• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Social Media Analytics

Social Media Analytics Courses

Social Media Analytics courses can help you learn data collection techniques, audience segmentation, engagement metrics, and campaign performance evaluation. You can build skills in interpreting social media trends, optimizing content strategies, and using insights to drive marketing decisions. Many courses introduce tools like Google Analytics, Hootsuite, and Sprout Social, which help you analyze user behavior and measure the effectiveness of your social media efforts.

Popular Social Media Analytics Courses and Certifications


  • P

    Pearson International Higher Education

    MyCredSkills Responsabilidad Social para profesionales.

    Skills you'll gain: Professionalism, Business Ethics, Ethical Standards And Conduct, Community Outreach, Accountability, Community Development, Sustainable Business, Social Impact, Intercultural Competence, Cultural Sensitivity, Sustainable Development, Cultural Diversity, Corporate Sustainability, Diversity and Inclusion, Environment and Resource Management, Cooperation

    Beginner · Course · 1 - 4 Weeks

  • U

    University of Illinois Urbana-Champaign

    Accounting Data Analytics

    Skills you'll gain: Model Evaluation, Machine Learning Algorithms, Data Visualization, Model Optimization, Scikit Learn (Machine Learning Library), Matplotlib, Data Literacy, Tableau Software, Plot (Graphics), Data Presentation, Interactive Data Visualization, Data Visualization Software, Unsupervised Learning, Exploratory Data Analysis, Pandas (Python Package), Seaborn, Data Preprocessing, Model Training, Machine Learning, Python Programming

    Build toward a degree

    4.7
    Rating, 4.7 out of 5 stars
    ·
    586 reviews

    Intermediate · Specialization · 3 - 6 Months

  • U

    University of Pennsylvania

    Managing Social and Human Capital

    Skills you'll gain: Human Capital, People Management, Human Resource Strategy, Staff Management, Leadership and Management, Human Relations Movement, Team Performance Management, Leadership Studies, Decision Making, Organizational Structure, Organizational Effectiveness, Organizational Change, Organizational Leadership, Employee Performance Management, Team Motivation, Strategic Decision-Making, Compensation and Benefits, Organizational Development, Change Management, Performance Appraisal

    4.6
    Rating, 4.6 out of 5 stars
    ·
    2.6K reviews

    Beginner · Course · 1 - 4 Weeks

  • P

    Pearson International Higher Education

    MyCredSkills Responsabilidad Social para estudiantes.

    Skills you'll gain: Professionalism, Open Mindset, Diversity Awareness, Social Impact, Social Skills, Accountability, Personal Integrity, Community Development, Personal Development, Cultural Sensitivity, Sustainable Development, Cultural Diversity, Ethical Standards And Conduct

    Beginner · Course · 1 - 4 Weeks

  • Status: Job Skills
    Job Skills
    G

    Google

    Google Digital Marketing & E-commerce

    Skills you'll gain: Data Storytelling, Media Planning, Social Media Marketing, Google Ads, Email Marketing, Social Media Strategy, Order Fulfillment, Paid media, Social Media Management, Online Advertising, Search Engine Optimization, Performance Measurement, Spreadsheet Software, Client Services, Campaign Management, E-Commerce, Loyalty Programs, Marketing, Web Presence, Interviewing Skills

    Build toward a degree

    4.8
    Rating, 4.8 out of 5 stars
    ·
    50K reviews

    Beginner · Professional Certificate · 3 - 6 Months

  • U

    University of Glasgow

    Knowledge-First Social Epistemology

    Skills you'll gain: Media and Communications, Peer Review, Journalism, Research, Cultural Responsiveness, Economics, Policy, and Social Studies, Social Impact, Social Sciences, Sociology

    Intermediate · Course · 1 - 4 Weeks

  • S

    Stanford University

    Social and Economic Networks: Models and Analysis

    Skills you'll gain: Social Network Analysis, Network Analysis, Social Sciences, Sociology, Socioeconomics, Game Theory, Behavioral Economics, Mathematical Modeling, Statistical Modeling, Bayesian Statistics, Probability

    4.8
    Rating, 4.8 out of 5 stars
    ·
    759 reviews

    Advanced · Course · 1 - 3 Months

  • R

    Real Madrid Graduate School Universidad Europea

    Strategies and Approaches in Sports Media

    Skills you'll gain: Storytelling, Social Media Marketing, Social Media, Content Strategy, Content Creation, Social Media Strategy, Media Relations, Strategic Partnership, Brand Management, Paid media, Advertising, Revenue Management, Strategic Communication, Video Production, Community Development, Target Audience, Target Market, Negotiation, Crisis Management, Planning

