• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
Log In
Join for Free
  • Browse
  • Marketing Analytics

Marketing Analytics Courses

Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.


Popular Marketing Analytics Courses and Certifications


  • C

    Coursera

    Comment vendre ses produits et services avec Canva

    Skills you'll gain: Canva (Software), Marketing Materials, Email Marketing, Marketing Design, Promotional Materials, Marketing, Advertising, Social Media Content, Graphic Design, Content Marketing, Graphic and Visual Design, Social Media Marketing, Digital Marketing, Business Communication

    Beginner · Guided Project · Less Than 2 Hours

  • Status: Free Trial
    Free Trial
    R

    Rice University

    Principles of Economics: Microeconomics - Down to Business

    Skills you'll gain: Business Economics, Market Dynamics, Economics, Game Theory, Supply And Demand, Operating Cost, Cost Benefit Analysis, Market Analysis, Consumer Behaviour, Policty Analysis, Research, and Development, Decision Making

    4.9
    Rating, 4.9 out of 5 stars
    ·
    34 reviews

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    F

    Fundação Instituto de Administração

    Fundamentos de Inteligência Artificial para Finanças

    Skills you'll gain: Deep Learning, Predictive Analytics, FinTech, Data-Driven Decision-Making, Machine Learning, Digital Transformation, Analytics, Artificial Intelligence, Artificial Neural Networks, Finance, Data Science, Automation

    4.7
    Rating, 4.7 out of 5 stars
    ·
    24 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: New
    New
    Status: Free Trial
    Free Trial
    P

    Packt

    Big Data Foundations with Hadoop and Spark

    Skills you'll gain: Apache Kafka, Apache Hadoop, Apache Spark, Real Time Data, Scala Programming, Data Integration, Command-Line Interface, Apache Hive, Big Data, Applied Machine Learning, Data Processing, Apache, System Design and Implementation, Apache Cassandra, Data Pipelines, Java, Distributed Computing, Query Languages, IntelliJ IDEA, Application Deployment

    4.6
    Rating, 4.6 out of 5 stars
    ·
    14 reviews

    Intermediate · Specialization · 3 - 6 Months

  • Status: Free
    Free
    C

    Coursera

    Data Visualization with ChatGPT: Python for Dashboarding

    Skills you'll gain: Dashboard, Data Visualization Software, ChatGPT, Analytics, Data-Driven Decision-Making, Interactive Data Visualization, Data Analysis, Matplotlib, Pandas (Python Package), Python Programming, Generative AI, Integrated Development Environments

    4.6
    Rating, 4.6 out of 5 stars
    ·
    11 reviews

    Intermediate · Guided Project · Less Than 2 Hours

  • C

    Coursera

    Construire votre audience sur Facebook Audience Insights

    Skills you'll gain: Target Audience, Facebook, Marketing Analytics, Customer Insights, Social Media Marketing

    Beginner · Guided Project · Less Than 2 Hours

  • Status: Free Trial
    Free Trial
    M

    Microsoft

    Intro to Natural Language Processing in Microsoft Azure

    Skills you'll gain: Text Mining, Natural Language Processing, Microsoft Azure, Artificial Intelligence, Artificial Intelligence and Machine Learning (AI/ML), Unstructured Data, Analytics, Cloud API, Application Development

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    G

    Google Cloud

    Building Batch Data Pipelines on GCP 日本語版

    Skills you'll gain: Data Pipelines, Dataflow, Google Cloud Platform, Extract, Transform, Load, Data Processing, Apache Spark, Data Transformation, Big Data, Apache Hadoop

    4.4
    Rating, 4.4 out of 5 stars
    ·
    29 reviews

    Intermediate · Course · 1 - 3 Months

  • Status: Free
    Free
    C

    Coursera

    Sales Prospecting Mastery with Lemlist: AI-Driven Strategies

    Skills you'll gain: Lead Generation, Content Performance Analysis, HubSpot CRM, Sales Prospecting, Campaign Management, Sales Pipelines, Sales Process, AI Personalization, Email Automation, B2B Sales, Anthropic Claude, Marketing Automation, LinkedIn, Customer Relationship Management (CRM) Software, Prompt Engineering, Artificial Intelligence

