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  • Marketing Analytics

Marketing Analytics Courses

Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.

Popular Marketing Analytics Courses and Certifications


  • C

    Coursera

    RStudio for Six Sigma - Basic Descriptive Statistics

    Skills you'll gain: Sampling (Statistics), Plot (Graphics), Statistical Methods, Descriptive Statistics, Statistical Visualization, Data Import/Export, Pareto Chart, Histogram, Statistical Programming, Descriptive Analytics, Statistical Analysis, R (Software), Box Plots, R Programming, Probability Distribution, Data Synthesis, Probability & Statistics, Exploratory Data Analysis, Statistics, Data Science

    4.6
    Rating, 4.6 out of 5 stars
    ·
    68 reviews

    Beginner · Guided Project · Less Than 2 Hours

  • A

    Alex Genadinik

    SEO Keyword Research - First Step In Your SEO - 2026

    Skills you'll gain: Keyword Research, Search Engine Optimization, Web Analytics and SEO, Web Analytics, Google Analytics, Content Optimization, Search Engine Marketing, Digital Marketing Tools, Marketing Strategies, Competitive Analysis

    Mixed · Course · 1 - 3 Months

  • U

    University of Illinois Urbana-Champaign

    Public Goods, Common Resources, and Externalities

    Skills you'll gain: Supply And Demand, Market Analysis, Economics, Socioeconomics, Social Sciences, Resource Allocation, Environmental Issue, Public Policies, Resource Management

    4.9
    Rating, 4.9 out of 5 stars
    ·
    45 reviews

    Beginner · Course · 1 - 4 Weeks

  • C

    Coursera

    Statistics For Data Science

    Skills you'll gain: Correlation Analysis, Probability & Statistics, Statistical Methods, Statistics, Statistical Analysis, Data Analysis, Sampling (Statistics), Data Science, Probability Distribution, Descriptive Statistics, Statistical Inference

    4
    Rating, 4 out of 5 stars
    ·
    42 reviews

    Beginner · Guided Project · Less Than 2 Hours

  • S

    Simplilearn

    Generative AI in Software Testing Training

    Skills you'll gain: Test Tools, Acceptance Testing, Software Testing, Test Automation, Test Execution Engine, Test Planning, Software Quality Assurance, Generative AI, Test Data, Test Case, AI literacy, Requirements Analysis, Software Documentation

    4.2
    Rating, 4.2 out of 5 stars
    ·
    32 reviews

    Beginner · Course · 1 - 4 Weeks

  • U

    University of Michigan

    Understanding Data: Navigating Statistics, Science, and AI

    Skills you'll gain: Histogram, Generative AI, Model Evaluation, Data Literacy, AI literacy, Data Presentation, Data Collection, Statistical Hypothesis Testing, Scientific Methods, Descriptive Statistics, Statistics, Data Analysis, Statistical Reporting, Data Ethics, Experimentation, Science and Research, Data Science, Research Design, Model Training, Artificial Intelligence

    4.7
    Rating, 4.7 out of 5 stars
    ·
    56 reviews

    Beginner · Specialization · 1 - 3 Months

  • U

    Universidad Austral

    Fundamentos de la visualización de datos con Tableau

    Skills you'll gain: Interactive Data Visualization, Data Visualization, Data Visualization Software, Dashboard Creation, Tableau Software, Dashboard, Tree Maps, Data Presentation, Data Literacy, Data Analysis, Software Installation

    4.8
    Rating, 4.8 out of 5 stars
    ·
    68 reviews

    Beginner · Course · 1 - 4 Weeks

  • B

    Berklee

    Touring 101 for Musicians

    Skills you'll gain: Marketing Budgets, Marketing Planning, Performance Metric, Marketing Strategies, Performance Measurement, Marketing, Music Performance, Sales Presentations, Goal Setting, Customer Engagement, Drive Engagement, Booking (Sales), Promotional Strategies, Event Marketing, Content Marketing, Professional Networking, Music, Talent Management

    Beginner · Course · 1 - 4 Weeks

  • C

    Coursera

    Video Content Creation in Canva

    Skills you'll gain: Video Editing, Canva (Software), Video Production, Photo/Video Production and Technology, Marketing Materials, Post-Production, Visual Storytelling, Content Creation, Digital Content, Animations, Multimedia, Content Optimization, Storytelling, Typography, Branding, Driving engagement

    4.3
    Rating, 4.3 out of 5 stars
    ·
    6 reviews

    Beginner · Course · 1 - 4 Weeks

  • I

    IESE Business School

    Career Path Essentials

    Skills you'll gain: Professional Networking, Professional Development, Interviewing Skills, Trend Analysis, Sales, Market Trend, LinkedIn, Spreadsheet Software, Business Marketing, Marketing, Adaptability, General Networking

    4.7
    Rating, 4.7 out of 5 stars
    ·
    20 reviews

    Beginner · Course · 1 - 4 Weeks

  • J

    Johns Hopkins University

    Using Sensors With Your Raspberry Pi

    Skills you'll gain: Electronics, Systems Of Measurement, Digital Signal Processing, Data Processing, Analytics, Electronic Components, Statistical Methods, Open Source Technology, Mathematical Modeling

    4.9
    Rating, 4.9 out of 5 stars
    ·
    15 reviews

    Mixed · Course · 1 - 4 Weeks

  • G

    Google Cloud

    Explore and Create Reports with Data Studio

    Skills you'll gain: Exploratory Data Analysis, Data Visualization, Dashboard Creation, Data Visualization Software, Dashboard, Interactive Data Visualization, Data Analysis, Google Analytics, Data Integration

    4.3
    Rating, 4.3 out of 5 stars
    ·
    21 reviews

    Beginner · Project · Less Than 2 Hours

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In summary, here are 10 of our most popular marketing analytics courses

  • RStudio for Six Sigma - Basic Descriptive Statistics: Coursera
  • SEO Keyword Research - First Step In Your SEO - 2026: Alex Genadinik
  • Public Goods, Common Resources, and Externalities: University of Illinois Urbana-Champaign
  • Statistics For Data Science: Coursera
  • Generative AI in Software Testing Training : Simplilearn
  • Understanding Data: Navigating Statistics, Science, and AI: University of Michigan
  • Fundamentos de la visualización de datos con Tableau: Universidad Austral
  • Touring 101 for Musicians: Berklee
  • Video Content Creation in Canva: Coursera
  • Career Path Essentials: IESE Business School

Skills you can learn in Marketing

Market (economics) (28)
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Modeling (9)
Social Media Marketing (9)
Brand Management (7)

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