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Social Media Analytics Courses

Social Media Analytics courses can help you learn data collection techniques, audience segmentation, engagement metrics, and campaign performance evaluation. You can build skills in interpreting social media trends, optimizing content strategies, and using insights to drive marketing decisions. Many courses introduce tools like Google Analytics, Hootsuite, and Sprout Social, which help you analyze user behavior and measure the effectiveness of your social media efforts.

Popular Social Media Analytics Courses and Certifications


  • M

    Microsoft

    Campaign Performance Analytics

    Skills you'll gain: Data Storytelling, Marketing Analytics, Conversion Funnel Analysis, Performance Reporting, Key Performance Indicators (KPIs), Marketing Effectiveness, Power BI, Dashboard Creation, Dashboard, Campaign Management, Data Presentation, Management Reporting, Performance Analysis, Marketing Operations, Business Reporting, Performance Measurement, Business Intelligence, Customer Insights, Return On Investment, Interactive Data Visualization

    Beginner · Course · 1 - 3 Months

    Category: New
    New
    Status: Free Trial
    Free Trial
  • O

    O.P. Jindal Global University

    Prescriptive Analytics

    Skills you'll gain: Machine Learning Methods, Network Model, Operations Research, Mathematical Modeling, Microsoft Excel, Business Analytics, Applied Machine Learning, Classification Algorithms, Analytics, Analytical Skills, Data-Driven Decision-Making, Predictive Modeling, Spreadsheet Software, Team Building, Model Evaluation, Model Optimization, Case Studies

    Beginner · Course · 3 - 6 Months

    Category: Preview
    Preview
    Category: Build toward a degree
    Build toward a degree
  • U

    University of Illinois Urbana-Champaign

    Accounting Data Analytics

    Skills you'll gain: Model Evaluation, Machine Learning Algorithms, Data Visualization, Model Optimization, Scikit Learn (Machine Learning Library), Matplotlib, Data Literacy, Tableau Software, Plot (Graphics), Data Presentation, Interactive Data Visualization, Data Visualization Software, Unsupervised Learning, Exploratory Data Analysis, Pandas (Python Package), Seaborn, Data Preprocessing, Model Training, Machine Learning, Python Programming

    ★ 4.7 (589) · Intermediate · Specialization · 3 - 6 Months

    Status: Free Trial
    Free Trial
    Category: Build toward a degree
    Build toward a degree
  • C

    Coursera

    Audience & Attribution Analytics

    Skills you'll gain: Conversion Funnel Analysis, Marketing Analytics, Customer Analysis, Customer Insights, Data-Driven Marketing, Marketing Effectiveness, Customer Retention, Target Audience, Customer Success Management, Marketing Channel, Journey Mapping, Customer Engagement, Trend Analysis, Return On Investment, Cross-Channel Marketing, Performance Analysis, Marketing Budgets, Stakeholder Engagement, Paid media, Budgeting

    Beginner · Course · 1 - 3 Months

    Category: New
    New
    Status: Free Trial
    Free Trial
  • Y

    Yale University

    Digital Media for Health Outcomes, English

    Skills you'll gain: Health Promotion, Media and Communications, Program Evaluation, Digital Analysis, Surveys, Digital Communications, Persuasive Communication, Behavioral Economics

    ★ 4.8 (53) · Intermediate · Course · 1 - 3 Months

    Category: Preview
    Preview
  • Y

    Yunus Social Business Fund Bengaluru

    Creating a Social Business

    Skills you'll gain: Stakeholder Management, Social Impact, Stakeholder Engagement, Sustainable Development, Peer Review, Socioeconomics, Community and Social Work, Sustainable Business, Philanthropy, Corporate Sustainability, Social Justice, Entrepreneurship, Interactive Learning, Case Studies, Needs Assessment, Root Cause Analysis, Business Strategy, Business Modeling, New Business Development, Economics

