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Marketing Analytics Courses

Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.

Popular Marketing Analytics Courses and Certifications


  • U

    University of Colorado Boulder

    The Nuts and Bolts of Public Relations

    Skills you'll gain: Press Releases, Public Relations, Strategic Communication, Communication Planning, Media Relations, Earned Media, Social Media, Target Audience, Content Performance Analysis, Writing, Strategic Decision-Making, Driving engagement, Storytelling, Branding

    4.7
    Rating, 4.7 out of 5 stars
    ·
    113 reviews

    Beginner · Course · 1 - 4 Weeks

  • L

    LearnQuest

    Insight Selling

    Skills you'll gain: Consultative Approaches, Sales Training, Inside Sales, Market Opportunities, Selling Techniques, Closing (Sales), Regional Sales, General Sales Practices, Sales Enablement, Sales Management, Sales Operations, Business Development, Sales Prospecting, Personalized Campaigns, Active Listening, Drive Engagement, Negotiation, Proposal Development, Data Storytelling, Emotional Intelligence

    4.3
    Rating, 4.3 out of 5 stars
    ·
    37 reviews

    Beginner · Specialization · 1 - 3 Months

  • W

    Wesleyan University

    Data Analysis and Interpretation Capstone

    Skills you'll gain: Data Storytelling, Data Presentation, Exploratory Data Analysis, Data Analysis, Data Visualization, Research Reports, Statistical Reporting, Analytical Skills, Report Writing, Data Synthesis, Data Science, Data Management, Statistical Analysis, Data Manipulation, Descriptive Analytics, Descriptive Statistics, Research Methodologies, Research, Research Design

    4.8
    Rating, 4.8 out of 5 stars
    ·
    48 reviews

    Mixed · Course · 1 - 4 Weeks

  • L

    L&T EduTech

    Field BIM

    Skills you'll gain: Building Information Modeling, Construction Management, Construction, Autodesk Revit, Construction Estimating, Facility Management and Maintenance, Emerging Technologies, As-Built Drawings, Facility Management, Collaborative Software, Cloud Computing, Cost Estimation, 3D Modeling, Document Management, Data Sharing, Visualization (Computer Graphics), Internet Of Things

    4.7
    Rating, 4.7 out of 5 stars
    ·
    31 reviews

    Intermediate · Course · 1 - 3 Months

  • L

    LearnQuest

    Strategic Selling and Account Management

    Skills you'll gain: Account Management, Consultative Selling, Selling Techniques, Performance Measurement, Cross-Functional Team Leadership, Sales Process, Business Risk Management, Business Metrics, Consultative Approaches, Solution Selling, Upselling, Customer Engagement, Strategic Thinking, Stakeholder Engagement, Innovation, Strategic Communication, Stakeholder Analysis, Value Propositions, Business Communication, Business Analytics

    Beginner · Specialization · 1 - 3 Months

  • U

    University of Michigan

    Data Science for Health Research

    Skills you'll gain: R (Software), Model Evaluation, Statistical Modeling, Statistics, Data Visualization, Data Analysis, Sampling (Statistics), Data Wrangling, Data Manipulation, Predictive Modeling, Correlation Analysis, Histogram, Biostatistics, Statistical Reporting, Statistical Analysis, Statistical Hypothesis Testing, Scripting, Statistical Software, Package and Software Management, Scripting Languages

    4.9
    Rating, 4.9 out of 5 stars
    ·
    13 reviews

    Beginner · Specialization · 1 - 3 Months

  • M

    Microsoft

    Managing Azure Infrastructure: Storage, Monitoring & Backup

    Skills you'll gain: Patch Management, Microsoft Azure, Disaster Recovery, System Monitoring, Cloud Management, Cloud Storage, File Management, Data Storage, Cloud Security, Continuous Monitoring, Event Monitoring, Virtual Machines, Data Security, Query Languages

    4.6
    Rating, 4.6 out of 5 stars
    ·
    15 reviews

    Beginner · Course · 1 - 4 Weeks

  • U

    University of Virginia

    Gestão de produtos digitais: Princípios básicos modernos

    Skills you'll gain: Product Management, New Product Development, Product Lifecycle Management, Stakeholder Engagement, Stakeholder Communications, Product Development, Product Improvement, Sales Presentations, Innovation, Sustainable Business, Stakeholder Management, Ideation, Product Requirements, Digital Analysis, Analysis, Marketing Analytics, Customer Insights, Customer Analysis, Communication, Leadership and Management

    4.8
    Rating, 4.8 out of 5 stars
    ·
    30 reviews

    Beginner · Course · 1 - 4 Weeks

  • C

    Coursera

    Discovery and Low-Fidelity Design with Figma

    Skills you'll gain: User Research, Figma (Design Software), Design Research, User Experience Design, Prototyping, Wireframing, UI/UX Research, Persona (User Experience), User Experience, User Centered Design, Collaborative Software, Persona Development

    4.6
    Rating, 4.6 out of 5 stars
    ·
    22 reviews

    Intermediate · Course · 1 - 4 Weeks

  • S

    Sciences Po

    Be entrepreneurial in Cultural Industries in the digital age

    Skills you'll gain: Business Modeling, Product Promotion, Promotional Strategies, Organizational Structure, Entrepreneurial Finance, Entrepreneurship, Content Creation, Market Opportunities, Digital Content, Target Audience, New Business Development, Digital Transformation, Consumer Behaviour, Innovation, Fundraising and Crowdsourcing, Intellectual Property

    4.1
    Rating, 4.1 out of 5 stars
    ·
    33 reviews

    Beginner · Course · 1 - 3 Months

  • U

    University of Colorado Boulder

    The Social Media Landscape

    Skills you'll gain: Social Media, Social Media Strategy, Social Media Marketing, Social Media Management, Social Media Content, Marketing Communications, Target Audience, Strategic Communication, Media Strategy, Brand Marketing, Media and Communications, Brand Strategy, Brand Management, Advertising, Shared Media, Stakeholder Communications, Social Media Analytics, Persuasive Communication, Content Creation, Digital Marketing

    Intermediate · Course · 1 - 4 Weeks

  • S

    Splunk Inc.

    Splunk Knowledge Manager 102

    Skills you'll gain: Data Modeling, Splunk, Pivot Tables And Charts, Data Management, Query Languages, Performance Tuning, Data Science, Data Analysis, Big Data, Business Intelligence, Data Import/Export, Business Analytics, Geospatial Information and Technology

    4.8
    Rating, 4.8 out of 5 stars
    ·
    20 reviews

    Beginner · Course · 1 - 4 Weeks

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In summary, here are 10 of our most popular marketing analytics courses

  • The Nuts and Bolts of Public Relations: University of Colorado Boulder
  • Insight Selling: LearnQuest
  • Data Analysis and Interpretation Capstone: Wesleyan University
  • Field BIM: L&T EduTech
  • Strategic Selling and Account Management: LearnQuest
  • Data Science for Health Research: University of Michigan
  • Managing Azure Infrastructure: Storage, Monitoring & Backup: Microsoft
  • Gestão de produtos digitais: Princípios básicos modernos: University of Virginia
  • Discovery and Low-Fidelity Design with Figma: Coursera
  • Be entrepreneurial in Cultural Industries in the digital age: Sciences Po

Skills you can learn in Marketing

Market (economics) (28)
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Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

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