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Product Marketing Courses

Product marketing courses can help you learn market segmentation, competitive analysis, brand positioning, and go-to-market strategies. You can build skills in crafting compelling messaging, analyzing customer feedback, and optimizing marketing campaigns. Many courses introduce tools like Google Analytics, HubSpot, and social media platforms, that support tracking performance and engaging with target audiences.

Popular Product Marketing Courses and Certifications


  • Status: New
    New
    Status: Free Trial
    Free Trial
    B

    Board Infinity

    Canva Essentials

    Skills you'll gain: Canva (Software), Logo Design, Typography, Layout Design, Content Performance Analysis, Collaborative Software, Style Guides, Content Scheduling, Color Theory, Personalized Campaigns, Brand Strategy, Branding, Data-Driven Marketing, Digital Design, Graphic and Visual Design Software, Marketing Design, AI powered creativity, Graphic and Visual Design, AI Personalization, Marketing

    Beginner · Specialization · 3 - 6 Months

  • Status: Free Trial
    Free Trial
    S

    SkillsBooster Academy

    Figma AI: Productivity Tools for Designers

    Skills you'll gain: Prompt Engineering, Prompt Patterns, Responsible AI, Figma (Design Software), Design Reviews, AI literacy, AI Integrations, AI Workflows, Generative AI, Graphic and Visual Design, Design, Generative AI Agents, Visual Design, Digital Design, Design Thinking, Process Design, Collaborative Software, Design Elements And Principles, Interactive Design, Marketing Design

    4.4
    Rating, 4.4 out of 5 stars
    ·
    17 reviews

    Intermediate · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    A

    Alex Genadinik

    Pricing Strategies - 2026

    Skills you'll gain: Price Negotiation, Customer Retention, Selling Techniques, Sales Strategy, Product Strategy, Upselling, Entrepreneurship, Negotiation, Revenue Management, Coaching, Business Marketing, E-Commerce, Case Studies

    Mixed · Course · 1 - 3 Months

  • U

    University of Illinois Urbana-Champaign

    Advanced Topics in Artificial Intelligence

    Skills you'll gain: Responsible AI, Automation, Artificial Intelligence, Cloud Infrastructure, Infrastructure Architecture, Business Technologies, AI Personalization, Risking, Predictive Modeling, Business Operations

    Build toward a degree

    4.1
    Rating, 4.1 out of 5 stars
    ·
    22 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    A

    Arizona State University

    What is Technology Entrepreneurship and Innovation?

    Skills you'll gain: Entrepreneurship, Commercialization, Innovation, Sales Presentations, Presentations, Market Opportunities, Technology Strategies, Technology Solutions, Product Development, Customer Insights, Customer Analysis

    4.7
    Rating, 4.7 out of 5 stars
    ·
    59 reviews

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    U

    University of California, Irvine

    Cluster Analysis, Association Mining, and Model Evaluation

    Skills you'll gain: Model Evaluation, Unsupervised Learning, Regression Analysis, Data Mining, Predictive Modeling, Predictive Analytics, Anomaly Detection, Statistical Methods, Fraud detection, Machine Learning, Machine Learning Algorithms, Correlation Analysis, Scatter Plots, Market Analysis, Classification Algorithms

    4.5
    Rating, 4.5 out of 5 stars
    ·
    47 reviews

    Intermediate · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    L

    LearnKartS

    Program Management Fundamentals

    Skills you'll gain: Project Portfolio Management, Strategic Planning, Program Implementation, Risk Management

    4.3
    Rating, 4.3 out of 5 stars
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    40 reviews

    Intermediate · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    A

    Advancing Women in Tech

    Real-World Cloud PM 3 of 3: Security, AWS Well-Architected

    Skills you'll gain: Amazon Web Services, Cloud Computing, Cloud Computing Architecture, Technical Product Management, Cloud Platforms, Cloud Security, Software Architecture, AWS Identity and Access Management (IAM), Network Security, Product Management, Identity and Access Management, Technical Support, Product Support, Business

    4.6
    Rating, 4.6 out of 5 stars
    ·
    31 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    I

    IBM

    Cloud Native, Microservices, Containers, DevOps and Agile

    Skills you'll gain: Cloud-Native Computing, Docker (Software), Containerization, Microservices, Agile Methodology, DevOps, Agile Software Development, Kubernetes, CI/CD, Cloud Development, Agile Project Management, Hybrid Cloud Computing, Scrum (Software Development), Restful API, Continuous Delivery, Cloud Applications, Continuous Integration, Cloud Infrastructure, Postman API Platform, Continuous Deployment

    4.7
    Rating, 4.7 out of 5 stars
    ·
    23 reviews

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    S

    SkillUp

    Generative AI: Transform Your Customer Support Career

    Skills you'll gain: Prompt Engineering, Generative AI Agents, Standard Operating Procedure, Generative AI, Customer Support, AI literacy, Product Support, Customer Service, Procedure Development, Customer Analysis, LLM Application, Responsible AI, AI Workflows, AI Integrations, Customer experience improvement, Data Ethics, Customer Insights, Business Process Automation, User Feedback, Automation

    4.8
    Rating, 4.8 out of 5 stars
    ·
    53 reviews

    Intermediate · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    C

    Coursera

    Understanding Large Language Models in Business

    Skills you'll gain: Large Language Modeling, LLM Application, Trend Analysis, Real Time Data, Analytics, Business Marketing, Program Development, Business Strategy, Generative AI, Technology Roadmaps, Market Trend, Artificial Intelligence and Machine Learning (AI/ML), Artificial Neural Networks, AI literacy, Artificial Intelligence

    4.6
    Rating, 4.6 out of 5 stars
    ·
    16 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    U

    University of Maryland, College Park

    Artificial Intelligence In Government Procurement

    Skills you'll gain: Innovation, AI Enablement, Scalability, Procurement, Artificial Intelligence, Automation, Initiative and Leadership, AI literacy, AI Integrations, Natural Language Processing, Business Transformation, Organizational Change, Digital Transformation, Organizational Effectiveness, Performance Improvement, Emerging Technologies, Product Improvement, Operational Efficiency, Goal Setting, Product Requirements

    4.3
    Rating, 4.3 out of 5 stars
    ·
    18 reviews

    Beginner · Specialization · 3 - 6 Months

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In summary, here are 10 of our most popular product marketing courses

  • Canva Essentials: Board Infinity
  • Figma AI: Productivity Tools for Designers: SkillsBooster Academy
  • Pricing Strategies - 2026: Alex Genadinik
  • Advanced Topics in Artificial Intelligence: University of Illinois Urbana-Champaign
  • What is Technology Entrepreneurship and Innovation?: Arizona State University
  • Cluster Analysis, Association Mining, and Model Evaluation: University of California, Irvine
  • Program Management Fundamentals: LearnKartS
  • Real-World Cloud PM 3 of 3: Security, AWS Well-Architected: Advancing Women in Tech
  • Cloud Native, Microservices, Containers, DevOps and Agile: IBM
  • Generative AI: Transform Your Customer Support Career: SkillUp

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

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