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Product Marketing Courses

Product marketing courses can help you learn market segmentation, competitive analysis, brand positioning, and go-to-market strategies. You can build skills in crafting compelling messaging, analyzing customer feedback, and optimizing marketing campaigns. Many courses introduce tools like Google Analytics, HubSpot, and social media platforms, that support tracking performance and engaging with target audiences.

Popular Product Marketing Courses and Certifications


  • Status: Free
    Free
    C

    Coursera

    Use SharePoint & Power Virtual Agent to Create Smart Chatbot

    Skills you'll gain: Microsoft Power Platform, Microsoft Power Automate/Flow, Microsoft Teams, Microsoft 365, Internal Communications, Data Store, Corporate Communications

    4.5
    Rating, 4.5 out of 5 stars
    ·
    23 reviews

    Intermediate · Guided Project · Less Than 2 Hours

  • Status: New
    New
    Status: Free Trial
    Free Trial
    U

    University of Maryland, College Park

    Public Health Leadership

    Skills you'll gain: Empathy & Emotional Intelligence, Health Informatics, Personal Attributes, Public Health, Health Policy, Personal Development, Public Health and Disease Prevention, Clinical Informatics, Intercultural Competence, Cultural Responsiveness, Emergency Services, Health Care Administration, Health Administration, Crisis Intervention, Health Equity, Initiative and Leadership, Professional Development, Data Analysis, Cultural Diversity, Adaptability

    4.9
    Rating, 4.9 out of 5 stars
    ·
    7 reviews

    Beginner · Specialization · 3 - 6 Months

  • Status: Preview
    Preview
    N

    Northeastern University

    Navigating Ethics in the Healthcare Workplace & Marketplace

    Skills you'll gain: Healthcare Ethics, Clinical Research Ethics, Electronic Medical Record, Medical Privacy, Business Ethics, Informed Consent, Medical Records, Ethical Standards And Conduct, Health Information Management, Health Care, Clinical Trials, Governance, Marketing Management, Law, Regulation, and Compliance, Decision Making, Analysis, Critical Thinking

    Beginner · Course · 1 - 4 Weeks

  • Status: Preview
    Preview
    G

    Google Cloud

    Introduction to Responsible AI - Español

    Skills you'll gain: Responsible AI, Artificial Intelligence, Data Ethics, Accountability, AI Enablement, AI Product Strategy, AI literacy, Regulatory Compliance

    4.7
    Rating, 4.7 out of 5 stars
    ·
    79 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free
    Free
    C

    Coursera

    Create an Advertising Concept Testing Study in Qualtrics

    Skills you'll gain: Advertising Campaigns, Advertising, User Feedback, Marketing Materials, Business Research, Marketing, Market Research, Branding

    4.2
    Rating, 4.2 out of 5 stars
    ·
    6 reviews

    Intermediate · Guided Project · Less Than 2 Hours

  • Status: Preview
    Preview
    W

    Workday

    Workday Student for Business Users

    Skills you'll gain: People Analytics, Workday (Software), Registration, Business Process, Workflow Management, Business Reporting, Process Management, Data Maintenance, Data Entry, Dashboard, Information Management, Business Analytics, No-Code Development

    Beginner · Course · 1 - 4 Weeks

  • Status: Free
    Free
    C

    Coursera

    Create your First Twitter Ad

    Skills you'll gain: Advertising Campaigns, Campaign Management, Advertising, Online Advertising, Advertising Sales, Social Media Marketing, Digital Advertising, Lead Generation, Automation

    Beginner · Guided Project · Less Than 2 Hours

  • Status: Free Trial
    Free Trial
    U

    University of Michigan

    Data Structures for Designers Using Python

    Skills you'll gain: Object Oriented Programming (OOP), Object Oriented Design, Software Design, Data Structures, Visualization (Computer Graphics), Graphic and Visual Design, Computer Graphics, Graphical Tools, Python Programming, Linear Algebra, Spatial Analysis

    Intermediate · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    A

    Automatic Data Processing, Inc. (ADP)

    Analyzing Job Needs and Creating Job Postings

    Skills you'll gain: Talent Recruitment, Recruitment, Job Analysis, Consultative Approaches, Market Research, Recruitment Strategies, Talent Acquisition, Marketing Materials, Market Intelligence, Compensation Management, Needs Assessment, Branding, Competitive Intelligence

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    C

    Coursera

    How to Develop an Account Strategy

    Skills you'll gain: Account Strategy, Account Management, Customer Success Management, Customer Engagement, Customer Retention, Customer Relationship Building, Customer Service, Customer Relationship Management, Milestones (Project Management), Relationship Building, Growth Strategies, Expectation Management, Relationship Management, Data-Driven Decision-Making

    4.3
    Rating, 4.3 out of 5 stars
    ·
    12 reviews

    Intermediate · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    S

    Scrimba

    Learn Accessible Web Design

    Skills you'll gain: Web Content Accessibility Guidelines, Web Design, Usability, HTML and CSS, Web Design and Development, Hypertext Markup Language (HTML), Typography, Color Theory, Semantic Web

    4.7
    Rating, 4.7 out of 5 stars
    ·
    12 reviews

    Intermediate · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    L

    LearnKartS

    WordPress Website Development Course

    Skills you'll gain: WordPress, Responsive Web Design, AI Personalization, Web Design, Web Analytics and SEO, Web Content, Security Software, Web Presence, AI powered creativity, Cloud Hosting, Web Frameworks, Artificial Intelligence, Control Panels

    4.3
    Rating, 4.3 out of 5 stars
    ·
    6 reviews

    Beginner · Course · 1 - 4 Weeks

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In summary, here are 10 of our most popular product marketing courses

  • Use SharePoint & Power Virtual Agent to Create Smart Chatbot: Coursera
  • Public Health Leadership: University of Maryland, College Park
  • Navigating Ethics in the Healthcare Workplace & Marketplace: Northeastern University
  • Introduction to Responsible AI - Español: Google Cloud
  • Create an Advertising Concept Testing Study in Qualtrics: Coursera
  • Workday Student for Business Users: Workday
  • Create your First Twitter Ad: Coursera
  • Data Structures for Designers Using Python: University of Michigan
  • Analyzing Job Needs and Creating Job Postings : Automatic Data Processing, Inc. (ADP)
  • How to Develop an Account Strategy: Coursera

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

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