Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.

Fundação Instituto de Administração
Skills you'll gain: International Finance, International Relations, Tax Laws, Tax, Export Control, Global Marketing, Economics, Go To Market Strategy, Market Opportunities, Economic Development, Business Strategy
★ 4.8 (55) · Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Interviewing Skills, Search Engine Optimization, Generative Engine Optimization (GEO), Data-Driven Marketing, Oral Expression, Marketing, Decision Making, Web Analytics and SEO, Digital Marketing, Keyword Research, Marketing Analytics, Verbal Communication Skills, Data-Driven Decision-Making, Performance Analysis
Intermediate · Course · 1 - 4 Weeks

Coursera
Skills you'll gain: Invoicing, Billing & Invoicing, Inventory Management, Inventory Management System, Tax Management, Accounting Software, Customer Relationship Management, Billing, Customer Relationship Management (CRM) Software, Sales Tax, Small Business Accounting, Accounting and Finance Software, Accounting, Security Controls, Payroll Systems
★ 4.5 (83) · Beginner · Guided Project · Less Than 2 Hours

Politecnico di Milano
Skills you'll gain: Data Strategy, Business Modeling, Data Ethics, Data Sharing, Innovation, Customer Data Management, Augmented and Virtual Reality (AR/VR), Market Opportunities, Data Governance, Systems Thinking, Technology Strategies, Data Management, Data-Driven Decision-Making, Product Development, Virtual Reality, Data-Driven Marketing, Entrepreneurship, Strategic Thinking, Digital Transformation, Business Transformation
★ 4.8 (109) · Beginner · Specialization · 3 - 6 Months

Johns Hopkins University
Skills you'll gain: Data Visualization Software, Scientific Visualization, Interactive Data Visualization, Geospatial Information and Technology, Geospatial Mapping, Data Presentation, Color Theory, Graphic and Visual Design, Visual Design, Spatial Data Analysis, Tree Maps, Visualization (Computer Graphics), Data Storytelling, Statistical Visualization, Design Elements And Principles, Tableau Software, Plot (Graphics), Data Literacy, Computer Displays, Time Series Analysis and Forecasting
★ 4.9 (7) · Intermediate · Specialization · 3 - 6 Months

Fundação Instituto de Administração
Skills you'll gain: Customer experience strategy (CX), Communication Planning, Marketing Strategies, Consumer Behaviour, Customer Insights, Marketing Communications, Marketing Planning, Target Market, Strategic Marketing, Digital Transformation, Digital Marketing, Customer Analysis, Digital Communications, Digital Marketing Tools, Communication Strategies
Beginner · Course · 1 - 4 Weeks

New York Institute of Finance
Skills you'll gain: Supplier Management, Supply Chain Management, Supplier Relationship Management, Accounts Payable, Procurement, Customer Analysis, Cash Management, Prospecting and Qualification, Stakeholder Analysis, Commercial Lending, Working Capital, Stakeholder Management, Credit Risk, Financial Analysis, Cash Flows, Technology Solutions, Target Market
★ 4.7 (74) · Intermediate · Course · 1 - 3 Months

Duke University
Skills you'll gain: Data Visualization Software, Data Visualization, Data Storytelling, Interactive Data Visualization, Plot (Graphics), Plotly, Matplotlib, Data Presentation, Dashboard, Dashboard Creation, Seaborn, Tableau Software, Scatter Plots, Histogram, Google Sheets, Microsoft Excel, Data Analysis, Python Programming, Cloud Applications, Business Communication
★ 4.2 (27) · Intermediate · Course · 1 - 4 Weeks

Microsoft
Skills you'll gain: Media Relations, Internal Communications, Crisis Management, Strategic Communication, Communication Planning, Public Relations, Media Strategy, Communication Strategies, Stakeholder Communications, AI literacy, AI Integrations, Real Time Data
★ 4.8 (43) · Beginner · Course · 1 - 3 Months

Skills you'll gain: Blockchain, Market Liquidity, Loans, Marketing Strategies, FinTech, Wealth Management, Marketing Planning, Marketing, Marketing Communications, General Lending, Data Security, Payment Systems, Risk Management, Asset Protection, Risk Management Framework, Lending and Underwriting, Investments, Finance, Merchant Services, Entrepreneurial Finance
★ 4.3 (7) · Beginner · Specialization · 3 - 6 Months

Coursera
Skills you'll gain: Plotly, Exploratory Data Analysis, Scatter Plots, Plot (Graphics), Data Visualization, Data Visualization Software, Interactive Data Visualization, Data Analysis, Python Programming
★ 4 (51) · Intermediate · Guided Project · Less Than 2 Hours

Skills you'll gain: Employee Surveys, Surveys, User Feedback, Security Awareness, Business Software, Data Sharing, Email Automation, Collaborative Software, Business Technologies
★ 4.7 (43) · Beginner · Guided Project · Less Than 2 Hours