    Intermediate · Guided Project · Less Than 2 Hours

  • Status: Free Trial
    Free Trial
    B

    Board Infinity

    Mastering Product Management Interviews: A Strategic Guide

    Skills you'll gain: Agile Methodology, Product Strategy, Product Design, Market Analysis, Target Market, Stakeholder Communications, Portfolio Management, Data-Driven Decision-Making, Decision Making, Data Analysis, Technical Communication, Communication, Innovation, Complex Problem Solving, Key Performance Indicators (KPIs), Prioritization

    Beginner · Specialization · 1 - 3 Months

  • Status: Preview
    Preview
    A

    Accenture

    Understanding Technology and Data

    Skills you'll gain: Data Security, Data Literacy, Computer Literacy, Microsoft Excel, Data Analysis, Computer Security, Emerging Technologies, Programming Principles, Digital Transformation, Information Technology, Cloud Computing, Web Design and Development, Javascript, Python Programming, Blockchain, Automation, Artificial Intelligence, Computer Hardware

    4.7
    Rating, 4.7 out of 5 stars
    ·
    32 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    J

    Johns Hopkins University

    Statistical Methods for Computer Science

    Skills you'll gain: Network Analysis, R Programming, Statistical Analysis, Regression Analysis, Statistical Modeling, Combinatorics, Bayesian Network, Statistical Hypothesis Testing, Data Analysis, R (Software), Probability, Statistics, Probability & Statistics, Statistical Methods, Bayesian Statistics, Social Network Analysis, Applied Mathematics, Probability Distribution, Simulations, Data Science

    Intermediate · Specialization · 3 - 6 Months

Searches related to marketing analytics

marketing analytics foundation
marketing analytics with meta
marketing analytics: know your customers
marketing analytics: data predictions and dashboards
marketing analytics capstone project
meta marketing analytics
digital marketing analytics
text marketing analytics
1…249250251…385

In summary, here are 10 of our most popular marketing analytics courses

  • Comment vendre ses produits et services avec Canva: Coursera
  • Principles of Economics: Microeconomics - Down to Business: Rice University
  • Fundamentos de Inteligência Artificial para Finanças: Fundação Instituto de Administração
  • Big Data Foundations with Hadoop and Spark: Packt
  • Data Visualization with ChatGPT: Python for Dashboarding : Coursera
  • Construire votre audience sur Facebook Audience Insights: Coursera
  • Intro to Natural Language Processing in Microsoft Azure: Microsoft
  • Building Batch Data Pipelines on GCP 日本語版: Google Cloud
  • Sales Prospecting Mastery with Lemlist: AI-Driven Strategies: Coursera
  • Mastering Product Management Interviews: A Strategic Guide: Board Infinity

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • English Speaking
  • Generative AI (GenAI)
  • Microsoft Excel
  • Microsoft Power BI
  • Project Management
  • Python

Certificates & Programs

  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM Data Analyst Certificate
  • IBM Data Science Certificate
  • Machine Learning Certificate
  • Microsoft Power BI Data Analyst Certificate
  • UI / UX Design Certificate

Industries & Careers

  • Business
  • Computer Science
  • Data Science
  • Education & Teaching
  • Engineering
  • Finance
  • Healthcare
  • Human Resources (HR)
  • Information Technology (IT)
  • Marketing

Career Resources

  • Career Aptitude Test
  • Examples of Strengths and Weaknesses for Job Interviews
  • High-Income Skills to Learn
  • How Does Cryptocurrency Work?
  • How to Highlight Duplicates in Google Sheets
  • How to Learn Artificial Intelligence
  • Popular Cybersecurity Certifications
  • Preparing for the PMP Certification
  • Signs You Will Get the Job After an Interview
  • What Is Artificial Intelligence?

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Share your Coursera learning story

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2025 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok