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Marketing Analytics Courses

Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.

Popular Marketing Analytics Courses and Certifications


  • F

    Fundação Instituto de Administração

    Relações Internacionais

    Skills you'll gain: International Finance, International Relations, Tax Laws, Tax, Export Control, Global Marketing, Economics, Go To Market Strategy, Market Opportunities, Economic Development, Business Strategy

    ★ 4.8 (55) · Beginner · Course · 1 - 4 Weeks

  • C

    Coursera

    Career Development: AI SEO & GEO Visibility

    Skills you'll gain: Interviewing Skills, Search Engine Optimization, Generative Engine Optimization (GEO), Data-Driven Marketing, Oral Expression, Marketing, Decision Making, Web Analytics and SEO, Digital Marketing, Keyword Research, Marketing Analytics, Verbal Communication Skills, Data-Driven Decision-Making, Performance Analysis

    Intermediate · Course · 1 - 4 Weeks

  • C

    Coursera

    Getting Started with ProfitBooks

    Skills you'll gain: Invoicing, Billing & Invoicing, Inventory Management, Inventory Management System, Tax Management, Accounting Software, Customer Relationship Management, Billing, Customer Relationship Management (CRM) Software, Sales Tax, Small Business Accounting, Accounting and Finance Software, Accounting, Security Controls, Payroll Systems

    ★ 4.5 (83) · Beginner · Guided Project · Less Than 2 Hours

  • P

    Politecnico di Milano

    Platform Thinking: Innovation in digital business models era

    Skills you'll gain: Data Strategy, Business Modeling, Data Ethics, Data Sharing, Innovation, Customer Data Management, Augmented and Virtual Reality (AR/VR), Market Opportunities, Data Governance, Systems Thinking, Technology Strategies, Data Management, Data-Driven Decision-Making, Product Development, Virtual Reality, Data-Driven Marketing, Entrepreneurship, Strategic Thinking, Digital Transformation, Business Transformation

    ★ 4.8 (109) · Beginner · Specialization · 3 - 6 Months

  • J

    Johns Hopkins University

    Data Visualization

    Skills you'll gain: Data Visualization Software, Scientific Visualization, Interactive Data Visualization, Geospatial Information and Technology, Geospatial Mapping, Data Presentation, Color Theory, Graphic and Visual Design, Visual Design, Spatial Data Analysis, Tree Maps, Visualization (Computer Graphics), Data Storytelling, Statistical Visualization, Design Elements And Principles, Tableau Software, Plot (Graphics), Data Literacy, Computer Displays, Time Series Analysis and Forecasting

    ★ 4.9 (7) · Intermediate · Specialization · 3 - 6 Months

  • F

    Fundação Instituto de Administração

    Comunicação Digital e Consumidores

    Skills you'll gain: Customer experience strategy (CX), Communication Planning, Marketing Strategies, Consumer Behaviour, Customer Insights, Marketing Communications, Marketing Planning, Target Market, Strategic Marketing, Digital Transformation, Digital Marketing, Customer Analysis, Digital Communications, Digital Marketing Tools, Communication Strategies

    Beginner · Course · 1 - 4 Weeks

  • N

    New York Institute of Finance

    Key Success Factors in Supply Chain Finance

    Skills you'll gain: Supplier Management, Supply Chain Management, Supplier Relationship Management, Accounts Payable, Procurement, Customer Analysis, Cash Management, Prospecting and Qualification, Stakeholder Analysis, Commercial Lending, Working Capital, Stakeholder Management, Credit Risk, Financial Analysis, Cash Flows, Technology Solutions, Target Market

    ★ 4.7 (74) · Intermediate · Course · 1 - 3 Months

  • D

    Duke University

    Data Visualization with Python

    Skills you'll gain: Data Visualization Software, Data Visualization, Data Storytelling, Interactive Data Visualization, Plot (Graphics), Plotly, Matplotlib, Data Presentation, Dashboard, Dashboard Creation, Seaborn, Tableau Software, Scatter Plots, Histogram, Google Sheets, Microsoft Excel, Data Analysis, Python Programming, Cloud Applications, Business Communication

    ★ 4.2 (27) · Intermediate · Course · 1 - 4 Weeks

  • M

    Microsoft

    Media Relations and Crisis Management

    Skills you'll gain: Media Relations, Internal Communications, Crisis Management, Strategic Communication, Communication Planning, Public Relations, Media Strategy, Communication Strategies, Stakeholder Communications, AI literacy, AI Integrations, Real Time Data

    ★ 4.8 (43) · Beginner · Course · 1 - 3 Months

  • A

    Alex Genadinik

    Bitcoin And Cryptocurrency Investing, Trading, And Use - 2026

    Skills you'll gain: Blockchain, Market Liquidity, Loans, Marketing Strategies, FinTech, Wealth Management, Marketing Planning, Marketing, Marketing Communications, General Lending, Data Security, Payment Systems, Risk Management, Asset Protection, Risk Management Framework, Lending and Underwriting, Investments, Finance, Merchant Services, Entrepreneurial Finance

    ★ 4.3 (7) · Beginner · Specialization · 3 - 6 Months

    Category: Top AI Program
    Top AI Program
  • C

    Coursera

    Data Visualization using Plotly

    Skills you'll gain: Plotly, Exploratory Data Analysis, Scatter Plots, Plot (Graphics), Data Visualization, Data Visualization Software, Interactive Data Visualization, Data Analysis, Python Programming

    ★ 4 (51) · Intermediate · Guided Project · Less Than 2 Hours

  • C

    Coursera

    Create an Employee Feedback Survey with TypeForm

    Skills you'll gain: Employee Surveys, Surveys, User Feedback, Security Awareness, Business Software, Data Sharing, Email Automation, Collaborative Software, Business Technologies

    ★ 4.7 (43) · Beginner · Guided Project · Less Than 2 Hours

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In summary, here are 10 of our most popular marketing analytics courses

  • Relações Internacionais: Fundação Instituto de Administração
  • Career Development: AI SEO & GEO Visibility: Coursera
  • Getting Started with ProfitBooks : Coursera
  • Platform Thinking: Innovation in digital business models era: Politecnico di Milano
  • Data Visualization: Johns Hopkins University
  • Comunicação Digital e Consumidores: Fundação Instituto de Administração
  • Key Success Factors in Supply Chain Finance: New York Institute of Finance
  • Data Visualization with Python: Duke University
  • Media Relations and Crisis Management: Microsoft
  • Bitcoin And Cryptocurrency Investing, Trading, And Use - 2026: Alex Genadinik

Skills you can learn in Marketing

Market (economics) (28)
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Social Media Marketing (9)
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