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  • Social Media Analytics

Social Media Analytics Courses

Social Media Analytics courses can help you learn data collection techniques, audience segmentation, engagement metrics, and campaign performance evaluation. You can build skills in interpreting social media trends, optimizing content strategies, and using insights to drive marketing decisions. Many courses introduce tools like Google Analytics, Hootsuite, and Sprout Social, which help you analyze user behavior and measure the effectiveness of your social media efforts.

Popular Social Media Analytics Courses and Certifications


  • I

    Illinois Tech

    Predictive Analytics

    Skills you'll gain: Predictive Modeling, Machine Learning Algorithms, Predictive Analytics, Data Cleansing, Unsupervised Learning, Data Transformation, Data Analysis, Statistical Machine Learning, Analytics, Data Science, Data Mining, R (Software), Classification Algorithms, Applied Machine Learning, Supervised Learning, Decision Tree Learning, Data Preprocessing, Machine Learning, Artificial Neural Networks

    Intermediate · Course · 1 - 3 Months

  • N

    Northwestern University

    Leadership Through Social Influence

    Skills you'll gain: Influencing, Persuasive Communication, Leadership, Motivational Skills, Communication, Leadership Studies, Advocacy, Social Impact, Empowerment, Behavior Management, Overcoming Objections, Negotiation, Action Oriented, Drive Engagement

    ★ 4.7 (1.4K) · Mixed · Course · 1 - 4 Weeks

    Status: Free Trial
    Free Trial
  • M

    Madecraft

    Applied Data Analytics

    Skills you'll gain: Data Storytelling, Dashboard, Dashboard Creation, Business Analytics, Analytics, Social Network Analysis, Fraud detection, Data Analysis, Data Presentation, Business Intelligence, Marketing Analytics, Pandas (Python Package), Analytical Skills, Network Analysis, Interactive Data Visualization, Power BI, Plot (Graphics), Exploratory Data Analysis, Data Visualization, Python Programming

    Beginner · Specialization · 3 - 6 Months

    Category: New
    New
    Status: Free Trial
    Free Trial
  • E

    ESSEC Business School

    Évaluation & Mesure d'Impact Social

    Skills you'll gain: Social Impact, Return On Investment, Stakeholder Engagement, Program Evaluation, Sustainable Business, Philanthropy, Performance Measurement, Stakeholder Management, Stakeholder Analysis, Program Implementation, Surveys, Key Performance Indicators (KPIs), Performance Metric, Data Collection, Qualitative Research, Strategic Communication, Organizational Change, Resource Allocation

    ★ 4.6 (100) · Beginner · Course · 1 - 4 Weeks

    Category: Preview
    Preview
  • C

    Coursera

    SEO Analytics Essentials

    Skills you'll gain: Search Engine Optimization, Search Engine Marketing, Web Analytics, Content Optimization, Keyword Research, Content Performance Analysis, Digital Analysis, Marketing Analytics, Content Strategy, Strategic Prioritization, Business Metrics, Prioritization, Content Development and Management, Competitive Analysis, Gap Analysis, Market Opportunities, Applied Machine Learning

    Beginner · Course · 1 - 4 Weeks

    Category: New
    New
    Status: Free Trial
    Free Trial
  • U

    University of the Arts London

    Creative AI: Images and Media

    Skills you'll gain: Generative Adversarial Networks (GANs), AI powered creativity, Generative AI, Generative Model Architectures, Data Ethics, Image Analysis, Art History, Aesthetics, AI literacy, Creativity, Responsible AI, Prompt Engineering, Intellectual Property, Photography

    Beginner · Course · 1 - 4 Weeks

    Category: Preview
    Preview
  • U

    University of Michigan

    Using Public Policy for Social Change

    Skills you'll gain: Policy Analysis, Research, and Development, Policy Analysis, Policy Development, Social Justice, Advocacy, Public Policies, Political Sciences, Health Policy, Social and Human Services, Social Impact, Economics, Policy, and Social Studies, Program Evaluation, Public Administration, Diversity Equity and Inclusion Initiatives, Problem Solving

    ★ 4.9 (188) · Beginner · Course · 1 - 4 Weeks

    Status: Free Trial
    Free Trial
  • U

    Universidad Peruana de Ciencias Aplicadas

    Voces de cambio social

    Skills you'll gain: Design Thinking, Business Modeling, Needs Assessment, Social Impact, Professional Networking, Human Centered Design, Sustainable Business, Entrepreneurship, Sustainable Development, Planning, Community Development, Ideation, Self-Motivation, Growth Strategies, Relationship Building, Social Justice, Self-Awareness

    ★ 4.8 (575) · Beginner · Course · 1 - 3 Months

    Category: Free
    Free
  • U

    Universitat Autònoma de Barcelona

    Interacción social y cultura organizacional

    Skills you'll gain: Organizational Leadership, Organizational Development, Organizational Structure, Qualitative Research, Organizational Effectiveness, Industrial and Organizational Psychology, Culture, Psychosocial Assessments, Research Methodologies, Leadership, Sustainable Development, Analysis

    ★ 4.8 (29) · Beginner · Course · 1 - 4 Weeks

    Status: Free Trial
    Free Trial
  • U

    University of Pennsylvania

    Business Analytics Capstone

    Skills you'll gain: Data-Driven Decision-Making, Business Analytics, Operational Efficiency, Peer Review, Marketing Strategies, Data Analysis, Marketing Effectiveness, Data Strategy, Performance Measurement, Operations, Business Strategy, Strategic Decision-Making, Analysis, People Analytics, Business Metrics, Online Advertising, Digital Advertising, Presentations, Problem Management, Advertising

    ★ 4.5 (780) · Intermediate · Course · 1 - 3 Months

    Status: Free Trial
    Free Trial
  • C

    Coursera

    CRM Analytics Fundamentals

    Skills you'll gain: Customer Relationship Management (CRM) Software, Sales Pipelines, Customer Relationship Management, Marketing Automation, Customer Retention, Personalized Campaigns, Lead Generation, Marketing Analytics, Sales Process, Customer Analysis, Sales Development, Customer Engagement, Prospecting and Qualification, Customer Insights, Workflow Management, Customer Communications Management, Target Audience, Business Metrics, Process Analysis, Sales Support

    Beginner · Course · 1 - 4 Weeks

    Category: New
    New
    Status: Free Trial
    Free Trial
  • U

    Universitat Autònoma de Barcelona

    Empoderamiento juvenil y Educación social

    Skills you'll gain: Community Development, Empowerment, Social Justice, Social Work, Community and Social Work, Student Support and Services, Child Welfare, Social Determinants Of Health, Education and Training, Disabilities, Public Policies, Developmental Disabilities, digital literacy, Sociology, Needs Assessment, Pedagogy, Mental Health Diseases and Disorders

    ★ 4.7 (11) · Beginner · Course · 1 - 3 Months

    Category: Preview
    Preview
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In summary, here are 10 of our most popular social media analytics courses

  • Predictive Analytics: Illinois Tech
  • Leadership Through Social Influence: Northwestern University
  • Applied Data Analytics: Madecraft
  • Évaluation & Mesure d'Impact Social: ESSEC Business School
  • SEO Analytics Essentials: Coursera
  • Creative AI: Images and Media: University of the Arts London
  • Using Public Policy for Social Change: University of Michigan
  • Voces de cambio social: Universidad Peruana de Ciencias Aplicadas
  • Interacción social y cultura organizacional: Universitat Autònoma de Barcelona
  • Business Analytics Capstone: University of Pennsylvania

Skills you can learn in Marketing

Market (economics) (28)
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Analytics (13)
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Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

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