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  • Marketing Analytics

Marketing Analytics Courses

Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.

Popular Marketing Analytics Courses and Certifications


  • A

    Alex Genadinik

    B2B Sales: High-Impact Questions, Active Listening - 2026

    Skills you'll gain: Business Development, B2B Sales, Strategic Partnership, Sales Presentations, Enterprise Sales, Negotiation, Proposal Writing, Price Negotiation, New Business Development, Consultative Selling, Selling Techniques, Contract Negotiation, Sales Development, Sales, Non-Verbal Communication, Marketing Psychology, Search Engine Optimization, Sales Prospecting, Relationship Building, Telephone Skills

    ★ 4.5 (11) · Beginner · Specialization · 3 - 6 Months

  • U

    University at Buffalo

    Data Analysis and Visualization

    Skills you'll gain: Data Storytelling, Statistical Process Controls, Data Analysis Software, Data Presentation, Data Visualization Software, Data-Driven Decision-Making, Business Analytics, Tableau Software, Statistical Visualization, Data Analysis, Process Capability, Minitab, Data Cleansing, Statistical Analysis, Data Quality, Process Analysis, Data Strategy, Business Planning, Matlab

    ★ 4.7 (172) · Beginner · Course · 1 - 4 Weeks

  • C

    Coursera

    Crea tu presencia en redes sociales para tu negocio en Canva

    Skills you'll gain: Social Media Content, Social Media, Content Creation, Target Audience, Graphic Design, Social Media Marketing, Content Scheduling, Social Media Management, Target Market, Social Media Strategy, Content Strategy, Goal Setting

    ★ 4.6 (40) · Beginner · Guided Project · Less Than 2 Hours

  • I

    IBM

    Scalable Machine Learning on Big Data using Apache Spark

    Skills you'll gain: Apache Spark, PySpark, Applied Machine Learning, Big Data, Machine Learning Methods, Data Storage Technologies, Statistical Machine Learning, Data Preprocessing, Data Storage, Data Pipelines, Machine Learning Algorithms, Machine Learning, Data Processing, Data Science, Model Evaluation, Descriptive Statistics

    ★ 3.8 (1.3K) · Intermediate · Course · 1 - 4 Weeks

  • U

    University of Colorado System

    Identifying Patient Populations

    Skills you'll gain: Data Manipulation, Informatics, Clinical Informatics, Data Science, Health Informatics, Clinical Data Management, Classification Algorithms, Analytics, Model Evaluation, Data Validation, Performance Testing

    ★ 4.5 (40) · Intermediate · Course · 1 - 3 Months

  • G

    Google Cloud

    Introduction to SQL for BigQuery and Cloud SQL

    Skills you'll gain: SQL, Google Cloud Platform, Database Development, Database Management, Data Import/Export, Query Languages, Big Data, Data Warehousing

    ★ 4.5 (117) · Beginner · Project · Less Than 2 Hours

  • N

    National Taiwan University

    用 Python 做商管程式設計(三)(Programming for Business Computing in Python (3))

    Skills you'll gain: Plot (Graphics), Web Scraping, Machine Learning, Machine Learning Algorithms, User Interface (UI), Operational Analysis, Business Analytics, Python Programming, Programming Principles, User Interface (UI) Design, Computational Thinking, Object Oriented Programming (OOP), Numerical Analysis

    ★ 4.9 (163) · Mixed · Course · 1 - 3 Months

  • C

    Coursera

    Get Started with Facebook Ads Manager

    Skills you'll gain: Meta Ads Manager, Facebook, Advertising Campaigns, Social Media Campaigns, Online Advertising, Account Management, Social Media Management, Digital Advertising, User Accounts, Social Media, Web Presence, Social Media Marketing

    ★ 4.5 (91) · Beginner · Guided Project · Less Than 2 Hours

  • U

    University of California, Irvine

    Introduction to Corporate Communications

    Skills you'll gain: Corporate Communications, Storytelling, Internal Communications, Social Media, Employee Engagement, Telecommuting, Public Relations, Business Communication, Communication Strategies, Communication

    ★ 4.7 (107) · Beginner · Course · 1 - 4 Weeks

  • P

    Pontificia Universidad Católica de Chile

    Análisis de Negocios con Estados Financieros

    Skills you'll gain: Financial Statements, Financial Statement Analysis, Financial Acumen, Income Statement, Financial Analysis, Balance Sheet, Financial Reporting, Financial Data, Profit and Loss (P&L) Management, Accruals, Cash Flows, Cash Management, Fixed Asset, Accounting, Working Capital, Accrual Accounting, Asset Management, Operating Expense, Capital Expenditure, Market Analysis

    ★ 4.8 (164) · Beginner · Course · 1 - 4 Weeks

  • C

    Coursera

    Create an Email Autoresponder Using Mailchimp

    Skills you'll gain: Email Automation, Email Marketing, Marketing Automation, Newsletters, Automation, Personalized Campaigns, Digital Marketing Tools, Editing

    ★ 4.5 (44) · Beginner · Guided Project · Less Than 2 Hours

  • C

    Coursera

    Analyzing Market Attractiveness Using Creately

    Skills you'll gain: Competitive Analysis, Business Strategy, Market Dynamics, Market Analysis, Market Opportunities, Market Intelligence, Strategic Thinking, Entrepreneurship, Market Research, New Business Development, Business Analysis Tools, Innovation

    ★ 4.6 (124) · Beginner · Guided Project · Less Than 2 Hours

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In summary, here are 10 of our most popular marketing analytics courses

  • B2B Sales: High-Impact Questions, Active Listening - 2026: Alex Genadinik
  • Data Analysis and Visualization: University at Buffalo
  • Crea tu presencia en redes sociales para tu negocio en Canva: Coursera
  • Scalable Machine Learning on Big Data using Apache Spark: IBM
  • Identifying Patient Populations: University of Colorado System
  • Introduction to SQL for BigQuery and Cloud SQL: Google Cloud
  • 用 Python 做商管程式設計(三)(Programming for Business Computing in Python (3)): National Taiwan University
  • Get Started with Facebook Ads Manager: Coursera
  • Introduction to Corporate Communications: University of California, Irvine
  • Análisis de Negocios con Estados Financieros: Pontificia Universidad Católica de Chile

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