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Product Marketing Courses

Product marketing courses can help you learn market segmentation, competitive analysis, brand positioning, and go-to-market strategies. You can build skills in crafting compelling messaging, analyzing customer feedback, and optimizing marketing campaigns. Many courses introduce tools like Google Analytics, HubSpot, and social media platforms, that support tracking performance and engaging with target audiences.

Popular Product Marketing Courses and Certifications


  • Status: Free
    Free
    C

    Coursera

    Создаем дизайны для социальных сетей с помощью Canva

    Skills you'll gain: Canva (Software), Content Creation, Visual Storytelling, Visual Design, Design, Graphic and Visual Design, Design Elements And Principles, Graphic Design

    4.4
    Rating, 4.4 out of 5 stars
    ·
    62 reviews

    Beginner · Guided Project · Less Than 2 Hours

  • Status: Free
    Free
    C

    Coursera

    Crea imprimibles digitales de enseñanza con Canva

    Skills you'll gain: Canva (Software), Design, Design Elements And Principles, Graphic and Visual Design, Digital Design, Graphic Design, Developing Training Materials, Color Theory, Journals, Digital Publishing, Marketing

    4.5
    Rating, 4.5 out of 5 stars
    ·
    12 reviews

    Intermediate · Guided Project · Less Than 2 Hours

  • Status: New
    New
    Status: Free Trial
    Free Trial
    C

    Coursera

    LLM Engineering That Works: Prompting, Tuning, and Retrieval

    Skills you'll gain: Responsible AI, MLOps (Machine Learning Operations), Model Optimization, Model Deployment, Feature Engineering, Product Requirements, Prompt Engineering, Data Ethics, Prompt Patterns, LLM Application, Model Training, Kubernetes, AI Security, Systems Architecture, Large Language Modeling, Model Evaluation, PyTorch (Machine Learning Library), Apache Airflow, Data Pipelines, SQL

    Intermediate · Professional Certificate · 3 - 6 Months

  • Status: New
    New
    Status: Free Trial
    Free Trial
    C

    Coursera

    Career Development: AI SEO & GEO Visibility

    Skills you'll gain: Interviewing Skills, Search Engine Optimization, Generative Engine Optimization (GEO), Oral Expression, Marketing, Decision Making, Web Analytics and SEO, Digital Marketing, Keyword Research, Marketing Analytics, Verbal Communication Skills, Strategic Decision-Making, Data-Driven Decision-Making, Performance Analysis

    Intermediate · Course · 1 - 4 Weeks

  • Status: New
    New
    Status: Free Trial
    Free Trial
    A

    Alex Genadinik

    #1 Local SEO Strategy: Google Map SEO & Google My Business

    Skills you'll gain: Google Ads, Search Engine Optimization, Pay Per Click Advertising, Online Advertising, Web Analytics and SEO, Search Engine Marketing, Web Presence

    Mixed · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    S

    Skillshare

    Midjourney: Generative AI for Creatives

    Skills you'll gain: Prompt Patterns, Prompt Engineering Tools, Visual Storytelling, AI powered creativity, Layout Design, AI Workflows, ChatGPT, Creative Design, Process Driven Development, User Interface (UI)

    3.5
    Rating, 3.5 out of 5 stars
    ·
    6 reviews

    Beginner · Specialization · 1 - 3 Months

  • Status: Preview
    Preview
    U

    University of Illinois Urbana-Champaign

    New Fermentation Markets and How They Scale

    Skills you'll gain: Biotechnology, Food and Beverage, Sustainable Technologies, Biological Engineering, Scalability, Sustainable Systems, Process Engineering, Product Development, Production Process, Market Opportunities, Innovation, Market Trend, Market Analysis, Microbiology, Workforce Development, Capacity Planning

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    C

    Coursera

    ManyChat for Beginners: Automate Instagram Lead Generation

    Skills you'll gain: Instagram, Email Marketing, Email Automation, Lead Generation, Marketing Automation, Make.com, Digital Marketing Tools, Google Sheets, Social Media, Gmail

    Beginner · Guided Project · Less Than 2 Hours

  • Status: Free
    Free
    C

    Coursera

    Create a Customer Satisfaction Survey in Qualtrics

    Skills you'll gain: Customer Insights, Customer Analysis, User Feedback, Customer experience strategy (CX), Customer experience improvement, Customer Service, Market Research, Branding, Advertising, Public Relations

    4.7
    Rating, 4.7 out of 5 stars
    ·
    14 reviews

    Beginner · Guided Project · Less Than 2 Hours

  • Status: Preview
    Preview
    S

    STARWEAVER

    Introduction to Automotive Cybersecurity & Vehicle Networks

    Skills you'll gain: Cyber Governance, Cyber Security Policies, Cybersecurity, Intrusion Detection and Prevention, Cryptography, Security Management, Cyber Security Strategy, Network Security, Cryptographic Protocols, Cyber Attacks, Threat Modeling, Cyber Security Assessment, Vulnerability Assessments, Encryption, Cyber Risk, Threat Detection, Vulnerability Scanning, Threat Management, Incident Response, Risk Management Framework

    3.3
    Rating, 3.3 out of 5 stars
    ·
    18 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    L

    LearnKartS

    Microsoft Advertising Course

    Skills you'll gain: Keyword Research, Advertising Campaigns, Pay Per Click Advertising, Performance marketing, Online Advertising, Search Engine Marketing, Advertising, Digital Advertising, Personalized Campaigns, Campaign Management, Bidding, Target Audience, Conversion Funnel Analysis, Web Analytics, Management Reporting, Account Management

    Beginner · Course · 1 - 4 Weeks

  • C

    Coursera

    Cómo Configurar una Campaña en Facebook Ads

    Skills you'll gain: Meta Ads Manager, Target Audience, Facebook, Advertising Campaigns, Instagram, Social Media Campaigns, Marketing, Online Advertising, Advertising, Campaign Planning, Goal Setting, Social Media, Promotions and Campaigns, Digital Advertising, Campaign Management, Paid media, Social Media Marketing, Marketing Strategy and Techniques, Content Creation

    5
    Rating, 5 out of 5 stars
    ·
    8 reviews

    Intermediate · Guided Project · Less Than 2 Hours

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In summary, here are 10 of our most popular product marketing courses

  • Создаем дизайны для социальных сетей с помощью Canva: Coursera
  • Crea imprimibles digitales de enseñanza con Canva: Coursera
  • LLM Engineering That Works: Prompting, Tuning, and Retrieval: Coursera
  • Career Development: AI SEO & GEO Visibility: Coursera
  • #1 Local SEO Strategy: Google Map SEO & Google My Business: Alex Genadinik
  • Midjourney: Generative AI for Creatives: Skillshare
  • New Fermentation Markets and How They Scale: University of Illinois Urbana-Champaign
  • ManyChat for Beginners: Automate Instagram Lead Generation: Coursera
  • Create a Customer Satisfaction Survey in Qualtrics: Coursera
  • Introduction to Automotive Cybersecurity & Vehicle Networks: STARWEAVER

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

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