Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.

Skills you'll gain: Canva (Software), Marketing Materials, Email Marketing, Marketing Design, Promotional Materials, Marketing, Advertising, Social Media Content, Graphic Design, Content Marketing, Graphic and Visual Design, Social Media Marketing, Digital Marketing, Business Communication
Beginner · Guided Project · Less Than 2 Hours

Rice University
Skills you'll gain: Business Economics, Market Dynamics, Economics, Game Theory, Supply And Demand, Operating Cost, Cost Benefit Analysis, Market Analysis, Consumer Behaviour, Policty Analysis, Research, and Development, Decision Making
Beginner · Course · 1 - 3 Months

Fundação Instituto de Administração
Skills you'll gain: Deep Learning, Predictive Analytics, FinTech, Data-Driven Decision-Making, Machine Learning, Digital Transformation, Analytics, Artificial Intelligence, Artificial Neural Networks, Finance, Data Science, Automation
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Apache Kafka, Apache Hadoop, Apache Spark, Real Time Data, Scala Programming, Data Integration, Command-Line Interface, Apache Hive, Big Data, Applied Machine Learning, Data Processing, Apache, System Design and Implementation, Apache Cassandra, Data Pipelines, Java, Distributed Computing, Query Languages, IntelliJ IDEA, Application Deployment
Intermediate · Specialization · 3 - 6 Months

Skills you'll gain: Dashboard, Data Visualization Software, ChatGPT, Analytics, Data-Driven Decision-Making, Interactive Data Visualization, Data Analysis, Matplotlib, Pandas (Python Package), Python Programming, Generative AI, Integrated Development Environments
Intermediate · Guided Project · Less Than 2 Hours

Skills you'll gain: Target Audience, Facebook, Marketing Analytics, Customer Insights, Social Media Marketing
Beginner · Guided Project · Less Than 2 Hours

Skills you'll gain: Text Mining, Natural Language Processing, Microsoft Azure, Artificial Intelligence, Artificial Intelligence and Machine Learning (AI/ML), Unstructured Data, Analytics, Cloud API, Application Development
Beginner · Course · 1 - 4 Weeks

Google Cloud
Skills you'll gain: Data Pipelines, Dataflow, Google Cloud Platform, Extract, Transform, Load, Data Processing, Apache Spark, Data Transformation, Big Data, Apache Hadoop
Intermediate · Course · 1 - 3 Months

Skills you'll gain: Lead Generation, Content Performance Analysis, HubSpot CRM, Sales Prospecting, Campaign Management, Sales Pipelines, Sales Process, AI Personalization, Email Automation, B2B Sales, Anthropic Claude, Marketing Automation, LinkedIn, Customer Relationship Management (CRM) Software, Prompt Engineering, Artificial Intelligence
Intermediate · Guided Project · Less Than 2 Hours

Board Infinity
Skills you'll gain: Agile Methodology, Product Strategy, Product Design, Market Analysis, Target Market, Stakeholder Communications, Portfolio Management, Data-Driven Decision-Making, Decision Making, Data Analysis, Technical Communication, Communication, Innovation, Complex Problem Solving, Key Performance Indicators (KPIs), Prioritization
Beginner · Specialization · 1 - 3 Months

Accenture
Skills you'll gain: Data Security, Data Literacy, Computer Literacy, Microsoft Excel, Data Analysis, Computer Security, Emerging Technologies, Programming Principles, Digital Transformation, Information Technology, Cloud Computing, Web Design and Development, Javascript, Python Programming, Blockchain, Automation, Artificial Intelligence, Computer Hardware
Beginner · Course · 1 - 4 Weeks

Johns Hopkins University
Skills you'll gain: Network Analysis, R Programming, Statistical Analysis, Regression Analysis, Statistical Modeling, Combinatorics, Bayesian Network, Statistical Hypothesis Testing, Data Analysis, R (Software), Probability, Statistics, Probability & Statistics, Statistical Methods, Bayesian Statistics, Social Network Analysis, Applied Mathematics, Probability Distribution, Simulations, Data Science
Intermediate · Specialization · 3 - 6 Months