching, Target Audience

    ★ 3.8 (20) · Mixed · Course · 1 - 4 Weeks

    Status: Free Trial
    Free Trial
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In summary, here are 10 of our most popular product marketing courses

  • Social Media Storytelling: Videos for Instagram & YouTube: Skillshare
  • Mastering Concrete Techniques: L&T EduTech
  • Lead Management with HubSpot: HubSpot Academy
  • Digging Deeper into Audience Reports in Google Analytics: Coursera
  • SDV 101: Introduction to Software Defined Vehicles: digital.auto
  • Sales Enablement: HubSpot Academy
  • Kanban for Software Project Management: Packt
  • Crea un Storyboard con Canva: Coursera
  • Pricing Strategies - 2026: Alex Genadinik
  • GenAI in Business: Planning Framework for Implementation: University of Michigan

Skills you can learn in Marketing

Market (economics) (28)
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Analytics (13)
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Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

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