Marketing automation courses can help you learn email marketing strategies, customer segmentation, lead nurturing, and campaign analytics. You can build skills in creating automated workflows, optimizing conversion rates, and analyzing customer behavior to enhance engagement. Many courses introduce tools like HubSpot, Marketo, and Mailchimp, that support implementing automation strategies and measuring their effectiveness in real-time.

University of Colorado Boulder
Skills you'll gain: Network Analysis, Unsupervised Learning, Social Network Analysis, Supervised Learning, Unstructured Data, Applied Machine Learning, Marketing Analytics, Deep Learning, Scikit Learn (Machine Learning Library), Machine Learning, Tensorflow, Text Mining, Data Analysis, Model Evaluation, Transfer Learning, Predictive Modeling, Semantic Web, JSON, Statistical Methods, Data Manipulation
Build toward a degree
Beginner · Specialization · 3 - 6 Months

Skills you'll gain: Marketing Analytics, Analytical Skills, Data Analysis, Data Collection, Marketing, Analytics, Market Research, Data-Driven Decision-Making, Customer Insights, Statistical Methods, Business Metrics, Consumer Behaviour, Brand Strategy
Mixed · Course · 1 - 3 Months

Skills you'll gain: Marketing Strategies, Promotional Strategies, Marketing Planning, Adobe Express, Social Media Content, Cross-Channel Marketing, Content Marketing, Target Audience, Social Media, Digital Marketing, Marketing Analytics, Data Ethics, Data-Driven Decision-Making, Social Media Marketing, Content Strategy, Brand Marketing, Market Research, Graphic and Visual Design, Generative AI, Performance Analysis
Beginner · Specialization · 1 - 3 Months
Emory University
Skills you'll gain: Marketing Channel, Customer Demand Planning, Strategic Marketing, Business Marketing, Compensation Management, Compensation Analysis, Supply Chain, Gap Analysis, Consumer Behaviour, Case Studies, Process Optimization, Strategic Partnership, Coordination, Analysis
Intermediate · Course · 1 - 4 Weeks

Coursera
Skills you'll gain: Newsletters, Email Marketing, Content Performance Analysis, Driving engagement, Digital Marketing, Campaign Management, Marketing Effectiveness, Marketing Materials, Business Metrics, Customer Engagement, Performance Metric, Content Creation, Key Performance Indicators (KPIs), Performance Measurement
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Cloud Deployment, Open Web Application Security Project (OWASP), CI/CD, Application Deployment, DevOps, Ansible, Docker (Software), Cloud Infrastructure, Infrastructure Security, IT Automation, Application Security, Containerization, Bash (Scripting Language), Continuous Delivery, Firewall, Unit Testing
Intermediate · Course · 1 - 4 Weeks

Yonsei University
Skills you'll gain: Global Marketing, Marketing, Brand Management, Marketing Strategies, Innovation, Consumer Behaviour, Market Analysis, Product Development, Competitive Analysis, Business Strategy, Change Management, Case Studies
Mixed · Course · 1 - 4 Weeks

Northwestern University
Skills you'll gain: Blogs, Social Media Marketing, Marketing Strategies, Social Media Strategy, Social Media, Content Marketing, Marketing Effectiveness, Strategic Marketing, Digital Media Strategy, Target Market, Drive Engagement, Customer Engagement, Content Creation, Multimedia, Writing
Mixed · Course · 1 - 4 Weeks

Skills you'll gain: Load Balancing, Cloud Infrastructure, Google Cloud Platform, Managed Services, Cloud Computing, Cloud Services, Infrastructure as Code (IaC), Cloud Deployment, Virtual Machines, IT Automation, Scalability, Application Programming Interface (API), General Networking, Network Security
Intermediate · Course · 1 - 3 Months

LearnQuest
Skills you'll gain: Containerization, Package and Software Management, Software Testing, Docker (Software), Development Environment, Unit Testing, Scripting, Test Automation, Continuous Integration, IT Automation, Integration Testing, DevOps, Python Programming, Selenium (Software), Web Scraping
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Performance Tuning, No-Code Development, Business Process Automation, Operational Analysis, Automation, Performance Analysis, Process Improvement and Optimization, System Monitoring, Business Workflow Analysis, Process Optimization, Operational Efficiency, Maintainability, Workflow Management, Project Performance, Scalability, Analysis, Solution Architecture, Data-Driven Decision-Making, Strategic Decision-Making, System Implementation
Intermediate · Course · 1 - 4 Weeks

Skills you'll gain: Version Control, Test Script Development, Continuous Integration, Test Tools, Testability, Automation, Scripting, Maintainability, Hypertext Markup Language (HTML), Development Environment, Integrated Development Environments, Debugging, Software Design Patterns
Beginner · Specialization · 3 - 6 Months