    Beginner · Course · 1 - 4 Weeks

  • U

    University of Maryland, College Park

    Digital Marketing Analytics

    Skills you'll gain: Pay Per Click Advertising, Data-Driven Marketing, Marketing Analytics, Web Analytics, Search Engine Optimization, Analytics, Paid media, Search Engine Marketing, Web Analytics and SEO, Digital Marketing, Data-Driven Decision-Making, Digital Marketing Tools, A/B Testing, Data Analysis, AI Personalization, Contextual Advertising, Big Data, Customer Analysis, Customer Data Management, Machine Learning

    4.7
    Rating, 4.7 out of 5 stars
    ·
    9 reviews

    Beginner · Course · 1 - 4 Weeks

  • U

    University of Colorado Boulder

    Introduction to Public Relations and the Media

    Skills you'll gain: Press Releases, Strategic Communication, Public Relations, Media Relations, Communication Planning, Crisis Management, Marketing and Public Relations, Corporate Communications, Corporate Sustainability, Social Media, Ethical Standards And Conduct, Target Audience, Journalism, Business Ethics, Writing, Branding, Strategic Decision-Making, Communication Strategies, Driving engagement, Brand Strategy

    4.7
    Rating, 4.7 out of 5 stars
    ·
    782 reviews

    Beginner · Specialization · 3 - 6 Months

  • P

    Pontificia Universidad Católica del Perú

    Introducción a la Responsabilidad Social Universitaria

    Skills you'll gain: Higher Education, Social Justice, Social Impact, Sustainable Development, Community Development, Case Studies, Community Outreach, Diversity Awareness, Cultural Diversity, Diversity Equity and Inclusion Initiatives, Ethical Standards And Conduct, Environmental Issue

    4.8
    Rating, 4.8 out of 5 stars
    ·
    86 reviews

    Beginner · Course · 1 - 4 Weeks

  • U

    University of California, Davis

    Computational Social Science Capstone Project

    Skills you'll gain: Network Analysis, Social Network Analysis, Data Wrangling, Natural Language Processing, Web Scraping, Data Cleansing, Databases, Social Media Analytics, Text Mining, Social Sciences, Applied Machine Learning, Data Preprocessing, Data Collection, Simulations, IBM Cloud, Agentic systems

    4.7
    Rating, 4.7 out of 5 stars
    ·
    41 reviews

    Intermediate · Course · 1 - 4 Weeks

1…252627…691

In summary, here are 10 of our most popular social media analytics courses

  • MyCredSkills Responsabilidad Social para profesionales.: Pearson International Higher Education
  • Accounting Data Analytics: University of Illinois Urbana-Champaign
  • Managing Social and Human Capital: University of Pennsylvania
  • MyCredSkills Responsabilidad Social para estudiantes.: Pearson International Higher Education
  • Google Digital Marketing & E-commerce: Google
  • Knowledge-First Social Epistemology: University of Glasgow
  • Social and Economic Networks: Models and Analysis: Stanford University
  • Strategies and Approaches in Sports Media: Real Madrid Graduate School Universidad Europea
  • Digital Marketing Analytics: University of Maryland, College Park
  • Introduction to Public Relations and the Media: University of Colorado Boulder

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Accounting
  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • Human Resources (HR)
  • Microsoft Excel
  • Project Management
  • Python
  • SQL

Professional Certificates

  • Google AI Certificate
  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM AI Engineering Certificate
  • IBM AI Product Manager Certificate
  • IBM Data Science Certificate
  • Intuit Academy Bookkeeping Certificate

Courses & Specializations

  • AI Essentials Specialization
  • AI For Business Specialization
  • AI For Everyone Course
  • AI in Healthcare Specialization
  • Deep Learning Specialization
  • Excel Skills for Business Specialization
  • Financial Markets Course
  • Machine Learning Specialization
  • Prompt Engineering for ChatGPT Course
  • Python for Everybody Specialization

Career Resources

  • Career Aptitude Test
  • CAPM Certification Requirements
  • CompTIA A+ Certification Requirements
  • CompTIA Security+ Certification Requirements
  • Essential IT Certifications
  • High-Income Skills to Learn
  • How to Learn Artificial Intelligence
  • PMP Certification Requirements
  • Popular Cybersecurity Certifications
  • Share your Coursera learning story

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Udemy

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok