• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Marketing Strategy

Marketing Strategy Courses

Marketing strategy courses can help you learn customer segmentation, brand positioning, competitive analysis, and campaign planning. You can build skills in data interpretation, digital marketing tactics, and content creation strategies. Many courses introduce tools like Google Analytics, social media management platforms, and email marketing software, showing how these resources can enhance your marketing efforts and track performance effectively.

Popular Marketing Strategy Courses and Certifications


  • C

    Coursera

    The Role of the CEO in Navigating GenAI

    Skills you'll gain: Generative AI, Large Language Modeling, Internal Communications, Communication, Strategic Leadership, Leadership, Business Transformation, Strategic Decision-Making, Business Strategy, Decision Making

    4.8
    Rating, 4.8 out of 5 stars
    ·
    144 reviews

    Beginner · Course · 1 - 4 Weeks

  • U

    University of Pennsylvania

    Retail Digital Supply Chain

    Skills you'll gain: Digital Transformation, Supply Chain Management, E-Commerce, Supply Chain, Retail Store Operations, Analytics, Digital Analysis, Supply Chain Systems, Business Analytics, Business Technologies, Descriptive Analytics, Customer Demand Planning, Customer experience strategy (CX), Predictive Analytics, Consumer Behaviour, Decision Making

    4.6
    Rating, 4.6 out of 5 stars
    ·
    125 reviews

    Beginner · Course · 1 - 4 Weeks

  • L

    LearnQuest

    Technology, Influence & Sustained Success in Modern Sales

    Skills you'll gain: Technical Sales, Sales, Sales Pipelines, Sales Strategy, Sales Enablement, Sales Training, Selling Techniques, Sales Operations, Sales Process, Personalized Campaigns, AI Personalization, Customer Relationship Management (CRM) Software, Meeting Facilitation, Marketing Automation, Discussion Facilitation, Virtual Teams, Sales Presentation, Consumer Behaviour, Customer Relationship Building, Stakeholder Analysis

    4.4
    Rating, 4.4 out of 5 stars
    ·
    40 reviews

    Intermediate · Course · 1 - 4 Weeks

  • I

    Instituto Tecnológico de Aeronáutica

    Desenvolvimento Ágil com Padrões de Projeto

    Skills you'll gain: Object Oriented Programming (OOP), Software Design Patterns, Object Oriented Design, Java, Code Reusability, Java Programming, Software Design, Test Driven Development (TDD)

    4.6
    Rating, 4.6 out of 5 stars
    ·
    80 reviews

    Intermediate · Course · 1 - 4 Weeks

  • U

    University of Colorado System

    Agile Organization

    Skills you'll gain: Change Management, Scaled Agile Framework, Organizational Change, Culture Transformation, Organizational Development, Agile Methodology, Leadership Studies, Business Transformation, Scalability, Organizational Strategy, Case Studies

    4.8
    Rating, 4.8 out of 5 stars
    ·
    439 reviews

    Beginner · Course · 1 - 4 Weeks

  • S

    Starweaver

    Change Management & Innovation Leader

    Skills you'll gain: Responsible AI, Organizational Change, AI Enablement, Operational Efficiency, Stakeholder Engagement, Technology Roadmaps, Decision Intelligence, Innovation, Digital Transformation, Google Gemini, Anthropic Claude, Business Leadership, Change Management, Business Strategy, Leadership, Generative AI, Initiative and Leadership, Organizational Skills, Communication Strategies, Communication

    3.8
    Rating, 3.8 out of 5 stars
    ·
    29 reviews

    Beginner · Specialization · 1 - 4 Weeks

  • C

    Coursera

    Financial Analysis: Portfolios, Risks, Strategic Decisions

    Skills you'll gain: Portfolio Management, Portfolio Risk, Investment Management, Risk Management, Financial Management, Wealth Management, Finance, Financial Market, Investments, Financial Planning, Business Strategies, Financial Analysis, Asset Management, Risk Analysis, Investment Banking, Market Dynamics, Market Trend, Performance Measurement, Quantitative Research, Case Studies

    4.4
    Rating, 4.4 out of 5 stars
    ·
    154 reviews

    Beginner · Course · 1 - 4 Weeks

  • F

    Fundação Lemann

    Gestão para a Aprendizagem: Módulo Gestão Estratégica

    Skills you'll gain: Strategic Planning, Business Planning, Action Oriented, Strategic Leadership, Procedure Development, Administration, Organizational Strategy, Leadership and Management, Quality Assessment, Management Training And Development, Strategic Decision-Making, Education and Training, Strategic Thinking, Competitive Analysis, Performance Metric, Program Standards, Quality Improvement, Quality Management, Needs Assessment, Community Development

