Search Engine Marketing courses can help you learn keyword research, ad copywriting, campaign management, and performance analysis. You can build skills in optimizing landing pages, understanding bidding strategies, and utilizing analytics to improve ROI. Many courses introduce tools like Google Ads and SEMrush, that support executing effective campaigns and tracking their success.

Skills you'll gain: Design Thinking, Business Modeling, Business Strategy, Innovation, Strategic Marketing, Product Development, Marketing Planning, Product Improvement, Strategic Thinking, New Product Development, Commercialization, Ideation, Technology Strategies, Marketing Strategies, Value Propositions, Forecasting, Emerging Technologies, Continuous Improvement Process
Intermediate · Course · 1 - 3 Months

Coursera
Skills you'll gain: Target Audience, Facebook, Target Market, Meta Ads Manager, Online Advertising, Social Media Campaigns, Market Opportunities, Customer Analysis, Customer Insights, Social Media Analytics, Social Media Marketing, Data-Driven Marketing, Social Media, Marketing, Data Validation
Beginner · Guided Project · Less Than 2 Hours

Google Cloud
Skills you'll gain: Google Cloud Platform, Cloud Applications, System Monitoring, Virtual Machines, Cloud Management, Infrastructure As A Service (IaaS), Cloud Platforms
Beginner · Project · Less Than 2 Hours

Illinois Tech
Skills you'll gain: Design Thinking, Global Marketing, Entrepreneurship, Business Modeling, Solution Design, Innovation, Team Building, Sales Presentations, Storytelling, Open Mindset, Market Research, Team Management, Entrepreneurial Finance, New Product Development, Ideation, Business Planning, Commercialization, New Business Development, Teamwork, Team Leadership
Build toward a degree
Intermediate · Course · 1 - 3 Months
Ludwig-Maximilians-Universität München (LMU)
Skills you'll gain: Game Theory, Competitive Analysis, Business Strategy, Strategic Thinking, Strategic Partnership, Product Strategy, Market Dynamics, Strategic Decision-Making, Market Opportunities, New Product Development, Market Analysis, Innovation, Coordination
Mixed · Course · 1 - 3 Months

Skills you'll gain: Content Performance Analysis, Proposal Writing, Proposal Development, Marketing Collateral, Marketing Materials, Security Controls, Finance, Project Management
Beginner · Guided Project · Less Than 2 Hours

University of Virginia
Skills you'll gain: Business Strategy, Competitive Analysis, Strategic Thinking, Business Strategies, Stakeholder Analysis, Corporate Strategy, Strategic Decision-Making, Stakeholder Management, Organizational Strategy, Market Analysis, Case Studies, Growth Strategies, Risk Analysis, Innovation
Beginner · Course · 1 - 4 Weeks

Fundação Instituto de Administração
Skills you'll gain: Customer Success Management, Customer Service, Customer Relationship Building, Customer Analysis, Customer Retention, Customer experience strategy (CX), Customer Engagement, Customer Relationship Management, Customer Insights, Target Audience, Organizational Structure, Key Performance Indicators (KPIs), Business Metrics, Organizational Change, Value Propositions, Drive Engagement
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Facebook, Dashboard, Social Media Management, Business Management, Social Media, Account Management, User Accounts, Social Media Marketing, Identity and Access Management
Beginner · Guided Project · Less Than 2 Hours

Skills you'll gain: Content Creation, Crisis Management, Driving engagement, Digital Communications, Social Media Marketing, Strategic Communication, Communication Strategies, Social Media, Digital Marketing, Digital Brand Strategy, Digital Content, Communication Planning, Communication, Data Ethics, Social Media Strategy, Marketing Communications, Target Audience, Social Media Content, Customer Engagement, Ethical Standards And Conduct
Beginner · Course · 1 - 4 Weeks

DeepLearning.AI
Skills you'll gain: Multimodal Prompts, Gemini, Prompt Engineering, Google Gemini, Prompt Patterns, LLM Application, Tool Calling, Large Language Modeling, Token Optimization, Application Programming Interface (API), Image Analysis
Beginner · Project · Less Than 2 Hours

Skills you'll gain: Project Management Software, Workflow Management, Collaborative Software, Project Coordination, Digital Marketing Tools, Coordinating, Project Management, Organizational Skills, Marketing Operations, Timelines, Communication, Marketing Planning, Vocabulary, Accountability
Beginner · Course · 1 - 4 Weeks