    ★ 4.5 (6) · Beginner · Course · 1 - 3 Months

    Status: Free Trial
    Free Trial
  • U

    Universitat Autònoma de Barcelona

    The Olympic Games and the Media

    Skills you'll gain: Media and Communications, Social Media Management, Culture, Media Strategy, Video Production, Social Media, Brand Management, Advertising, Event Marketing, Social Media Content, Media Production, Branding, Production Schedule, Social Media Strategy, Storytelling, Commercialization, Intellectual Property

    ★ 4.7 (168) · Beginner · Course · 1 - 3 Months

    Category: Preview
    Preview
  • S

    SkillsBooster Academy

    Cross-Media Content Creation with Multimodal AI

    Skills you'll gain: Prompt Engineering, AI powered creativity, Responsible AI, Generative AI, Multimodal Prompts, Media Production, AI Workflows, ChatGPT, Content Creation, Photo/Video Production and Technology, Legal Risk, Digital Content, Video Production, Scalability, Mockups, Artificial Intelligence, Style Guides, Social Media Content, Workflow Management, Digital Marketing

    Beginner · Course · 1 - 3 Months

    Category: New
    New
    Category: Preview
    Preview
  • U

    Universidad Peruana de Ciencias Aplicadas

    Vozes da Mudança Social

    Skills you'll gain: Design Thinking, Business Modeling, Social Impact, Needs Assessment, Human Centered Design, Ideation, Sustainable Business, Innovation, Professional Networking, Growth Mindedness, Entrepreneurship, Lifelong Learning, Self-Motivation, Community Development, Self-Awareness, Sustainable Development, Social Justice, Professional Development, Plan Execution, Relationship Building

    ★ 4.7 (24) · Beginner · Course · 1 - 3 Months

    Category: Free
    Free
  • R

    Real Madrid Graduate School Universidad Europea

    Strategies and Approaches in Sports Media

    Skills you'll gain: Storytelling, Social Media Marketing, Social Media, Content Strategy, Content Creation, Social Media Strategy, Media Relations, Strategic Partnership, Brand Management, Paid media, Advertising, Revenue Management, Strategic Communication, Video Production, Community Development, Target Audience, Target Market, Negotiation, Crisis Management, Planning

    Beginner · Course · 1 - 4 Weeks

    Status: Free Trial
    Free Trial
  • U

    University of Michigan

    Practical AI for Social Impact

    Skills you'll gain: Social Impact, Responsible AI, Machine Learning Algorithms, Case Studies, Artificial Intelligence and Machine Learning (AI/ML), Algorithms, Artificial Intelligence, Reinforcement Learning, Decision Intelligence, Data Ethics, AI literacy, Applied Machine Learning, Machine Learning, Model Deployment

    Beginner · Course · 1 - 4 Weeks

    Category: New
    New
    Status: Free Trial
    Free Trial
  • P

    Pearson

    Business Ethics and Social Responsibility

    Skills you'll gain: Business Ethics, Ethical Standards And Conduct, Stakeholder Analysis, Decision Making, Stakeholder Management, Philanthropy, Social Impact

    Beginner · Course · 1 - 4 Weeks

    Category: New
    New
    Status: Free Trial
    Free Trial
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In summary, here are 10 of our most popular social media analytics courses

  • Campaign Performance Analytics: Microsoft
  • Prescriptive Analytics: O.P. Jindal Global University
  • Accounting Data Analytics: University of Illinois Urbana-Champaign
  • Audience & Attribution Analytics: Coursera
  • Digital Media for Health Outcomes, English: Yale University
  • Creating a Social Business: Yunus Social Business Fund Bengaluru
  • The Olympic Games and the Media: Universitat Autònoma de Barcelona
  • Cross-Media Content Creation with Multimodal AI: SkillsBooster Academy
  • Vozes da Mudança Social: Universidad Peruana de Ciencias Aplicadas
  • Strategies and Approaches in Sports Media: Real Madrid Graduate School Universidad Europea

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