    4.6
    Rating, 4.6 out of 5 stars
    ·
    146 reviews

    Mixed · Course · 1 - 3 Months

  • C

    Coursera

    Self Publish Your Book on Amazon Kindle Direct Publishing

    Skills you'll gain: Keyword Research, Digital Publishing, Content Optimization, Search Engine Optimization, Intellectual Property, Layout Design, Account Management, Accounting

    4.4
    Rating, 4.4 out of 5 stars
    ·
    98 reviews

    Beginner · Guided Project · Less Than 2 Hours

  • H

    HubSpot Academy

    Sales Training: Sales Team Management

    Skills you'll gain: Sales Management, Sales Enablement, Sales Training, Management Training And Development, Target Market, Training Programs, Sales Pipelines, Sales Strategy, Sales Process, Sales Development, Sales, Target Audience, Employee Training, Employee Coaching, Talent Acquisition, Recruitment Strategies, Employee Onboarding, Recruitment, Customer Insights

    4.7
    Rating, 4.7 out of 5 stars
    ·
    111 reviews

    Beginner · Course · 1 - 4 Weeks

  • Y

    Yonsei University

    Smart Device & Mobile Emerging Technologies

    Skills you'll gain: Wireless Networks, Telecommunications, Mobile Development, Apple iOS, Display Devices, Business Planning, iOS Development, Product Planning, Android (Operating System), Company, Product, and Service Knowledge, Communication Systems, Business Strategy, Business Strategies, Network Analysis, Network Performance Management, Emerging Technologies, Operating Systems, Knowledge of Apple Hardware, System Software, Market Intelligence

    4.7
    Rating, 4.7 out of 5 stars
    ·
    488 reviews

    Beginner · Course · 1 - 3 Months

  • C

    Coursera

    Research and Draft a Competitive Analysis

    Skills you'll gain: Benchmarking, Competitive Analysis, Market Research, Market Dynamics, Research Reports, Business Research, Market Analysis, Report Writing, Business Strategy, Marketing, Strategic Thinking, Business Writing, Market Data, Strategic Decision-Making, Business Communication

    4.9
    Rating, 4.9 out of 5 stars
    ·
    8 reviews

    Beginner · Course · 1 - 4 Weeks

1…238239240…481

In summary, here are 10 of our most popular marketing strategy courses

  • The Role of the CEO in Navigating GenAI: Coursera
  • Retail Digital Supply Chain: University of Pennsylvania
  • Technology, Influence & Sustained Success in Modern Sales: LearnQuest
  • Desenvolvimento Ágil com Padrões de Projeto: Instituto Tecnológico de Aeronáutica
  • Agile Organization: University of Colorado System
  • Change Management & Innovation Leader: Starweaver
  • Financial Analysis: Portfolios, Risks, Strategic Decisions: Coursera
  • Gestão para a Aprendizagem: Módulo Gestão Estratégica: Fundação Lemann
  • Self Publish Your Book on Amazon Kindle Direct Publishing: Coursera
  • Sales Training: Sales Team Management: HubSpot Academy

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Accounting
  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • Human Resources (HR)
  • Microsoft Excel
  • Project Management
  • Python
  • SQL

Professional Certificates

  • Google AI Certificate
  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM AI Engineering Certificate
  • IBM AI Product Manager Certificate
  • IBM Data Science Certificate
  • Intuit Academy Bookkeeping Certificate

Courses & Specializations

  • AI Essentials Specialization
  • AI For Business Specialization
  • AI For Everyone Course
  • AI in Healthcare Specialization
  • Deep Learning Specialization
  • Excel Skills for Business Specialization
  • Financial Markets Course
  • Machine Learning Specialization
  • Prompt Engineering for ChatGPT Course
  • Python for Everybody Specialization

Career Resources

  • Career Aptitude Test
  • CAPM Certification Requirements
  • CompTIA A+ Certification Requirements
  • CompTIA Security+ Certification Requirements
  • Essential IT Certifications
  • High-Income Skills to Learn
  • How to Learn Artificial Intelligence
  • PMP Certification Requirements
  • Popular Cybersecurity Certifications
  • Share your Coursera learning story

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Udemy

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok