Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.
University of Michigan
Skills you'll gain: Exploratory Data Analysis, Rmarkdown, R (Software), Plot (Graphics), Tidyverse (R Package), Statistical Visualization, Data Visualization, Data Visualization Software, R Programming, Data Analysis, Ggplot2, Data Wrangling, Scatter Plots, Data Manipulation, Histogram, Statistical Reporting, Scripting, Package and Software Management, Scripting Languages, Data Transformation
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Data Analysis Expressions (DAX), Dashboard Creation, Power BI, Gross Profit, Data Modeling, Data Import/Export, Interactive Data Visualization, Microsoft Power Platform, People Analytics, Data Analysis, Data Cleansing, Business Reporting, Market Data, Data Transformation, Data-Driven Decision-Making, Case Studies, Analytics, Business Intelligence, Business Analysis, Performance Analysis
Beginner · Specialization · 3 - 6 Months

Skills you'll gain: Canva (Software), Product Promotion, Marketing Materials, Promotional Strategies, Graphic and Visual Design Software, Product Knowledge, Design, Dashboard, Graphic and Visual Design, Commercialization, Creative Design, Graphic Design, Selling Techniques, Sales
Beginner · Guided Project · Less Than 2 Hours

Coursera
Skills you'll gain: Content Scheduling, Content Strategy, Video Production, Content Development and Management, Social Media Content, Social Media Strategy, Content Creation, Content Performance Analysis, Calendar Management, Production Process, Ideation, Digital Marketing Tools, Target Audience
Beginner · Course · 1 - 4 Weeks

Board Infinity
Skills you'll gain: Brand Strategy, Brand Management, Branding, Storytelling, Brand Awareness, Brand Loyalty, Digital Brand Strategy, Strategic Marketing, Marketing Psychology, Marketing Strategies, Target Audience, Target Market, Diversity Marketing, Consumer Behaviour, Governance, Portfolio Management, Persona Development, Value Propositions, Customer Insights, Competitive Analysis
Beginner · Course · 1 - 4 Weeks

Microsoft
Skills you'll gain: Media Relations, Internal Communications, Crisis Management, Strategic Communication, Communication Planning, Public Relations, Media Strategy, Communication Strategies, Stakeholder Communications, AI literacy, AI Integrations, Real Time Data
Beginner · Course · 1 - 3 Months

Skills you'll gain: Patch Management, Microsoft Azure, Disaster Recovery, System Monitoring, Cloud Management, Cloud Storage, File Management, Data Storage, Cloud Security, Continuous Monitoring, Event Monitoring, Virtual Machines, Data Security, Query Languages
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Data Storytelling, Data Visualization Software, Dashboard Creation, Dashboard, Data Analysis Software, Data Analysis, Advanced Analytics, Interactive Data Visualization, Data Manipulation, Data Presentation, Data Transformation, Data Sharing, Embeddings
Advanced · Course · 1 - 4 Weeks

University of California San Diego
Skills you'll gain: Data Ethics, Interactive Learning, Big Data, Cybersecurity, Student Engagement, Pedagogy, General Networking, Blockchain, Digital pedagogy, Algorithms, Data Security, Teaching, digital literacy, Cryptography, Spatial Data Analysis, Technical Communication, Diversity Awareness, Digital Transformation, Diversity Equity and Inclusion Initiatives, Computer Science
Beginner · Specialization · 3 - 6 Months

Skills you'll gain: User Research, Figma (Design Software), Design Research, User Experience Design, Prototyping, Wireframing, UI/UX Research, Persona (User Experience), User Experience, User Centered Design, Collaborative Software, Persona Development
Intermediate · Course · 1 - 4 Weeks

Skills you'll gain: Generative AI Agents, AI Orchestration, AI Workflows, Business Process Automation, Make.com, Automation, Agentic systems, Generative AI, LangChain, Agentic Workflows, Marketing Automation, LLM Application, AI Integrations, AI Security, Cloud Solutions, Prompt Engineering, Slack (Software), Artificial Intelligence and Machine Learning (AI/ML), Artificial Intelligence, Google Sheets
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Meta Ads Manager, Facebook, Bidding, Marketing, Online Advertising, Social Media Campaigns, Advertising Campaigns, Marketing Materials, Campaign Planning, Digital Advertising, Social Media Content, Campaign Management, Social Media, Social Media Marketing, Paid media, Marketing Strategies, Advertising, Social Media Management, Target Audience, Lead Generation
Beginner · Course · 1 - 3 Months