• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Customer Analytics

Customer Analytics Courses

Customer analytics courses can help you learn data collection techniques, customer segmentation, predictive modeling, and performance measurement. You can build skills in interpreting customer behavior, optimizing marketing strategies, and enhancing customer experience through data-driven insights. Many courses introduce tools like Google Analytics, Tableau, and SQL, that support analyzing data and visualizing trends to inform business decisions.

Popular Customer Analytics Courses and Certifications


  • C

    Coursera

    Build a user login system for a Django website

    Skills you'll gain: Django (Web Framework), GitHub, Version Control, Git (Version Control System), User Interface and User Experience (UI/UX) Design, User Experience Design, Secure Coding, User Interface (UI), Web Development, Application Security, Application Frameworks, Development Environment, Authentications, Usability, Web Applications, Integrated Development Environments, User Accounts, Authorization (Computing)

    4.7
    Rating, 4.7 out of 5 stars
    ·
    15 reviews

    Intermediate · Guided Project · Less Than 2 Hours

  • Status: Free
    Free
    C

    Coursera

    Establish Company Training Initiatives with Canvas

    Skills you'll gain: Web Analytics, Content Performance Analysis, Developing Training Materials, Employee Training, Training and Development, Learning Management Systems, Content Management, People Analytics, Content Management Systems, Training Programs, Content Creation, Writing

    4.5
    Rating, 4.5 out of 5 stars
    ·
    15 reviews

    Beginner · Guided Project · Less Than 2 Hours

  • Status: Preview
    Preview
    A

    AI CERTs

    AI for Education

    Skills you'll gain: Curriculum Planning, Classroom Management, Curriculum Development, Instructional and Curriculum Design, Teaching, Instructional Strategies, Student Engagement

    Beginner · Course · 1 - 3 Months

  • Status: Preview
    Preview
    A

    AI CERTs

    AI for Strategic Leadership

    Skills you'll gain: Leadership and Management, Team Oriented, Performance Measurement, Process Modeling

    Beginner · Course · 1 - 3 Months

  • Status: Free
    Free
    C

    Coursera

    Data Visualization using Plotly

    Skills you'll gain: Plotly, Exploratory Data Analysis, Scatter Plots, Plot (Graphics), Data Visualization, Data Visualization Software, Interactive Data Visualization, Data Analysis, Python Programming

    4
    Rating, 4 out of 5 stars
    ·
    51 reviews

    Intermediate · Guided Project · Less Than 2 Hours

  • Status: New
    New
    Status: Free Trial
    Free Trial
    E

    EDUCBA

    Consumer Psychology for Marketing Decisions

    Skills you'll gain: Consumer Behaviour, Marketing Psychology, Advertising, Data Collection, Market Research, Customer Analysis, Marketing, Surveys, Customer Insights, Target Market, Data-Driven Marketing, Marketing Strategies, Target Audience, Market Analysis, Qualitative Research, Global Marketing, Research Methodologies, Persuasive Communication, Marketing Communications, Marketing Strategy and Techniques

    Beginner · Specialization · 1 - 3 Months

  • Status: Preview
    Preview
    C

    Coursera

    Copilot Studio

    Skills you'll gain: Prompt Engineering, Microsoft Copilot, Prompt Patterns, Power Platform Architecture & Technical Design, Microsoft Power Platform, AI Workflows, Agentic Workflows, Generative AI Agents, Performance Tuning, Business Logic, AI Integrations, Agentic systems, Application Deployment, Generative AI, Performance Testing, Scalability, Data Integration, User Feedback

    1.8
    Rating, 1.8 out of 5 stars
    ·
    14 reviews

    Intermediate · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    K

    Khalifa University

    AI for Executives: AI for Business Decision Making

    Skills you'll gain: Feature Engineering, Responsible AI, AI Integrations, Data Preprocessing, Strategic Decision-Making, Data-Driven Decision-Making, Data Ethics, Natural Language Processing, AI Security, Decision Making, Model Training, LLM Application, Large Language Modeling, Decision Support Systems, Artificial Intelligence, Predictive Analytics, Advanced Analytics, Governance, Data Governance, Workflow Management

    3.9
    Rating, 3.9 out of 5 stars
    ·
    7 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    S

    Skillshare

    SEO Copywriting for Digital Marketing Success

    Skills you'll gain: Keyword Research, Copywriting, Search Engine Optimization, Content Strategy, Content Optimization, Web Content, Web Analytics and SEO, Content Development and Management, Blogs, Content Management, Content Creation, Writing and Editing, Maintainability, Writing, Content Marketing, Editing, Driving engagement

    4.6
    Rating, 4.6 out of 5 stars
    ·
    8 reviews

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    U

    University of Michigan

    How to Describe Data

    Skills you'll gain: Histogram, Data Visualization, Data Literacy, Data Collection, Descriptive Statistics, Statistics, Data Analysis, Statistical Visualization, Plot (Graphics), Statistical Reporting, Sampling (Statistics), Research, Data Validation

    4.7
    Rating, 4.7 out of 5 stars
    ·
    29 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    J

    Johns Hopkins University

    Measurement – Turning Concepts into Data

    Skills you'll gain: Surveys, Survey Creation, Sampling (Statistics), Quantitative Research, Science and Research, Research Methodologies, Data Analysis, Data Collection, Data Quality, Research Design, Data Transformation, Statistical Analysis, Data Literacy, Data Modeling, Data Validation, Statistical Methods, Mitigation

    4.7
    Rating, 4.7 out of 5 stars
    ·
    82 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    P

    Politecnico di Milano

    Agile Project Management for digital projects

    Skills you'll gain: Agile Project Management, Agile Methodology, User Story, Sprint Planning, Agile Product Development, Sprint Retrospectives, Backlogs, Team Oriented, Team Management, Continuous Improvement Process, Customer Engagement

    4.9
    Rating, 4.9 out of 5 stars
    ·
    15 reviews

    Beginner · Course · 1 - 3 Months

1…229230231…543

In summary, here are 10 of our most popular customer analytics courses

  • Build a user login system for a Django website: Coursera
  • Establish Company Training Initiatives with Canvas: Coursera
  • AI for Education: AI CERTs
  • AI for Strategic Leadership: AI CERTs
  • Data Visualization using Plotly: Coursera
  • Consumer Psychology for Marketing Decisions: EDUCBA
  • Copilot Studio: Coursera
  • AI for Executives: AI for Business Decision Making: Khalifa University
  • SEO Copywriting for Digital Marketing Success: Skillshare
  • How to Describe Data: University of Michigan

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Accounting
  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • Human Resources (HR)
  • Microsoft Excel
  • Project Management
  • Python
  • SQL

Professional Certificates

  • Google AI Certificate
  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM AI Engineering Certificate
  • IBM AI Product Manager Certificate
  • IBM Data Science Certificate
  • Intuit Academy Bookkeeping Certificate

Courses & Specializations

  • AI Essentials Specialization
  • AI For Business Specialization
  • AI For Everyone Course
  • AI in Healthcare Specialization
  • Deep Learning Specialization
  • Excel Skills for Business Specialization
  • Financial Markets Course
  • Machine Learning Specialization
  • Prompt Engineering for ChatGPT Course
  • Python for Everybody Specialization

Career Resources

  • Career Aptitude Test
  • CAPM Certification Requirements
  • CompTIA A+ Certification Requirements
  • CompTIA Security+ Certification Requirements
  • Essential IT Certifications
  • High-Income Skills to Learn
  • How to Learn Artificial Intelligence
  • PMP Certification Requirements
  • Popular Cybersecurity Certifications
  • Share your Coursera learning story

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Udemy

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok