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Product Marketing Courses

Product marketing courses can help you learn market segmentation, competitive analysis, brand positioning, and go-to-market strategies. You can build skills in crafting compelling messaging, analyzing customer feedback, and optimizing marketing campaigns. Many courses introduce tools like Google Analytics, HubSpot, and social media platforms, that support tracking performance and engaging with target audiences.

Popular Product Marketing Courses and Certifications


  • C

    Coursera

    Optimize CRM for Marketing

    Skills you'll gain: HubSpot CRM, Customer Relationship Management (CRM) Software, Data Cleansing, Customer Relationship Management, Data Quality, Data Maintenance, Customer Data Management, Data-Driven Marketing, Marketing Automation, Data Integrity, Workflow Management, Data Validation, Auditing, Records Management, Record Keeping

    Beginner · Course · 1 - 4 Weeks

    Category: New
    New
    Status: Free Trial
    Free Trial
  • E

    EDUCBA

    Social Media Marketing Strategy

    Skills you'll gain: Content Performance Analysis, Social Media Marketing, Social Media Strategy, Social Media Campaigns, Digital Media Strategy, Social Media, Social Media Management, Campaign Management, Web Presence, Lead Generation, Social Media Analytics, Content Marketing, Social Media Content, Digital Marketing, Content Strategy, Marketing, Dashboard, Analytics, Media Strategy, Business

    Mixed · Course · 1 - 4 Weeks

    Category: New
    New
    Category: Preview
    Preview
  • A

    AI Business School

    AI for Marketing

    Skills you'll gain: Prompt Engineering, Agentic Workflows, Prompt Engineering Tools, Personalized Campaigns, Agentic systems, AI Workflows, Generative AI, No-Code Development, Responsible AI, Risk Management, Generative AI Agents, AI Personalization, AI literacy, AI Enablement, LLM Application, Digital Transformation, Artificial Intelligence, Ideation, Innovation, Productivity

    ★ 4.2 (26) · Beginner · Specialization · 1 - 3 Months

    Status: Free Trial
    Free Trial
  • C

    Coursera

    GenAI for Product R&D Teams

    Skills you'll gain: AI Product Strategy, Prompt Engineering Tools, Generative AI, Innovation, AI literacy, AI powered creativity, New Product Development, Product Development, Responsible AI, Process Development, AI Enablement, AI Integrations, Ethical Standards And Conduct, Project Management

    Beginner · Course · 1 - 4 Weeks

    Status: Free Trial
    Free Trial
  • S

    Simplilearn

    Social Media Marketing

    Skills you'll gain: Social Media, Social Media Marketing, Social Media Management, Social Media Strategy, Social Media Content, Social Media Campaigns, Content Performance Analysis, Social Media Analytics, Brand Management, Campaign Management, Instagram, Content Creation, Performance Analysis, Branding, Campaign Planning, Performance Measurement, Target Audience, Content Scheduling, Brand Strategy, Digital Marketing Tools

    ★ 4.5 (11) · Beginner · Course · 1 - 4 Weeks

    Status: Free Trial
    Free Trial
  • U

    University of Maryland, College Park

    Digital Marketing Analytics

    Skills you'll gain: Pay Per Click Advertising, Data-Driven Marketing, Marketing Analytics, Web Analytics, Search Engine Optimization, Analytics, Paid media, Search Engine Marketing, Web Analytics and SEO, Digital Marketing, Data-Driven Decision-Making, Digital Marketing Tools, A/B Testing, Data Analysis, AI Personalization, Contextual Advertising, Big Data, Customer Analysis, Customer Data Management, Machine Learning

    ★ 4.5 (11) · Beginner · Course · 1 - 4 Weeks

    Status: Free Trial
    Free Trial
  • L

    LearnKartS

    AI Marketing Automation

    Skills you'll gain: Retrieval-Augmented Generation, Marketing Automation, Email Automation, Content Scheduling, ChatGPT, Email Marketing, MarTech, AI Product Strategy, AI Personalization, Digital Marketing Tools, OpenAI API, LLM Application, Social Media Content, Social Media Management, Automation, Generative AI Agents, Generative AI, Data-Driven Decision-Making, Business Analysis, AI Workflows

    Beginner · Course · 1 - 4 Weeks

    Status: Free Trial
    Free Trial
  • C

    Coursera

    Email Marketing & Lifecycle Automation

    Skills you'll gain: Email Marketing, Marketing Automation, Copywriting, Campaign Management, Performance Analysis, HubSpot CRM, Campaign Planning, Conversion Funnel Analysis, Target Audience, Customer Engagement, Key Performance Indicators (KPIs), Workflow Management, Brand Marketing, Visual Design

    Beginner · Course · 3 - 6 Months

    Category: New
    New
    Status: Free Trial
    Free Trial
  • S

    Scrum Alliance

    Metrics that Matter: Improving Product Outcomes

    Skills you'll gain: Business Metrics, Performance Metric, Performance Measurement, Agile Methodology, Data-Driven Decision-Making, Agile Product Development, Data Storytelling, Agile Project Management, Data Visualization, Continuous Improvement Process, Product Improvement, Team Performance Management, Product Management, Teamwork, Team Management, Product Development, Cross-Functional Team Leadership, Product Planning

    Beginner · Course · 1 - 4 Weeks

    Status: Free Trial
    Free Trial
  • J

    John Wiley & Sons

    Product Management and Lean Startup Principles

    Skills you'll gain: Target Audience, Target Market, Agile Product Development, User Interface and User Experience (UI/UX) Design, UI/UX Strategy, Product Improvement, Product Development, Customer Analysis, User Experience, Business Metrics, Lean Methodologies, Persona Development, Product Management, Agile Methodology, New Product Development, Performance Measurement, Web Analytics, Product Marketing, User Feedback, Business Operations

    Intermediate · Course · 3 - 6 Months

    Category: New
    New
    Category: Preview
    Preview
  • D

    Digital Marketing Institute

    Facebook, Instagram, and Snapchat Marketing

    Skills you'll gain: Meta Ads Manager, Social Media Marketing, Social Media Management, Facebook, Instagram, Content Performance Analysis, Target Audience, Online Advertising, Advertising Campaigns, Social Media Campaigns, Social Media Strategy, Social Media Analytics, Digital Advertising, Brand Awareness, Target Market, Advertising, Performance Measurement, Performance Metric, Performance Analysis

    ★ 4.2 (88) · Beginner · Course · 1 - 4 Weeks

    Status: Free Trial
    Free Trial
  • U

    Universidad Austral

    Pilares de Marketing Digital

    Skills you'll gain: Digital Marketing Tools, Digital Marketing, Customer Relationship Management, Social Media, Social Media Marketing, Digital Media Strategy, Digital Brand Strategy, Social Media Strategy, Digital Analysis, Marketing Analytics, Marketing Strategies, Social Media Campaigns, Online Advertising, Marketing Planning, Conversion Funnel Analysis, Marketing Strategy and Techniques, Web Analytics, Marketing, Email Marketing, Analytics

    ★ 4.8 (2K) · Beginner · Course · 1 - 4 Weeks

    Status: Free Trial
    Free Trial
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In summary, here are 10 of our most popular product marketing courses

  • Optimize CRM for Marketing: Coursera
  • Social Media Marketing Strategy: EDUCBA
  • AI for Marketing: AI Business School
  • GenAI for Product R&D Teams: Coursera
  • Social Media Marketing: Simplilearn
  • Digital Marketing Analytics: University of Maryland, College Park
  • AI Marketing Automation: LearnKartS
  • Email Marketing & Lifecycle Automation: Coursera
  • Metrics that Matter: Improving Product Outcomes: Scrum Alliance
  • Product Management and Lean Startup Principles: John Wiley & Sons

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

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